Author Archive

Why is Trade Show Display Halogen Lighting Being Replaced with LED Light Bulbs

Monday, June 4th, 2012

There is a growing trend towards upgrading older, halogen lighting with LED lighting for trade show display stands. Lighting is a key component of any trade show exhibit design for creating ambiance and enhancing visibility, but it is a frequently misused and misunderstood trade show accessory. That said, why is an LED lighting upgrade being done with halogen lighting being discarded?

The first advantage LED lighting has is life span – a typical LED bulb will be rated to last for longer than 50,000 hours, whereas a comparable halogen bulb will last for only a tenth of that time (around five to six thousand hours). This more than makes up for the price discrepancy between the two types of lighting, with LED light bulbs costing considerably more.

Another major trade show advantage of LED lighting over halogen bulbs is that they do not generate a lot of heat. Heat generation can be a major issue in many trade show venues, so minimizing heat given off from lighting is crucial. A halogen bulb converts 90% of the energy it consumes in the form of heat, but an LED light converts the bulk of the electricity it consumes into light, generating much less heat. For this reason, LED lighting is also highly efficient when it comes to power consumption, and they are a greener form of lighting your display stand.

Both halogen and LED trade show lighting provide comparable light (measured in lumens). Halogen lighting does have one advantage over LED lighting in that they are more controllable when it comes to dimming the light. After dimming an LED light by 20% or more, the LED will start to flicker, which means they are more effectively used for display lighting in high visibility areas, such as back display highlighting.

Overall, LED lighting displays are more efficient, work out cheaper over the longer term and require less replacement and maintenance than their halogen equivalents. On balance, you ought to move to an LED lighting rig for your trade show display as soon as convenient.

Renting Your Trade Show Exhibit

Friday, November 4th, 2011

Rent a trade show display

Creating an exhibit for a trade show is expensive and time consuming. If your company does not attend more than four shows a year it may be more cost effective to rent your exhibit. There are six things you should consider when looking into an exhibit rental company.

Experience is an obvious area of concern. Be sure to inquire about the experience of each person, from each department that will be handing the creation of your exhibit; especially if you are using their graphics department. Check out client reviews and don’t be afraid to ask for three referrals with contact information.

Exhibition halls each have their own set of rules for exhibits, as do the individual shows. You will want a rental company that can offer a wide variety of package options. Chose a company that can provide different styles, sizes and setups to accommodate any show you might choose to attend. Be specific with your questions and be clear about what you need, be prepared for the unexpected and double check their support policies. Each package will have it’s own level of support and you need to make sure the support you need is included with the package you choose.

Along with their variety, do they offer flexibility? If your show has a requirement that isn’t spelled out in one of their packages are they able to work out a custom solution? Flexibility is a much appreciated characteristic of a great Exhibit Rental Company.

Since we are a society that loves visual stimulation you will want to pay close attention to the expertise of their graphics department. Ask for photographs of work completed by the current in-house team. You will want high-impact, easy to read designs of the highest quality. Get details on the process of design, the time constraints, and how the company handles the creative collaboration with you.

The final concern is that of logistics. Will the rental company transport the exhibit to and from the hall for you (for a fee)? Will they install it as well? If not, then is the exhibit something you, and your staff, can assemble with ease?

You want a company offering quality and value and it may take time to find the right match for your needs. The time spent now will save you much grief in the future.

Trade Shows Require Pre-Planning

Friday, August 12th, 2011

Trade Shows Require Pre-Planning

Many companies are forgoing trade shows and other marketing efforts in light of a bad economy that seems to get worse. Trade shows can be costly to attend – you have to think about the cost of your booth, your promotional materials, staffing your booth, travel, hotel, and incidentals. However, a trade show can be a great way to generate leads, increase sales, and gain exposure in your industry. If you do plan to exhibit at a trade show, there are some things to think about several months in advance. Here is a handy guide to planning for your trade show participation.

In the three to six months before the trade show, make sure you have a clear goal in mind. If you want to make sales on the floor, make sure you are equipped to do so by coming up with a way to accept credit cards, equipping your booth with your product, or having an easy way to sell your service. Making a sale is the honey pot in the trade show world, so if it is your goal to do so, make sure you are prepared.

In that same time period, set a goal for how many contacts you want to make – whether they are sales leads, investors, good industry contacts, or potential employees. It is not good to go into a trade show with no clear goals in mind. Having a plan and executing that plan result in a higher ROI. If you set goals and achieve them, you feel that you’ve accomplished something real, rather than waiting until the end and trying to figure out what you may have accomplished.

Also several months prior to the trade show, schedule some meetings. Schedule lunches with industry leaders, vendor presentations that are pre-set with invitations issued, and meetings with potential customers. Scheduled events and meetings take the guesswork out of who you will impact with your trade show message.

Speaking of the trade show message, make sure you know what your primary message should be. This is what your booth and all your marketing materials will reflect, so to make sure your materials and setup send the right message, figure out what that message is.

Once you’ve done all that, it’s time to get your booth, design your handouts and promotional materials, and plan your trade show exhibit. Book plane tickets and hotel rooms far enough in advance to take advantage of any promotional prices, and make sure you have your staff sorted out so that all your preparation will pay off.