Author Archive

Trade Show Exhibitor Advice: Making Sales and Lead Generation

Friday, March 3rd, 2006

Making the most of your trade show
By Mat Kelly

If you are getting ready to set up a trade show booth for a show, then you are already being business-savvy and doing the smart thing. Trade shows are one of the best ways to market your products or services and advertise your business to interested buyers. Even for successful companies, trade shows can increase sales and public exposure dramatically. Trade show booths allow businesses to directly connect with the people that purchase their products or services.

Though the reasons for exhibiting at a trade show are obvious, simply setting up a trade show booth is not enough if you really want to make the most of your expense and time. Generating leads and making sales are your priorities and your trade show booth – both the physical space and the display – can help you do this. When you are displaying a trade show booth, you want to project just the right image for your company; one that makes potential clients want to learn more after their first glance. Although people’s eyes should be drawn to your trade show booth, it shouldn’t be because it is simply flashier or louder than the others. Flashy or loud may be good for sales if your business is video games or music, but if your business is selling gourmet foods to restaurants you probably don’t want to advertise your booth with a flashing neon light or loud ear-splitting rap music. Your trade show booth should reflect your company’s brand and market, while still offering just that little extra effect that makes it stand out. This may sound difficult, but it really isn’t. It just takes a little pre-trade show planning. (more…)

Using Banner Stands at Trade Shows

Friday, March 3rd, 2006

Banner Stands Increase Trade Show Traffic
By Mat Kelly

Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show display should stand out from the crowd, and a banner stand is a great way to make sure it does.

Banners themselves are typically constructed with either fabric or vinyl. There are advantages and disadvantages to each type of material, so you should consider how you will use your banner stand before deciding between fabric and vinyl. Fabric banners are durable and long-lasting. Fabric doesn’t reflect light like vinyl, which can decrease your banner’s readability. Fabric banners also don’t bend or crease so they travel well. However, fabric banners are not easy to clean and can become dingy or faded with time. Vinyl banners are easy to wipe clean and allow for brighter colors and sharper image definition on them making them more eye-catching than fabric banners.

There are many aspects of banner stands that make your investment in one worthwhile. Banner stands can be designed with your company logo or graphics, and include the important information you want to convey to prospective clients. They can be used in conjunction with a trade show display or on their own to advertise a product, announce an event, or showcase information about your business. They can be used as an extension of your trade show booth at a show because they can be set up in other areas like the show lobby or at the end of an aisle. Additionally, banner stands are lightweight, portable, and easy to set up and take down.

Once you have invested in a banner stand, you will find many uses for this vital piece of equipment outside of trade show displays. Banner stands are reusable and long-lasting. You might consider setting up your custom banner stand in a shopping mall to draw customers into your store, in a hotel lobby to direct the flow of traffic, at a movie theater to advertise an upcoming film, at a sporting event to showcase team information, or wherever your audience is likely to be found. The benefits of a custom banner stand will last your business far beyond trade show displays, and with proper care can be used for several years of succinct, eye-catching advertisement for your business or company.

Please visit ExhibitDeal to help you create the perfect banner stand for your next trade show. ExhibitDEal also specializes in trade show displays and mural design.

Trade Show Display Financing Now Offered by ExhibitDEAL

Friday, March 3rd, 2006

Financing program lets companies pay for their trade show display in installments allowing them to purchase the display they require.

SANTA MONICA, CA – Date – ExhibitDEAL, the Original Exhibit Wholesaler, is pleased to announce their new Trade Show Display Financing Program. A first in the trade show display industry, display financing was introduced by ExhibitDEAL to help businesses purchase the trade show display that meets their needs, not just their budget. Learn more at: http://www.exhibitdeal.com/financing.html

ExhibitDEAL set up the Financing Program to make it simple – after filling out the one-page application most customers find out if they qualify within 48 hours. Customers work with ExhibitDEAL’s leasing agent who understands the trade show business and the need to get the right display for a show.

ExhibitDEAL’s Financing Program grew out of a demand in the market for an alternative way to purchase a trade show display. Mat Kelly, president of ExhibitDEAL, explains, “Giving companies the option to pay for their trade show display in monthly installments, instead of all at once, allows them to get the display they want. Too often companies settle for a smaller display because of cost; our financing program helps them select the right display based on their requirements, not just price. And their cash flow isn’t tied up in a trade show display allowing them to invest in other areas.”

Financing is available on any of ExhibitDEAL’s trade show displays over $2,000 which includes many of their custom fabric and laminate displays and their larger pop-up displays. Payment terms are up to 36 months on approved credit.

About ExhibitDEAL
Founded in 2000, ExhibitDEAL is The Original Exhibit Wholesaler offering portable trade show displays at nearly half the market rate. Offering custom laminate displays, custom fabric displays and pop-ups, ExhibitDEAL’s wide range of options satisfy all your trade show needs. ExhibitDEAL can be found on the Internet at http://www.exhibitdeal.com/.

Contact:
Mat Kelly
http://www.exhibitdeal.com/
Phone: 866-577-3325

Press Contact:
Alyssa Duvall
http://www.bigoakinc.com/

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