Archive for the ‘Trade Show Displays’ Category

Keep the Prospect in Your Trade Show Booth

Thursday, November 9th, 2006

Once you get traffic flowing to your trade show display, beyond the product display and basic information about the product and your company, how do you keep the prospect’s interest?

Clearly your potential client has some level of interest in your product or service or they would not have stopped at your booth. But the cut-throat competition that exists at trade shows requires you to be at the top of your game so you can demonstrate what separates you from the competition. The doorway to closing the sale is building rapport – and at a trade show you don’t have a lot of time to do that.

And while you aren’t necessarily expecting to close the sale with every prospect at a trade show, Zig Ziglar says there’s one simple way you can more efficiently move toward the close. Before beginning your presentation, you establish an agreement with the prospect that at the end of the presentation you expect them to either:

  • agree that the product is in their best interest so the two of you can discuss the purchase options available OR,
  • indicate the product is not in their best interest and the two of you will discuss options from there.

But first, you’ve got to make it to the close of the sale. In his article, “How to Build Trust and Rapport Quickly,” sales trainer John Boe reviews tips and strategies to consider once the prospect is standing before you.

How to Build Trust and Rapport Quickly

By: John Boe

If you’re working hard, but aren’t consistently generating enough sales and getting referrals, chances are it’s a matter of trust. One of the most critically important and yet frequently overlooked aspects of selling is creating a solid foundation of trust and rapport.

Suppose you could incorporate a few simple, yet highly effective ideas into your selling process and substantially increase your bottom line?

Successful salespeople have a knack for making people feel important. They understand the value of building trust and rapport early on in the selling process. For you see, it really doesn’t matter how knowledgeable you are about your product line or how many closing techniques you have mastered, unless you earn your prospect’s trust and confidence you are not going to make the sale period.

Read more of “How to Build Trust and Rapport Quickly”

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Generate Traffic, Boost Sales with the Right Trade Show Graphics

Monday, November 6th, 2006

Six Do’s & Don’ts for Creating Impact

The graphic elements of your trade show display are as essential to getting results as the paint on an artist’s canvas. There are many creative directions you can go with this idea, and many of your competitors will default to using the company logo for their graphic because it’s easiest. But this works best when you have firm brand recognition, like Apple Computer or a compelling, attention-grabbing logo like Target Stores, or you have a combination of both, like McDonald’s

But if you don’t have that concrete brand recognition yet, there are plenty of alternatives to effectively executing the use of your trade show display graphics. Here are some guidelines you should follow to give you the best chance at getting the results you want.


Think from the Customer’s Perspective – If a prospect knows nothing about your company, what would you first want them to know or understand about you? And how can you communicate that in your trade show display graphics at first glance? Put yourself in the customer’s shoes – most of us know from Marketing 101 that if you don’t get the customer’s attention in a few seconds, you can forget it. So, don’t waste their time – make them feel grateful that they stopped to talk to you. (more…)

Safety and Security for Your Next Trade Show Visit

Friday, November 3rd, 2006

When planning to participate in a trade show, how often to you really think about safety and security? Exhibitor Online’s Candy Adams reviews potential risks in her article, “Trade Show Safety and Security.” From splitting the contents of her wallet between two pieces of luggage to making sure you safely set up your trade show display, she covers common vulnerabilities and how to protect yourself, your staff and your equipment during the next trade show that you visit.


Trade Show Safety and Security
By: Candy Adams

From airports, to the hotel, to the show floor itself, exhibit managers face threats to safety and security at every step of the trade show experience. Because much of what we do, and exactly how and when we do it, is not within our personal control, planning safety and security for ourselves, our staff, and our exhibit property isn’t something we can leave to chance.

Personal Travel Safety
What would you do if your wallet, containing all your cash, traveler’s checks, credit cards, and ID, was stolen going through the security checkpoint at the airport? This exact scenario happened to me a few years ago on a two-show road trip.

I now split my cash and credit cards between two pieces of carry-
on luggage whenever I travel. I also keep a photocopy of everything in my wallet on file at home, just in case I have to report the loss or theft of my credit cards or ID.

But simply arriving safely is only half the battle. Be aware of scams at gas stations near airports where travelers typically refuel rental cars. One thief will set up a distraction as you pump gas, and another will grab your purse or wallet from the opposite side of your car.

When checking in to your hotel, be sure the desk clerk doesn’t ann-ounce your room number in front of other guests. If this happens, request a room reassignment.

Read the rest of Trade Show Safety and Security.