Archive for the ‘Trade Show Exhibits’ Category

Stand Out In A Crowd With A Hybrid Tradeshow Display

Tuesday, October 30th, 2012

hybrid-basic-10b-thumbBusinesses around the country employ the practice of attending and marketing at tradeshows.  It’s something many corporations do because they can accomplish several business objectives in one place.  They can scope out the competition, showcase their best products and services, market to their target audiences, and impress those who have the ability to make purchasing decisions to name a few.  The question, however, remains how can you make your display stand out in a busy tradeshow?  Hybrid displays are becoming an increasingly popular choice.  They offer an extraordinary setting to land your next big sale.

Tension Fabric

Traditionally, aluminum and laminate materials have been used in the creation of tradeshow exhibits, and they continue to play a role in hybrid displays.  A new material that has been added to the mix, however, is tension fabric.  Hybrid tradeshow displays use all the traditional elements, but also incorporate the use of tension fabric.  There are a few reasons why fabric is making an appearance.

  1. It’s less expensive
  2. It’s lighter weight
  3. It’s resistant to damage

It costs far less to print on fabric than it does to print on other materials.  The savings in printing alone can impact the cost of the overall display in a big way.  The fact that fabric is light weight is also a great benefit.  Not only is it less expensive to ship, it’s a lot easier to assemble on site at a show.  Many corporations hit up numerous tradeshows across the country and market in these venues.  Fabric elements in a display will keep looking new tradeshow after tradeshow, and considering the investment to create the display it is important to have materials that will hold up through multiple set-ups and tear-downs.

Aluminum Extrusion

Using aluminum as the framework for a display is not a new concept.  It possesses benefits similar to those listed above for tension fabric.  It’s lightweight, durable, and can be less expensive than other framework materials.  It also allows the tension fabric to be maintained constantly with the frame in an extrusive way.  This means little to no aluminum will be exposed in the display, making a more streamlined, professional appearance.

By combining aluminum extrusion and tension fabric, displays can be designed in eye-catching and interesting ways.  The fabric can be pulled in certain directions that are determined by the shape of the framework.  The display can be a standard rectangular shape with sharp right angles, but it can also have some sleek curves.  The tension fabric held in place by a solid frame will maintain its shape without ripples or wrinkles.

Attractive Design

Visitors to a tradeshow exhibit generally see the display first and company representatives second.  Having an attractive booth may be the deciding factor between coming to chat and walking away.  It can be a challenge to maintaining a booth that is attractive, long lasting, and cost effective, but hybrid displays can easily help to accomplish these three objectives.  It shouldn’t be surprising to notice that they are popping up at shows across the country as they become more and more popular.  Making an attractive first impression can help you stand out in a crowd, and can help you find the right people to sell to.

Stand Out from the Crowd with Banner Stands

Wednesday, September 12th, 2012

Psst! Want to get a little attention at your next trade show? Its easier than you might think. You already know you need great products and services to get a crowd excited. But to help them find you in a busy trade show, try adding Banner Stands to your next display. Banner Stands offer the ability to showcase that new product or service easily at your display, letting it be one of the first things customer sees. Here are a few of our favorite tips to make your Banner Stands truly unforgettable.retractable-banner-cat

Add unique graphics and make them “pop”! When planning your display, remember that at a trade show your banner is something people will be able to see at a distance. It will be something you can use to draw in a crowd from across the room. Take advantage of this opportunity, and give them something great to see. This is the ideal space to put your spokesperson, top new product or something you are promoting at the trade show.

Have something great to say. This is another important factor to keep in mind. Not only do you want to use graphics, but you want to say something. One of the best things you can add is your company name. Another thing to add would be the tag line or slogan for your latest product or promotion. Make whatever you say something memorable, like that song that keeps running through your head hours after you’ve taken that spinning class at the gym.

Make them an offer they can’t afford to refuse. Want to really draw a crowd? Use your banner as the ideal opportunity to offer visitors something when they visit your booth. They could sample your product, get a free T-shirt or other promotional item. Another exciting opportunity would be to meet your spokesperson!

Our best inside secret of all: use the billboard strategy. Billboards used to be one of the most popular forms of advertising, today you’ll still find billboards in a few favorite places. Billboards can be quite memorable and successful. So what makes a great billboard? It needs to be memorable. It also needs to have appealing graphics, that suit the company to a “T.” That billboard also needs to say something, a “call to action” that reminds you to buy to product, make a call, to do something. Plan yours with that same strategy in mind. Take advantage of the opportunity they offer you at your next trade show, and prepare for a great crowd at your booth!

Go Hi Tech with DIGITAL Banner Stands for Your Next Display

Friday, September 7th, 2012

Some displays can be a bit ho-hum. After awhile its like we’ve all seen it before. In today’s digital age, a great way to get attention is to add technology to your displays. Customers enjoy the hi-def graphics and images they can produce. There are a few reasons a company should consider adding DIGITAL Banner Stands to their next display.DIGITALBannerStand

Show you are up-to-date and on the cutting edge. No matter what industry you are in, its important for your display to represent your company, products and services in the best way. Every company today wants to show they are adept with technology, with a website, social media and using the latest technology. Adding a hi-def banner stand is another way to remind your customers that your company is tech-friendly, and best of all this will work for any industry.

A picture is worth a thousand words. We are a visual society and most of us pay more attention to the images we see related to advertising and promotion than we truly realize. With hi-def, that image/photo is shown to the best of its ability. You can even show a variety of images to entertain and keep your audience captivated with a fun presentation at your display booth.

“Just right” size matters when it comes to displays. The DIGITAL Banner Stand comes in a size you’ll love to set up. At 74” inches tall and 36” inches wide, it only weighs about 100lbs. A hi tech heavyweight that is a logistical lightweight you can easily set up just about anywhere you go. It makes that first day at your booth so much easier, especially if you have to “nudge” the stand into a different location. Its something one able bodied person – or two – can do with confidence, even if they are dressed in business suits and conference badges!

Its budget friendly & adaptable. This is one of the top reasons to choose this technology. Not only can you use this banner stand for this upcoming trade show, but you can create new presentations for trade shows for the coming years! This is not a single solution product, you can keep adapting it to your needs. The stand is large enough to get attention at about 6 1/12 feet tall and 3 feet wide, but also small enough you can consider it for smaller events, not only larger trade shows. Just another reason to go hi tech for your next trade show!