Archive for the ‘Trade Show Marketing’ Category

Marketing Tips to Increase Your Trade Show ROI

Wednesday, April 24th, 2013

This infographic provides helpful advice on maximizing your trade show business and increasing your ROI. Some of the trade show conference tips provided include:

Match Your Audience to your Business Goals

If the goal is to raise venture capital, target fiance and investment conferences.

Target Your Potential Customers

Identify the top five or ten companies you want to talk to. Then make sure to do your research so you speak to them knowledgeably about how your value proposition applies to them specifically.

Build & Strengthen Reporter Relationships

Reach out to the conference organizers ahead of time to ask for the press list. Also reach out to key industry reporters to ask if they’re planning to go.

Booth, Sponsor, Speak or Attend

There are numerous ways in which companies can participate in conference or trade shows.

Plug into Social Media

Many conference use social media platforms to keep attendees update or provide special notification for their followers. Use those platforms to interact with your customers and reporters.

Scope Out the Good Parties

Often, the more relaxed setting enables better connections. And, after a long day of getting the most out of you conference investment, you deserve a free beer or glass of wine.

10 Tips for Increasing Trade Show ROI infographic

Of course, as a trade show attendee with a booth, the best thing you can do is get the right booth for your trade show. Contact or call (866-577-DEAL) ExhibitDeal to help.

Infographic by Tigercomm

How to Create a Winning Booth Design

Sunday, March 31st, 2013

We have written a new article with advice on creating a successful trade show booth design. Keep in mind some key points when designing your booth area, such as using the right flooring, buying a portable booth and more.

If you are exhibiting at an upcoming trade show, you need an amazing booth design that will enhance your presentation and help you to be more productive. The following suggestions are helpful tips to ensure that your space looks the best.

Create Interest With The Right Visuals

First, a good booth will grab the attention of all of the guests at the show. There are many different eye-catching options that will successfully attract the attention you are in need of, including the following:

  • Pop up displays
  • Banner stands
  • Hanging banners
  • Table covers
  • Digital signage

These details can be used to create interest and describe your brand or products. They can also be customized to match your branding, company colors, and overall display. When designing these features, avoid using dull colors or black and white backgrounds. Instead, create visuals that are brighter in color and more vivid. These colors are more eye-catching and interesting to potential customers.

Read the rest of the article.

How To Protect Your Displays During Shipping

Wednesday, February 20th, 2013

 

tradeshow-case

 

After spending countless hours designing the perfect marketing strategy for your trade show booth—not to mention countless dollars on custom signage with compelling graphics—you will definitely want to do everything you can to protect your exhibit products when they are being shipped to each expo. Here are a few tips to help you do just that.

1. Select the right shipping containers.

The biggest mistake that companies make when it comes to shipping exhibit materials for a tradeshow booth is to ship them in containers that are the wrong size. There are a variety of products on the market that are designed specifically for tradeshow products. For instance, our half-hard case built to perfectly fit 6 foot and 8 foot tabletop pop up displays and ready pop fabric displays. You won’t have to worry about the popping mechanism getting damage during transit, bouncing around in the back of a truck or as it is thrown into the cargo area of a plane. Similarly, digital displays will require special protections such as monitor cases and the like.

2. Choose durable materials.

Obviously, you aren’t going to ship your tradeshow displays in a cardboard box; plastic tends to be the material of choice. Shipping containers that are rotational molded, however, tend to be stronger than those that are injection molded. The rotational molding process also allows the containers to be designed with a more customized fit for the product and manufactured using the optimal thickness to protect the product. In other words: the shipping containers will fit your display materials like a glove!

3. Look for features that make it more convenient to transport.

Your exhibit displays will be less likely to get damaged if you also look for features that make it easier to move from one location to the next—from the truck to the dock, from the dock to the expo floor, etc. Such features include:

  • Wheels
  • Handles
  • Locks

You may think of locks as a security feature rather than a transportation feature, but locks also protect the case from accidentally being popped open in the event that the container is dropped during the loading and unloading process.

4. Hire a reliable shipping company.

Most likely, the products you will be shipping are heavy and oddly shaped, making it more cost efficient to select the services of a specialized shipping company rather than a general parcel service. Often, the venue will offer a list of preferred providers that they recommend you use. Don’t hire a company without first checking a few references to determine their reliability. Nothing will make your company look more unprofessional than being forced to use displays that are damaged or broken or, worse yet, haven’t arrived on time. You will also want to inquire about other services the vendors may or may not offer such as:

  • Less than truckload service
  • Inside pick-up and delivery
  • Flexible scheduling
  • On-site assistance
  • Unpacking and debris removal

If you follow this advice to pack and protect your tradeshow displays, you can be sure that your investment will arrive in tact, attract potential customers and pay off at many tradeshows to come.