Archive for the ‘Uncategorized’ Category

Everything is Peachy

Friday, October 7th, 2016

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Today we take a homegrown venture to the Fort Collins, Colorado outdoor Peach Festival this past September. Many popular outdoor trade show display styles could be seen in use including A-frame portable signage, many canvas tents and tall banner flags.


Brewer’s Millions

Colorado has long been well associated for beer brewing with famed, generic brands like Coors, Keystone. Budweiser brewing itself has a large facility that can be seen off the highway as you journey past Loveland. The secret is in the prized mountain water of Colorado. Brewers say that the water is so naturally clean that it doesn’t have to be filtered.

Fort Collins, the largest town in the north of Colorado is a mecca of local brews. The city was once home to only a handful of local favorites, but in the last few years has blossomed into a craft beer mecca. “FoCo” as the locals have coined, now features more local craft brewing companies than perhaps anywhere in the country.

Never is this more evident than at the yearly Fort Collins Peach Festival. At this event you can see many local companies exhibiting their brand to gain awareness. Families can play games, buy food and you guessed it – enjoy all things PEACH flavored!

Not ones to disappoint, the local brewers in attendance lined up to each showcase this season’s new peach flavored beer or cider. The results? Not all flavors are for everyone, but as you move through the tents sampling the experimental flavors, you gain a real sense of the pride and rich culture that these festivals have come to embody for the town.

    local-craft-beer-4

A household name in Colorado, New Belgium Brewery is a popular favorite with their well known Fat Tire beer and regular experimental flavors. Their local facility welcomes visitors with tours and a unique campus-like atmosphere where bean bag and shuffle games can be played while enjoying a drink. New Belgium values fun and sustainability as brand pillars, and every employee is a part owner.

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Attendees of the admission-free event line up with their purchased tickets, eager to try what medieval concoction the Horse & Dragon Brewing Company has cooked up this year.

outdoor-banner-flags

Extra tall banner flags from familiar sponsor, the Rotary Club of Fort Collins. These double spike bases have been wedged far into the thick clay-like soil to resist the strong winds common in the area.

sames-games

Many businesses exhibiting to gain awareness at the festival utilized games to gain attention and contacts to market to. Submit your information and try your luck at the bean bag toss for a chance at a nice promotional offer.

solar-networking

With a “sunny days per year” count that gives Florida a run for its title, renewable energy options like Solar and Wind continue to become more prevalent.

win-free-lasik

Some exhibitor’s skip the charade of games and go straight to collecting contact information toward a raffle drawing. An alluring offer like “Free Lasik” is enough to get any glasses wearer interested. Bold marketing like this could generate hundreds of potential customers for the business.

charitable-interest-draw

Thrivent Financial’s strategy gets more personal, intriguing festival-goers with the possibility of contributing to your favorite charitable cause.

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The event is a popular attraction, with local businesses offering promotions, local food and drink and many enormous bounce house choices for kids.

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We hope you enjoyed this visit out West for this year’s Fort Collins Peach Festival. Whether at a trade show, or local city sponsored event it is always important to make sure your brand looks its best and has a thought out strategy.

The ExhibitDEAL team can be reached at Sales@Exhibitdeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

How to Avoid These 10 Event Planning Mistakes

Monday, August 8th, 2016

booth-fail

Today we take a look at some Trade Show Event Planning Mistakes as discussed over at the Tradeshow Guy Blog. These are good general tips for starting out that any new exhibitor should keep in mind. You’ll want to keep your booth setup quick and straight forward and pay attention to your placement. Since depending on your budget, you may not be able to overshadow your competitors with sheer display size and flashiness.

You’ll want to leverage any free or inexpensive marketing media you can, like social channels and pre-show email marketing. Always stay attentive to the goals of your brand and the trade show venue where you are presenting.  This article comes from Tradeshow Guy guest writer, Miriam Couturie. So let’s check them out!


Event planning is no easy task, but it’s a vital part of marketers’ jobs. Companies spend about 20 percent of their budgets on marketing for events. Plus, 67 percent of business-to-business marketers find marketing at events as one of the most effective ways to meet future clients and customers. This is your opportunity to shine as a brand at the exact moment customers are most open to new relationships and budget allocation for upcoming initiatives. Don’t let that opportunity slip away by making these easily avoidable mistakes.

Mistake #1 Being Invisible

Blending into the background is never a good idea. The whole point of attending events is to advertise, so standing out is a must. With so many others at your events, get creative to draw some attention to your booth. Don’t just show up with a white tent. Make sure to invest in one that has your logo. You can also consider adding giveaways or games to your booth to make it more interesting. Even a little music can go a long way. Finally, make sure to bring business cards so that it’s easy to swap contact information and follow through on next steps.

Mistake #2 Sending the Wrong People

Your staff represents you and your company so send team members who really know what they’re talking about, and that you would feel comfortable speaking to your best clients. If you send people who can’t speak to your brand or products, your company may appear incompetent and could hurt your image.

Mistake #3 Poor Location

It’s your job to select the perfect spot for your event. Locations depend on the nature of the gathering — you probably wouldn’t choose a small, quiet cafe for a big tech conference. The easiest way to avoid this? Aim for high-traffic areas. Put your booth near anything that could end up with a long line. You can feed off the success of free booze bars, or big swag giveaways, and infiltrate those lines to strike up conversations with everyone.

Mistake #4 Difficult Booth Setup

There’s nothing worse than having to rush through setting up a complicated booth. The simplest solution is to look into easy-up tents. Custom outdoor event tents, or even custom canopy tents for indoors, are a great answer. Not only will this take some stress out of the event, but you’ll have greater visibility with custom printed graphics.
Suckerpunch Bloody Mary

Mistake #5 Ignoring Social Media

Social media has become vital: Eighty-four percent of event organizers promote their events on Facebook, and 61 percent use Twitter. Don’t think that because you’re attending in person, you can bypass social media. Instead, design a custom hashtag and encourage booth visitors to use it. Many events promote their own hashtags that can help advertise your tent and company. Posting photos of your booth/tent and posing for photos with other social media active attendees will give you a deeper reach into the community, so don’t be shy. Be the life of the party online and off.

Mistake #6 Underestimating Costs

Events are expensive, and not allowing wiggle room in your budget is a vital mistake. Maybe there’s an entry fee you didn’t know about, or one of your props breaks and needs replacing. Fact is, you can always have to expect the unexpected so be prepared to spend more than you planned. Plus, with event costs increasing by between 2.5 and 5 percent each year, this year’s booth will likely cost a little more than last year’s.

Mistake #7 Not Making Your Website Mobile-Friendly

Because 44 percent of attendees use their phones at events, it’s vital to have a mobile-friendly website. That means moving away from tiny font and photos, aiming for data that is visible, and clickable, on a Smartphone. Chances are that your booth visitors will be looking at your website to view your product line, but if your website is not mobile- friendly, you could end up losing out on sales. This is a risk, you do not want to take and must avoid at all cost.

Mistake #8 Leaving the Booth Unattended

You went through all the trouble of signing up, paying for, traveling to, setting up, and planning your day around manning the booth …. Why are you wandering around and abandoning your booth? What if you walked into Starbucks and no one was behind the counter? What if you went into Best Buy and there were no nerds in blue shirts around to help you find the giant TV you probably don’t need? Event booths are useless without you at the help.

Mistake #9 Paying Full Registration Price

Event registrations take up a big chunk of cash. But because nearly 65 percent of event planners believe early-bird discounts are a great way to promote events, by thinking ahead you can find discounted prices, leaving extra room in your budget for an outstanding booth.

Mistake #10 Forget to Follow-Through

Attending the event is only the beginning of a marketer’s work. After meeting potential customers or clients at an event, it is vital to gather their contact information. Business cards are ideal — hand out your own, too. Follow up within a week after the event, so you and your company are still fresh in their minds.
Conclusion

By avoiding these mistakes, your event is sure to go off without a hitch. Taking these steps can help you stand out in a large crowd of other businesses and attract more attention and new clients and customers. Avoiding these common mistakes can do wonders for your company.


You were already doing all these things, right? Of course you were!  Many of these general pitfalls can be difficult to avoid – choosing a location is first come first served and budget may be a limiting factor in many of these tips. At any rate, getting started early will help you be choosy as much as possible and hunt for the best DEALS.  It is more difficult to be creative and make a big splash when planning your next event, if you get started nice and early.

Have questions on what booth displays and accessories will give you the most benefit at your next show? We have created and even repaired thousands of trade show exhibits, give the ExhibitDEAL team a call to discuss some cost effective solutions that will help you to look fantastic on your exhibition day.

ExhibitDEAL can be reached at Sales@ExhibitDeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

New 2016 Outdoor Displays Ready to Help You Make a Splash

Friday, May 27th, 2016

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There are some fantastic new solutions online this May for outdoor events. We’ve got stylish new banner flags as well as classic designs that just got big, bigger, huge! There are awesome tent kits that include your
favorite wall setups as well as new gigantic banquet tents that seat entire tables and chairs. We know you want to keep lightweight, mobile and cost effective – so we know our new inflatable furniture and tower displays are sure to excite. So let’s see what’s new!


Tents

10ft Ultra Tent

10ft Ultra Tent Kit in Full Color

A great value for any dedicated exhibitor – this outdoor solution packages a stunning full color dye-sublimated durable canopy, backwall, and two half sidewalls. The perfect setup to allow you limitless expression of your brand’s personality so you can become the local buzz and attract more visitors.

This setup allows air to keep flowing through the sides while the open front welcomes your traffic into the space.

Benefits:

  • Durable outdoor 100% UV protection polyester canopy
  • Lightweight powder coated steel pop-up frame
  • Water and fire resistant material

Kit Includes:

  • Hardware Kit with Bag
  • Full color dye sublimated canopy
  • Full color dye sublimated Full Back Wall
  • (2) Full color dye sublimated Side Wall

43ft StarShade 400 Canopy Event Tent

43ft StarShade 400 Canopy Event Tent

63ft StarShade 685 Twin Canopy Event Tent

Get ready for our biggest outdoor tents featured. The StarShade series is the ultimate multi-person tension fabric event tent. The 400 and 685 models are great for hosting an outdoor gala where small groups of guests can gather under the 400 and 685 square feet of space, respectively.

The entire tent can be setup by two people in 40-60 minutes and just 60-90 minutes for the Twin model. They collapse down into 3 carry bags that fit int he trunk of most standard size vehicles.

Benefits:

  • Rust-free Anodized Aluminum frame
  • Lightweight
  • Durable
  • Fire Retardant
  • UV Protected
  • Water Resistant

    BASE
  • Unique Tension Structure Design
  • 400 Square Feet of Complete Coverage Area
  • Six Elegant Arches
  • Aluminum Parts—no rusting
  • Sets Up in Minutes
  • Canopy is for Outdoor Use—requires depth for 30 inch stakes
  • Free Carry Bags for Complete Unit

    TENT TOP
  • 500 Denier Oxford Polyester—both strong and lightweight
  • Water Resistant, Fire Retardant, and UV Protected
  • Seventeen Bold Canopy Colors
  • Custom screen-printed graphics or full-coverage digital printing available

Kit Includes:

  • (3) 50.25” Aluminum Poles
  • (1) 50.25“ Telescoping Pole with Crank Assembly
  • (1) 13.5” Aluminum Pole with Dome Cap
  • (1) 500 Denier Polyester Oxford Top
  • (3) Carry Bags
  • (6) Steel Spikes
  • (1) Center Pole Plate
  • (2) Measuring Cable
  • (1) Stake Puller
  • (1) Assist Bar


Umbrellas

Promotional Umbrellas 

Square Outdoor Promotional Umbrella

Hexagon Outdoor Promotional Umbrella

Not to be overlooked, the smaller counterparts of the “tent” family are your trusty large promotional outdoor umbrellas. These freestanding sunny day solutions allow you to extend your brand signage and merciful shade to thankful visitors at once.

The Square and Hexagon styled Outdoor Event Umbrellas are constructed of aluminum, a steel pole and a plastic hub with latch. Easily stands with use of an umbrella table. No umbrella table? Add an optional iron square base accessory to complete your purchase.

Benefits:

  • Heavy Duty Aluminum Frame
  • Full Color Printing Available
  • No Tools for Set Up, takes approx 5 mins
  • Lifetime warranty on frame. One (1) year on graphic

Kit Includes:

  • UV Printed Square or Hexagonal Umbrella Canopy
  • Aluminum Umbrella Pole
  • Square base
  • Plastic Hub
  • Runner, Stretchers and Ribs


Flags

10ft Ultra Tent 

Mondo Outdoor Flag – 13ft

Mondo Outdoor Flag – 17ft

Mondo Outdoor Flag – 23ft

The star of this months’ featured product – the new gigantic Mondo series is what you need when standing out is the goal. Available in 13ft, 17ft, and 23ft single-sided (double optional) large banner flags.

Built tough with a water weighted base to keep your brand high above the competition even on those windy days. The full color dye-sublimated graphic in the popular rectangle style maximizes your exposure from afar. An excellent solution for outdoor festivals, sporting events and trade shows

    Benefits:

  • Large graphic branding space vs other flag styles
  • Generate awareness for your company from far away
  • Lets customers know where your booth or business is
  • Lightweight, Portable and Easy to Assemble
  • Included water base helps keep your flag secure in heavy winds


    Kit Includes:

  • (1) Printed Banner (Single-Sided – optional upgrade to Double-Sided)
  • (1) Water Base which holds up to 13 gallons of water
  • Pole with plastic end caps
  • (4) Aluminum support legs with plastic clips
  • (9) plastic ring clips
  • (1) Base Bag (32″ x 16″)
  • (1) Pole Bag (66″ x 5″)

Zoom Outdoor Sail Banner Flag Backpack

Zoom Outdoor Sail Banner Flag Backpack

Last year wee unveiled a X-banner backpack became an instant hit, and this year we expand our catalog to include all new styles for your portable outdoor marketing.

Now available in four different banner flag designs: the Zoom Outdoor Sail Backpack offers your choice of teardrop, feather, rectangle and X-banner styles. Leverage the power of mobile marketing and promote your business anywhere your potential customers are.

This kit includes the backpack, hardware and banner graphic. Convenient mesh storage side-pockets allow for your brand representative to keep refreshments. The backpack includes an adjustable belt and comfort padding to improve longevity. Checkout the Zoom Outdoor Sail Backpack and let your brand go wherever your customers are.

Benefits:

  • Poles and rods that support every style flag all fit within backpack
  • Flag mounting system
  • Reinforced straps
  • Adjustable belt
  • Comfortable padding
  • Mesh side-pockets and a zipped compartment for additional storage
  • Made from coated nylon
  • One year limited hardware warranty against manufacturers defects
  • Six months graphic limited warranty

Kit Includes:

  • (1) Frame
  • (1) Backpack
  • (1) Outdoor Scrim Banner Graphic

9ft Claw Sail Single Sided Banner Flag

9ft Claw Sail Single Sided Banner Flag

9ft Petal Sail Single Sided Banner Flag

When you want a funky new take on a classic fabric banner flag to advertise at your next venue. A new attractive style to help generate awareness for your storefront or trade show booth alike, these uniquely curved “Claw” and “Petal” sail banner flags features high quality, full-color, dye sublimated graphics.

The Claw and Petal Flag’s strong, flexible pole is constructed from Carbon Composite material shown to out perform other poles that have an aluminum base. The pole itself is covered by a lifetime warranty.

The standard flag comes with just the spike pole to push into the ground with an optional scissor base upgrade for more wind resistance.

Benefits:

  • Featuring high quality, full-color, dye sublimated banners
  • Available single-sided
  • Kits available with either a ground spike for outdoor use or scissor base with weighted water ballast for indoor/outdoor use
  • Our Flag Poles are constructed of a strong but flexible Carbon Composite material that is SUPERIOR to other poles that have an aluminum base
  • Sail Sign Pole Hardware is covered by a LIFETIME WARRANTY

Kit Includes:

  • Hardware
  • Dye-sublimated printed banner graphic
  • Soft case

10ft Tail Fin Double Sided Flag

10ft Tail Fin Double Sided Flag

The Tail Fin Double Sided Flag shape is both innovative and eye catching, with a lightweight design with a graphic printable base that can be filled with water for better wind resistance.

The Tail Fin is ideal for events where wind is an issue, and looks equally impressive indoors. This angular banner is incredibly light, weighing less than 5 lbs, and comes alive by rotating in the wind.

The innovative design stays taught and resists that distracting flapping noise in the wind so that your brand message can be clearly seen. It comes complete with banner, rods, carry bag and ground stake. Replacement skins give you the flexibility to change your image/message with ease.

This flying flag is ideal for advertising your brand at all indoor & outdoor events such as golf days, beaches, sports days, shows and trade events.”

Benefits:

  • Innovative fin curve design
  • Available in 10′ and 12′ height
  • Base is water filled for improved wind resistance
  • Equally impressive indoors and outdoors
  • Displays your message 100% of the time
  • Optional graphic for base

Kit Includes:

  • Hardware
  • Dye-sublimated Double-sided banner graphic
  • Carry bag
  • Ground stake


Inflatables

Inflatable Jumbo Archway 

Inflatable Jumbo Archway

The Jumbo Inflatable Archway is a must-have for charitable race events and any outdoor festival where you want to feature quick, durable and vibrant graphics.

This large and easy to setup in less than a minute, inflatable arch features PVC-coated nylon so it can hold up to repeated outdoor use. Graphics attach using hook and loop, allowing interchangeable messages.

This great value kit includes your heavy-duty securing stakes and rope along with a 4 amp air blower to help you get set fast. Arch ships in two packages.

    Benefits:

  • Create a grand entrance with inflatable archways.
  • Constructed from strong PVC-coated nylon, to stand up to outdoor use.
  • Inflates in less than a minute for quick set up.
  • Graphics attach using hook and loop, allowing interchangeable messages.
  • Kit includes a 4 amp blower.
  • Use the attached rings to secure jumbo arch with included heavy duty stakes and rope.
    Kit Includes:

  • (1) Inflatable frame
  • (1) Hollow plastic base

Inflatable Promotional Event Loveseat 

Inflatable Promotional Event Loveseat

Inflatable Promotional Event Ottoman

Who says you can’t be comfortable at outdoor festivals? Are you ready to grow beyond clunky, heavy folding chairs that need too much space to transport? The Inflatable Loveseat and Ottoman options are a simplistic air-filled stand offering an attractive, eye-catching design.

The benefits of inflatable event Loveseat allows for easier transport weight versus other seating options. Always an advantage of inflatables, this air Loveseat is easily and quickly setup.

With long lasting UV-resistant graphics and strong inflatable Polyurethane shell, this contour seating is great for outdoor sporting events and arenas, concerts, festivals.

    Benefits:

  • A lightweight, modular solution for casual business settings.
  • Available in multiple options to create the configuration you’re looking for.
  • The two-way stretch imprinted fabric creates a form-fitted look when wrapped around the inflated shapes.
    Kit Includes:

  • (1) Inflatable frame
  • (1) Hollow plastic base

Inflatable Promotional Event Column 

Inflatable Promotional Event Column

A cost effective and understandably popular outdoor display solution – the Outdoor Air Column allows you to advertise high above other displays without requiring a large amount of available space to set up.

The Inflatable Column is a simplistic air-filled display stand offering a prominent, eye-catching design. The benefits of inflatable event columns allows for easier transport weight versus aluminum based pole and fabric solutions. Always an advantage of inflatables, this air column is easily and quickly setup in less than 10 minutes using the air pump and securing stakes included in the price.

With long lasting UV-resistant graphics and strong inflatable column, this tower is great for outdoor sporting events and arenas, concerts, festivals, or to draw attention to any storefront.

    Benefits:

  • Free-standing inflatable column available in 3 different sizes, small, medium and large
  • Hollow plastic base can be filled with water or sand
  • Indoor and outdoor use, no tools required
  • Pump and ground stakes sold separately
  • Tabs with grommets for optional stake usage
  • One year warranty against all manufacturer defects
    Kit Includes:

  • (1) Inflatable frame
  • (1) Hollow plastic base
  • (1) Air pump

 


That’s all the highlights from the new outdoor arrivals for now. Check back often to learn about all the exciting ideas we’ve found to help you promote your business.

Have questions on what booth displays and accessories will give you the most benefit at your next show? We have created and even repaired thousands of trade show exhibits, give the ExhibitDEAL team a call to discuss some cost effective solutions that will help you to look fantastic on your exhibition day.

ExhibitDEAL can be reached at Sales@ExhibitDeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.