Most companies spend a good chunk of money on trade show admission fees, the trade show booth, marketing and even generating publicity about their presence at the event.
But when the trade show is over, there is no strategy or accountability for contacting the leads generated from the event. And that, my friends, is like flushing money right down the toilet.
Because we’ve all heard it before, and there’s no need to sound like a broken record, I will simply say this: FOLLOW UP ON YOUR LEADS! Julia O’Connor, a speaker, author, and consultant who is an expert in psychology of the trade show environment does a great job reiterating this point in her article on TradeShowAdvisor.com’s website: