July 18th, 2012
If you are new to business or just new to convention or trade shows, you may not be familiar with every detail of convention booth design. While the details and booth offerings vary by convention host, generally the booth space you reserve includes a simple pipe and drape wall and maybe a folding table and one or two chairs. The drab generic look of the average convention booth makes it imperative that you plan to bring decorative and informative elements with you. Most people remember to order product and banners or other signs to advertise but one of the most commonly over looked elements of a trade show booth design is the flooring.
Most convention floors and concrete and many of them are scratched and show other scars from years of trade shows and other events. In addition to being not the most attractive way to showcase you products, you or your booth staff will be on their feet for hours every day talking with clients. Standing on concrete is very uncomfortable and can cause foot pain over time. One great way to remedy this common problem is to invest in a 10X10 convention carpet for you booth. The average booth size at a convention is ten feet by ten feet making this investment the perfect way to cover an unsightly convention floor with in your space and also provide your booth with an inviting base to build your booth design around.
There are many different colors and textures to choose from in the convention flooring market. From traditional rich colors like green and burgundy, perfect for products geared toward a male market, to soft neutrals that will give your booth an inviting and luxurious feel.
Most ten by ten carpets come in a number of pieces that can be rolled out and taken up easily for use at the next location.
July 12th, 2012
Many small business owners struggle with the overwhelming costs of exhibiting at a large convention or trade show. Many business owners do not think they cannot afford the money to create a professional booth layout so they choose not to attend the show at all. Remember, you cannot grow your business without connecting with other people in your industry, and conventions and trade shows are a vital part of making those connections.
When you break down the costs of exhibiting at a trade show you will find that while there are some costs that cannot be reduced, like booth fees and basic travel costs, you booth design costs can vary greatly and with a little planning you can create a booth layout that is both engaging and cost effective. Many larger companies bring in construction crews and spend thousands and even tens of thousands of dollars building solid walled units in their booths. Obviously a small business on a budget cannot afford that kind of expenditure for every trade show or convention. Large scale fabric displays are the perfect alternative to solid construction.
A fabric display will help you create a banded professional look in your convention booth for less money. These fabric systems are easy to set up and usually do not require you to hire any additional help setting up or taking them down. In addition to the labor costs being reduced, fabric displays are lightweight and fit in easy to transport travel cases.
The energy curved fabric displays off you the opportunity to create solid walls in your booth with their state of the art tension fabric design. You can choose to print graphics on every panel or leave some solid to allow your products to shine in front of one of the many eye pleasing color options.
June 4th, 2012
There is a growing trend towards upgrading older, halogen lighting with LED lighting for trade show display stands. Lighting is a key component of any trade show exhibit design for creating ambiance and enhancing visibility, but it is a frequently misused and misunderstood trade show accessory. That said, why is an LED lighting upgrade being done with halogen lighting being discarded?
The first advantage LED lighting has is life span – a typical LED bulb will be rated to last for longer than 50,000 hours, whereas a comparable halogen bulb will last for only a tenth of that time (around five to six thousand hours). This more than makes up for the price discrepancy between the two types of lighting, with LED light bulbs costing considerably more.
Another major trade show advantage of LED lighting over halogen bulbs is that they do not generate a lot of heat. Heat generation can be a major issue in many trade show venues, so minimizing heat given off from lighting is crucial. A halogen bulb converts 90% of the energy it consumes in the form of heat, but an LED light converts the bulk of the electricity it consumes into light, generating much less heat. For this reason, LED lighting is also highly efficient when it comes to power consumption, and they are a greener form of lighting your display stand.
Both halogen and LED trade show lighting provide comparable light (measured in lumens). Halogen lighting does have one advantage over LED lighting in that they are more controllable when it comes to dimming the light. After dimming an LED light by 20% or more, the LED will start to flicker, which means they are more effectively used for display lighting in high visibility areas, such as back display highlighting.
Overall, LED lighting displays are more efficient, work out cheaper over the longer term and require less replacement and maintenance than their halogen equivalents. On balance, you ought to move to an LED lighting rig for your trade show display as soon as convenient.