The 7 Habits of Highly-Effective Trade Shows

February 2nd, 2007

Steven R. Covey has helped millions of people in their business and professional lives with his book The Seven Habits of Highly Effective People. The Seven Habits, first written 17 years ago, has proven to be an effective guide for personal and professional development. And these principles, when applied to your trade show experience, can dramatically improve your experience at the event and your results.

Treating your portable trade show display like your portable office is the key to maximizing your effectiveness at each and every event. The purpose of a trade show is connecting with people, and portable trade show displays enable you to create a space for educating prospects about what your company has to offer and qualifying leads to pitch them for a sale or follow up with them later. Continue Reading »

Pulling It All Together

January 4th, 2007

Get your ducks in a row before the big event. This article at offers a timeline leading up to the event and a final checklist to keep you from scrambing around at the last minute. A sample of the artice is below:

Using a trade show check list at the final stages of your event preparation may be a valuable tool to ensure all the last-minute details are handled and you are positioned to accomplish your event sales objectives.

You’ve likely spent months getting ready for your event. The final stages are critical. Adapt the following trade show check list to suit your specific needs.

  • Review your exhibiting plan and objectives. Make sure everyone involved fully understands what needs to be accomplished during the show.

Read the entire article.


January 4th, 2007

Most companies spend a good chunk of money on trade show admission fees, the trade show booth, marketing and even generating publicity about their presence at the event.

But when the trade show is over, there is no strategy or accountability for contacting the leads generated from the event. And that, my friends, is like flushing money right down the toilet.

Because we’ve all heard it before, and there’s no need to sound like a broken record, I will simply say this: FOLLOW UP ON YOUR LEADS! Julia O’Connor, a speaker, author, and consultant who is an expert in psychology of the trade show environment does a great job reiterating this point in her article on’s website:

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