Posts Tagged ‘Banner Stands’

Choosing A Right Monitor For Your Outdoor Display

Tuesday, May 7th, 2013

We live in an age of digital marketing. Even if you are participating in an outdoor marketing event, customers expect that technology will be involved somehow. Whether you are looking for a large digital banner to attract customers to your booth from a distance or an iPad bar to create an up close and personal interactive experience, it is important to choose the right monitor for your outdoor displays. It takes just 7 seconds on average for customers to decide if they want to enter a booth at an outdoor event. If you choose the wrong type of electronic display, they just might pass you by. Here are a few tips to help you choose a monitor for your next outdoor tradeshow, festival or other event.

1. Bigger Isn’t Always Better

When choosing a monitor for outdoor or indoor use, it is important to take the size of the booth into consideration. You don’t want the digital signage to overpower your booth. If you have a small booth that measures 10 feet by 10 feet, you may not want to choose 6 foot table top display. This will be overwhelming for the employees manning the both as well as customers passing by. Instead, you could use a narrow digital sign near the front corner of the booth. If you have a 10 x 20 booth, you could enhance the display with serpentine display in the back of the booth that can accommodate a 42” monitor to stream dynamic digital content. The larger your booth the more options you have when it comes to the size and placement of monitors. The key is to keep things in proportion to the size of your booth.

Consider our monitor mounting kit for your outdoor monitor.


2. Define Your Goals

Digital signage of any type should reinforce your company’s brand in a clear, concise manner. Beyond that, the type of monitor that you choose will depend on what you are trying to accomplish while at the trade show. If you define your goals in advance it will be easier to design your booth and choose the appropriate type of technology.

3.  Look For Viewability

Certain products are difficult to view in direct sunlight. Have you ever tried to look at a smartphone or tablet that doesn’t have a protective finish on it? Usually, all you see is a black screen. When choosing a monitor for outdoor displays, you will want to consider the location of your booth, the amount of sunlight it will receive throughout the day as well as the viewability of the product. Monitors that feature screens with treated glass and are backlit with LED will boast blacker blacks, richer colors and superior viewability.

4. Easy To Clean

Furthermore, monitors for outdoor displays should be easy to clean. Large monitors or digital screens can quickly become dirty when exposed to the elements of nature. Even a small breeze can kick up a large amount of pollen and dirt. You want to be able to keep your display looking pristine at all times. The same holds true for any other electronic equipment in your booth. Interactive iPad counters will be swarming with germs and flaunting fingerprints if they don’t have a disinfectant resistant coating on the screen.

Products You Need for Your Trade Show Event

Friday, March 15th, 2013

Here is a teaser from our latest article from our Trade Advice section on

Are you exhibiting at an upcoming trade show? If so, then you need to an eye-catching booth to attract the attention of potential customers. In fact, a well-designed booth can increase your performance dramatically. Therefore, consider including these 7 products at your trade show booth.

Custom Displays

Custom Displays

Custom Displays First, a good booth looks unique and different from the rest of the exhibitors. To differentiate yourself, try using a custom display. This display can be personalized to your company with specific colors, images, and logos. Even better, you can work with a design team to determine the correct layout and backdrop for your area. This way, the display best fits the space you have at the venue. For example, if you are in the center, an island display may be preferred. However, if you are in between other booths, you will probably need an inline display.

Banner Stands

Banner Stands

Once you have designed your display, you can consider investing in additional visual enhancements. Banner stands are a great option to create appeal and interest in your booth. They are also very cost effective. Many companies actually use these stands to highlight promotions or new products.

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Designing Your Trade Show Booth With The Client In Mind

Wednesday, December 5th, 2012

You’re confident in your sales pitch, you’re certain your product and/or service is solid, and you’re excited to sell it to the world. You’ve worked very hard up to this point, and now it’s time to go the extra mile by introducing your business, product, and vision to the public at your very first trade show event. And while simply showing up has exposed your company and service to multitudes of potential clients, the ultimate objective is to present an exhibit space that not only represents your company and service but compels passersby to stop, think, and consider how your product can benefit them. Here are a few examples of effective trade show booth components that you can incorporate into your own presentation to make the right first impression, and gain clients in the process.


Trade Shows Come and Go but Pop-Up Displays are Forever

Depending on the size of the trade show you’re presenting at, and the number of events you’ll be attending throughout the year, you may find that an easy-to-assemble pop-up display works best. These highly portable and convenient exhibits come in various sizes, from tabletop units to full-size floor models, and may be mixed and matched to create a customized display area that’s right for you. Pop-up exhibits can be especially helpful if your assembly team is limited or you find yourself working under strict deadlines to vacate the show room after the event ends.

Fortify Your Exhibit Space with Portable Panel Systems

If ultimate customization is what you’re looking for in your trade booth exhibit, then you might prefer to go with a portable panel-style booth. Specially designed to create an engaging and interactive space for customers, portable panel displays can be configured with features like desktop peninsulas, banner stands, and vital wall space to showcase your products and services. The added workspace and shelving options that panel system booths allow for can also be suited for such elements as live demonstrations, interactive graphic modules, and retail counters.

Create the Right Backdrop for Your Booth’s Success with Softspace Displays

To create a truly multidimensional trade show booth, it’s important to use all of your allotted space effectively. Softspace display elements can complement your exhibit by providing depth to your display area. Softspace displays are also fully customizable to be as simple or multifaceted as you like. By incorporating components like graphic panels, light fixtures, and scenery walls to your booth, you encourage your visitors to linger a little longer as they look over everything you have to offer. Even the more subtle details offered in softspace displays go a long way in leaving a lasting impression on your intended audience.

Swag bags are fun and everyone enjoys snatching up a complimentary pen, pin, or cookie, but that’s not what keeps potential clients’ attention for very long. The thoughtful arrangement and intelligent presentation of your trade show booth can really make the difference between simply being seen or being intriguing and memorable. Along with arming your exhibit with charming attendants, easy-to-identify signage, and a product to be proud of, these display elements can help put you on the map of the showroom floor and keep you and your service on your customers’ minds long after the trade show ends.