Posts Tagged ‘Trade Show Flooring’

ExhibitDEAL Teams to Recreate Wizard of Oz for School’s 75th Anniversary

Tuesday, September 23rd, 2014

ExhibitDEAL recently had the pleasure of collaborating the celebration of the 75th anniversary of Miami Country Day School, with the installation of a whimsical Wizard of Oz themed 240ft printed yellow brick road that lead to the celebratory event venue.

The success of the project lead to its feature in the September issue of notable printing publication, Digital Output. Designing and printing the yellow brick road brought together the creative minds of exhibitDEAL’s team and our vendor partners to result in a unique winding yellow brick road, that helped bring the classic story into life.

Below we feature the article by Cassandra Balentine, detailing how the project came to life. Click here to view the September issue of Digital Output, article begins on page 28.

Leading the Way for Future Generations

Yellow Brick Road Floor Graphic Paves a Promising Future


The most creative graphic displays are often the result of many talents collaborating for a common goal. Such is the case for a unique project pulled together last Spring for Miami Country Day School. The Miami, FL-based educator looked to recreate the infamous yellow brick road from the film, The Wizard of Oz, for an event at the school marking its 75th anniversary. Coincidently, both the film and the school celebrated 75 years in 2014.

“It also played in well with the overall objective of the celebrations to bring the alumni home and work together to make sure the school continues to pave the way for future generations,” says Maria Daza, VP of Marketing, ExhibitDEAL and a parent of a Miami Country Day student.

Over the course of a few weeks, a yellow brick road was printed, shipped, and installed. The graphic became a core part of a magical Oz-themed celebration.

Intricate Design

Miami Country Day administrators knew Daza’s company created trade s how displays and wanted its help to create graphics for the anniversary event.

In addition to common backdrops and signage, a winding yellow brick road was suggested to help tie the theme together.

At first thought, a yellow road may seem like a simplistic design. However, when you think about the dimensions and considerations for a successful layout, it requires careful planning.

While Daza had experience with floor graphics, she realized the complexity of the project and looked to additional resources. She put the word out to Dale Smith, VP, D&P Media for Print, Inc.–a distributor for wide format media–about the project and from t here, Smith pulled in two Boston, MA-based connections, Century Type, Inc., a print service provider; and Tom Berrigan, a graphic designer.

Daza explains that the school wanted a playful look for the brick road. The design wasn’t meant to simulate real bricks, but instead something from a child’s imagination. It was important that it was a winding road, as the school wanted to emphasize the campus’ newly constructed Franco Center, which houses the library, broadcast center, and computer labs, and where the event was held.

Tom Berrigan, a graphic designer of 13 years, worked out a creative concept for the road with Daza. “We had back and forth email conversations for a couple of weeks until the panels were just right,” he recalls.

Adobe Systems Incorporated Illustrator Creative Cloud (CC) and FreeHand MX were used for the design and Adobe Photoshop CC for file proofing.

Berrigan admits that it was a challenge to design a single panel that could be used repeatedly to make a seamless, curved walkway. He explains that he did not have the exact dimensions of the presumed pathway. Despite a physical walk through with measurements, it was not possible to exactly define, as stairways, landscaping, and other variables had to be considered.

He used satellite images to get an idea of the total length of the road. But, without exact dimensions, it seemed that creating a seamless, curvy brick pattern would be a challenge. In this scenario, the bricks would need to line up end to end to allow the installers to repeatedly use the same design.

Berrigan created a panel that installers could slice and use to create any kind of curvy path. There were straight, curved, and corner pieces to be installed in Lego-like fashion, with extra pieces calculated to cover any last-minute changes.


Production Process

Once the panel design was finalized, it was sent over to Century Type to produce. The family-owned print provider celebrates over 15 years creating wide format graphics.

Dennis Shea, VP, Century Type, learned of the yellow brick road project from Smith, and agreed to produce at cost for the school. The two decided that panoRama Walk & Wall media by Continental Grafix USA, Inc. would be ideal for Miami Country Day. The media is designed for short- to medium-term indoor applications.

“One thing about this material is that it lies down beautifully,” says Shea. “If you have a clean surface–even a road–you can sweep it and put it down,” he adds.

The files prepared by Berrigan were print ready, so setup was minimal. In regards to the color palette, Shea admits yellow can sometimes be a bit tricky, but in this case he ran the job without incident. The graphics were run a little slower than typical production, and took about six hours.

Close to two and a half rolls of the media were printed on Century Type’s Hewlette-Packard latex-based printer.

Once the printing was complete, Century Type rewound the rolls and mailed them to the school for cutting and installation. Shea adds that media’s ease of use was ideal for this situation, as his team did not handle the actual installation. “panoRama Walk & Wall is so easy to use; anyone can put it up and take it down, which is key.”


A Magical Night

Once the school received the panels and were ready to cut and install, it enlisted the help of exhibitDEAL.

Daza and her team of four novice installers laid down the graphics to make the yellow brick road come to life. It was a lengthy process, as the final road measured around 240 linear feet. Daza estimates that installation took just under five hours. She adds that the material is “quite easy to install–just peel and stick.”

Although the media was user friendly, there were some challenges that resulted in the install team relying on all of the spare panels. Daza also recalls it being a 90°F day, which affected the media’s adhesive, making it stickier than usual.

Removal was handled by the school staff and completed with no incident.

Making Memories

Miami Country Day was lucky to enlist the help of vendors to create inspiration–and a magical night– for education.

“The school communications team was so delighted that their vision was brought to reality in such a visually attractive fashion,” recalls Daza.

“Just by the entrance to the building, they were greeted by teachers dressed up as the main characters of the film, who graciously posed with them for pictures in front of a specially designed backdrop that combined both the school logo and the Wizard of Oz theme,” recalls Daza. Wide format graphics are only limited by imagination and the yellow brick road project for this FL-based school is an ideal example.

Materials To Customize Your Tradeshow Booth

Wednesday, January 23rd, 2013

Tradeshows can be an excellent way to drum up business for your company, no matter what industry you are in. A good showing at an annual tradeshow can increase your company’s income and get your name recognized by a larger customer base. What’s more, a great tradeshow display can mean the difference between getting the recognition you deserve and getting unfairly passed by. Here are some of our great options to help you customize a tradeshow booth on any kind of budget.

Tradeshow flooring options


If you are planning on having a large booth that your visitors can walk through, then one of our special flooring options is a good way to set yourself apart from the crowd. Our custom floorings come in laminate, hardwood, vinyl, and carpet options, and are available in a variety of colors and styles to fit any needs. If you own a home furnishings company, for example, our Rollable Flex-Floor in natural wood or natural stone styles can give your portable showroom a homey touch. If you want a more durable look, then try our Flexible Designer Vinyl Flooring, perfect for auto and machine tradeshows, or for anyone who is worried about wear and tear. For a softer, welcoming look, we have a number of Tradeshow Carpet options available in a selection of tasteful colors.

Tradeshow panel display options


Panel displays are portable walls that can be used to fence in your tradeshow booth and give visitors the impression that they are stepping off the main floor into a store or showroom. This can give your booth a professional touch, and serve to make it look more legitimate in comparison to freestanding tables that surround it. Our panel displays come in ten foot and twenty foot sizes, and we offer a number of different options to help you customize your display space to fit your needs. Choose shelves, sidebars, or plain panel walls. All of our panel displays are made from high quality vinyl, making them a breeze to clean and easy to hang posters and other displays on. Finally, we offer high quality custom designs printed on your panels. Choose colors, or have your company logo printed directly on your display.

Tradeshow furniture options


Deciding what furniture is essential to your booth can be one of the hardest parts of setting up for a tradeshow. If you have too little then you won’t have enough room to work, and if you have too much then your booth becomes crowded and unwelcoming. Fortunately, we offer a wide variety of shelving and furniture options so you can customize your booth to perfectly suit your needs. Our SOLO Demo Stations provide counter space for demonstrations, conducting transactions, or holding literature on your products and services. They come with several different options for shelf space and signage, but all are compact, portable, and professional looking. For an extra charge, our graphics artists can print your company’s logo or any other custom design right on the demo station.

Attracting positive attention for your product or service is what tradeshows are all about, and we offer the tools you need to do just that. Our products will give you a high quality look and a professional edge that can make you the talk of the tradeshow and the selling season that follows.

Create a Strong Base for Your Trade Show Booth With Convention Carpet

Wednesday, July 18th, 2012

If you are new to business or just new to convention or trade shows, you may not be familiar with every detail of convention booth design. While the details and booth offerings vary by convention host, generally the booth space you reserve includes a simple pipe and drape wall and maybe a folding table and one or two chairs. The drab generic look of the average convention booth makes it imperative that you plan to bring decorative and informative elements with you. Most people remember to order product and banners or other signs to advertise but one of the most commonly over looked elements of a trade show booth design is the flooring.

Most convention floors and concrete and many of them are scratched and show other scars from years of trade shows and other events. In addition to being not the most attractive way to showcase you products, you or your booth staff will be on their feet for hours every day talking with clients. Standing on concrete is very uncomfortable and can cause foot pain over time. One great way to remedy this common problem is to invest in a 10X10 convention carpet for you booth. The average booth size at a convention is ten feet by ten feet making this investment the perfect way to cover an unsightly convention floor with in your space and also provide your booth with an inviting base to build your booth design around.

There are many different colors and textures to choose from in the convention flooring market. From traditional rich colors like green and burgundy, perfect for products geared toward a male market, to soft neutrals that will give your booth an inviting and luxurious feel.

Most ten by ten carpets come in a number of pieces that can be rolled out and taken up easily for use at the next location.