Posts Tagged ‘trade shows’

Top Ways to Make Your Convention Booth Unique

Friday, August 3rd, 2012

Custome Trade  Show Booths

If you have ever walked the isles of a trade show or convention hall you have probably experienced the overwhelming sensation that comes with trying to take it all in.  Many attendees at trade shows arrive with a schedule of meetings and products they want to interact with over the course of the event.  This greatly narrows the amount of time important buyers and investors have to explore the booths of companies whose products they did not know about ahead of time.  In order to ensure that your companies booth is one of the stops people make during those unscheduled times, and also to make sure you have a long list of appointments the next time you attend a convention, you will need a booth design that is unique.

Using visual aids to help you draw people to your booth from far away is the first step toward creating an eye catching set up for your convention booth.  Invest in large scale pop up displays, digital displays, or banners that can be hung high up in your booth.  High quality graphic images that can be seen from far away will bring people to your booth.

Creating a buzz around the convention is also a great way to bring people to your booth.  Plan a cocktail party in your booth, or just spread the word that you will be handing out treats at the end of the day.  As word spreads about your gathering, people will likely stop by for the free stuff.  This will give you an opportunity to quickly talk about your products and greatly increase the traffic to your booth.

Another great way to get people to your booth is to offer a giveaway or create a fun game for people to play in your booth.  As word spreads about the company with the most fun booth experience, people will become aware of your products and your brand will be the talk of all the night time events.

Digital Banner Stand Kits

Tuesday, July 31st, 2012

Digital Banner Stand

Whether you are planning a trade show booth, product launch, or in store marketing campaign, including a digital banner as part of your campaign will draw people’s attention and give your brand a state of the art look.  Traditional signage is still an effective way to market a product, but digital technology will give you the flexibility to keep up with a rapidly changing marketplace.

Digital banner stands come in a number of sizes and can offer you several options for promoting your project.  You can choose a monitor that displays both images and video to give your marketing team an arsenal of multimedia tools.  With a digital banner stand you can display a loop of images set to music, video testimonials, product information videos and professional commercials.  A digital banner stand will keep people engaged many times longer than a traditional banner.

For most people, the best choice when buying a digital banner is to buy a kit.  Digital banner stand kits provide a company with everything they need to start advertising their products right away.  These kits usually include the stand, which ensures you monitor is secured and looks great at all times.  They also include built in speakers to allow you to not only show video but also project sound as well.  Sound coming from you booth will help you get that attention of people walking by.  Many kits also come with the wires needed to connect your system and some even have memory sticks that will make it easy to transfer media from your home or office computer into the digital banner.

A remote control is another useful tool that often comes with a digital banner stand.  A remote will allow you to change the image on your screen from anywhere in your booth.  It will also help you to work with the banner even if it is mounted out of your reach.  Finally, digital banner stand kits usually come with a sturdy case that will keep your system is great shape as you ship it to and from trade shows or other exhibit locations.

Create a Strong Base for Your Trade Show Booth With Convention Carpet

Wednesday, July 18th, 2012

If you are new to business or just new to convention or trade shows, you may not be familiar with every detail of convention booth design. While the details and booth offerings vary by convention host, generally the booth space you reserve includes a simple pipe and drape wall and maybe a folding table and one or two chairs. The drab generic look of the average convention booth makes it imperative that you plan to bring decorative and informative elements with you. Most people remember to order product and banners or other signs to advertise but one of the most commonly over looked elements of a trade show booth design is the flooring.

Most convention floors and concrete and many of them are scratched and show other scars from years of trade shows and other events. In addition to being not the most attractive way to showcase you products, you or your booth staff will be on their feet for hours every day talking with clients. Standing on concrete is very uncomfortable and can cause foot pain over time. One great way to remedy this common problem is to invest in a 10X10 convention carpet for you booth. The average booth size at a convention is ten feet by ten feet making this investment the perfect way to cover an unsightly convention floor with in your space and also provide your booth with an inviting base to build your booth design around.

There are many different colors and textures to choose from in the convention flooring market. From traditional rich colors like green and burgundy, perfect for products geared toward a male market, to soft neutrals that will give your booth an inviting and luxurious feel.

Most ten by ten carpets come in a number of pieces that can be rolled out and taken up easily for use at the next location.