Posts Tagged ‘trade shows’

Energy Curved Fabric Displays and Other Cost Saving Fabric Trade Show Options

Thursday, July 12th, 2012

Many small business owners struggle with the overwhelming costs of exhibiting at a large convention or trade show.  Many business owners do not think they cannot afford the money to create a professional booth layout so they choose not to attend the show at all.  Remember, you cannot grow your business without connecting with other people in your industry, and conventions and trade shows are a vital part of making those connections.

When you break down the costs of exhibiting at a trade show you will find that while there are some costs that cannot be reduced, like booth fees and basic travel costs, you booth design costs can vary greatly and with a little planning you can create a booth layout that is both engaging and cost effective.  Many larger companies bring in construction crews and spend thousands and even tens of thousands of dollars building solid walled units in their booths.  Obviously a small business on a budget cannot afford that kind of expenditure for every trade show or convention.  Large scale fabric displays are the perfect alternative to solid construction.

Fabric DisplaysA fabric display will help you create a banded professional look in your convention booth for less money.  These fabric systems are easy to set up and usually do not require you to hire any additional help setting up or taking them down.  In addition to the labor costs being reduced, fabric displays are lightweight and fit in easy to transport travel cases.

The energy curved fabric displays off you the opportunity to create solid walls in your booth with their state of the art tension fabric design.  You can choose to print graphics on every panel or leave some solid to allow your products to shine in front of one of the many eye pleasing color options.

Trade Shows Require Pre-Planning

Friday, August 12th, 2011

Trade Shows Require Pre-Planning

Many companies are forgoing trade shows and other marketing efforts in light of a bad economy that seems to get worse. Trade shows can be costly to attend – you have to think about the cost of your booth, your promotional materials, staffing your booth, travel, hotel, and incidentals. However, a trade show can be a great way to generate leads, increase sales, and gain exposure in your industry. If you do plan to exhibit at a trade show, there are some things to think about several months in advance. Here is a handy guide to planning for your trade show participation.

In the three to six months before the trade show, make sure you have a clear goal in mind. If you want to make sales on the floor, make sure you are equipped to do so by coming up with a way to accept credit cards, equipping your booth with your product, or having an easy way to sell your service. Making a sale is the honey pot in the trade show world, so if it is your goal to do so, make sure you are prepared.

In that same time period, set a goal for how many contacts you want to make – whether they are sales leads, investors, good industry contacts, or potential employees. It is not good to go into a trade show with no clear goals in mind. Having a plan and executing that plan result in a higher ROI. If you set goals and achieve them, you feel that you’ve accomplished something real, rather than waiting until the end and trying to figure out what you may have accomplished.

Also several months prior to the trade show, schedule some meetings. Schedule lunches with industry leaders, vendor presentations that are pre-set with invitations issued, and meetings with potential customers. Scheduled events and meetings take the guesswork out of who you will impact with your trade show message.

Speaking of the trade show message, make sure you know what your primary message should be. This is what your booth and all your marketing materials will reflect, so to make sure your materials and setup send the right message, figure out what that message is.

Once you’ve done all that, it’s time to get your booth, design your handouts and promotional materials, and plan your trade show exhibit. Book plane tickets and hotel rooms far enough in advance to take advantage of any promotional prices, and make sure you have your staff sorted out so that all your preparation will pay off.

ExhibitDEAL to Offer Top Point of Purchase Displays

Tuesday, January 29th, 2008

POP Displays great for trade shows and as sales booths

Santa Monica, CA – January 23, 2008 – Continuing to offer the very best trade show displays, booths, and accessories, ExhibitDEAL is happy to announce the addition of Point of Purchase Displays to their already impressive selection of trade show products.  ExhibitDEAL can be found online at: .

Offering a line of over 200 new, top of the line POP Displays, ExhibitDEAL is one again showing why they are an industry leader for trade show booths and exhibits.  An excellent choice for both trade shows and as sales booths in office buildings, malls, and outdoor venues, POP Displays are quickly growing in popularity with an increase in the number of options available to customize the display to the needs of the owner.

“These are great, new, fun [POP] Displays and we’re very excited to be adding them to our line,” Mat Kelly, President of ExhibitDEAL said.  “They’re perfect for those that already have a trade show display and want to give their business that extra nudge, or those just looking to branch out into new areas.  There really is a POP Display for everybody and every business.”

Since 2000, ExhibitDEAL has been leading the industry with trade show displays and booths that are on the cutting edge of style and material trends.  Their selection of trade show exhibits and accessories, which include banner stands and literature racks, is second to none, and their continued commitment to the environment is clear by their selection of Green Trade Show Flooring, all of which can be found on their website: .