Exhibit Spotlight: Miso Pup Luxury Carriers

September 16th, 2016

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Need a safe way to take what’s most precious with you? Today we put the spotlight on Miso Pup, puppy sized carriers. Miso Pup’s brand booth is a well executed use of classic, cost effective displays can help your products make a splash. We hope you’ll get some cool ideas here to use at your next event.


Who is Miso Pup?

miso-pup-logoMiso Pup positions themselves as the lifestyle brand for those who want the best, most luxurious transport comfort. Miso Pup was created from the true desire to provide PupSize® pet parents with thoughtfully designed products that allow them to “Take, Carry and Spoil” their little one. Miso Pup brand is based on an extraordinary passion and commitment to keep pups happy, healthy and by your side or in your lap.

Concept to Completion

With SuperZoo 2016 fast approaching, and Miso Pup’s new PupSize carrier line ready to debut, the ExhibitDEAL production team sprang into action to help Michelle meet her deadline.  The venue was Las Vegas’ famed Mandalay Bay Convention Center this past August 2-4th.

Let’s see how Michelle’s vision translated into art design, production and a successful exhibit presence.

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Table throw and TuboZip backwall art designed to fit the personality and target market of Miso Pup brand.

Debut at SuperZoo 2016

The Miso Pup booth, largely influenced by the vision of creator Michelle Lau, shows a clever design reminiscent of a brick and mortar boutique can do a great job of calling the right attention to your brand. Michelle’s product focused booth decided on the functional, classic backwall and table throw combo.

“I initially was looking for some sort of seating and display options. I knew I wanted a backdrop and wanted to create a look that would reflect Miso Pup.

When I decided to participate in our first trade show, SuperZoo, I searched high and low for a way to create an atmosphere that would stand out. I found Exhibitdeal on the internet.

Speaking with Exhibitdeal, we discussed the pros and cons of each product I was considering. With a fairly limited budget and their knowledge of the products, narrowing down my options was easy.”

Michelle Lau | Owner | Miso Pup

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This 10ft TuboZip Tension Fabric display acts as the booth backdrop, cleverly designed to simulate a locally owned storefront. This is a great way to reinforce the personality and setting associated with your brand.

“I wanted to create an inviting space within the 10 x 10 booth, but I needed a lightweight, portable and affordable solution. As a startup, and being by myself, I knew I needed something that I could carry, assemble and dismantle myself. I also wanted to create something that could easily be transported, if we decided to do other events out of state.

The Exhibitdeal team was so helpful. They sent me photos to give me an idea of booth space. I found a stock image online that would work and then mocked up some changes. The Exhibitdeal art department was great, they created the perfect image based on my drafts.

Michelle Lau | Owner | Miso Pup

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Continuing the “traditional storefront” theme, these two elegant white table covers present a stylized design reminiscent of an old fashioned hard wood table.

“The Miso Pup booth was a hit at the show. We received so many compliments on our booth and product line. The appearance of our booth really helped us solidify our placement in the pet industry, as a new and innovative game changer.

Honestly, the display was perfect. It came neatly packed in its own case (with wheels), which made it easy to get into the convention center. There are so many rules as to how, what and when you can set up. Wheeling in the backdrop and setting it up, by myself was truly effortless. I was so impressed and happy with the matching symbols on the frame, putting it together was a breeze.”


Michelle Lau | Owner | Miso Pup

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Michelle Lau with her merchandise displayed at SuperZoo 2016.

“Even though the display was a little more than I planned to spend, everyone was so friendly and helpful I knew I wanted to work with ExhibitDEAL.

They made everything super easy and the graphic art department created what I couldn’t myself. John and Gene were absolutely awesome. This was our first trade show and they made everything so easy.”

Michelle Lau  | Owner  | Miso Pup

Looking Ahead

Miso Pup’s booth graphics were designed to fit into a retail brand environment and not just focus on the pet industry. With this aforethought, Michelle plans to continue using her display and table throws at bigger retail industry trade shows to help her create awareness about her products.

The feedback from SuperZoo 2016 was so positive that Miso Pup has expressed interest in adding displays to grow their booth presence for the next show.


We hope you enjoyed this inside look at how we support emerging needs for the Miso Pup brand. From concept to order it has been a fulfilling collaboration we’re proud to be a part of.

The ExhibitDEAL team can be reached at Sales@Exhibitdeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

Miami Dade Puts a New Face Forward

August 12th, 2016

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Today we put the spotlight on a valued client with an impressive collection of work produced through us. Their investment in Curved Pop Ups, Counters, Throws and Retractable Banner Stands shows Miami Dade College’s trust in the consistent quality and excellence of our branding solutions. We would like to show you some of the displays that have come from our continued relationship, and maybe you can get some cool ideas to use at your next event.


 

Who is Miami Dade College?

As democracy’s college, Miami Dade College changes lives through accessible, high-quality teaching and learning experiences. The College embraces its responsibility to serve as an economic, cultural and civic leader for the advancement of our diverse global community.

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Concept to Completion

Miami Dade’s new branding displays would debut at MDC Day. The event called for visually consistent designs with unique images and text to express the individuality of each department. For different academics, our graphic design team worked with MDC to produce art that focuses on the values that make each department great.

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Preparing for MDC Day Event

This was a special event in Tallahassee for Miami Dade College to showcase their innovative education programs in the Florida House of Representatives. Program Directors from six MDC Schools had the opportunity to present their unique curriculum to State Representatives. The idea of the visual design was to highlight the students at work, using real photographs, not stock images. The result was an engaging display that could communicate the way MDC is transforming the student’s lives.

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Matthew Wohl with the new set of 10ft Curved Pop Ups, EA300 with Case Wrap and Retractable Banner Stands.

 

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Fresh off production, the new fleet of MDC 10ft Pop Ups and Retractable Banners designed for their different university departments.

 

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Miami Dade with their presentation set up. They chose the popular 10ft Curved Pop Up Display with two deep navy Draped Table Throws.

 Emerge Americas 2016 Event

MDC wanted to have a more impressive presentation at this event, to highlight their capabilities in technology and innovation. The idea was to create an open space with plenty of live demonstration of various technologies students are working on. The display design featured and L shaped wall that would help brand their space, with attractive colors and futuristic design. In the middle, a truss structure branded with large headers helped secure the equipment for a live virtual reality demonstration. A custom reception counter doubling as workstation helped complete the setup.

 

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 MDC expanded their marketing plans in 2016 which brought this amazing booth set up to life. Our popular collapsible pop up frame is seen here with an L-shape layout that spans the large booth space. Notice the excellent use of screens for dynamic messaging that prompts more visitor engagement as seen with the Interactive Kiosk setup to the right side of the Pop Up Display.

 
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 To the left is a tightly fit 6ft Stretch Table Cover. Quattro Connector Counter with accompanying monitor. The booth center features a four sided Truss system with large apex Banners at the top.

 

“It looks great. You did a great job.”

Matthew Wohl | Chairperson of Entertainment School | Miami Dade College

Looking Ahead

The feedback from Emerge was so successful that MDC has already contracted an even larger space for 2017. ExhibitDEAL is currently working on an impressive new design to create a visually appealing display, while incorporating features for the booth to be functional and easy to assemble. Can’t wait to make it a reality!


We hope you enjoyed this inside look at how we support the volume of display needs for the MDC brand. From concept to order it has been a fulfilling collaboration.

The ExhibitDEAL team can be reached at Sales@Exhibitdeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

How to Avoid These 10 Event Planning Mistakes

August 8th, 2016

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Today we take a look at some Trade Show Event Planning Mistakes as discussed over at the Tradeshow Guy Blog. These are good general tips for starting out that any new exhibitor should keep in mind. You’ll want to keep your booth setup quick and straight forward and pay attention to your placement. Since depending on your budget, you may not be able to overshadow your competitors with sheer display size and flashiness.

You’ll want to leverage any free or inexpensive marketing media you can, like social channels and pre-show email marketing. Always stay attentive to the goals of your brand and the trade show venue where you are presenting.  This article comes from Tradeshow Guy guest writer, Miriam Couturie. So let’s check them out!


Event planning is no easy task, but it’s a vital part of marketers’ jobs. Companies spend about 20 percent of their budgets on marketing for events. Plus, 67 percent of business-to-business marketers find marketing at events as one of the most effective ways to meet future clients and customers. This is your opportunity to shine as a brand at the exact moment customers are most open to new relationships and budget allocation for upcoming initiatives. Don’t let that opportunity slip away by making these easily avoidable mistakes.

Mistake #1 Being Invisible

Blending into the background is never a good idea. The whole point of attending events is to advertise, so standing out is a must. With so many others at your events, get creative to draw some attention to your booth. Don’t just show up with a white tent. Make sure to invest in one that has your logo. You can also consider adding giveaways or games to your booth to make it more interesting. Even a little music can go a long way. Finally, make sure to bring business cards so that it’s easy to swap contact information and follow through on next steps.

Mistake #2 Sending the Wrong People

Your staff represents you and your company so send team members who really know what they’re talking about, and that you would feel comfortable speaking to your best clients. If you send people who can’t speak to your brand or products, your company may appear incompetent and could hurt your image.

Mistake #3 Poor Location

It’s your job to select the perfect spot for your event. Locations depend on the nature of the gathering — you probably wouldn’t choose a small, quiet cafe for a big tech conference. The easiest way to avoid this? Aim for high-traffic areas. Put your booth near anything that could end up with a long line. You can feed off the success of free booze bars, or big swag giveaways, and infiltrate those lines to strike up conversations with everyone.

Mistake #4 Difficult Booth Setup

There’s nothing worse than having to rush through setting up a complicated booth. The simplest solution is to look into easy-up tents. Custom outdoor event tents, or even custom canopy tents for indoors, are a great answer. Not only will this take some stress out of the event, but you’ll have greater visibility with custom printed graphics.
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Mistake #5 Ignoring Social Media

Social media has become vital: Eighty-four percent of event organizers promote their events on Facebook, and 61 percent use Twitter. Don’t think that because you’re attending in person, you can bypass social media. Instead, design a custom hashtag and encourage booth visitors to use it. Many events promote their own hashtags that can help advertise your tent and company. Posting photos of your booth/tent and posing for photos with other social media active attendees will give you a deeper reach into the community, so don’t be shy. Be the life of the party online and off.

Mistake #6 Underestimating Costs

Events are expensive, and not allowing wiggle room in your budget is a vital mistake. Maybe there’s an entry fee you didn’t know about, or one of your props breaks and needs replacing. Fact is, you can always have to expect the unexpected so be prepared to spend more than you planned. Plus, with event costs increasing by between 2.5 and 5 percent each year, this year’s booth will likely cost a little more than last year’s.

Mistake #7 Not Making Your Website Mobile-Friendly

Because 44 percent of attendees use their phones at events, it’s vital to have a mobile-friendly website. That means moving away from tiny font and photos, aiming for data that is visible, and clickable, on a Smartphone. Chances are that your booth visitors will be looking at your website to view your product line, but if your website is not mobile- friendly, you could end up losing out on sales. This is a risk, you do not want to take and must avoid at all cost.

Mistake #8 Leaving the Booth Unattended

You went through all the trouble of signing up, paying for, traveling to, setting up, and planning your day around manning the booth …. Why are you wandering around and abandoning your booth? What if you walked into Starbucks and no one was behind the counter? What if you went into Best Buy and there were no nerds in blue shirts around to help you find the giant TV you probably don’t need? Event booths are useless without you at the help.

Mistake #9 Paying Full Registration Price

Event registrations take up a big chunk of cash. But because nearly 65 percent of event planners believe early-bird discounts are a great way to promote events, by thinking ahead you can find discounted prices, leaving extra room in your budget for an outstanding booth.

Mistake #10 Forget to Follow-Through

Attending the event is only the beginning of a marketer’s work. After meeting potential customers or clients at an event, it is vital to gather their contact information. Business cards are ideal — hand out your own, too. Follow up within a week after the event, so you and your company are still fresh in their minds.
Conclusion

By avoiding these mistakes, your event is sure to go off without a hitch. Taking these steps can help you stand out in a large crowd of other businesses and attract more attention and new clients and customers. Avoiding these common mistakes can do wonders for your company.


You were already doing all these things, right? Of course you were!  Many of these general pitfalls can be difficult to avoid – choosing a location is first come first served and budget may be a limiting factor in many of these tips. At any rate, getting started early will help you be choosy as much as possible and hunt for the best DEALS.  It is more difficult to be creative and make a big splash when planning your next event, if you get started nice and early.

Have questions on what booth displays and accessories will give you the most benefit at your next show? We have created and even repaired thousands of trade show exhibits, give the ExhibitDEAL team a call to discuss some cost effective solutions that will help you to look fantastic on your exhibition day.

ExhibitDEAL can be reached at Sales@ExhibitDeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.