Use it or lose it – Five smart ways to invest your end-of-year marketing budget

December 17th, 2015

It’s that time of the year again, when the fun of the holidays meets the end-of-year rush.  And this finds many marketing professionals wondering how to spend every penny of their marketing budget, or fear losing it for the next term.  So what will be an intelligent investment, that will help set you up for success in 2016?  Don’t waste your dollars on the traditional imprinted gifts or stocking up on paper. Here are four marketing investments that will help you maximize the impact on your sales pipeline.

Refresh your Branding

It may be the perfect time to invest in your look and feel.  You can use your extra dollars to pay a good graphic designer to freshen up one of your logos or provide a touch-up to your website.  Or perhaps you can create more professional templates for your emails or newsletters.  According to the Direct Marketing Association, about 85% of prospective customers go to your website to learn about your company before a buying decision is made.  So make sure to look at your best to begin the New Year with a bang.

Lock in Low Prices

The end of the year also means many vendors are aching to reach their sales targets, so they will provide very attractive savings in order to win your business.  For example, if your next year marketing strategies include meetings, events or trade shows, you should look for great deals on such popular portable display staples as pop-up displays.  These can be easily integrated into your marketing initiatives, even if you are not sure exactly what your plans are for the upcoming year.  You can even just purchase the items and have them printed later in the year, so you can take advantage of great prices.

Motivate your Sales Team

Sales road warriors are always in need of great visual marketing materials to make a lasting impression during their meetings.  Surprise them with new retractable banner stands – these are inexpensive, pack compactly and you can update graphics easily.  They can provide a great boost to help your sales team reach their targets.  Plus, they will have a lasting impact on your future lead generation results.

Get Social

If you have not yet started working on your social media strategy, it’s a good time to start.  The centerpiece of your strategy should be your blog, and its also one of the simplest ways to start. A good structured blog helps generate new sales leads, informs prospective customers beyond product descriptions, and more importantly contributes significantly to search traffic.  So go ahead and splurge on a customized template and hire a professional writer to get some intelligent industry related content that will make your presentation more relevant with your audience.

Test the Waters

Wondering if lower prices may help you convert more leads?  Or perhaps you need to communicate your services differently?  You can invest your left-over budget in marketing testing, which nowadays can be done without fancy research consultants and a high price tag.  Online advertising, AKA Google Adwords, is a great way to do targeted promotions to specific audiences, with a pre-defined limited budget.  You can do test campaigns to figure out the answers to your product, price and promotional questions.

The key take away here is that wise marketing investments at the end of the year can provide a boost in sales and  anticipate your marketing programs for the next year, setting you up for a great start in 2016.

Exhibit Spotlight: Disney Theatrical Licensing

August 12th, 2015

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About Disney Licensing

Disney Theatrical Licensing makes it possible to license Disney musicals for a variety of organizations, from professional theaters to school groups. Licensing is the process of acquiring the performance rights to a show and is the only way to legally perform a Disney musical.

Music Theatre International (or MTI) is the dramatic licensing agency through which Disney licenses the performance rights to their musicals. When MTI approves a school or theater’s licensing request, the organization will receive the full script, score, and any other materials necessary for putting on the show.


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Mission

Disney Theatrical Licensing came to ExhibitDeal to create promotional marketing materials that can effectively aid them in their goals of outreach to educators, administrators and parents.

“One of the biggest challenges in promoting the licensing of our musicals is exposure. That’s why we attend conferences, it allows us to inform others about our theatre offerings and how they can integrate into schools.”

- Adam Dworkin | Licensing Coordinator

Many of Disney Theatrical Licensing’s offerings are a part of the ever-growing Broadway JR collection. These adaptations are designed to fit the needs of young performers with condensed run times and music written in keys appropriate for developing voices. Disney favorites such as Aladdin, Cinderella, Beauty and the Beast, and 101 Dalmatians are just some of the cherished stories that have gained mainstream success as a JR. or KIDS title.

ExhibitDEAL banner wall for Disney Theatre

ExhibitDEAL banner wall for Disney Theatre

Disney’s JR. and KIDS titles are frequently produced by Elementary and Middle Schools to promote the arts, a focus that has sadly been slipping away as academic budgets are tightened. All Disney JR. and KIDS shows come with a ShowKit that includes extensive step-by-step materials that will help first-time and seasoned directors stage their production and cultivate a creative environment for their students.

Disney Theatrical Licensing uses their displays to create brand awareness, acting as a visual backdrop for their discussions with school principals, teachers, PTA members and parents to share the benefits of theatre.

Banner stand produced for Lion King musical

Banner stand produced for Lion King musical

“We’ve had a really positive experience with ExhibitDeal. The conference materials purchased have turned out beautifully; we’ve received compliments. Everything has been easy to setup, disassemble and ship to other events. We can often use the original packaging to easily pack in and save some money there.”

- Adam Dworkin | Licensing Coordinator

Adapting to the Need

The exciting part about exhibit booth design is seeing all the inventive ways different brands use a display to generate brand engagement. While ExhibitDeal’s SOLO Counter was created as a presentation and product demonstration solution, features such as a lockable backside door allow an attractive standalone counter to be used for storing purses and other collateral that doesn’t need to be out front.

SOLO counters branded with character wardrobe

SOLO counters branded with character wardrobe

The Disney Theatrical Licensing team shared their experience with us, using the multiple SOLO Counters they purchased as a way to welcome visitor traffic into their space and allow them to act as discussion pieces to group around and learn more about their musical offerings for students.

“The counters are nice conversation starters; we get comments about how striking the graphics are. People seem drawn to them, they help bring people into the area to learn more about what we do.”

- Adam Dworkin | Licensing Coordinator

Committed to Quality

Director of Sales, John Cornell and the ExhibitDeal team were thrilled to work with Disney Theatrical Licensing and rise to meet any needs and challenges that arose. Over recent years Disney Theatrical has come to ExhibitDeal to produce striking retractable banner stands from our DQ36 series, modern 20ft TubO Tension Fabric backwall and accessories like the SOLO Podium Counters with full graphic wraps.

Banner stand produced to promote Disney's Aladdin performances

Banner stand produced to promote Disney’s Aladdin performances

“We were very happy with how the materials turned out. We bought 4 counters last year and then bought another 4 to be used by a different team simultaneously to get more exposure at another show.”

- Adam Dworkin | Licensing Coordinator


Do you have an upcoming event? ExhibitDEAL offers full service production, including free consultation and 2 hours of complimentary graphic design to get your booth presence started off right. Give us a call at 866-577-DEAL or Email today. Our team of exhibit experts are on hand to answer any questions you have and guide you to the best DEAL.

Trade Show Spring Cleaning for Exhibitors

May 29th, 2015

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Those who have researched and purchased trade show displays know that making your brand look its best and present professionally can be a lofty investment. For most this is an understandable “cost of doing business” and is allocated naturally into a company’s marketing budget. What isn’t as easy to overlook is unfortunate mishaps where your exhibit is damaged due to impatience, negligence or simply not being maintained well over the years. We recommend checking out the great tips for Maintaining Your Trade Show Display to Protect Your Investment so your exhibit stands the test of time.

On that note, this week’s featured article by Marlys Arnold discusses many crucial tips for both exhibit maintenance and other considerations you may want to update between convention events.


As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it.

But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?

You may still be in the middle of show season, but as things begin to wind down for the summer months (for many exhibitors, anyway), examine the following aspects of your exhibit display and determine:

  • What elements need to be cleaned, fixed or even replaced?
  • Is it time to add new graphic elements or lighting to refresh the look?
  • Are there scratches and dings that need a touch-up?
  • Could the colors or finishes be brought more up to date?
  • How could you rearrange or repurpose the elements you already have? (Known in the fashion world as “shopping your closet.”)

But it’s not just the display that you should be considering during your spring cleaning activities. Also consider the following aspects of your exhibit strategy:

  • Review your list of shows where you exhibit and determine which ones should continue to make the cut vs. which ones could be scaled back or skipped altogether.
  • Evaluate which promotional tools should remain in your toolbox. Assume nothing! What worked in the past doesn’t necessarily still work now.
  • Investigate what new technology is available (there are no shortage of options) and which ones make sense for your exhibit program.
  • Scale back the items you take to hand out at shows – giveaways, collateral materials, etc.
  • Spruce up your follow-up strategy.

By spending some time to refresh and renew, you can make a tired old exhibit look new again.


Have questions on what areas of your trade show booth you should concentrate on updating? We have created and repaired thousands of trade show exhibits, give the ExhibitDEAL team a call to discuss some cost effective solutions that will help you to look fantastic on your exhibition day.

ExhibitDEAL can be reached at Sales@ExhibitDeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.