We live in an age of digital marketing. Even if you are participating in an outdoor marketing event, customers expect that technology will be involved somehow. Whether you are looking for a large digital banner to attract customers to your booth from a distance or an iPad bar to create an up close and personal interactive experience, it is important to choose the right monitor for your outdoor displays. It takes just 7 seconds on average for customers to decide if they want to enter a booth at an outdoor event. If you choose the wrong type of electronic display, they just might pass you by. Here are a few tips to help you choose a monitor for your next outdoor tradeshow, festival or other event.

1. Bigger Isn’t Always Better

When choosing a monitor for outdoor or indoor use, it is important to take the size of the booth into consideration. You don’t want the digital signage to overpower your booth. If you have a small booth that measures 10 feet by 10 feet, you may not want to choose 6 foot table top display. This will be overwhelming for the employees manning the both as well as customers passing by. Instead, you could use a narrow digital sign near the front corner of the booth. If you have a 10 x 20 booth, you could enhance the display with serpentine display in the back of the booth that can accommodate a 42” monitor to stream dynamic digital content. The larger your booth the more options you have when it comes to the size and placement of monitors. The key is to keep things in proportion to the size of your booth.

Consider our monitor mounting kit for your outdoor monitor.

2. Define Your Goals

Digital signage of any type should reinforce your company’s brand in a clear, concise manner. Beyond that, the type of monitor that you choose will depend on what you are trying to accomplish while at the trade show. If you define your goals in advance it will be easier to design your booth and choose the appropriate type of technology.

3.  Look For Viewability

Certain products are difficult to view in direct sunlight. Have you ever tried to look at a smartphone or tablet that doesn’t have a protective finish on it? Usually, all you see is a black screen. When choosing a monitor for outdoor displays, you will want to consider the location of your booth, the amount of sunlight it will receive throughout the day as well as the viewability of the product. Monitors that feature screens with treated glass and are backlit with LED will boast blacker blacks, richer colors and superior viewability.

4. Easy To Clean

Furthermore, monitors for outdoor displays should be easy to clean. Large monitors or digital screens can quickly become dirty when exposed to the elements of nature. Even a small breeze can kick up a large amount of pollen and dirt. You want to be able to keep your display looking pristine at all times. The same holds true for any other electronic equipment in your booth. Interactive iPad counters will be swarming with germs and flaunting fingerprints if they don’t have a disinfectant resistant coating on the screen.

This infographic provides helpful advice on maximizing your trade show business and increasing your ROI. Some of the trade show conference tips provided include:

Match Your Audience to your Business Goals

If the goal is to raise venture capital, target fiance and investment conferences.

Target Your Potential Customers

Identify the top five or ten companies you want to talk to. Then make sure to do your research so you speak to them knowledgeably about how your value proposition applies to them specifically.

Build & Strengthen Reporter Relationships

Reach out to the conference organizers ahead of time to ask for the press list. Also reach out to key industry reporters to ask if they’re planning to go.

Booth, Sponsor, Speak or Attend

There are numerous ways in which companies can participate in conference or trade shows.

Plug into Social Media

Many conference use social media platforms to keep attendees update or provide special notification for their followers. Use those platforms to interact with your customers and reporters.

Scope Out the Good Parties

Often, the more relaxed setting enables better connections. And, after a long day of getting the most out of you conference investment, you deserve a free beer or glass of wine.

Of course, as a trade show attendee with a booth, the best thing you can do is get the right booth for your trade show. Contact or call (866-577-DEAL) ExhibitDeal to help.

Infographic by Tigercomm

We have written a new article with advice on creating a successful trade show booth design. Keep in mind some key points when designing your booth area, such as using the right flooring, buying a portable booth and more.

If you are exhibiting at an upcoming trade show, you need an amazing booth design that will enhance your presentation and help you to be more productive. The following suggestions are helpful tips to ensure that your space looks the best.

Create Interest With The Right Visuals

First, a good booth will grab the attention of all of the guests at the show. There are many different eye-catching options that will successfully attract the attention you are in need of, including the following:

• Pop up displays
• Banner stands
• Hanging banners
• Table covers
• Digital signage

These details can be used to create interest and describe your brand or products. They can also be customized to match your branding, company colors, and overall display. When designing these features, avoid using dull colors or black and white backgrounds. Instead, create visuals that are brighter in color and more vivid. These colors are more eye-catching and interesting to potential customers.

Read the rest of the article.