The concept of light is one that has always fascinated human beings. Since we discovered the ability to create and harness fire, to the perfect lighting on a movie set,
There are many similarities between Point of Purchase (P.O.P.), sometimes called Point of Sale (P.O.S.) retail focused selling and trade show sales. In both cases, the mentality of your visitors
There is a growing trend towards upgrading older, halogen lighting with LED lighting for trade show display stands. Lighting is a key component of any trade show exhibit design for
