We’ve all heard the story of the race between the turtle and the hare, where the turtle’s constancy defeats the hare’s speed. And it is usually true, except when it’s
We know it is hard for a new business to take a deep financial breath and plunge into the seemingly cold water of trade show exhibiting. Like all things business,
This article written by Susan Friedmann looks at some innovative ways of reducing your trade show budget which can allow you to put more finances to your trade show display.
There’s only a small percentage of businesses in the marketplace with firm brand recognition like Oprah, Microsoft, McDonald’s, Starbucks and Amazon.com. While the hefty marketing budgets of these behemoths is