August 24, 2012in Hybrid Displays 0 Likes

Why a Modular Display Makes Sense For a Trade Show Circuit

If you are committed to growing your business into a successful one that is competitive in markets across the country, you will probably need to attend several trade shows every year.  Conventions or trade shows create a special and valuable situation for anyone starting out in an industry.  The largest buyers, investors, and people of influence, gather together to investigate the newest developments in their industry at these yearly or sometimes, quarterly events.  For many large industries, there are regional conventions that take place throughout the year.  If you want your company to be competitive in several different markets, you will need to arrange to exhibit at more than one event each year.

Keeping your brands image consistent at every event, will help you create a buzz that spreads throughout the industry.  The business world is smaller than you might think, so if you have a successful show in one region, it is likely that people will talk about your product and booth to their colleges in other regions.  Make it easy for people to find you at a convention, by keep your booth design consistent throughout the year.

One of the best ways to stay consistent, but be able to adapt to changing booth placement and other factors that are out of your control, is to travel with a modular trade show booth display.  The images and overall design of your booth will remain the same, but with a modular booth, you can reposition any element of your booth to create the most efficient layout in each convention location.

Modular booths also give you the freedom of easily breaking your booth down into small shipping cases for easy transport.  Whether you are shipping your booth with a carrier, or packing it up and checking it on a flight as luggage, you will need your cases to be lightweight or of average shipping size to avoid costly charges for oversized packages.

August 17, 2012in Banner Stands 0 Likes

Ways Outdoor Signage Can Help Your Business

Are you opening a new business?  Will you have a store front that you need to attract people to?  Investing in high quality signage that you can display outdoors near your new location may help you to draw new customers to your location.  Outdoor signage is similar to any banner or display you would use indoors except that it is made with materials that can hold up in outdoor weather conditions.  Most outdoor signs can withstand rain or extreme sun exposure without fading.  In addition to having an outdoor ready banner or sign, you will also need a banner stand that is designed for the outdoors.  Even the smallest winds can send a banner stand designed for indoor use toppling over.  Not only will this make your sign ineffective, you run the risk that your sign could injure a potential customer or passerby.

You can avoid any troubles by ordering an outdoor sign for your business.   Over time you may find several different uses for your outdoor signs.  Use them to promote a business location, advertise outside of a convention or trade show, or even set up at an outdoor festival.  Every business has different marketing needs and targets different types of clients but being able to advertise outdoors near public spaces will increase your brands exposure.

There are three basic categories that most outdoor signs fit in.  The first is flags.  Flags offer you a way to advertise your product in an expansive outdoor area and ensure you logo will be seen from great distances.  Perhaps the most common type of outdoor signs is banners.  Banners can be easily displayed in a number of ways.  You can hang them over the door of your business, along a fence at a sporting event, or use them to hang on the front of a table at an outdoor registration for a fair or other community event.  Finally, if you exhibit your products or sponsor outdoor events regularly, it may be worth the investment to order a customized tent canopy with your company’s graphics printed on it.

July 28, 2012in Banner Stands 0 Likes

Digital Banner Stands Help You Keep Up With Current Trends

 

When you are exhibiting at a trade show, you are confronted with challenges that are not often present in other marketing situations.  You are competing with hundreds or thousands of other exhibitors who are selling similar products to yours.  Even if you have a unique product, you are competing with all of the other exhibitors to try to bring the most influential people in the industry to your booth.  It will not matter how amazing your product is, if no one stops by your booth to check it out.  In order to be competitive on a crowded convention center floor, you need to have an up to date, state of the art booth design.

Part of meeting the demands for cutting edge convention marketing, is including a digital display and digital banner stand in your booth design.  These displays allow you to create a constantly changing, multimedia presentation that will draw people to your booth.  With a digital banner stand, you will be able to display images of your very latest projects.  Have a last minute idea for a layout?  Did you recently get an amazing review for your company that you want to display at a coming tradeshow?  With a digital banner stand, changing the image on your digital banner is easier than uploading a photo on a social networking site.

Another advantage a digital banner stand has over printed banners is your company’s ability to display several images with just one stand.  While there are many portable options for traditional banner stands, the size of your booth may limit that amount of signage you can room for.  Having a banner that you can frequently rotate to display all of the benefits of your product will give you greater diversity in a smaller space.
Upgrading the look of your convention or trade show booth with a digital banner stand is one of the best ways you can give your company a current feel and adapt easily to rapidly changing market trends.