February 20, 2013in Hybrid Displays 0 Likes

How To Protect Your Displays During Shipping

After spending countless hours designing the perfect marketing strategy for your trade show booth—not to mention countless dollars on custom signage with compelling graphics—you will definitely want to do everything you can to protect your exhibit products when they are being shipped to each expo. Here are a few tips to help you do just that.

1. Select the right shipping containers.

The biggest mistake that companies make when it comes to shipping exhibit materials for a tradeshow booth is to ship them in containers that are the wrong size. There are a variety of products on the market that are designed specifically for tradeshow products. For instance, our half-hard case built to perfectly fit 6 foot and 8 foot tabletop pop up displays and ready pop fabric displays. You won’t have to worry about the popping mechanism getting damage during transit, bouncing around in the back of a truck or as it is thrown into the cargo area of a plane. Similarly, digital displays will require special protections such as monitor cases and the like.

2. Choose durable materials.

Obviously, you aren’t going to ship your tradeshow displays in a cardboard box; plastic tends to be the material of choice. Shipping containers that are rotational molded, however, tend to be stronger than those that are injection molded. The rotational molding process also allows the containers to be designed with a more customized fit for the product and manufactured using the optimal thickness to protect the product. In other words: the shipping containers will fit your display materials like a glove!

3. Look for features that make it more convenient to transport.

Your exhibit displays will be less likely to get damaged if you also look for features that make it easier to move from one location to the next—from the truck to the dock, from the dock to the expo floor, etc. Such features include:

  • Wheels
  • Handles
  • Locks

You may think of locks as a security feature rather than a transportation feature, but locks also protect the case from accidentally being popped open in the event that the container is dropped during the loading and unloading process.

4. Hire a reliable shipping company.

Most likely, the products you will be shipping are heavy and oddly shaped, making it more cost efficient to select the services of a specialized shipping company rather than a general parcel service. Often, the venue will offer a list of preferred providers that they recommend you use. Don’t hire a company without first checking a few references to determine their reliability. Nothing will make your company look more unprofessional than being forced to use displays that are damaged or broken or, worse yet, haven’t arrived on time. You will also want to inquire about other services the vendors may or may not offer such as:

  • Less than truckload service
  • Inside pick-up and delivery
  • Flexible scheduling
  • On-site assistance
  • Unpacking and debris removal

If you follow this advice to pack and protect your tradeshow displays, you can be sure that your investment will arrive in tact, attract potential customers and pay off at many tradeshows to come.

January 23, 2013in Trade Show Advice 0 Likes

Materials To Customize Your Tradeshow Booth

Tradeshows can be an excellent way to drum up business for your company, no matter what industry you are in. A good showing at an annual tradeshow can increase your company’s income and get your name recognized by a larger customer base. What’s more, a great tradeshow display can mean the difference between getting the recognition you deserve and getting unfairly passed by. Here are some of our great options to help you customize a tradeshow booth on any kind of budget.

Tradeshow flooring options

If you are planning on having a large booth that your visitors can walk through, then one of our special flooring options is a good way to set yourself apart from the crowd. Our custom floorings come in laminate, hardwood, vinyl, and carpet options, and are available in a variety of colors and styles to fit any needs. If you own a home furnishings company, for example, our Rollable Flex-Floor in natural wood or natural stone styles can give your portable showroom a homey touch. If you want a more durable look, then try our Flexible Designer Vinyl Flooring, perfect for auto and machine tradeshows, or for anyone who is worried about wear and tear. For a softer, welcoming look, we have a number of Tradeshow Carpet options available in a selection of tasteful colors.

Tradeshow panel display options

Panel displays are portable walls that can be used to fence in your tradeshow booth and give visitors the impression that they are stepping off the main floor into a store or showroom. This can give your booth a professional touch, and serve to make it look more legitimate in comparison to freestanding tables that surround it. Our panel displays come in ten foot and twenty foot sizes, and we offer a number of different options to help you customize your display space to fit your needs. Choose shelves, sidebars, or plain panel walls. All of our panel displays are made from high quality vinyl, making them a breeze to clean and easy to hang posters and other displays on. Finally, we offer high quality custom designs printed on your panels. Choose colors, or have your company logo printed directly on your display.

Tradeshow furniture options

Deciding what furniture is essential to your booth can be one of the hardest parts of setting up for a tradeshow. If you have too little then you won’t have enough room to work, and if you have too much then your booth becomes crowded and unwelcoming. Fortunately, we offer a wide variety of shelving and furniture options so you can customize your booth to perfectly suit your needs. Our SOLO Demo Stations provide counter space for demonstrations, conducting transactions, or holding literature on your products and services. They come with several different options for shelf space and signage, but all are compact, portable, and professional looking. For an extra charge, our graphics artists can print your company’s logo or any other custom design right on the demo station.

Attracting positive attention for your product or service is what tradeshows are all about, and we offer the tools you need to do just that. Our products will give you a high quality look and a professional edge that can make you the talk of the tradeshow and the selling season that follows.

January 9, 2013in Banner Stands 0 Likes

Four Marketing Display Options For You To Consider

tension-banner-stands

Having the right signage means your tradeshow display will receive the right kind of attention. Custom signs don’t have to be expensive; we offer many professional looking displays to fit any budget. Our experienced graphics teams can make your designs look clean and colorful, no matter how complicated they may be.  Here are several signage options that you might want to consider when designing your space for the next tradeshow.

Banner stands

These cost efficient options, are light, highly portable, and easy to set up and take down. Our retractable banner stands come in a range of sizes. We offer personalized, full color vinyl banners that stretch between two plastic bars which prevent wrinkling or mis-hanging. Our signs come in wall mounted, floor mounted, and outdoor varieties which are resistant to wind and other elements. Free standing tension banner stands are available in several eye-catching shapes, and you can even order custom shapes from our design department. Make your tradeshow display as unique as your business with a custom banner design.

Pop up displays

These large, sturdy displays come in floor or table mounted options. They are great as a backdrop to your booth or as a focal point. They even come with display lighting built right into the unit so you can rest assured that visitors don’t miss a thing. If you’re looking for something to really set your tradeshow booth apart from the competition, then don’t miss our custom pop up displays. These free standing floor displays come in a number of shapes including the dramatic Reverse Gullwing and Propeller. These are great for fitting into the non-standard spaces you may sometimes get stuck with at tradeshows and other marketing opportunities. Give even the most ordinary of spaces an architectural flourish with one of these displays.

Fabric displays

Similar to banner stands but made out of more durable silkscreened cloth, fabric displays lend your marketing a touch of class. Try our Aspen Fabric Frame panels to make your display pop. These panels come in a variety of customizable sizes, and we offer hardware that allows them to be mounted on the wall, ceiling, or floor. We can also make them two sided for a 360 degree view. If you want something more dramatic, then have a look at the Xr-Line of fabric displays. These floor mounted united provide a colorful, custom backdrop for your display. You can choose from a number of designs, including some with tables and storage space built right into the unit.

Digital signs

These LCD digital signs will help you really make a splash. These signs are easy to set up and operate, and offer fully customizable and changeable content. You can even store several programs on the sign at once, so you can switch easily between static picture marketing and dynamic video presentations. The thin LCD screens are light weight and easy to transport, and our digital signage stands are simple and intuitive to set up.  If you want a professional marketing tool that can adapt to your changing needs for years to come, then consider investing in digital signage.

No matter what your signage needs, our design team is willing to work with you to provide marketing options that fit your space requirements and budget without sacrificing quality.