Just like you decide to have quality over quantity when it comes to eating healthy and delicious, your company also needs the right nourishment. It’s important to establish your priorities so your sales and marketing teams are aligned in their business development efforts.
One of the best ways to attract new customers or retain existing ones is to personally engage with them at trade shows, conventions, fairs and outdoor events. The gist of it is to learn how to stand out, have top notch setups, and still respect your budget. What needs to be done is prioritize and spend your budget wisely in what will result in more client engagement, more traffic attraction and more opportunities to generate leads and close sales in an environment that screams your brand out into the world.
There are a lot of things to consider when you are thinking about investing in display equipment, like backwalls, banners, tents and flags. One of the most important aspects to consider is quality. And what is quality? Durability, versatility, portability and graphics to die for. If you are about to make an investment in a booth or stand, make sure you will be able to participate in many more events with the same hardware. The money you invest on high-quality materials will make or break your overall budget. Think ahead, consider your current situation and what this next event will lead you so you know that what you are buying now, you will be able to use for years to come. Hardware should be sturdy, durable and made to last. Ask about guarantees, expected product life, and construction advantages. This also goes for accessories and cool gadgets or digital signage. If your hardware works, if it lasts, then everything else falls into place. Find a vendor that can answer all your questions, explain all the perks, and cater to your specific needs.
Now that you have considered the best materials for you and your requirements, remember that graphics will tell your story. Many systems feature replaceable graphics, so you can create many different configurations for various different events and mix and match at will. Spending a few extra bucks and getting to be the coolest cat in town is all about the graphics. Many marketers are turning to dye-sublimated graphics as their preferred media. Dye-sublimation not only looks and feels absolutely incredible, but is made to last. They are washable, foldable, and all-around huggable. But you have to choose wisely, as the process can be done “on the cheap” with less than stellar results. Trust a reputable manufacturer that features up-to-date technology that can guarantee crisp resolution. What your leads see about you is what they will expect from you when you close that sale, so don’t disappoint and give them quality all around that doesn’t have to cost more.
Since you are investing in durable materials and amazing graphics, make sure your investment is well-guarded during transit. Never underestimate the importance of portable, collapsible, lightweight hardware and shipping cases. Your new investment must not only be easy to transport, but be a breeze to set up as well. The quicker you can have your displays and booths up and running, the quicker you will be able to invest time on your leads and existing clients visiting you, and we all know time is money! And if they are made to be carried and transported with ease, and even a child can set them up, you better believe that your investment will be well protected until the next time it will be used.
Small, essential aspects that don’t cost a lot more like lasting hardware, killer graphics, portability, protection and easy setup will translate into what your potential customers see in you and your brand. If you choose quality wisely, you will always look top quality yourself and your leads will not only appreciate that, but take it into account when it comes to closing the deal. So put your money where your mouth is! If you go on and on about being the best of the best, make sure to buy the best from the best.
So, there is no reason for you to blow your budget to have the best in town. We, at ExhibitDeal, are always working to give you the best deals. We are always improving ourselves to give you not only the best deal, but superior quality you can afford. You can always rely on us: an American company that will always strive for excellence while helping you get the best bang for your buck.