February 13, 2019in Business advice 0 Likes

The graphic hare and the business turtle: a reverse fable of a winner deal.

We’ve all heard the story of the race between the turtle and the hare, where the turtle’s constancy defeats the hare’s speed. And it is usually true, except when it’s not. While it is obvious why exhibitors want to take booth graphic design in their own hands, we want you to consider the available options. Good trade show booth suppliers are in business to keep you in business. They help you be as fast as the hare without losing your business shell, nor the race to the trade show. Read about the main reasons to let an expert help with your booth graphics.

Impact

Graphic design effectiveness depends on the contextual application. This means creating a great brochure requires a different skill set than the one used in a trade show booth. The point here is you don’t have to be an exhibit expert, nor hire one, to get the maximum booth impact with your graphics. Good exhibit suppliers and manufacturers offer free services* that will help you achieve your goals at no extra cost, and will be as fast as you need them to be.

Proper visual branding

If you already have a brand manual, you know what a delicate task it is to create pieces that adhere to the manual’s guidelines adequately and coherently. Considering the scale factor of large format graphics, there’s a great risk that your usual graphic process doesn’t quite apply for the challenge of a trade show. Take advantage of professional services* and let them optimize your booth graphics to match the brand manual and maximize display impact. If you are still working on your brand manual, no need to panic. As long as you have a clear vision of what you want to communicate, a good graphic designer can help translate that into an attractive layout that will entice visitors to your booth.

High Definition Graphics

There’s a complex technical process involved in the printing of your graphics. Starting with the digital pre-processing, you need to ensure that colors are vibrant, that a proper resolution for the desired scale is used, and that sharpness is maintained. A good designer offers expertise to ease the process and keep costs low for your business. There are many details to consider, from proper black formulation to adequate gradations that don’t result in unsightly banding. It does pay to let an expert take proper care of these technicalities.

Lighting and accessories

The graphic printing process entails compensating for such external factors as illumination and positioning of accessories in your booth. Usually, even skilled graphic designers lack the experience to properly accomplish a 3D composition that accounts for shadows, obstacles, and variable lighting.

Standing out

Colors and sharpness, luminance, brightness, and composition are a heavyweight to balance with one hand. Graphic designers spend years learning how to combine colors and textures to achieve winning layouts. They can provide valuable input to allow your vision to communicate the message in a more clear and convincing image.

The secret to understanding the turtle’s story are the hidden costs: in the case of large-scale graphic design, learning by trial and error is an impossibly expensive process. And when you have an opportunity to let a graphic expert give you a free ride to your marketing goal, you should listen to the hare within you. Such a valuable service doesn’t have to cost you more.

*Exhibitdeal.com offers free graphic design as part of your deal. Contact our trade show experts about it. Conditions and limitations in our free graphic design services apply. Contact us at sales@exhibitdeal.com or call 866-577-DEAL right now!

January 30, 2019in Business advice 0 Likes

Why Trade Show Exhibiting Is Necessary, Despite Budget Limitations

We know it is hard for a new business to take a deep financial breath and plunge into the seemingly cold water of trade show exhibiting. Like all things business, face-to-face marketing returns are not obvious nor immediate but are worth the effort. We want to assure you that there are hidden treasures down there and that you’ll be able to catch your breath after the dive and be glad you took the risk.

To start with, there are conventions, events and trade shows for every budget. Tight budget or not, ask yourself this question: if you’re not making a resounding statement on the market about your business, and if you don’t want to announce your presence with a handshake, why are you in business?

The basics: choose wisely

So the question is not whether to attend but to strategically decide where and when to exhibit. Work with reachable goals that integrate coherently with your strategy. Your goals and achievements will expand as your business grows. You are in control, so you don’t have to worry. However, try to make a rational decision. Maybe you’re at once considering to boldly go where all the big brands go —to the more expensive trade shows—. Maybe you want to just show up at a local venue. The decision is not to be taken lightly, so use your demographics and market analyses to know precisely where and how can you maximize exhibit impact.

Diminishing costs over time

Getting your feet wet is the best way to feel the water, but once you’re knee-deep, you may as well swim. Once the decision is made to start exhibiting, and after you get all your trade show plans straightforwardly executed, you’ll never stop. Why? Leave aside that you’ll love it, that the returns are simply great, and that your impact will grow exponentially as you reach a larger audience in person. Doing trade shows repeatedly will have a great behind-the-scenes effect: after an initial investment in smart trade show displays, your costs don’t have to increase. Instead, as you gain experience, you’ll spend less time and less money on planning and execution. Also, with a better understanding of trade show exhibits, you’ll discover ways to cut corners and redirect resources to maximize returns.

Smart buying

Like most people, you’ve been to the ocean for fun. However, when you are going to explore a coral reef, or want to go scuba diving, you need a professional you can count on. There are risks on the high seas, and avoiding them is crucial for survival. The trade show waters are apparently calm, but you need a partner to navigate them, not only a vendor.

That’s why ExhibitDeal was created: to offer a wide selection of displays and help you buy smart. For us, smart buying means an experienced partner has selected the best quality for you at the best price. You can rely upon our offer to cut through the learning curve. Decide what your budget is, and we offer what’s best for you with that price tag. With us, no budget limit will keep you from creating a commanding presence in the trade show.

It is a simple process. You can act now!

Here at ExhibitDeal you’ll find a solution for any event you can think of. So, start with your planning, set your budget and define your goals. You know your business, so once you’ve chosen your path, you can count on us to take you there. Navigating our site should be a pleasant, no-hassle experience. You’ll find what you need. What are you waiting for?

October 5, 2011in Business advice 0 Likes

Delivering Competitive Advantage with Mobility, Speed and Agility

Everything in our lives is being delivered at ever faster speeds – consumer goods, personal communications, pizza and anything else you may think of. In the business environment, speed is essential, however it is a double-edged sword: on the one hand the ability to deliver information, customer orders and products is a boon, but on the other, if you are moving in the wrong direction to begin with, having speed simply means you are digging yourself into a deeper hole that much faster.

The challenge is to manage and implement the new technology which is delivering such business agility, speed and mobility effectively.

The technology which allows for workers to be mobile and to carry their desktop tools and communications around with them wherever they may be has come a long, long way over the last 25 years. In the 1980’s, email was unheard of and when it was widely introduced in the 1990’s the business reaction was to ban or restrict it. Today, email is mission critical for almost any business you can think of – today, Instant Messaging is going through the same process of widespread adoption, but there is the clue – email may be fast, but Instant Messaging is simply now.

The technology has gotten faster yet again.

But there is even more to come: we now have a mobile ability which is based upon two recent, major developments: the development of a fast Internet backbone for the mobile Internet and the development of handheld devices which are truly mobile, for instance your smart phone or tablet PC.

You can walk on any trade show floor in the country and see a variety of handheld mobile devices at work, but it is not simply the technology we can see which counts but how companies actually manage mobile resources which determines their success.

For most companies (and I include most of the Fortune 500 in this) they are simply not capable of managing the mobile environment effectively – this falls outside the area of their core competencies and strengths. Fortunately, there are solutions available, notably based on the SaaS model (Software as a Service) who provide mobile management solutions which allow you to focus on how to use the technology effectively to deliver business objectives, rather than worrying about what the technology is.

Mobile management SaaS solutions also provide a high degree of customization for how you do business. Every company is different, with differing trade show processes for collecting prospect information, generating quotes and estimates as well as taking a sales order – this becomes ever more important when you are performing these customer facing tasks with the customer facing you at the event itself! You need robust systems which can be delivered in real-time when you need them and wherever you are, and you also need a partner who understands your business and how to best manage mobile resources for maximum business impact.