August 3, 2012in Trade Show Advice 0 Likes

Top Ways to Make Your Convention Booth Unique

If you have ever walked the isles of a trade show or convention hall you have probably experienced the overwhelming sensation that comes with trying to take it all in.  Many attendees at trade shows arrive with a schedule of meetings and products they want to interact with over the course of the event.  This greatly narrows the amount of time important buyers and investors have to explore the booths of companies whose products they did not know about ahead of time.  In order to ensure that your companies booth is one of the stops people make during those unscheduled times, and also to make sure you have a long list of appointments the next time you attend a convention, you will need a booth design that is unique.

Using visual aids to help you draw people to your booth from far away is the first step toward creating an eye catching set up for your convention booth.  Invest in large scale pop up displays, digital displays, or banners that can be hung high up in your booth.  High quality graphic images that can be seen from far away will bring people to your booth.

Creating a buzz around the convention is also a great way to bring people to your booth.  Plan a cocktail party in your booth, or just spread the word that you will be handing out treats at the end of the day.  As word spreads about your gathering, people will likely stop by for the free stuff.  This will give you an opportunity to quickly talk about your products and greatly increase the traffic to your booth.

Another great way to get people to your booth is to offer a giveaway or create a fun game for people to play in your booth.  As word spreads about the company with the most fun booth experience, people will become aware of your products and your brand will be the talk of all the night time events.

July 12, 2012in Trade Show Displays 0 Likes

Energy Curved Fabric Displays and Other Cost Saving Fabric Trade Show Options

Many small business owners struggle with the overwhelming costs of exhibiting at a large convention or trade show.  Many business owners do not think they cannot afford the money to create a professional booth layout so they choose not to attend the show at all.  Remember, you cannot grow your business without connecting with other people in your industry, and conventions and trade shows are a vital part of making those connections.

When you break down the costs of exhibiting at a trade show you will find that while there are some costs that cannot be reduced, like booth fees and basic travel costs, you booth design costs can vary greatly and with a little planning you can create a booth layout that is both engaging and cost effective.  Many larger companies bring in construction crews and spend thousands and even tens of thousands of dollars building solid walled units in their booths.  Obviously a small business on a budget cannot afford that kind of expenditure for every trade show or convention.  Large scale fabric displays are the perfect alternative to solid construction.

A fabric display will help you create a banded professional look in your convention booth for less money.  These fabric systems are easy to set up and usually do not require you to hire any additional help setting up or taking them down.  In addition to the labor costs being reduced, fabric displays are lightweight and fit in easy to transport travel cases.

The energy curved fabric displays off you the opportunity to create solid walls in your booth with their state of the art tension fabric design.  You can choose to print graphics on every panel or leave some solid to allow your products to shine in front of one of the many eye pleasing color options.

February 15, 2008in Banner Stands 0 Likes

ExhibitDEAL To Be Featured By “Eye On America”

Leading Trade Show Displays company recognized for going Green

Santa Monica, CA – (PRWeb) – February 15, 2008 – ExhibitDEAL, a leading provider of trade show exhibits and accessories, is proud to announce their appearance on the NBC series “Eye on America”.

The episode, which focuses on companies with Green and Sustainable practices, will show how ExhibitDEAL has continued to be an industry leader while lowering their carbon emissions through selling their products online and recycling the few natural resources they do use such as office supplies and ink cartridges.  ExhibitDEAL’s feature on “Eye on America” will air in April.  Check your local listing for exact dates and times.

“We’re very proud to be recognized for doing our part for the environment,” Mat Kelly, president of ExhibitDEAL said.  “It’s good to know that what we’re doing is making a difference and we hope that other companies will take notice and follow suit.”

Aside from selling their products online and recycling, ExhibitDEAL also offers a line of Green Trade Show Flooring.  Most of their employees ride bicycles to work, and instead of disposable cups and coffee stirrers, they use travel or ceramic mugs and silverware.  All of this, coupled with their online practice of their transactions, set-up instructions, and artwork specifications all being digital, have produced a company that continues to grow without continuing to take a toll on the environment.

About ExhibitDEAL

ExhibitDEAL is a Santa Monica based trade show exhibit company.  They offer environmentally friendly Point of Purchase Displays and flooring, as well as literature racks and banner stands.  A pioneer in going green in the trade show display industry, they can be found online at:  https://exhibitdeal.com/ .

Contact

Mat Kelly

https://exhibitdeal.com/

866-577-3325

Press Contact

George R Perry

SEO Company

January 29, 2008in Exhibit Deal News 0 Likes

ExhibitDEAL to Offer Top Point of Purchase Displays

POP Displays great for trade shows and as sales booths

Santa Monica, CA – January 23, 2008 – Continuing to offer the very best trade show displays, booths, and accessories, ExhibitDEAL is happy to announce the addition of Point of Purchase Displays to their already impressive selection of trade show products.  ExhibitDEAL can be found online at:  https://exhibitdeal.com/ .

Offering a line of over 200 new, top of the line POP Displays, ExhibitDEAL is one again showing why they are an industry leader for trade show booths and exhibits.  An excellent choice for both trade shows and as sales booths in office buildings, malls, and outdoor venues, POP Displays are quickly growing in popularity with an increase in the number of options available to customize the display to the needs of the owner.

“These are great, new, fun [POP] Displays and we’re very excited to be adding them to our line,” Mat Kelly, President of ExhibitDEAL said.  “They’re perfect for those that already have a trade show display and want to give their business that extra nudge, or those just looking to branch out into new areas.  There really is a POP Display for everybody and every business.”

Since 2000, ExhibitDEAL has been leading the industry with trade show displays and booths that are on the cutting edge of style and material trends.  Their selection of trade show exhibits and accessories, which include banner stands and literature racks, is second to none, and their continued commitment to the environment is clear by their selection of Green Trade Show Flooring, all of which can be found on their website:  https://exhibitdeal.com/ .

November 19, 2007in Exhibit Deal News 0 Likes

ExhibitDEAL Goes Green With Flooring

Trade show display company starts offering environmentally friendly trade show flooring

Santa Monica, CA – November XX, 2007 – ExhibitDEAl, a leading provider of trade show displays, trade show flooring, and other trade show accessories, is proud to announce the addition of environmentally friendly trade show flooring to their selection of trade show displays and accessories that can be found on their website at:  http:///www.exhibitdeal.com .

In light of so many companies going “Green,” NBC most recently aired episodes of their hit shows The Office and 30 Rock, along with others, featuring story lines centered around environmental awareness, the demand for companies both small and large to be more environmentally aware is on the rise.  With that in mind, ExhibitDEAL has begun to offer a line of environmentally friendly trade show flooring that is of the same quality expected from the industry leading company, but has a lower impact on the environment as a whole.

“We’re very proud of this product,” Mat Kelly, president of ExhibitDEAL said.  “We always want to offer the best product to our customers, but being able to offer trade show flooring that’s environmentally responsible while still being a great addition to a trade show display is a winning situation for us [ExhibitDEAL], our customers, and, most importantly, the environment.”  While Mr. Kelly wouldn’t comment on whether there would be other “green” products featured in ExhibitDEAL’s product list, he was quick to point out that they are doing their part to be more eco-friendly while still offering top level products to their customers.

As the public demands that the companies they deal with be more environmentally aware, companies like ExhibitDEAL, NBC, and Universal Studios are responding by producing shows with environmental themes, broadcasting without the use of any unnecessary lights to conserve electricity, or by offering their clients trade show flooring that is of the same high quality that they’re used to, but without the same impact on the environment.  It’s believed that companies like ExhibitDEAL, NBC, and Universal are just the first in what will more than likely be many companies that offer environmentally friendly products, services, and entertainment to meet the growing demand.

About ExhibitDEAL

ExhibitDEAL is an industry leading provider of trade show displays, trade show flooring, and accessories such as literature racks and banner stands.  Their commitment to not only their customers but to the environment is evident in their expanding line of products that are not only of the highest quality, but present a low impact on the environment.

October 19, 2007in Exhibit Deal News 0 Likes

ExhibitDEAL Adds Alumalite Hybrid Displays to Product List

Hybrid trade show display is quickly becoming most popular product on the market

Santa Monica, CA – October 17, 2007 – ExhibitDEAL, the leading trade show display company, is happy to announce the addition of Alumalite Hybrid Displays to their line of quality trade show displays, trade show graphics, and trade show accessories which can be found at:  https://exhibitdeal.com .

The Alumalite Trade Show Displays are quickly growing in popularity due to their hybrid status.  Not a true pop-up display, the Alumalite Hybrid Displays consist of a backwall display with numerous optional accessories, including:  monitor mounts, counter systems, and literature racks.  The ability to add components to the trade show display after setup, adding to its flexibility, is one of the many reasons that the Alumalite Trade Show Displays are growing in popularity exponentially.

“This is a great product that we’re so happy to be adding to our product list,” Mat Kelly, president of ExhibitDEAL said.  “This is the perfect trade show display for somebody that wants to be able to customize their display for different locations and events.  The flexibility of it [the Alumalite Hybrid Display] is really quite spectacular.”

About ExhibitDEAL
ExhibitDEAL is a leading provider of trade show displays, graphics, and accessories.  Their product line includes Alumalite Trade Shows, Entasi Tension Fabric Displays, and Fabric Pop-Up Displays, as well as literature racks and banner stands.  Their entire line of products can be found at:  https://exhibitdeal.com .

January 2, 2007in Trade Show Displays 0 Likes

Inventive Uses for Your Trade Show Accessories

When shopping for trade show displays, save money on your overall budget by choosing trade show accessories that stretch your marketing dollars. Table top displays, literature racks and portable projection screens are all products that can be used after the trade show to enhance your office environment or used in other ways.

As you purchase your trade show booth, you will find offers to purchase additional items to make your space more efficient, more organized or more appealing to trade show attendees. If you’re on a tight budget, the costs can quickly add up, so it only makes sense to purchase those items that can later be used in your office or retail space.

Here are a few ideas to get more “bang for your buck” with your trade show accessories.

Table Top Displays

Table top displays are an affordable option to begin with because they can be used as the focal point of your trade show space, or as part of a larger trade show display. And when the trade show is over, this marketing piece can continue to be useful

The table top display is a strong visual element that contains key information about your product or company. You can extend its usefulness after the trade show by putting it on display in several different ways:

  • In your company reception area or at the front of the store to inform visitors about your company or a new product
  • In training sessions with employees to remind them of the company’s key business principles
  • As a portable marketing tool when making presentations to clients
  • To introduce the company to the general public or communicate a key message or messages when sponsoring an event

Table top displays are one of the most useful and versatile marketing accessories that are worth the investment whether you decide to attend a trade show or not.

Literature Racks

While you literature racks are very useful in organizing your printed materials at a trade show, they can also be used as an organizational tool around the office.

Organize Your Marketing Materials at the Office – If a prospect walked in off of the street and wanted general information about your company, are your printed materials easily accessible?. The literature rack will keep all of the materials organized and your staff will easily be able to see when materials need to be replenished.

Shape Up Office Décor – Do you have magazines for your clients to read while they wait to meet with you? We’ve all been to a doctor’s office that has magazines strewn all over the tables and chairs. A literature rack is an excellent way to keep all of the magazines organized and in one place. Also, you can avoid clutter by using a literature rack in your own personal office to organize the various weekly or monthly magazines, annual reports and other publications you receive.

Keep Employees Informed – You can place a literature rack in the employee kitchen or “break room” to display updates to company policies such as: health insurance or investment benefits, holiday schedules, worker’s compensation rights, special company-sponsored events for employees and the community and even the latest internal company newsletter or publication.

Literature racks are an incredibly helpful organizational tool that reduce clutter and can be used to keep internal and external audiences abreast of the latest developments within your organization.

Portable Projection Screen

Whether you are showing a slideshow or a mini-movie, the portable projection screen can be that little something extra that increases traffic to your trade show booth.

Because it is easily transported, the portable projection screen can also be used inside and outside of the office after the trade show. When giving a client presentation, your portable projection screen enables you to arrive at the meeting fully prepared to do a standard Power Point presentation, or a more elaborately executed multimedia visual. At the office, whether you are reviewing graphs with statistical data at an internal meeting or showing a slide show of candid office photos at the annual holiday party, your portable projection screen is a handy tool that can easily be stored without taking up much space.

If you use discretion when choosing your trade show display accessories, you will have materials that can be quite useful around the office. Depending on the size of your office space, and the needs of your staff, keep the table top display, literature rack and portable projection screen in mind when you want to make a wise investment with your marketing dollars.

November 6, 2006in Trade Show Displays 0 Likes

Generate Traffic, Boost Sales with the Right Trade Show Graphics

Six Do’s & Don’ts for Creating Impact

The graphic elements of your trade show display are as essential to getting results as the paint on an artist’s canvas. There are many creative directions you can go with this idea, and many of your competitors will default to using the company logo for their graphic because it’s easiest. But this works best when you have firm brand recognition, like Apple Computer or a compelling, attention-grabbing logo like Target Stores, or you have a combination of both, like McDonald’s

But if you don’t have that concrete brand recognition yet, there are plenty of alternatives to effectively executing the use of your trade show display graphics. Here are some guidelines you should follow to give you the best chance at getting the results you want.

Do:

Think from the Customer’s Perspective – If a prospect knows nothing about your company, what would you first want them to know or understand about you? And how can you communicate that in your trade show display graphics at first glance? Put yourself in the customer’s shoes – most of us know from Marketing 101 that if you don’t get the customer’s attention in a few seconds, you can forget it. So, don’t waste their time – make them feel grateful that they stopped to talk to you. (more…)

November 3, 2006in Trade Show Displays 0 Likes

Safety and Security for Your Next Trade Show Visit

When planning to participate in a trade show, how often to you really think about safety and security? Exhibitor Online’s Candy Adams reviews potential risks in her article, “Trade Show Safety and Security.” From splitting the contents of her wallet between two pieces of luggage to making sure you safely set up your trade show display, she covers common vulnerabilities and how to protect yourself, your staff and your equipment during the next trade show that you visit.

Trade Show Safety and Security
By: Candy Adams

From airports, to the hotel, to the show floor itself, exhibit managers face threats to safety and security at every step of the trade show experience. Because much of what we do, and exactly how and when we do it, is not within our personal control, planning safety and security for ourselves, our staff, and our exhibit property isn’t something we can leave to chance.

Personal Travel Safety
What would you do if your wallet, containing all your cash, traveler’s checks, credit cards, and ID, was stolen going through the security checkpoint at the airport? This exact scenario happened to me a few years ago on a two-show road trip.

I now split my cash and credit cards between two pieces of carry-
on luggage whenever I travel. I also keep a photocopy of everything in my wallet on file at home, just in case I have to report the loss or theft of my credit cards or ID.

But simply arriving safely is only half the battle. Be aware of scams at gas stations near airports where travelers typically refuel rental cars. One thief will set up a distraction as you pump gas, and another will grab your purse or wallet from the opposite side of your car.

When checking in to your hotel, be sure the desk clerk doesn’t ann-ounce your room number in front of other guests. If this happens, request a room reassignment.

October 6, 2006in Trade Show Displays 0 Likes

Increase Sales By Thinking Beyond Your Standard Trade Show Display

The most incredible, cutting-edge, innovative product or service in the world is not going to generate revenue without a valiant marketing effort. Attending trade shows is a smart initiative to get exposure for your company – but if you are not paying close attention to the details of your trade show display, you are missing an opportunity to showcase your company above the competition.

Your trade show display creates a backdrop for you to meet new prospects and hopefully lay the foundation for a lucrative relationship with them. When a trade show attendee stops by your exhibit, they are stepping into your portable office, and you are offering a snapshot of what your company is about. If you want to keep a prospect in your trade show booth for more than a couple of seconds, you must be able to quickly establish trust – and projecting a polished, professional image, combined with a personable staff, sets an excellent foundation of trust.

(more…)

August 25, 2006in Trade Show Display Rentals 0 Likes

Stretching Your Marketing Dollar: Maximum Exposure on a Budget

You can’t get customers without exposure and you must invest some money to get that exposure. But you don’t have to go broke doing it.

Following the old, basic marketing model – putting a sign with your company’s name on the door; sprinkling your advertising budget across print, radio and television campaigns; and paying a graphic designer for a slick brochure or pamphlet – minimizes your impact in the marketplace. An important step in expanding your customer base is gaining exposure to generate interest in your brand. And if you were thinking that you couldn’t get a lot of exposure because of a limited budget, keep in mind that there are always effective, low-cost marketing options to attract potential customers.

Here’s a look at a couple of ideas to stretch your advertising dollars.

Website

Just under a decade ago, only the large companies were using their websites as effective marketing tools. Today, almost every business needs one. Your website serves as an essential piece of your overall marketing plan that fuels a sense of legitimacy for your business. If you don’t have a website, potential customers may be turned off because these days, the perception is this: if you are a legitimate professional, you have a website. It’s as important as having a phone number for your business. (more…)