This issue of Exhibit Spotlight focuses on the team at Worldwide Adventures where we provide a ‘one-stop shop’ service to fulfill whatever they need.
Joe Barrio, the owner of Worldwide Adventures has been hunting for 38 years across South Africa, Alaska, and North America. He has fished the Hawaiian Islands, Mexico and Africa as well, bringing his clients to places recommended to have plentiful game, unsurpassed fishing and big game hunting with the most comfortable accommodations to make your worldwide adventure become a reality.
It all starts with a dream – 9 years ago Joe Barrio was working as a swimming pool contractor in Arizona. During the recent economic downturn he decided to step back and take a hunting trip to Africa. Forever changed by the beauty, he began pursuing ways to facilitate guided tours to exotic global locations and began crafting a business model. Realizing there was enough shared interest in exotic big game hunting, he began lining up contracts for safari tours to Africa and hasn’t looked back since.
Whether this is your first safari, 10th safari, or you’re a novice, Joe will prepare you for your world wide adventure!
The Mission
When Joe Barrio began looking for avenues to better promote his worldwide safari tours, he wasn’t sure where to begin or display styles he is looking for – he came with a vision.
Worldwide Adventures had limited time to complete their project, but did not yet have a clear idea on what style trade show display they wanted to promote their company, or what they could get with their small business budget.
Joe began researching on the computer and making calls to exhibit retailers, searching for a team that could fulfill his brand’s needs. Joe and John Cornell, Director of Sales at ExhibitDEAL began discussing options to find the “best bang for his buck”. After in-depth discussion, Cornell was able to narrow down recommendations to popular retractable banner stands, table throws, and backdrop HD safari images.
“John Cornell was so easy to work with, the graphics were spot on! His team was able to see my vision and run with it. Everything just fell into place and all came out great. I had called on Thursday, and by Saturday I had my project in hand. The team really pulled through on our tight timeline.
We are always in search of new opportunities and more leads; more qualified people to purchase hunting tours from us. It’s a challenge, you need the right ‘pond’ and right date and venue. You want the right show, you want the right space at the show and there’s a learning curve to it.
Since putting my new exhibit materials to work my lead stream has increased probably 150% overnight. I looked like I had spent a lot but it wasn’t. It completely changed things for me!”
– Joe Barrio | Owner, Worldwide Adventures
Proven Results
The end result Joe was able to achieve was a surprisingly attractive 20ft booth space that utilizes popular traditional convention displays such as banner stands, table throws and wall graphics along with his own unique safari keepsakes. Authentic zebra fur floor “carpets” and eye-catching totems made from legitimately attained elephant tusks welcome visitors into the booth space. The booth elements come together elegantly, a simple but creative pairing that is hard to overlook.
“Since working with ExhibitDEAL we’ve gotten a lot more attention. Sure you could hang a sheet backdrop with a chair and try to qualify leads, but you’re just not going to look the part.
When you’re selling high end adventure packages but your company branding looks thrown together, that’s what people see; its the impression people get of you. It is important to look the part of what you’re selling or your clients have trouble taking you seriously.”
– Joe Barrio | Owner, Worldwide Adventures
Despite working within a limited budget, Joe’s booth was crafted to highlight the company’s value proposition: taking you on the safari adventure of your life! This focus on generating awareness relies on showing other clients in places they would normally never visit, doing things they normally never could.
The booth came together wonderfully, creating a balanced rustic appeal that puts outdoor enthusiasts right at home. The layout is a great example of achieving a lot with creative use of what you have available and making those assets go to work for you.
“Thanks to John’s input we were able to win best booth of the year at the 2015 Sacramento National Sportman’s Expo, he’s a really good guy.”
– Joe Barrio | Owner, Worldwide Adventures
“When we found out about the award I was blown out of my socks, I had no idea! I was completely shocked and it was great. It was nice to be acknowledged for my work. You guys saw my vision and what I wanted to do. It’s easy to have a vision but to make it come to life is a whole different ballgame.”
Joe Barrio | Owner, Worldwide Adventures
We were naturally thrilled to hear that Joe had won the “Best Booth of ISE 2015 Sacramento” award. Achievements like these embody the success we want all our clients to reach. Your brand + ExhibitDEAL consultation = a promotional booth that is truly your own.
“Working with ExhibitDEAL was off the shelf, A+ it was great. I’ve recommended others already!”
Joe Barrio | Owner, Worldwide Adventures
Do you have an upcoming event? ExhibitDEAL offers full service production, including free consultation and 2 hours of complimentary graphic design to get your booth presence started off right. Give us a call at 866-577-DEAL or Email today. Our team of exhibit experts are on hand to answer any questions you have and guide you to the best DEAL.
