The concept of light is one that has always fascinated human beings. Since we discovered the ability to create and harness fire, to the perfect lighting on a movie set, light is not only crucial to our survival, but it has different meanings depending on many factors. Light can become a source of security on a lonely street at night, it can help you find things in the dark, it can show your best side to highlight your best features, it can make you lose sleep at night and it can become a beacon of hope when coming from a rescue chopper. We talk about the light at the end of the tunnel, about seeing the light, enlightening a situation and use many metaphors or jokes about light because it is part of the duality of the Universe and represents the opposition to darkness. It is no wonder it has become a profession even, with lighting experts creating concepts to light works at a museum or creating the perfect ambiance for a scene in a TV show. So, if an expert needs to be hired to create a lighting concept, why shouldn’t we do that with lighting our company’s image?
Backlit displays are the go-to when you want to stand out. They always give a sense of grandeur, elegance, magnificence. More importantly they show you truly invest in your business and your customers or customers-to-be. Even better, backlit displays are not really a lot more expensive that regular displays, and a little extra effort goes a long way in terms of showing a better face to the world. If you are worried about the energy they consume or how long they last, fret no more, for backlit displays are done with energy-saving LED lighting that lasts up to ten years! They have a great shelf-life so your investment goes a long way.
Backlit displays come in all shapes and sizes, and it is up to you to decide whether you want your whole booth to stand out or to just highlight something special. For example, if you are launching a new product, how amazing would it look to place it in front of a small tabletop-type backlit display so that it shines above all else in the booth? It also depends on your budget. However great kits and great prices you can find, your budget will also determine how big of an investment you can make. It boils down to where you want to focus your efforts. If it is a matter of brand placement, you will probably want to have a big, backlit backwall to draw attention from afar and be a focal point at your industry event. If it’s selling the entirety of the company and its value proposition, these backwalls can be as big as your booth.
You might already know the benefits of tension fabric displays with their amazing dye-sub graphics. Now you can illuminate those amazing graphics so you can have a double wow factor working for you. The lighting is visible and outstanding, but not uncomfortable or “in your face”.
Another option is the Vburst, with a patent-pending design that allows for fluorescent lights to illuminate the popular accordion-style pop-up frames. It’s built to hide the hub shadows on the center of the graphic face which makes the lighting flawless and attractive. And speaking of easy to set up, the fabric is velcroed onto the frame, and so are the light fixtures, to avoid any broken pieces while allowing for wonderful lighting effect on great graphics.
The Fabric Light Boxes for backlit displays are also great options. They come in many sizes, are lightweight, durable and have sturdy aluminum extrusion frames so those graphics your marketing and sales team so thoroughly thought out, are smoothly displayed. This is also a solution with an easy setup with “push fit” graphics that are printed directly onto the back-lit specialty fabric. The fabric adheres to the LED edge lighting behind the display, so you make sure all the perfect lighting is evenly distributed and used to highlight your brand. Some of these options have single or double-sided graphics as well, so you get to decide who can see you depending on the general setup of the whole booth.
Thinking about lighting is something you might have not paid much attention to in the past, and now that it is so easy to take advantage of great lighting solutions, you still don’t have to give it much thought. Just choose the solution that adapts best to your needs and that of the particular event that is coming up. Take into account that you can change the graphics as many times as you wish, making the investment last for several events to come. You can bring the spotlight to your company and be the guiding light for those leads walking around and looking for exactly what you have to offer.
