Here is a teaser from our latest article from our Trade Advice section on ExhibitDeal.com.
Are you exhibiting at an upcoming trade show? If so, then you need to an eye-catching booth to attract the attention of potential customers. In fact, a well-designed booth can increase your performance dramatically. Therefore, consider including these 7 products at your trade show booth.
Custom Displays First, a good booth looks unique and different from the rest of the exhibitors. To differentiate yourself, try using a custom display. This display can be personalized to your company with specific colors, images, and logos. Even better, you can work with a design team to determine the correct layout and backdrop for your area. This way, the display best fits the space you have at the venue. For example, if you are in the center, an island display may be preferred. However, if you are in between other booths, you will probably need an inline display.
Once you have designed your display, you can consider investing in additional visual enhancements. Banner stands are a great option to create appeal and interest in your booth. They are also very cost effective. Many companies actually use these stands to highlight promotions or new products.