October 15, 2012in Outdoor Displays 0 Likes

Impress With Eye Catching Outdoor Displays

When participating in an outdoor marketing event, it’s important to maintain a high profile and ensure your customers know you’re a part of the occasion.  It may be especially challenging to draw their attention when outdoors, so some well-thought-out planning should occur several months ahead of time.  Fortunately, there are lots of different outdoor displays to choose from, and each can beautifully send a meaningful message to your customers.  With some careful planning and attentive design, your exhibit may be the talk of the outdoor tradeshow.  It may attract more people than you had thought, and may also land you some lucrative sales.  Impress your customers with eye catching outdoor displays.

Outdoor competition

An outdoor marketing event can be vastly different from an indoor one.  Indoors vendors share the same brick and mortar, and while the location of some booths may be better than others, generally neighboring vendors are the only competition.  Also, indoor shows tend to be more formal and structured.  Outdoors, on the other hand, the shows are generally more casual and customers can easily be distracted by happenings around them.  Not only will you compete with other vendors at an outdoor event, you will also compete with the fact that customers are outside.  Distractions like scenery and events not related to the tradeshow can interfere with the attention they may be willing to give you.  It’s important to make sure you’re display can stand up to the competition.

Plan the display

It can take time to design and build the display you want, so it’s crucial to your success at the marketing event to plan well ahead of time.  Plan every detail.  Make a backup plan of your plan.  A design conjured up by one person for one hour would likely be unsuccessful when made into fruition.  The display may not send the correct message, it may not be the proper dimensions, and it may not be as effective as it could have been.  How unfortunate, indeed, to spend the money building a display that incorrectly portrays the company.  Graphic design, including logos and company color palates are one of the first things customers associate with a business.  Protecting these elements and using them properly is paramount when designing a display.  Consider these items and plan accordingly:

  • The formality of the venue
  • The size of your space
  • The anticipated number of guests and vendors
  • The message you want to express
  • The hours of operation
  • The materials and type of display desired
  • The graphic elements to incorporate
  • The company slogans or jingles to include
  • The marketing budget

Select the type of display

During the planning phase you will determine the type of display you will need.  There are a lot to choose from, and each has its benefits and drawbacks.  It’s important to choose the one that would work best in your space, adequately convey your message, and fit into your marketing budget.  Keep in mind that the size of the display may not be of consequence if it is done well.  They may include the following:

  • Tent
  • Outdoor flagpole
  • Outdoor retractor banner stand
  • Outdoor 3D stand
  • Teardrop banner stand
  • Feather banner stand
  • Feather banner double-sided
  • Curvette mounts
  • Cobra stands

Gain visibility outdoors

Competing with neighboring vendors can be a challenge at an indoor tradeshow, but moving the event outdoors brings on a new set of challenges.  It’s not impossible to draw individuals to you outdoors, but you may have to work a little harder.  A well planned display can help.  It can make your presence known to the customers you wish to influence.

November 4, 2011in Trade Show Display Rentals 0 Likes

Renting Your Trade Show Exhibit

Creating an exhibit for a trade show is expensive and time consuming. If your company does not attend more than four shows a year it may be more cost effective to rent your exhibit. There are six things you should consider when looking into an exhibit rental company.

Experience is an obvious area of concern. Be sure to inquire about the experience of each person, from each department that will be handing the creation of your exhibit; especially if you are using their graphics department. Check out client reviews and don’t be afraid to ask for three referrals with contact information.

Exhibition halls each have their own set of rules for exhibits, as do the individual shows. You will want a rental company that can offer a wide variety of package options. Chose a company that can provide different styles, sizes and setups to accommodate any show you might choose to attend. Be specific with your questions and be clear about what you need, be prepared for the unexpected and double check their support policies. Each package will have it’s own level of support and you need to make sure the support you need is included with the package you choose.

Along with their variety, do they offer flexibility? If your show has a requirement that isn’t spelled out in one of their packages are they able to work out a custom solution? Flexibility is a much appreciated characteristic of a great Exhibit Rental Company.

Since we are a society that loves visual stimulation you will want to pay close attention to the expertise of their graphics department. Ask for photographs of work completed by the current in-house team. You will want high-impact, easy to read designs of the highest quality. Get details on the process of design, the time constraints, and how the company handles the creative collaboration with you.

The final concern is that of logistics. Will the rental company transport the exhibit to and from the hall for you (for a fee)? Will they install it as well? If not, then is the exhibit something you, and your staff, can assemble with ease?

You want a company offering quality and value and it may take time to find the right match for your needs. The time spent now will save you much grief in the future.