February 5, 2013in Trade Show Displays 0 Likes

3 Great Tips For Choosing Trade Show Flooring

When it comes to designing a booth for a trade show that will stand out from the competitors, every last detail counts.  Many companies spend thousands of dollars on custom banners, digital signs and other exhibit products, yet they don’t give a second thought to the flooring and simply rent whatever is available at the venue. The floor should be given as much consideration as the displays in your booth. Essentially, you should think of it as yet another “wall” where you can showcase your products and brand your company. Here are a few tips to help you choose booth flooring that will help you create a buzz at your next trade show and attract more potential customers to your booth.

Scope Out The Competition

Chances are this isn’t your first trade show. You are probably already familiar with the booths of your closest competitors; think carefully about what their booth looks like. You don’t want to choose flooring that is an imitation of theirs, but rather a new innovation. For instance, if you sell home improvement products, time share condos, coffee table books or something else related to home and hearth you may want to consider designing your booth to look like a living room rather than a corporate sales floor. There are a variety of flooring products that can help you do just this, including:

This is the first step to making your booth more warm and welcoming. From there you will want to design signage for your products with compelling graphics and maybe even accessorize the booth with something unexpected such as a couple of comfortable chairs, a side table and lamps. After spending many long hours on their feet, potential customers will enjoy sitting down to discuss your product offering.

Brand Your Company

Of course not every type of product will lend itself to a homey vibe. Sometimes you need straight up commercialism to brand your company. Every successful company has one thing in common: an appealing brand that is easily identifiable. At a tradeshow, the face of your company can start on the floor. Products that work well for this purpose include:

  • Dry-sublimated carpeting
  • GrafX custom flooring

You can transfer a high resolution image of your company’s logo directly to either of these products. There will be no mistaking whose booth customers are nearing when you take advantage of the floor space on the expo floor with these products.

Project A Professional Appearance

Choosing a high-quality, flooring that perfectly fits the dimensions of your booth will go a long way to projecting the professional appearance that is essential to gain new customers at a tradeshow. There are other things to consider when choosing flooring products as well, however. For instance, the material should be easy to clean. Dry-sublimated carpeting is one of the few customizable products on the market that can be steam cleaned. Hardwood and vinyl flooring is also easy to maintain and usually requires nothing more than mop and a mild cleanser to keep it looking shiny and new. With countless visitors stepping onto the floor each day, the flooring also needs to be strong so that it doesn’t show wear and tear after just a few uses. Finally, choosing a product that has anti-fatigue properties will ensure that the representatives of your company also maintain professional appearance, even after a long day.

January 29, 2008in Exhibit Deal News 0 Likes

ExhibitDEAL to Offer Top Point of Purchase Displays

POP Displays great for trade shows and as sales booths

Santa Monica, CA – January 23, 2008 – Continuing to offer the very best trade show displays, booths, and accessories, ExhibitDEAL is happy to announce the addition of Point of Purchase Displays to their already impressive selection of trade show products.  ExhibitDEAL can be found online at:  https://exhibitdeal.com/ .

Offering a line of over 200 new, top of the line POP Displays, ExhibitDEAL is one again showing why they are an industry leader for trade show booths and exhibits.  An excellent choice for both trade shows and as sales booths in office buildings, malls, and outdoor venues, POP Displays are quickly growing in popularity with an increase in the number of options available to customize the display to the needs of the owner.

“These are great, new, fun [POP] Displays and we’re very excited to be adding them to our line,” Mat Kelly, President of ExhibitDEAL said.  “They’re perfect for those that already have a trade show display and want to give their business that extra nudge, or those just looking to branch out into new areas.  There really is a POP Display for everybody and every business.”

Since 2000, ExhibitDEAL has been leading the industry with trade show displays and booths that are on the cutting edge of style and material trends.  Their selection of trade show exhibits and accessories, which include banner stands and literature racks, is second to none, and their continued commitment to the environment is clear by their selection of Green Trade Show Flooring, all of which can be found on their website:  https://exhibitdeal.com/ .

November 19, 2007in Exhibit Deal News 0 Likes

ExhibitDEAL Goes Green With Flooring

Trade show display company starts offering environmentally friendly trade show flooring

Santa Monica, CA – November XX, 2007 – ExhibitDEAl, a leading provider of trade show displays, trade show flooring, and other trade show accessories, is proud to announce the addition of environmentally friendly trade show flooring to their selection of trade show displays and accessories that can be found on their website at:  http:///www.exhibitdeal.com .

In light of so many companies going “Green,” NBC most recently aired episodes of their hit shows The Office and 30 Rock, along with others, featuring story lines centered around environmental awareness, the demand for companies both small and large to be more environmentally aware is on the rise.  With that in mind, ExhibitDEAL has begun to offer a line of environmentally friendly trade show flooring that is of the same quality expected from the industry leading company, but has a lower impact on the environment as a whole.

“We’re very proud of this product,” Mat Kelly, president of ExhibitDEAL said.  “We always want to offer the best product to our customers, but being able to offer trade show flooring that’s environmentally responsible while still being a great addition to a trade show display is a winning situation for us [ExhibitDEAL], our customers, and, most importantly, the environment.”  While Mr. Kelly wouldn’t comment on whether there would be other “green” products featured in ExhibitDEAL’s product list, he was quick to point out that they are doing their part to be more eco-friendly while still offering top level products to their customers.

As the public demands that the companies they deal with be more environmentally aware, companies like ExhibitDEAL, NBC, and Universal Studios are responding by producing shows with environmental themes, broadcasting without the use of any unnecessary lights to conserve electricity, or by offering their clients trade show flooring that is of the same high quality that they’re used to, but without the same impact on the environment.  It’s believed that companies like ExhibitDEAL, NBC, and Universal are just the first in what will more than likely be many companies that offer environmentally friendly products, services, and entertainment to meet the growing demand.

About ExhibitDEAL

ExhibitDEAL is an industry leading provider of trade show displays, trade show flooring, and accessories such as literature racks and banner stands.  Their commitment to not only their customers but to the environment is evident in their expanding line of products that are not only of the highest quality, but present a low impact on the environment.