April 24, 2015in Banner Stands 0 Likes

Exhibit Spotlight: Worldwide Adventures

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This issue of Exhibit Spotlight focuses on the team at Worldwide Adventures where we provide a ‘one-stop shop’ service to fulfill whatever they need.

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Joe Barrio, the owner of Worldwide Adventures has been hunting for 38 years across South Africa, Alaska, and North America. He has fished the Hawaiian Islands, Mexico and Africa as well, bringing his clients to places recommended to have plentiful game, unsurpassed fishing and big game hunting with the most comfortable accommodations to make your worldwide adventure become a reality.

It all starts with a dream – 9 years ago Joe Barrio was working as a swimming pool contractor in Arizona. During the recent economic downturn he decided to step back and take a hunting trip to Africa. Forever changed by the beauty, he began pursuing ways to facilitate guided tours to exotic global locations and began crafting a business model. Realizing there was enough shared interest in exotic big game hunting, he began lining up contracts for safari tours to Africa and hasn’t looked back since.

Whether this is your first safari, 10th safari, or you’re a novice, Joe will prepare you for your world wide adventure!

 

The Mission
When Joe Barrio began looking for avenues to better promote his worldwide safari tours, he wasn’t sure where to begin or display styles he is looking for – he came with a vision.

Worldwide Adventures had limited time to complete their project, but did not yet have a clear idea on what style trade show display they wanted to promote their company, or what they could get with their small business budget.

Joe began researching on the computer and making calls to exhibit retailers, searching for a team that could fulfill his brand’s needs. Joe and John Cornell, Director of Sales at ExhibitDEAL began discussing options to find the “best bang for his buck”. After in-depth discussion, Cornell was able to narrow down recommendations to popular retractable banner stands, table throws, and backdrop HD safari images.

“John Cornell was so easy to work with, the graphics were spot on! His team was able to see my vision and run with it. Everything just fell into place and all came out great. I had called on Thursday, and by Saturday I had my project in hand. The team really pulled through on our tight timeline.

We are always in search of new opportunities and more leads; more qualified people to purchase hunting tours from us. It’s a challenge, you need the right ‘pond’ and right date and venue. You want the right show, you want the right space at the show and there’s a learning curve to it.

Since putting my new exhibit materials to work my lead stream has increased probably 150% overnight. I looked like I had spent a lot but it wasn’t. It completely changed things for me!”
– Joe Barrio | Owner, Worldwide Adventures

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Proven Results
The end result Joe was able to achieve was a surprisingly attractive 20ft booth space that utilizes popular traditional convention displays such as banner stands, table throws and wall graphics along with his own unique safari keepsakes. Authentic zebra fur floor “carpets” and eye-catching totems made from legitimately attained elephant tusks welcome visitors into the booth space. The booth elements come together elegantly, a simple but creative pairing that is hard to overlook.

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“Since working with ExhibitDEAL we’ve gotten a lot more attention. Sure you could hang a sheet backdrop with a chair and try to qualify leads, but you’re just not going to look the part.

When you’re selling high end adventure packages but your company branding looks thrown together, that’s what people see; its the impression people get of you. It is important to look the part of what you’re selling or your clients have trouble taking you seriously.”
– Joe Barrio | Owner, Worldwide Adventures

Despite working within a limited budget, Joe’s booth was crafted to highlight the company’s value proposition: taking you on the safari adventure of your life! This focus on generating awareness relies on showing other clients in places they would normally never visit, doing things they normally never could.

The booth came together wonderfully, creating a balanced rustic appeal that puts outdoor enthusiasts right at home. The layout is a great example of achieving a lot with creative use of what you have available and making those assets go to work for you.

“Thanks to John’s input we were able to win best booth of the year at the 2015 Sacramento National Sportman’s Expo, he’s a really good guy.”
– Joe Barrio | Owner, Worldwide Adventures

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“When we found out about the award I was blown out of my socks, I had no idea! I was completely shocked and it was great. It was nice to be acknowledged for my work. You guys saw my vision and what I wanted to do. It’s easy to have a vision but to make it come to life is a whole different ballgame.”
Joe Barrio | Owner, Worldwide Adventures

We were naturally thrilled to hear that Joe had won the “Best Booth of ISE 2015 Sacramento” award. Achievements like these embody the success we want all our clients to reach. Your brand + ExhibitDEAL consultation = a promotional booth that is truly your own.

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“Working with ExhibitDEAL was off the shelf, A+ it was great. I’ve recommended others already!”
Joe Barrio | Owner, Worldwide Adventures

Do you have an upcoming event? ExhibitDEAL offers full service production, including free consultation and 2 hours of complimentary graphic design to get your booth presence started off right. Give us a call at 866-577-DEAL or Email today. Our team of exhibit experts are on hand to answer any questions you have and guide you to the best DEAL.

May 7, 2013in Outdoor Displays 0 Likes

Choosing A Right Monitor For Your Outdoor Display

We live in an age of digital marketing. Even if you are participating in an outdoor marketing event, customers expect that technology will be involved somehow. Whether you are looking for a large digital banner to attract customers to your booth from a distance or an iPad bar to create an up close and personal interactive experience, it is important to choose the right monitor for your outdoor displays. It takes just 7 seconds on average for customers to decide if they want to enter a booth at an outdoor event. If you choose the wrong type of electronic display, they just might pass you by. Here are a few tips to help you choose a monitor for your next outdoor tradeshow, festival or other event.

1. Bigger Isn’t Always Better

When choosing a monitor for outdoor or indoor use, it is important to take the size of the booth into consideration. You don’t want the digital signage to overpower your booth. If you have a small booth that measures 10 feet by 10 feet, you may not want to choose 6 foot table top display. This will be overwhelming for the employees manning the both as well as customers passing by. Instead, you could use a narrow digital sign near the front corner of the booth. If you have a 10 x 20 booth, you could enhance the display with serpentine display in the back of the booth that can accommodate a 42” monitor to stream dynamic digital content. The larger your booth the more options you have when it comes to the size and placement of monitors. The key is to keep things in proportion to the size of your booth.

Consider our monitor mounting kit for your outdoor monitor.

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2. Define Your Goals

Digital signage of any type should reinforce your company’s brand in a clear, concise manner. Beyond that, the type of monitor that you choose will depend on what you are trying to accomplish while at the trade show. If you define your goals in advance it will be easier to design your booth and choose the appropriate type of technology.

3.  Look For Viewability

Certain products are difficult to view in direct sunlight. Have you ever tried to look at a smartphone or tablet that doesn’t have a protective finish on it? Usually, all you see is a black screen. When choosing a monitor for outdoor displays, you will want to consider the location of your booth, the amount of sunlight it will receive throughout the day as well as the viewability of the product. Monitors that feature screens with treated glass and are backlit with LED will boast blacker blacks, richer colors and superior viewability.

4. Easy To Clean

Furthermore, monitors for outdoor displays should be easy to clean. Large monitors or digital screens can quickly become dirty when exposed to the elements of nature. Even a small breeze can kick up a large amount of pollen and dirt. You want to be able to keep your display looking pristine at all times. The same holds true for any other electronic equipment in your booth. Interactive iPad counters will be swarming with germs and flaunting fingerprints if they don’t have a disinfectant resistant coating on the screen.

October 15, 2012in Outdoor Displays 0 Likes

Impress With Eye Catching Outdoor Displays

When participating in an outdoor marketing event, it’s important to maintain a high profile and ensure your customers know you’re a part of the occasion.  It may be especially challenging to draw their attention when outdoors, so some well-thought-out planning should occur several months ahead of time.  Fortunately, there are lots of different outdoor displays to choose from, and each can beautifully send a meaningful message to your customers.  With some careful planning and attentive design, your exhibit may be the talk of the outdoor tradeshow.  It may attract more people than you had thought, and may also land you some lucrative sales.  Impress your customers with eye catching outdoor displays.

Outdoor competition

An outdoor marketing event can be vastly different from an indoor one.  Indoors vendors share the same brick and mortar, and while the location of some booths may be better than others, generally neighboring vendors are the only competition.  Also, indoor shows tend to be more formal and structured.  Outdoors, on the other hand, the shows are generally more casual and customers can easily be distracted by happenings around them.  Not only will you compete with other vendors at an outdoor event, you will also compete with the fact that customers are outside.  Distractions like scenery and events not related to the tradeshow can interfere with the attention they may be willing to give you.  It’s important to make sure you’re display can stand up to the competition.

Plan the display

It can take time to design and build the display you want, so it’s crucial to your success at the marketing event to plan well ahead of time.  Plan every detail.  Make a backup plan of your plan.  A design conjured up by one person for one hour would likely be unsuccessful when made into fruition.  The display may not send the correct message, it may not be the proper dimensions, and it may not be as effective as it could have been.  How unfortunate, indeed, to spend the money building a display that incorrectly portrays the company.  Graphic design, including logos and company color palates are one of the first things customers associate with a business.  Protecting these elements and using them properly is paramount when designing a display.  Consider these items and plan accordingly:

  • The formality of the venue
  • The size of your space
  • The anticipated number of guests and vendors
  • The message you want to express
  • The hours of operation
  • The materials and type of display desired
  • The graphic elements to incorporate
  • The company slogans or jingles to include
  • The marketing budget

Select the type of display

During the planning phase you will determine the type of display you will need.  There are a lot to choose from, and each has its benefits and drawbacks.  It’s important to choose the one that would work best in your space, adequately convey your message, and fit into your marketing budget.  Keep in mind that the size of the display may not be of consequence if it is done well.  They may include the following:

  • Tent
  • Outdoor flagpole
  • Outdoor retractor banner stand
  • Outdoor 3D stand
  • Teardrop banner stand
  • Feather banner stand
  • Feather banner double-sided
  • Curvette mounts
  • Cobra stands

Gain visibility outdoors

Competing with neighboring vendors can be a challenge at an indoor tradeshow, but moving the event outdoors brings on a new set of challenges.  It’s not impossible to draw individuals to you outdoors, but you may have to work a little harder.  A well planned display can help.  It can make your presence known to the customers you wish to influence.