January 23, 2013in Trade Show Advice 0 Likes

Materials To Customize Your Tradeshow Booth

Tradeshows can be an excellent way to drum up business for your company, no matter what industry you are in. A good showing at an annual tradeshow can increase your company’s income and get your name recognized by a larger customer base. What’s more, a great tradeshow display can mean the difference between getting the recognition you deserve and getting unfairly passed by. Here are some of our great options to help you customize a tradeshow booth on any kind of budget.

Tradeshow flooring options

If you are planning on having a large booth that your visitors can walk through, then one of our special flooring options is a good way to set yourself apart from the crowd. Our custom floorings come in laminate, hardwood, vinyl, and carpet options, and are available in a variety of colors and styles to fit any needs. If you own a home furnishings company, for example, our Rollable Flex-Floor in natural wood or natural stone styles can give your portable showroom a homey touch. If you want a more durable look, then try our Flexible Designer Vinyl Flooring, perfect for auto and machine tradeshows, or for anyone who is worried about wear and tear. For a softer, welcoming look, we have a number of Tradeshow Carpet options available in a selection of tasteful colors.

Tradeshow panel display options

Panel displays are portable walls that can be used to fence in your tradeshow booth and give visitors the impression that they are stepping off the main floor into a store or showroom. This can give your booth a professional touch, and serve to make it look more legitimate in comparison to freestanding tables that surround it. Our panel displays come in ten foot and twenty foot sizes, and we offer a number of different options to help you customize your display space to fit your needs. Choose shelves, sidebars, or plain panel walls. All of our panel displays are made from high quality vinyl, making them a breeze to clean and easy to hang posters and other displays on. Finally, we offer high quality custom designs printed on your panels. Choose colors, or have your company logo printed directly on your display.

Tradeshow furniture options

Deciding what furniture is essential to your booth can be one of the hardest parts of setting up for a tradeshow. If you have too little then you won’t have enough room to work, and if you have too much then your booth becomes crowded and unwelcoming. Fortunately, we offer a wide variety of shelving and furniture options so you can customize your booth to perfectly suit your needs. Our SOLO Demo Stations provide counter space for demonstrations, conducting transactions, or holding literature on your products and services. They come with several different options for shelf space and signage, but all are compact, portable, and professional looking. For an extra charge, our graphics artists can print your company’s logo or any other custom design right on the demo station.

Attracting positive attention for your product or service is what tradeshows are all about, and we offer the tools you need to do just that. Our products will give you a high quality look and a professional edge that can make you the talk of the tradeshow and the selling season that follows.

December 5, 2012in Hybrid Displays 0 Likes

Designing Your Trade Show Booth With The Client In Mind

You’re confident in your sales pitch, you’re certain your product and/or service is solid, and you’re excited to sell it to the world. You’ve worked very hard up to this point, and now it’s time to go the extra mile by introducing your business, product, and vision to the public at your very first trade show event. And while simply showing up has exposed your company and service to multitudes of potential clients, the ultimate objective is to present an exhibit space that not only represents your company and service but compels passersby to stop, think, and consider how your product can benefit them. Here are a few examples of effective trade show booth components that you can incorporate into your own presentation to make the right first impression, and gain clients in the process.

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Trade Shows Come and Go but Pop-Up Displays are Forever

Depending on the size of the trade show you’re presenting at, and the number of events you’ll be attending throughout the year, you may find that an easy-to-assemble pop-up display works best. These highly portable and convenient exhibits come in various sizes, from tabletop units to full-size floor models, and may be mixed and matched to create a customized display area that’s right for you. Pop-up exhibits can be especially helpful if your assembly team is limited or you find yourself working under strict deadlines to vacate the show room after the event ends.

Fortify Your Exhibit Space with Portable Panel Systems

If ultimate customization is what you’re looking for in your trade booth exhibit, then you might prefer to go with a portable panel-style booth. Specially designed to create an engaging and interactive space for customers, portable panel displays can be configured with features like desktop peninsulas, banner stands, and vital wall space to showcase your products and services. The added workspace and shelving options that panel system booths allow for can also be suited for such elements as live demonstrations, interactive graphic modules, and retail counters.

Create the Right Backdrop for Your Booth’s Success with Softspace Displays

To create a truly multidimensional trade show booth, it’s important to use all of your allotted space effectively. Softspace display elements can complement your exhibit by providing depth to your display area. Softspace displays are also fully customizable to be as simple or multifaceted as you like. By incorporating components like graphic panels, light fixtures, and scenery walls to your booth, you encourage your visitors to linger a little longer as they look over everything you have to offer. Even the more subtle details offered in softspace displays go a long way in leaving a lasting impression on your intended audience.

Swag bags are fun and everyone enjoys snatching up a complimentary pen, pin, or cookie, but that’s not what keeps potential clients’ attention for very long. The thoughtful arrangement and intelligent presentation of your trade show booth can really make the difference between simply being seen or being intriguing and memorable. Along with arming your exhibit with charming attendants, easy-to-identify signage, and a product to be proud of, these display elements can help put you on the map of the showroom floor and keep you and your service on your customers’ minds long after the trade show ends.