There are many similarities between Point of Purchase (P.O.P.), sometimes called Point of Sale (P.O.S.) retail focused selling and trade show sales. In both cases, the mentality of your visitors is goal oriented, often arriving with items they want to buy or at least browse in person to help narrow down their options. The fact is that this focus is important to your bottom line and contributes quite a bit to overall sales. Some studies show a boost in sales of as much as 2,000%. Check out some of the new products with a Point of Purchase focus in mind.
Get Your Message Out Front
Ensuring your brand has success in the retail point of purchase market requires getting your message in front of the right people, with maximum exposure. An excellent, cost effective way to be mindful of increasing exposure is to use advertising that can be seen from many angles of approach so your message is not missed.
Check out the 3-sided “Tri-Tower” 360 Banner Stand with its signature linked banner rail that easily clips onto the graphic. This is wonderful since it allows you to use one hardware frame with pivoting connector joints that attach the 3 banner graphics into one frame. Now your great offers can be seen by all sides someone is going to walk passed so you have more chances to make them aware and convert a sale.
Tri-Tower 360 Banner Stand
Benefits
- Snap rails at the top and bottom for easy installation
- Hinged connectors can be used to easily change the configurations
- Adjustable height 2-piece telescoping flip level poles
- Includes a reinforced soft case for protection
- 1 year warranty
Kit Includes
- (1) Hardware
- (3) Graphics
- (1) Carry case
Next up, we have a banner stand solution that is available single or double sided so you can decide which graphics are needed depending on where the stand will be set up for maximum exposure. The Everyday use Banner Stand works great for many functions and everyday use. This banner stand is popular thanks to its easy snap rail that grasps the banner stand graphic for easy messaging updates in seconds. The banner stand is available in your choice of a 24″ and 30″ banner options. The height is also adjustable thanks to a telescoping pole.
Everyday-use Snap Rail Banner Stand
Benefits
- Easily adjust telescoping pole with thumb screw
- Top and bottom snap rail allows quick and easy banner changes
- No pole pockets in banner finishing
- Can be used single-sided or purchase additional banner for double-sided use
- 1 year warranty on hardware
Kit Includes
- (1) Hardware
- (1) Graphics
Suggested Uses:
- Trade Shows
- Promotions
- Entryways
- Coffee Shops
Lastly we have introduced a flat wall standalone kiosk with excellent engagement potential. Since static displays are more and more becoming neutral white noise to the consumer, a solution like this can give the boost your POP marketing needs. The 35″ Vector Frame Monitor Kiosk combines the modern, professional style of the Vector frame’s popular Silicone Edge Graphic (SEG) for a sleek frame-less appearance using tension fabric graphics. The monitor and graphics are available in your choice of single or double sided so you can turn this display into a truly independent visitor information booth to offer exciting new ways for your brand to engage directly with your buyers.
35″ Vector Frame Monitor Kiosk
Benefits
- “Push-fit” fabric Silicone Edge Graphics (SEG) for seamless appearance
- and easy-to assemble 100mm extrusion frames
- Choose from single or double-sided SEG dye sublimated fabric graphics
- Kiosk supports 26-40″ monitor (monitor not included)
- Maximum monitor weight: 25lbs
- Comes packaged in one OCH wheeled molded case for transport or storage
- Lifetime hardware warranty against manufacturer defects
Kit Includes
- Frame
- SEG graphic
- (2) Feet
- (1) Monitor Mount with 25 lbs support (monitor not included)
- (1) OCH case
Suggested Uses
- Trade Shows
- Hospitality
- Malls
Add Something Unique
We all know what a banner stand or kiosk looks like, and despite our best efforts and clever messaging with flashy graphics, there is still a chance these traditional billboards will sink into the background. The more unique the more chance you have to get noticed – so we recommend something like the 1ft x 1ft Cube Display. This solution allows you to get your message out there in a way that prompts a second look. The greatest appeal of the Cubes is that they work well as standalone solutions, but best in a series. You can combine multiple cubes together in a tower style stack, L-shape or larger cube. Each cube can feature its own branded graphic or be printed to create a larger image as you combine the cubes into one.
1ft Fabric Cube Display
Benefits
- Grabs attention as people pass by your business
- Extremely lightweight
- Space saving flexibility for amazing portability
- Very fast set up and take down
Kit Includes
- (1) 1ft Small Cube Display
- (1) Fabric Graphic
Suggested Uses
- Point of Purchase Offers
- Storefront Awareness
- School Events
- Craft Fairs
Backlit displays like the 33″ Eclipse Tower offer a cool, streamline shape with large surface area for your product offers. This kit includes the tower, semi-transparent graphics and lighting to create the eye-catching luminous effect. The backlit appearance benefits both sides with double graphics included in the kit. The frame is available in silver or black aluminum and comes with a hard OCP case to protect your investment.
33″ Eclipse Backlit Tower
Benefits
- Double sided free-standing tower
- 24” or 33” wide x 72” tall “bubble” panels for maximum visibility
- Choice of silver or black aluminum edge extrusions
- Black thermoformed laminate top & bottom plates
- Requires simple assembly
- Optional lighting kit adds an attractive element to tower and is simple to assemble
- New two part uprights disassemble, allowing unit to collapse into popular wheeled OCP case for easy transport
- Easy, quick graphic changes
- Quick shipping
Kit Includes
- (1) 33″ Tower frame
- (1) Lighting kit
- (2) Translucent graphics
- (1) OCP case
Brand Everything
In trade shows and retail marketing, any potential spaces for branding are assets that shouldn’t be overlooked. Table covers remain a fundamental part of your marketing that can often be overlooked. During a product demonstration or POP display setup, your professional presentation is completed by including a nicely printed table throw. Whether this is a folding table full spread or a smaller, round cocktail table like the 42.5″ Fitted Round Table Throw you have bountiful options for branding your accessories.
42.5″ Fitted Round Table Throw
Benefits
- Sleek fitted look
- A perfect fit with our Round Tables
- Flame retardant, premium polyester poplin fabric
- Machine washable and wrinkle resistant
- Do not dry clean and do not iron
Includes
- (1) 42.5″ Round Table Throw
Suggested Uses
- Social Gatherings
- Weddings
- Trade Shows
- Galas
We hope you’ve enjoyed this in-depth look at the latest point of purchase displays that are available on the our store and how they can be used to give your company an advantage on convention day. Have questions on which accessories will help create the most engagement in your booth space? The ExhibitDEAL team can be reached at Sales@ExhibitDeal.com or call (866) 577-DEAL, we’d love to put our experience to work for you.
