Ways Outdoor Signage Can Help Your Business

Are you opening a new business?  Will you have a store front that you need to attract people to?  Investing in high quality signage that you can display outdoors near your new location may help you to draw new customers to your location.  Outdoor signage is similar to any banner or display you would use indoors except that it is made with materials that can hold up in outdoor weather conditions.  Most outdoor signs can withstand rain or extreme sun exposure without fading.  In addition to having an outdoor ready banner or sign, you will also need a banner stand that is designed for the outdoors.  Even the smallest winds can send a banner stand designed for indoor use toppling over.  Not only will this make your sign ineffective, you run the risk that your sign could injure a potential customer or passerby.

You can avoid any troubles by ordering an outdoor sign for your business.   Over time you may find several different uses for your outdoor signs.  Use them to promote a business location, advertise outside of a convention or trade show, or even set up at an outdoor festival.  Every business has different marketing needs and targets different types of clients but being able to advertise outdoors near public spaces will increase your brands exposure.

There are three basic categories that most outdoor signs fit in.  The first is flags.  Flags offer you a way to advertise your product in an expansive outdoor area and ensure you logo will be seen from great distances.  Perhaps the most common type of outdoor signs is banners.  Banners can be easily displayed in a number of ways.  You can hang them over the door of your business, along a fence at a sporting event, or use them to hang on the front of a table at an outdoor registration for a fair or other community event.  Finally, if you exhibit your products or sponsor outdoor events regularly, it may be worth the investment to order a customized tent canopy with your company’s graphics printed on it.

Digital Banner Stand Kits

Whether you are planning a trade show booth, product launch, or in store marketing campaign, including a digital banner as part of your campaign will draw people’s attention and give your brand a state of the art look.  Traditional signage is still an effective way to market a product, but digital technology will give you the flexibility to keep up with a rapidly changing marketplace.

Digital banner stands come in a number of sizes and can offer you several options for promoting your project.  You can choose a monitor that displays both images and video to give your marketing team an arsenal of multimedia tools.  With a digital banner stand you can display a loop of images set to music, video testimonials, product information videos and professional commercials.  A digital banner stand will keep people engaged many times longer than a traditional banner.

For most people, the best choice when buying a digital banner is to buy a kit.  Digital banner stand kits provide a company with everything they need to start advertising their products right away.  These kits usually include the stand, which ensures you monitor is secured and looks great at all times.  They also include built in speakers to allow you to not only show video but also project sound as well.  Sound coming from you booth will help you get that attention of people walking by.  Many kits also come with the wires needed to connect your system and some even have memory sticks that will make it easy to transfer media from your home or office computer into the digital banner.

A remote control is another useful tool that often comes with a digital banner stand.  A remote will allow you to change the image on your screen from anywhere in your booth.  It will also help you to work with the banner even if it is mounted out of your reach.  Finally, digital banner stand kits usually come with a sturdy case that will keep your system is great shape as you ship it to and from trade shows or other exhibit locations.