February 5, 2013in Trade Show Displays 0 Likes

3 Great Tips For Choosing Trade Show Flooring

When it comes to designing a booth for a trade show that will stand out from the competitors, every last detail counts.  Many companies spend thousands of dollars on custom banners, digital signs and other exhibit products, yet they don’t give a second thought to the flooring and simply rent whatever is available at the venue. The floor should be given as much consideration as the displays in your booth. Essentially, you should think of it as yet another “wall” where you can showcase your products and brand your company. Here are a few tips to help you choose booth flooring that will help you create a buzz at your next trade show and attract more potential customers to your booth.

Scope Out The Competition

Chances are this isn’t your first trade show. You are probably already familiar with the booths of your closest competitors; think carefully about what their booth looks like. You don’t want to choose flooring that is an imitation of theirs, but rather a new innovation. For instance, if you sell home improvement products, time share condos, coffee table books or something else related to home and hearth you may want to consider designing your booth to look like a living room rather than a corporate sales floor. There are a variety of flooring products that can help you do just this, including:

This is the first step to making your booth more warm and welcoming. From there you will want to design signage for your products with compelling graphics and maybe even accessorize the booth with something unexpected such as a couple of comfortable chairs, a side table and lamps. After spending many long hours on their feet, potential customers will enjoy sitting down to discuss your product offering.

Brand Your Company

Of course not every type of product will lend itself to a homey vibe. Sometimes you need straight up commercialism to brand your company. Every successful company has one thing in common: an appealing brand that is easily identifiable. At a tradeshow, the face of your company can start on the floor. Products that work well for this purpose include:

  • Dry-sublimated carpeting
  • GrafX custom flooring

You can transfer a high resolution image of your company’s logo directly to either of these products. There will be no mistaking whose booth customers are nearing when you take advantage of the floor space on the expo floor with these products.

Project A Professional Appearance

Choosing a high-quality, flooring that perfectly fits the dimensions of your booth will go a long way to projecting the professional appearance that is essential to gain new customers at a tradeshow. There are other things to consider when choosing flooring products as well, however. For instance, the material should be easy to clean. Dry-sublimated carpeting is one of the few customizable products on the market that can be steam cleaned. Hardwood and vinyl flooring is also easy to maintain and usually requires nothing more than mop and a mild cleanser to keep it looking shiny and new. With countless visitors stepping onto the floor each day, the flooring also needs to be strong so that it doesn’t show wear and tear after just a few uses. Finally, choosing a product that has anti-fatigue properties will ensure that the representatives of your company also maintain professional appearance, even after a long day.

November 4, 2011in Trade Show Display Rentals 0 Likes

Renting Your Trade Show Exhibit

Creating an exhibit for a trade show is expensive and time consuming. If your company does not attend more than four shows a year it may be more cost effective to rent your exhibit. There are six things you should consider when looking into an exhibit rental company.

Experience is an obvious area of concern. Be sure to inquire about the experience of each person, from each department that will be handing the creation of your exhibit; especially if you are using their graphics department. Check out client reviews and don’t be afraid to ask for three referrals with contact information.

Exhibition halls each have their own set of rules for exhibits, as do the individual shows. You will want a rental company that can offer a wide variety of package options. Chose a company that can provide different styles, sizes and setups to accommodate any show you might choose to attend. Be specific with your questions and be clear about what you need, be prepared for the unexpected and double check their support policies. Each package will have it’s own level of support and you need to make sure the support you need is included with the package you choose.

Along with their variety, do they offer flexibility? If your show has a requirement that isn’t spelled out in one of their packages are they able to work out a custom solution? Flexibility is a much appreciated characteristic of a great Exhibit Rental Company.

Since we are a society that loves visual stimulation you will want to pay close attention to the expertise of their graphics department. Ask for photographs of work completed by the current in-house team. You will want high-impact, easy to read designs of the highest quality. Get details on the process of design, the time constraints, and how the company handles the creative collaboration with you.

The final concern is that of logistics. Will the rental company transport the exhibit to and from the hall for you (for a fee)? Will they install it as well? If not, then is the exhibit something you, and your staff, can assemble with ease?

You want a company offering quality and value and it may take time to find the right match for your needs. The time spent now will save you much grief in the future.