Creating an exhibit for a trade show is expensive and time consuming. If your company does not attend more than four shows a year it may be more cost effective to rent your exhibit. There are six things you should consider when looking into an exhibit rental company.
Experience is an obvious area of concern. Be sure to inquire about the experience of each person, from each department that will be handing the creation of your exhibit; especially if you are using their graphics department. Check out client reviews and don’t be afraid to ask for three referrals with contact information.
Exhibition halls each have their own set of rules for exhibits, as do the individual shows. You will want a rental company that can offer a wide variety of package options. Chose a company that can provide different styles, sizes and setups to accommodate any show you might choose to attend. Be specific with your questions and be clear about what you need, be prepared for the unexpected and double check their support policies. Each package will have it’s own level of support and you need to make sure the support you need is included with the package you choose.
Along with their variety, do they offer flexibility? If your show has a requirement that isn’t spelled out in one of their packages are they able to work out a custom solution? Flexibility is a much appreciated characteristic of a great Exhibit Rental Company.
Since we are a society that loves visual stimulation you will want to pay close attention to the expertise of their graphics department. Ask for photographs of work completed by the current in-house team. You will want high-impact, easy to read designs of the highest quality. Get details on the process of design, the time constraints, and how the company handles the creative collaboration with you.
The final concern is that of logistics. Will the rental company transport the exhibit to and from the hall for you (for a fee)? Will they install it as well? If not, then is the exhibit something you, and your staff, can assemble with ease?
You want a company offering quality and value and it may take time to find the right match for your needs. The time spent now will save you much grief in the future.
