When you are designing a convention display, you should have two goals, to draw people in, and then quickly communicate the highlights of your product in a way that will make it impossible for them to forget the experience.  Including several different forms of communication in your boots design is one of the best ways to reach these goals in an effective and unforgettable way.  Different people retain information in many different ways, so having a convention booth that will reach all types of people is very important.
For visual people, and people who are in a hurry trying to visit as many booths as possible at a crowded convention, visual images that communicate the most important aspects of your company are imperative.  There are a number of different banners and banner stands that can be ordered and included in your booth design to help you make a powerful visual statement with your booth.  Your budget and other needs will help you narrow the wide variety of banner stand choices available.  Low cost highly portable displays are perfect for a company who is just starting out with a small budget and aggressively hitting the trade show circuit.

High tech displays can help you create powerful graphic images to draw people in and also provide you with an interactive experience.  Some digital banner stands can hold touch screen displays that will make is easy for people visiting your booth to explore your product in a more in depth way.  You can also use these digital displays as a visual aid to help you in a presentation.

If you are lucky enough to have the budget for large scale booth displays, consider a modular or pop up display that will help you create a mini store inside your booth.  The more in control of your booths environment you are, the more you will be able to bring people into your company’s world and make them feel like they are a part of something special.