Archive for the ‘Digital Displays’ Category

Great Solutions for Point of Purchase Displays

Tuesday, May 26th, 2015

There are many similarities between Point of Purchase (P.O.P.), sometimes called Point of Sale (P.O.S.) retail focused selling and trade show sales. In both cases, the mentality of your visitors is goal oriented, often arriving with items they want to buy or at least browse in person to help narrow down their options. The fact is that this focus is important to your bottom line and contributes quite a bit to overall sales. Some studies show a boost in sales of as much as 2,000%. Check out some of the new products with a Point of Purchase focus in mind.

Get Your Message Out Front

Ensuring your brand has success in the retail point of purchase market requires getting your message in front of the right people, with maximum exposure. An excellent, cost effective way to be mindful of increasing exposure is to use advertising that can be seen from many angles of approach so your message is not missed.

Tri-Tower 360° Banner Stand KitCheck out the 3-sided “Tri-Tower” 360 Banner Stand with its signature linked banner rail that easily clips onto the graphic. This is wonderful since it allows you to use one hardware frame with pivoting connector joints that attach the 3 banner graphics into one frame. Now your great offers can be seen by all sides someone is going to walk passed so you have more chances to make them aware and convert a sale.

Tri-Tower 360 Banner Stand

Benefits

  • Snap rails at the top and bottom for easy installation
  • Hinged connectors can be used to easily change the configurations
  • Adjustable height 2-piece telescoping flip level poles
  • Includes a reinforced soft case for protection
  • 1 year warranty


Kit Includes

  • (1) Hardware
  • (3) Graphics
  • (1) Carry case

Next up, we have a banner stand solution that is available single or double sided so you can decide which graphics are needed depending on where the stand will be set up for maximum exposure. The Everyday use Banner Stand  works great for many functions and everyday use. This banner stand is popular thanks to its easy snap rail that grasps the banner stand graphic for easy messaging updates in seconds. The banner stand is available in your choice of a 24″ and 30″ banner options. The height is also adjustable thanks to a telescoping pole.

24" Everyday Snap Rail Banner Stand

Everyday-use Snap Rail Banner Stand

Benefits

  • Easily adjust telescoping pole with thumb screw
  • Top and bottom snap rail allows quick and easy banner changes
  • No pole pockets in banner finishing
  • Can be used single-sided or purchase additional banner for double-sided use
  • 1 year warranty on hardware


Kit Includes

  • (1) Hardware
  • (1) Graphics


Suggested Uses:

  • Trade Shows
  • Promotions
  • Entryways
  • Coffee Shops

Lastly we have introduced a flat wall standalone kiosk with excellent engagement potential. Since static displays are more and more becoming neutral white noise to the consumer, a solution like this can give the boost your POP marketing needs. The 35″ Vector Frame Monitor Kiosk combines the modern, professional style of the Vector frame’s popular Silicone Edge Graphic (SEG) for a sleek frame-less appearance using tension fabric graphics. The monitor and graphics are available in your choice of single or double sided so you can turn this display into a truly independent visitor information booth to offer exciting new ways for your brand to engage directly with your buyers.35" Vector Frame Monitor Kiosk

35″ Vector Frame Monitor Kiosk

Benefits

  • “Push-fit” fabric Silicone Edge Graphics (SEG) for seamless appearance
  • and easy-to assemble 100mm extrusion frames
  • Choose from single or double-sided SEG dye sublimated fabric graphics
  • Kiosk supports 26-40″ monitor (monitor not included)
  • Maximum monitor weight: 25lbs
  • Comes packaged in one OCH wheeled molded case for transport or storage
  • Lifetime hardware warranty against manufacturer defects

Kit Includes

  • Frame
  • SEG graphic
  • (2) Feet
  • (1) Monitor Mount with 25 lbs support (monitor not included)
  • (1) OCH case

Suggested Uses

  • Trade Shows
  • Hospitality
  • Malls

Add Something Unique

We all know what a banner stand or kiosk looks like, and despite our best efforts and clever messaging with flashy graphics, there is still a chance these traditional billboards will sink into the background. The more unique the more chance you have to get noticed – so we recommend something like the 1ft x 1ft Cube Display. This solution allows you to get your message out there in a way that prompts a second look. The greatest appeal of the Cubes is that they work well as standalone solutions, but best in a series. You can combine multiple cubes together in a tower style stack, L-shape or larger cube. Each cube can feature its own branded graphic or be printed to create a larger image as you combine the cubes into one.

1ft Fabric Cube Display

1ft Fabric Cube Display

Benefits

  • Grabs attention as people pass by your business
  • Extremely lightweight
  • Space saving flexibility for amazing portability
  • Very fast set up and take down

Kit Includes

  • (1) 1ft Small Cube Display
  • (1) Fabric Graphic

Suggested Uses

  • Point of Purchase Offers
  • Storefront Awareness
  • School Events
  • Craft Fairs

Backlit displays like the 33″ Eclipse Tower offer a cool, streamline shape with large surface area for your product offers. This kit includes the tower, semi-transparent graphics and lighting to create the eye-catching luminous effect. The backlit appearance benefits both sides with double graphics included in the kit. The frame is available in silver or black aluminum and comes with a hard OCP case to protect your investment. 

33" Eclipse Backlit Tower

33″ Eclipse Backlit Tower

Benefits

  • Double sided free-standing tower
  • 24” or 33” wide x 72” tall “bubble” panels for maximum visibility
  • Choice of silver or black aluminum edge extrusions
  • Black thermoformed laminate top & bottom plates
  • Requires simple assembly
  • Optional lighting kit adds an attractive element to tower and is simple to assemble
  • New two part uprights disassemble, allowing unit to collapse into popular wheeled OCP case for easy transport
  • Easy, quick graphic changes
  • Quick shipping


Kit Includes

  • (1) 33″ Tower frame
  • (1) Lighting kit
  • (2) Translucent graphics
  • (1) OCP case

Brand Everything

In trade shows and retail marketing, any potential spaces for branding are assets that shouldn’t be overlooked. Table covers remain a fundamental part of your marketing that can often be overlooked. During a product demonstration or POP display setup, your professional presentation is completed by including a nicely printed table throw. Whether this is a folding table full spread or a smaller, round cocktail table like the 42.5″ Fitted Round Table Throw you have bountiful options for branding your accessories.42.5" Fitted Round Table Throw   42.5″ Fitted Round Table Throw

Benefits

  • Sleek fitted look
  • A perfect fit with our Round Tables
  • Flame retardant, premium polyester poplin fabric
  • Machine washable and wrinkle resistant
  • Do not dry clean and do not iron

Includes

  • (1) 42.5″ Round Table Throw

Suggested Uses

  • Social Gatherings
  • Weddings
  • Trade Shows
  • Galas

 


We hope you’ve enjoyed this in-depth look at the latest point of purchase displays that are available on the our store and how they can be used to give your company an advantage on convention day. Have questions on which accessories will help create the most engagement in your booth space? The ExhibitDEAL team can be reached at Sales@ExhibitDeal.com or call (866) 577-DEAL, we’d love to put our experience to work for you.

Tips for Choosing the Best Digital Event Displays

Friday, February 13th, 2015
digital-event-displaysFebruary is “Technology Month” here at ExhibitDEAL and we wanted to share an excellent breakdown of different digital display styles. Head over to our Tech Displays catalog to check out what’s on sale this month!

This week’s featured article by Alex Ross lends insight to the many, many different displays that utilize today’s latest technology. Read more…


The best events are ones whose exciting environment make a lasting impression on attendees. Increasingly, event coordinators are using digital displays as strategic focal points to craft engaging events. . Whether for a trade show, an individual event booth, or an exhibit, going digital boosts the energy at your event and can transform your event from average to awesome.

It isn’t easy to have a smooth event display setup experience though. After being involved in events at various scales, I’ve identified key areas for event coordinators to focus their efforts on.

To make it easier, we created a breakdown of the types of event displays available, when to use them, the software available for running content, and guidance on coordinating logistics come showtime. I included a bonus Pro Tips section at the end with 3 key areas to pay attention to as you create your event display plan.

  1. Types of Digital Event Displays
    1. TVs, Projectors, Jumbotrons, Tablets, Kiosks
    2. TV Stands and Mounting
    3. Indoor v.s. Outdoor Event Displays
  2. Event Display Content & Design
  3. Other Hardware
    1. Media Players
    2. Internet – Ethernet, WiFi, 3G/4G hotspots
  4. Event Display Logistics – where to find help?
  5. Pro Tips

 

1. Types of Digital Displays for Events

Let’s run through the types of event displays, their cost, and ways to set them up.

TVs
TVs range from 24” to 80” and are well-suited as event displays for booths or exhibits. Many events also put screens on stands in key locations around their event floor. You can arrange multiple screens into a single cohesive display wall for big impact in a focal point of your event space. 4k screens are becoming more affordable and are a great way to grab attention as well, although it can be difficult to find engaging content compatible with 4k displays. While a single screen is easy to work with, large quantities of TVs (>5) can quickly become expensive and difficult to transport and store.

Projectors
With projectors, you can create extremely large event displays viewable by thousands of attendees at once. These are best used when you have a large surface (10ft x 6ft or larger) to project upon. If your event will be in a brightly lit area, you’ll need to purchase a high brightness projector for your content to be visible. If you’re placing a projector in a dark area, you can purchase a standard model. Projectors are logistically easier than any of the other display options because they’re light and portable.

Jumbotrons
Jumbotrons require professional event technician setup and are one of the priciest options for event displays. They’re meant for outdoor venues and have a huge impact.

Tablets
Tablets offer a personal, touch-based experience for attendees. You can use them as miniature kiosks at your booth or at key locations throughout your event to gather or convey information. Keep in mind that unlike the other event display options, tablets can only be used by a single person at a time and may form bottlenecks around busy areas of your event. They also offer the lowest ratio between potential viewers and cost because of their small form-factor.

Kiosks
Kiosks can be display-only or touch-screen. Logistically, kiosks are more difficult and expensive to ship than TVs or projectors. It takes at least two people and a dolly to move a single kiosk, and you’ll need freight elevator access to your event in order to move up and down floors. A 42–55”, standing display kiosk will cost around $2,500. Most kiosks come with Windows-based software you can use to load images and video in a loop onto. If you want touch-screen software, it will be much more expensive and you’ll need to employ a kiosk manufacturer or software developer.

Event Displays – TV Stands & Mounting

TVs are a popular choice for event displays and to draw attention to your booth at a trade show. If you’re going to use TVs, you’ll need to know how you’ll set up your screens. You have several options:

Stands
Stands are a versatile option for setting up your TVs. While cheap stands on wheels will cost around $150, if aesthetics matter, you’ll typically spend between $350 and $600 for a good TV stand which can hold a 42–60” display. Stands can be placed anywhere in your booth or event space, but you should typically place them near power and/or internet outlets so that you don’t need to run wire too far.

social media display for events

Mounting
You can mount your TVs on a permanent or facade wall. If you take this route, make sure to hire a professional technician with the correct certifications and with adequate insurance in the event the TV falls off and injures somebody. You can use services likeFieldNation, OnForce, WorkMarket, or HomeAdvisor to source professionals.

Transportation
If you’ll be transporting your screens yourself, consider using monitor cases.

Indoor v.s. Outdoor Event Displays

Jumbotrons are the only typical outdoor display listed above. All of the others (projectors, TVs, tablets) are meant for indoor use. If you plan to use them as outdoor event displays, here are a few considerations:

Brightness
If your event will be in the daylight, your screens won’t be visible unless you purchase special high-lumen displays meant for outdoor use. These typically cost $1,000+ more than their standard TV equivalents. If your event will be at nighttime and won’t be too brightly lit, a standard brightness display may suffice.

Weatherproofing
Electronics are extremely vulnerable to the elements. Make sure your displays will be kept dry. Weatherproofing a display costs several hundred dollars and involves placing your television in a special case. You should make sure you purchase a case with dimensions suited for your television. Installation is generally easy, but you may need to familiarize yourself with the case specifications if you plan to use it in conjunction with any stand or mounting hardware. The easiest option is to purchase out-of-the-box weatherproof displays from a manufacturers like SkyVue. Note that such displays will command a price premium over typical LCD televisions.

2. Event Display Content & Design

A display is only as engaging as the content running on it. It’s easy to waste the work you put into setting up your event displays by skimping on the design or strategy of your content. Well-designed content leaves a lasting “Wow!” factor with your attendees, and sets the tone for your event’s atmosphere.

The content you choose impacts how many displays you’ll need, the type of software you’ll need, the computing hardware you’ll need (media player), and whether you’ll require internet connection.

Static Images
If you’re only using your screens to display static images, you might want to consider printing banners instead. Logistically much easier, more reliable. You can have it printed and ready to go weeks in advance of your event, and it won’t be a concern on game day. Remember to budget for a graphic designer to design your images if you don’t have one on-staff.

Images and Video
If you want to show a loop of images and video, you need a simple event display content management system (CMS). You’ll also need to design the images and video, or hire a graphic designer to do so. Custom video is much more expensive to create and will require a more powerful computer to display, so think carefully about whether it’s necessary for the effect you want to achieve.

Most digital signage software vendors offer software capable of running images and video, so pick the one that you enjoy using the most. Enplug offers a simple, easy-to-use interface for uploading and scheduling digital assets via our Graphics app.

Social Media Walls
It has become increasingly popular to use event displays as social media walls, streaming the conversation taking place at the event on Twitter, Instagram, Facebook, etc. We’ve written about the benefits of using a social media at events and how to incorporate it into your sponsorship strategy.

If you want to integrate live social media with your display, you’ll need to choose a software that supports this, and you’ll need an internet connection to your display. We discuss internet connections below. Finding a software that supports both social media, images, and video is difficult. Often-times, instant social media is also extremely pricey. Enplug supports all three and offers instant social media posts through our Twitter wall,Instagram Wall, and other social apps.

Touch-screen
If you want interactive touch-screen way-finding kiosks, you’ll need a custom solution. You can create an app for tablets (iOS or Android), or create custom software for a touch-screen kiosk. In most cases, tablets are the most cost-effective way to create a touch-screen experience for your attendees. You’ll need to employ a mobile app development company to create a custom app, which can become expensive quickly. In most cases, I think the extra money you spend on this custom experience is not worth the added value to your attendees, and you should use an out-of-the-box non-touch solution instead.

3. Other Event Hardware to Consider

Depending on the content you choose to run on your event displays, you may need more than just a TV, power cable, and stand/mount.

Media Players

If you choose a software that doesn’t come with your display, you’ll need a media player (computer) to run the software. Below are your options:

Laptop
You can connect any laptop to a display via a shared input/output between your laptop and the display: HDMI, VGA, DVI, or Display Port. This works for quick-and-dirty event display setups, and may be enough if you’re using a display at your booth. Before doing this, make sure to turn off notifications on your laptop and turn off all applications except your display CMS, so that attendees don’t see embarrassing personal messages.

Dedicated PC
Similar to your laptop, if you have a spare desktop computer laying around you can connect it to your event display. The upside to this compared to your laptop is that you can still use your laptop during the event.

Media Player
Media players are small form-factor computers built specifically for running content on digital screens. Because they’re smaller they’re often more convenient than a full desktop computer, or your own laptop. Most media players use a common operating system like Windows or Android, and you can use any event display CMS compatible with that operating system. If your software needs to connect to the internet, make sure you choose a media player which supports the internet connection you’ll have available – either WiFi or ethernet.

Media players will run from $50 for a simple USB stick to plug into your TV, to $500 for high-end digital signage computers.

At Enplug, we offer a Plug & Play media player for $200 which can be connected to WiFi or ethernet and is managed entirely from web or mobile.

Matrix
If your event is being held at an event center, chances are high that there is already a network of screens powered by a single computer. I mention this because if your event is taking place in one of these locations, you’ll need to work with your location host to make sure your content and event display CMS will work with their matrix software and/or hardware.

Internet Connection

If your content requires an internet connection (such as a social media wall), you’ll need to plan out how you’ll get internet to your displays. You have several options with different pros and cons:

Ethernet Connection
The most stable option is to run an ethernet cable directly from the nearest internet router to your displays. The downside to this is that it’s a labor-intensive setup and cleanup exercise, and depending on the positioning of your displays it may be impossible to hide the ethernet cables, resulting in a less aesthetically-pleasing end result.

WiFi
If your event space has a WiFi connection, you can connect your event displays to this network. Make sure to test the strength of the WiFi connection at each of your display locations. The upside to this approach is you won’t need to deal with any messy wires. The downside is WiFi can be weak in certain locations of a building, and WiFi is less stable than ethernet.

3G/4G Hotspot
Companies like Verizon and AT&T offer a variety of hardware for creating internet hotspots from their 3G/4G networks. You can treat this hotspot as an internet router, and either plug it into your media player via ethernet or create a WiFi network to connect to.

The benefit of this approach is that it’s often the most convenient and flexible. Your hotspot can be located directly behind your screen/projector. If you have a wide area to cover, you may want to consider purchasing multiple hotspots.

The biggest problem with hotspots is that you’ll need to verify that your event space will have a strong 3G/4G connection. Oftentimes, convention centers fall outside of core coverage spots. If your event is indoors, the cellular connection may be weakened. Furthermore, if there are tens of thousands of attendees at your events the nearest cell towers may be overwhelmed by the digital traffic, paralyzing your displays.

Another downside to this approach is that it’s often the most expensive. Hotspots charge according to the data you use and typically come with annual contracts. Check out FreedomPop for easy hotspots, although their coverage is not as wide as Verizon’s or AT&T’s.

4. Event display logistics – where to find help?

Setting up event displays can be a real distraction from getting your event off the ground, and sometimes you’ll want to hire help. Who should you hire and what can you rely on them for?

Contractors
You can use marketplaces like FieldNation to find individual contractors who have experience transporting, mounting, and troubleshooting event displays. Post your job online with your budget, and let vetted contractors reply to your posting and bid on the opportunity. An individual contractor will require you to provide clear instructions, and is unlikely to provide additional expertise on choosing screens or software. If you have a large number of event displays to set up, you’ll also likely need more man-power. You should be able to hire a single contractor for around $300 for a simple setup and teardown event.

AV Companies / Systems Integrators
If you have a complicated network of screens to set up (more than 10 event displays with internet requirements), you may want to consider hiring a professional company that manages complex installations. The right company should be able to advise you on the software and screens you should choose, if you don’t have them already. They should also be able to troubleshoot common software and internet issues, and will have more man-power available to help with setting up your displays. This approach will be much more expensive than a single contractor.

Systems Contractor News (SCN) publishes an annual list of the top 50 AV companies/systems integrators.

Event coordinator
If you need assistance not only with setting up screens and software, but also with designing your overall digital event marketing strategy, you should consider hiring an event coordinator. You can hire a project-based individual, or an entire event coordinator company. This will be the priciest option as this individual will likely need to sub-contract an AV company or contractor to help with the screen setup.

Pro Tips

1. Test your TVs, computers, display software & content management software (CMS), and internet connection thoroughly and well in advance (1 week) of the event. If one of these components fails on the day-of, you won’t have much flexibility available to solve the problem on a moment’s notice. Make sure to test the internet connection at each of the locations of your displays if you’ll be dependent on a strong connection.

2. Leave as much time as possible for setting up your displays. This is the most difficult part. Once they’re up and running, you’ll usually be in the clear.

3. Make sure you have one person responsible for keeping an eye on your displays. If something goes wrong with the TV, software, or internet connection, your team will need to respond quickly to avoid affecting the event attendee experience.

 


Have questions on Tech Displays are the best match for your tradeshow booth? We specialize in creating custom screen, tablet device, and charging station inclusive displays that will wow your event participants and overshadow the competition.

The ExhibitDEAL team can be reached at Sales@ExhibitDeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

Let Your Sign Do The Talking

Wednesday, December 19th, 2012

banner_outdoorNo matter how long you’ve been in business or how fantastic your product may be, it’s always important to get your name out there and attract new clients. It’s for that very reason that trade shows are so popular with attendees and presenters alike; these types of events bring competitors together under one roof—or arena—to sell their services and products to a captive audience. And while reserving space at a trade show does ensure that attendees have access to your product or service, it does not guarantee that anyone will take notice of your booth. Make sure that your company, service, and display is represented in the best and most efficient way to attract prospective customers by using quality signage to its fullest potential. By literally putting your brand out there for all to see you can help to make sure it’s not soon forgotten.

Digital Signs for a Digital Age

Over are the days when the entire scope and breadth of your business had to be encapsulated in a single image or poster. With the advent, popularity, and convenience of digital banners and stands, you have the freedom to showcase as many images as you like in one easy-to-display unit. Digital banners are portable, and may be uploaded with as many graphics as you need. Many types of digital banner stands feature speaker units, and Hi-Definition screens are quickly becoming standard to showcase your work at the highest quality possible.

Taking Your Sign to the Streets

It’s true that many trade shows take place inside venues like convention centers and hotel ball rooms, but that is not to say that you won’t ever find yourself manning a booth outdoors. Proper signage may be even more crucial when you don’t have a roof over your head, since there are so many factors and distractions that you simply can’t account for. Tools like double-sided retractor banners, 3-D graphic spades, and lightweight aluminum stands provide exhibit booths with the visibility they need in a bustling outdoor environment.

Getting the Head Start You Deserve Right Out of the Gate

Your exhibit booth’s main sign might be striking and eye-catching, but it’s only visible to trade show attendees that are actually at your display. It’s possible to make your first impression first by showcasing your brand with a strategically positioned retractable banner. Banner stands come in a variety of sizes and are incredibly portable. Simply place your banner at the entrance of the trade show venue or in the hotel lobby and get to the business of introducing your product to clients before they even find your booth on the floor of the showroom.

With so many booths to see and such huge crowds to negotiate through, sometimes it’s a wonder that trade show attendees ever find the products and services they’re interested in, let alone differentiate one display from the next. That’s where your booth’s signage really comes into play. By using easily noticeable markers that speak to both the name of your business and the type of services or products you offer, you take the first step in making a meaningful connection with prospective customers. And when it comes to presenting at trade shows, getting and keeping your audience’s attention is the ultimate goal.