Archive for the ‘Display Education’ Category

Adapting Community Venues for Outdoor Events

Monday, May 23rd, 2016


Community spaces are often what makes a city memorable. They are designed to embody the spirit of the city in which they represent and offer an enjoyable place for locals and tourists to appreciate where they live and check out events that cater to the values of the city’s culture. So why not leverage these areas for business and in turn, helping finance and bring attention to available amenities of the city.

On that note, this week’s featured article by Harriet Edleson discusses how strategically minded cities are adapting their civic spaces to be more functional for industry events – and therefore able to profit the city as a conference venue.

When the Goldhirsh Foundation hosted a reception for its grant winners in October, it brought more than 200 guests to Performance Lawn at the 12-acre Grand Park in downtown Los Angeles.

Magenta furniture and round cocktail tables dotted the lawn, and as guests checked in they received wristbands and tickets for food trucks parked in the adjacent Olive Court. “They could have had the event anywhere,” says Lucas Rivera, director of Grand Park for the Los Angeles Music Center, which oversaw a recent $56 million renovation of the park. “They chose our space because of its location with a beautiful view of iconic City Hall.”

Like other outdoor civic venues, Grand Park’s location—with its backdrop—helps it attract events. To compete with the private sector for event business, though, a view alone isn’t enough. That’s why newly renovated and planned outdoor civic venues across the country are incorporating event-friendly amenities such as the latest audiovisual technology, catering prep space, and safety and security features, as well as focusing on basics such as a smooth layout and attractive landscaping.

The setting at Dilworth Park in Philadelphia was upgraded with a $55 million renovation in September 2014. The space was designed with public and private gatherings in mind and holds 4,000 people for festival-style events. Located next to Philadelphia City Hall, the park incorporates new lighting, audiovisual projection, a sound system, and a fountain that can be programmed. Other features include security cameras, pedestrian lighting, and free Wi-Fi throughout the park.

“The goal was to transform it into a beautiful space,” says Sarah Anello, venue sales specialist for Center City District/Central Philadelphia Development Corporation. “It was multilevel before and difficult to navigate.” Now, there are permanent granite benches and colorful metal furniture in yellow, blue, pink, and green. Trees and buildings provide adequate shade. “It’s clean, well-maintained, and safe.”

Location will make Washington’s planned 11th Street Bridge Park—projected to open in the summer of 2018—distinctive. “It’s the only space in Washington, D.C., where you can have an event over the river,” says Scott Kratz, director of the 11th Street Bridge Park, a project of Building Bridges Across the River at TheArc.

The elevated park is being developed on top of the pylons of the old bridge, which was removed and replaced with three new bridges. A design competition for the new park drew 81 submissions, and officials chose the landscape architecture firm of OMA and Olin Design. The park will contain a performance space, an environmental education center, and an interactive play space, as well a offer kayaking in the Anacostia River, and urban agriculture, Kratz says.

The long, narrow three-acre park will be 1,100 feet long and 160 feet wide, the equivalent of three football fields. Kratz says the center of the park will have a large open space suitable for tenting. Guests will have views of the U.S. Capitol, the Washington Monument, National Park, planes taking off and landing at Ronald Reagan National Airport, and the famous fireworks on the Fourth of July. “We want to make sure this is a real icon for the nation’s capital,” Kratz says.

Guests at the San Diego Library’s Qualcomm Dome Terrace can gaze out at San Diego Bay and the mountains from the 900-square-foot space that fits neatly under the distinctive 140-foot diameter steel dome, the library’s signature feature.

“In addition to the spectacular view, it’s such a unique space being right under the dome,” says Marion Moss Hubbard, senior public information officer for the San Diego Library, which opened the new building in September 2013. Located on the library’s ninth floor, the terrace holds 129 people for events and has behind-the-scenes amenities such as a prep kitchen accessible by elevator. “It’s a controllable area,” good for mixing and mingling, Hubbard says. “It’s easy to keep the group all together.”

Have questions on what booth displays and accessories will give you the most benefit at your next show? We have created and even repaired thousands of trade show exhibits, give the ExhibitDEAL team a call to discuss some cost effective solutions that will help you to look fantastic on your exhibition day.

ExhibitDEAL can be reached at or call 866-577-DEAL, we’d love to put our experience to work for you.

ExhibitDEAL Teams to Recreate Wizard of Oz for School’s 75th Anniversary

Tuesday, September 23rd, 2014

ExhibitDEAL recently had the pleasure of collaborating the celebration of the 75th anniversary of Miami Country Day School, with the installation of a whimsical Wizard of Oz themed 240ft printed yellow brick road that lead to the celebratory event venue.

The success of the project lead to its feature in the September issue of notable printing publication, Digital Output. Designing and printing the yellow brick road brought together the creative minds of exhibitDEAL’s team and our vendor partners to result in a unique winding yellow brick road, that helped bring the classic story into life.

Below we feature the article by Cassandra Balentine, detailing how the project came to life. Click here to view the September issue of Digital Output, article begins on page 28.

Leading the Way for Future Generations

Yellow Brick Road Floor Graphic Paves a Promising Future


The most creative graphic displays are often the result of many talents collaborating for a common goal. Such is the case for a unique project pulled together last Spring for Miami Country Day School. The Miami, FL-based educator looked to recreate the infamous yellow brick road from the film, The Wizard of Oz, for an event at the school marking its 75th anniversary. Coincidently, both the film and the school celebrated 75 years in 2014.

“It also played in well with the overall objective of the celebrations to bring the alumni home and work together to make sure the school continues to pave the way for future generations,” says Maria Daza, VP of Marketing, ExhibitDEAL and a parent of a Miami Country Day student.

Over the course of a few weeks, a yellow brick road was printed, shipped, and installed. The graphic became a core part of a magical Oz-themed celebration.

Intricate Design

Miami Country Day administrators knew Daza’s company created trade s how displays and wanted its help to create graphics for the anniversary event.

In addition to common backdrops and signage, a winding yellow brick road was suggested to help tie the theme together.

At first thought, a yellow road may seem like a simplistic design. However, when you think about the dimensions and considerations for a successful layout, it requires careful planning.

While Daza had experience with floor graphics, she realized the complexity of the project and looked to additional resources. She put the word out to Dale Smith, VP, D&P Media for Print, Inc.–a distributor for wide format media–about the project and from t here, Smith pulled in two Boston, MA-based connections, Century Type, Inc., a print service provider; and Tom Berrigan, a graphic designer.

Daza explains that the school wanted a playful look for the brick road. The design wasn’t meant to simulate real bricks, but instead something from a child’s imagination. It was important that it was a winding road, as the school wanted to emphasize the campus’ newly constructed Franco Center, which houses the library, broadcast center, and computer labs, and where the event was held.

Tom Berrigan, a graphic designer of 13 years, worked out a creative concept for the road with Daza. “We had back and forth email conversations for a couple of weeks until the panels were just right,” he recalls.

Adobe Systems Incorporated Illustrator Creative Cloud (CC) and FreeHand MX were used for the design and Adobe Photoshop CC for file proofing.

Berrigan admits that it was a challenge to design a single panel that could be used repeatedly to make a seamless, curved walkway. He explains that he did not have the exact dimensions of the presumed pathway. Despite a physical walk through with measurements, it was not possible to exactly define, as stairways, landscaping, and other variables had to be considered.

He used satellite images to get an idea of the total length of the road. But, without exact dimensions, it seemed that creating a seamless, curvy brick pattern would be a challenge. In this scenario, the bricks would need to line up end to end to allow the installers to repeatedly use the same design.

Berrigan created a panel that installers could slice and use to create any kind of curvy path. There were straight, curved, and corner pieces to be installed in Lego-like fashion, with extra pieces calculated to cover any last-minute changes.


Production Process

Once the panel design was finalized, it was sent over to Century Type to produce. The family-owned print provider celebrates over 15 years creating wide format graphics.

Dennis Shea, VP, Century Type, learned of the yellow brick road project from Smith, and agreed to produce at cost for the school. The two decided that panoRama Walk & Wall media by Continental Grafix USA, Inc. would be ideal for Miami Country Day. The media is designed for short- to medium-term indoor applications.

“One thing about this material is that it lies down beautifully,” says Shea. “If you have a clean surface–even a road–you can sweep it and put it down,” he adds.

The files prepared by Berrigan were print ready, so setup was minimal. In regards to the color palette, Shea admits yellow can sometimes be a bit tricky, but in this case he ran the job without incident. The graphics were run a little slower than typical production, and took about six hours.

Close to two and a half rolls of the media were printed on Century Type’s Hewlette-Packard latex-based printer.

Once the printing was complete, Century Type rewound the rolls and mailed them to the school for cutting and installation. Shea adds that media’s ease of use was ideal for this situation, as his team did not handle the actual installation. “panoRama Walk & Wall is so easy to use; anyone can put it up and take it down, which is key.”


A Magical Night

Once the school received the panels and were ready to cut and install, it enlisted the help of exhibitDEAL.

Daza and her team of four novice installers laid down the graphics to make the yellow brick road come to life. It was a lengthy process, as the final road measured around 240 linear feet. Daza estimates that installation took just under five hours. She adds that the material is “quite easy to install–just peel and stick.”

Although the media was user friendly, there were some challenges that resulted in the install team relying on all of the spare panels. Daza also recalls it being a 90°F day, which affected the media’s adhesive, making it stickier than usual.

Removal was handled by the school staff and completed with no incident.

Making Memories

Miami Country Day was lucky to enlist the help of vendors to create inspiration–and a magical night– for education.

“The school communications team was so delighted that their vision was brought to reality in such a visually attractive fashion,” recalls Daza.

“Just by the entrance to the building, they were greeted by teachers dressed up as the main characters of the film, who graciously posed with them for pictures in front of a specially designed backdrop that combined both the school logo and the Wizard of Oz theme,” recalls Daza. Wide format graphics are only limited by imagination and the yellow brick road project for this FL-based school is an ideal example.

10 Reasons to Choose a Hybrid Display for Your Trade Show Marketing

Monday, August 26th, 2013


Ten Reasons Why You Should Choose A Hybrid Display

In the past decade, it has become more and more common for companies to choose hybrid exhibits for trade shows, and the appeal of these exhibits simply keeps growing.  The benefits behind hybrid displays are simple, and companies all over the world are taking advantage of these tools to make trade shows more successful.  Hybrid displays are built mostly from engineered aluminum extrusion, along with large format tension fabric graphics.  Laminates, direct print graphics, and custom construction may be added based on the preference of the exhibitor, but the foundation of the exhibit is always the same, and is almost always made of fabric and engineered aluminum.  In order to assemble hybrid displays, it is often necessary to use allen tools, although systems are available that offer a set up that doesn’t require tools, or relies less on specific tools for construction.  In comparison to the classic display, hybrid displays offer the following benefits and advantages.

 1. Hybrid Displays Are Lighter


Hybrid displays are made of aluminum, and the exhibitor is able to disassemble the display after the exhibit.  Because they are made of aluminum, your exhibit will weigh less than a classic exhibit, and is moved in fewer crates or cases to each trade show you attend.  Less weight for your display equals less packaging and shipping, which equals less of an investment without sacrificing the efficiency of your display.

2. Hybrid Displays Offer Countless Accessories

It’s impossible to count or summarize the accessories that are available when you choose a hybrid display.  Accessories that can be added to your exhibit include workstations, shelves, iPad options, lights, pegboards, monitors, etc.  Anything you need to make your exhibit better at selling and displaying your service or product can be found when you choose a hybrid display for your exhibit needs.

3. Hybrid Displays Offer Versatile Graphic Options


With a hybrid display, your graphics can range from towering fabric images to smaller graphics.  Use direct prints, custom acrylics, laminates, vinyl, or fabric with your hybrid display and the graphics you use.  With a hybrid display, you open up a whole new world of options for eye-catching graphics at every trade show you attend.

4. Hybrid Displays Are Structurally Strong

Hybrid displays offer the easy assembly of a newer model, without sacrificing the flexibility and strength of the classic display.  Hundreds of profiles are available, and each offers a unique function, visual, or design appeal.  Whatever you have in mind for your trade show exhibit, you can turn into a reality when you choose a hybrid display.

5. Hybrid Displays Can Be Taken Anywhere

When choosing your display for any trade show, you must consider the portability of the exhibit you are designing.  If you can’t transport it easily, you can’t use it effectively.  Hybrid displays are easily transported anywhere, and can be easily set up within thirty minutes.  This makes for an easier and less stressful exhibit experience for all involved, and doesn’t even include the lowered costs the company will see without the additional shipping and handling for the trade show exhibit.  If your company has been paying a professional to set up and transport your exhibit for you, you can quickly erase that expense with a hybrid display, as any of your exhibitors can easily move and assemble your new exhibit.

6. Hybrid Displays Are Modular


Your needs will change based on the trade show or exhibit you are attending.  The benefit of hybrid displays is that they can easily be adjusted to modify the size to fit exactly what you need for each show you attend.  Once the display is modified, it’s simple to reassemble, and this process can be done easily and quickly.  With a hybrid display, you can use the same exhibit for every show you attend, rather than being forced to purchase multiple displays that meet the individual needs of each show.  Your company will see a return quickly with lower costs in exhibit investment with a hybrid display that works for any exhibit or show.

7. Hybrid Displays Are Unique


One of the greatest perks of using a hybrid display is the ability you have to customize the display to meet your exact ideas.  You will never run across another display that is just like yours when you use a hybrid display.  These displays offers a variety of layouts, styles, accessories, and backdrops, and your decisions regarding these factors ensure that your display will be unique from the others.  Your potential customers will notice that you stand out when you have a hybrid display that is customized to fit your desires and needs.

8. Hybrid Display Are Easily Cared For

The fabric that is used in creating a hybrid display is strongly resistant to any type of damage.  This means that your display will look better for a longer period of time.  Again, the investment in a hybrid display will quickly pay off for your company when exhibits do not need to be replaced or fixed in between shows.  This also takes one more thing off your checklist as you are preparing to attend an important exhibit or trade show.

9. Hybrid Displays Are Cheaper To Print

It is much less expensive to print on fabric than any other material.  The savings you can enjoy in printing costs alone make investing in a hybrid display worth the time and effort.  Not only is it less expensive to print, but fabric is lighter than traditional materials, and is cheaper and easier to ship.  Another savings comes into play with lower shipping costs in between shows.

10. Hybrid Displays Can Save You Money

With all of these perks and benefits, it’s simple to see why more companies are choosing hybrid displays as the preferred option for trade show exhibits.  Each of these advantages can be tied into a few simple benefits: your company will save money, attending trade shows will be easier, and your booth will stand out to your potential customers.  In order for your trade show to net the results you want, you need each of these benefits, and hybrid displays offer them to your company in a package that is both attractive and affordable.

ExhibitDeal offers a full line of quality hybrid displays. Please click the links below to view each of hybrid lines.

Basic Hybrid Displays – Our most cost effective hybrid displays

Entasi Displays – Unique shapes and premium quality

Premium Hybrid Displays – Finest quality hybrid displays

Pronto Hybrid Displays – Modular hybrids with many accessories