Archive for the ‘Exhibit Deal News’ Category

Miami Dade Puts a New Face Forward

Friday, August 12th, 2016

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Today we put the spotlight on a valued client with an impressive collection of work produced through us. Their investment in Curved Pop Ups, Counters, Throws and Retractable Banner Stands shows Miami Dade College’s trust in the consistent quality and excellence of our branding solutions. We would like to show you some of the displays that have come from our continued relationship, and maybe you can get some cool ideas to use at your next event.


 

Who is Miami Dade College?

As democracy’s college, Miami Dade College changes lives through accessible, high-quality teaching and learning experiences. The College embraces its responsibility to serve as an economic, cultural and civic leader for the advancement of our diverse global community.

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Concept to Completion

Miami Dade’s new branding displays would debut at MDC Day. The event called for visually consistent designs with unique images and text to express the individuality of each department. For different academics, our graphic design team worked with MDC to produce art that focuses on the values that make each department great.

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Preparing for MDC Day Event

This was a special event in Tallahassee for Miami Dade College to showcase their innovative education programs in the Florida House of Representatives. Program Directors from six MDC Schools had the opportunity to present their unique curriculum to State Representatives. The idea of the visual design was to highlight the students at work, using real photographs, not stock images. The result was an engaging display that could communicate the way MDC is transforming the student’s lives.

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Matthew Wohl with the new set of 10ft Curved Pop Ups, EA300 with Case Wrap and Retractable Banner Stands.

 

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Fresh off production, the new fleet of MDC 10ft Pop Ups and Retractable Banners designed for their different university departments.

 

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Miami Dade with their presentation set up. They chose the popular 10ft Curved Pop Up Display with two deep navy Draped Table Throws.

 Emerge Americas 2016 Event

MDC wanted to have a more impressive presentation at this event, to highlight their capabilities in technology and innovation. The idea was to create an open space with plenty of live demonstration of various technologies students are working on. The display design featured and L shaped wall that would help brand their space, with attractive colors and futuristic design. In the middle, a truss structure branded with large headers helped secure the equipment for a live virtual reality demonstration. A custom reception counter doubling as workstation helped complete the setup.

 

Miami Dade (1)

 MDC expanded their marketing plans in 2016 which brought this amazing booth set up to life. Our popular collapsible pop up frame is seen here with an L-shape layout that spans the large booth space. Notice the excellent use of screens for dynamic messaging that prompts more visitor engagement as seen with the Interactive Kiosk setup to the right side of the Pop Up Display.

 
Miami Dade (2)

 To the left is a tightly fit 6ft Stretch Table Cover. Quattro Connector Counter with accompanying monitor. The booth center features a four sided Truss system with large apex Banners at the top.

 

“It looks great. You did a great job.”

Matthew Wohl | Chairperson of Entertainment School | Miami Dade College

Looking Ahead

The feedback from Emerge was so successful that MDC has already contracted an even larger space for 2017. ExhibitDEAL is currently working on an impressive new design to create a visually appealing display, while incorporating features for the booth to be functional and easy to assemble. Can’t wait to make it a reality!


We hope you enjoyed this inside look at how we support the volume of display needs for the MDC brand. From concept to order it has been a fulfilling collaboration.

The ExhibitDEAL team can be reached at Sales@Exhibitdeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

ExhibitDEAL Showroom Grand Opening Event

Friday, April 15th, 2016

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We want to extend a big thank you from all of us at ExhibitDEAL to everyone who attended our Grand Opening event. We hope all of you who could make it to the unveiling of our new showroom enjoyed yourselves. Hopefully it was an energetic and enlightening experience full of meeting new people. Attendees were able to network with other business owners, learn trade show success tips from industry veteran Rick Goldman and experience our production process first hand like never before.

And what trade show event is complete without take home swag? In addition to exquisite food and drink, visitors were offered an always useful handbag and carved wooden puzzle to master.

Did you sign up for the raffle to win a FREE 10ft display? We ended the night’s festivities by unveiling the winner of the grand prize, Juan Ceballos from Icon Network! Juan will have his choice of our most popular tension fabric display systems: the 10ft TuboZip or Tenso pop-up backwall valued at $1000!

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Maria Daza announces Juan Ceballos as the free 10ft display prize winner

Our clients often ask our sales team about the printers and techniques we use to achieve such high resolution reproductions of their art on a large scale. Without our production process we’ve perfected over more than a decade, there could be no ExhibitDEAL. It is no wonder why we are so passionate about what we do. From our traditional 1200 DPI authentic Hewlett Packard inkjet printers, two new fabric transfer printers or our in-house product testing and assembly, every step of the process is designed to give you the best looking and highest quality product possible.

One of the most eye-catching attractions we had running during the event was our wide format dye-sublimation heat press. We very much enjoyed sharing the science and finesse required to transfer art from the printed paper to our high quality washable fabric.

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Maria Daza shows off our dual dye-sublimation transfer printers that allow us to keep up with the high volume of fabric projects

Our two new transfer printers and their heat press used to finish the paper prints onto fabric have become the crown jewel of our in-house production. Producing all manner of fabric trade show displays big and small now accounts for the majority of our customer orders. Since opening our fabric display department, our production team has tripled in size and we are showing no signs of slowing down!

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Andres Leyva and Devon Start teach customers about the dye-sub heat press technique where keeping tension is crucial

Pushing the envelope to achieve the latest printing techniques and product designs is very important to our mission. Our new facility houses one of the only heat press fabric transfer machines of this size in all of Southwest Florida.  Investing in a dye-sublimation heat press that can accommodate prints more than 104″ wide encourages our client’s imagination to run wild with custom booth layouts like never before.

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Devon Start tells how printed art is heated till it becomes a gas and sublimates onto fabric where it dries again

The sublimated end result appears before your eyes as muted, pale colored prints roll through the felt drum barrel at 400° and appear out the other side as fully dried, now vibrantly colored finished prints. Our production team is always excited by the response shown toward seeing the process in live action.

The showroom opening really shined as an informal opportunity for our customers, both newcomer and veteran to get hands-on with our trade show displays and accessory options. The entire ExhibitDEAL sales team engaged in answering questions with personalized tours of our facility. The new showroom offers diverse examples of classic 10ft and 20ft popup photomural and fabric backwalls as well as more custom solutions like an L-curve corner wall, Silicone Edge Graphic (SEG) Lightbox or even a Star-shape 3-sided freestanding island booth for a 20 x 20 space.

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Juan Santos discusses the pros and cons of two display models

An experienced trade show exhibitor knows that getting noticed by attendees or not makes all the difference. A successful conference is about being able to show you generated a stack of qualified contacts, versus just another marketing expenditure so your team can say “yeah, we were there.” When your company is represented in their booth on exhibition day, they need unique tools that help them not only stand out, but be remembered.

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Andres Leyva points out the newly launched Boomerang SOLO Glow Counter, a backlit accessory for when getting more expressive matters

For many exhibitors, an all purpose banner wall or curved pop-up is a good fit that represents your brand professionally across a variety of industry conferences. But when the budget and setting allow for something a little more creative, our gallery includes many brilliant choices to help you turn eye contact into a firm handshake. We know that the more your brand gets noticed and remembered, the more likely they are to reach out to you to do business after the show.

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John Cornell, Director of Sales at ExhibitDEAL shows the advantages of popular retractable banner stands

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John Cornell shows off the removable, reusable graphic adhesive, PhotoTex

Having an eye-catching, professional display with a good message is only half the battle however. Ultimately it is up to your booth staff to capitalize on the attention you get from that cool setup. Unless you have been to a few trade shows, many people find themselves floundering to introduce themselves without much of a game plan. So to help give everyone some clever tips to help them exhibit like a pro, we brought in someone who knows a thing or two.

Once everyone had a chance to eat, drink and get to know each other we gathered around to learn trade show strategy from one of the best.  Rick Goldman, owner of Ad Excellence and experienced industry expert was the guest speaker who shared his insights that have made his advertising agency a success for over 20 years.

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Rick Goldman, keynote speaker at the ExhibitDEAL showroom opening

During his presentation, Goldman notably pointed out how to capture your attendee’s attention while generating a bit of jealousy in your competitors. Other booths at the show will see how many people are carrying your brand collateral and gifts versus another. This creates an idea in your competitor’s mind that these booth visitors have already been “claimed” or sold by your brand and there is no point in them spending time to get their attention.

Another comment we often hear is that it is difficult to get noticed. There are so many types of displays in varying sizes. It is easy to be overshadowed by the company next to you, especially if it is a large enterprise level brand with a huge budget for marketing. For the “mom and pop” shop and other small businesses it is easy to feel lost in the crowd. As Goldman discusses, finding opportunities to make your marketing clever and unique are crucial to having a successful trade show presence.

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Rick Goldman discusses his tips for trade show success with guests

When visitors at the event were asked what their biggest trade show challenges are they often said “timeline!” Managing the timeline up until the show can be very hectic. Making sure brand materials are ordered, flights are booked and lodging arrangements are all made can be overwhelming. From the agency side, a customer often comes with a concept and art far too close to their exhibition date. This makes every step in the preparation chain more rushed, even forcing a representative to pick up their display on their way to a trade show.

Being noticed at an event, however is not worth much if your booth team is not skilled in sales and networking techniques so they may capitalize on your investment. Being personable and looking for the right opportunities to connect with a trade show attendee so they remember your brand can make all the difference. Make sure they leave with a positive and memorable impression of your brand. When possible, the ever popular trade show giveaway item or “swag” can be that extra reminder you need when months down the line that visitor has a need and is more likely to think of your company to fulfill that need.

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Rick Goldman speaks about how following up with contacts in an informed and timely manner is crucial after trade shows

We hope you enjoyed this inside look at our full service exhibit production and our showroom assortment of fantastic finished display styles. It was a rare occasion to be able to welcome so many guests to learn about a process we are so passionate about. If you missed the event, check out more images of the fun and we hope to see you next time!

A special thank you to all our sponsors and vendors that helped make the night such a success. We couldn’t have done it without local musicians, Night Court and delicious hors d’euvres by Chef Fab Culinary. Complimentary vodka tasting kept the cheer going, courtesy of Lucky Player.

Have questions about how to get started with planning your next trade show event? Backwall displays, accessories, custom projects and branded giveaway items – whatever your needs ExhibitDEAL has you covered for all your promotional needs. Get in touch with our exhibit experts at Sales@exhibitdeal.com or 866-577-DEAL.

Great Solutions for Point of Purchase Displays

Tuesday, May 26th, 2015

There are many similarities between Point of Purchase (P.O.P.), sometimes called Point of Sale (P.O.S.) retail focused selling and trade show sales. In both cases, the mentality of your visitors is goal oriented, often arriving with items they want to buy or at least browse in person to help narrow down their options. The fact is that this focus is important to your bottom line and contributes quite a bit to overall sales. Some studies show a boost in sales of as much as 2,000%. Check out some of the new products with a Point of Purchase focus in mind.

Get Your Message Out Front

Ensuring your brand has success in the retail point of purchase market requires getting your message in front of the right people, with maximum exposure. An excellent, cost effective way to be mindful of increasing exposure is to use advertising that can be seen from many angles of approach so your message is not missed.

Tri-Tower 360° Banner Stand KitCheck out the 3-sided “Tri-Tower” 360 Banner Stand with its signature linked banner rail that easily clips onto the graphic. This is wonderful since it allows you to use one hardware frame with pivoting connector joints that attach the 3 banner graphics into one frame. Now your great offers can be seen by all sides someone is going to walk passed so you have more chances to make them aware and convert a sale.

Tri-Tower 360 Banner Stand

Benefits

  • Snap rails at the top and bottom for easy installation
  • Hinged connectors can be used to easily change the configurations
  • Adjustable height 2-piece telescoping flip level poles
  • Includes a reinforced soft case for protection
  • 1 year warranty


Kit Includes

  • (1) Hardware
  • (3) Graphics
  • (1) Carry case

Next up, we have a banner stand solution that is available single or double sided so you can decide which graphics are needed depending on where the stand will be set up for maximum exposure. The Everyday use Banner Stand  works great for many functions and everyday use. This banner stand is popular thanks to its easy snap rail that grasps the banner stand graphic for easy messaging updates in seconds. The banner stand is available in your choice of a 24″ and 30″ banner options. The height is also adjustable thanks to a telescoping pole.

24" Everyday Snap Rail Banner Stand

Everyday-use Snap Rail Banner Stand

Benefits

  • Easily adjust telescoping pole with thumb screw
  • Top and bottom snap rail allows quick and easy banner changes
  • No pole pockets in banner finishing
  • Can be used single-sided or purchase additional banner for double-sided use
  • 1 year warranty on hardware


Kit Includes

  • (1) Hardware
  • (1) Graphics


Suggested Uses:

  • Trade Shows
  • Promotions
  • Entryways
  • Coffee Shops

Lastly we have introduced a flat wall standalone kiosk with excellent engagement potential. Since static displays are more and more becoming neutral white noise to the consumer, a solution like this can give the boost your POP marketing needs. The 35″ Vector Frame Monitor Kiosk combines the modern, professional style of the Vector frame’s popular Silicone Edge Graphic (SEG) for a sleek frame-less appearance using tension fabric graphics. The monitor and graphics are available in your choice of single or double sided so you can turn this display into a truly independent visitor information booth to offer exciting new ways for your brand to engage directly with your buyers.35" Vector Frame Monitor Kiosk

35″ Vector Frame Monitor Kiosk

Benefits

  • “Push-fit” fabric Silicone Edge Graphics (SEG) for seamless appearance
  • and easy-to assemble 100mm extrusion frames
  • Choose from single or double-sided SEG dye sublimated fabric graphics
  • Kiosk supports 26-40″ monitor (monitor not included)
  • Maximum monitor weight: 25lbs
  • Comes packaged in one OCH wheeled molded case for transport or storage
  • Lifetime hardware warranty against manufacturer defects

Kit Includes

  • Frame
  • SEG graphic
  • (2) Feet
  • (1) Monitor Mount with 25 lbs support (monitor not included)
  • (1) OCH case

Suggested Uses

  • Trade Shows
  • Hospitality
  • Malls

Add Something Unique

We all know what a banner stand or kiosk looks like, and despite our best efforts and clever messaging with flashy graphics, there is still a chance these traditional billboards will sink into the background. The more unique the more chance you have to get noticed – so we recommend something like the 1ft x 1ft Cube Display. This solution allows you to get your message out there in a way that prompts a second look. The greatest appeal of the Cubes is that they work well as standalone solutions, but best in a series. You can combine multiple cubes together in a tower style stack, L-shape or larger cube. Each cube can feature its own branded graphic or be printed to create a larger image as you combine the cubes into one.

1ft Fabric Cube Display

1ft Fabric Cube Display

Benefits

  • Grabs attention as people pass by your business
  • Extremely lightweight
  • Space saving flexibility for amazing portability
  • Very fast set up and take down

Kit Includes

  • (1) 1ft Small Cube Display
  • (1) Fabric Graphic

Suggested Uses

  • Point of Purchase Offers
  • Storefront Awareness
  • School Events
  • Craft Fairs

Backlit displays like the 33″ Eclipse Tower offer a cool, streamline shape with large surface area for your product offers. This kit includes the tower, semi-transparent graphics and lighting to create the eye-catching luminous effect. The backlit appearance benefits both sides with double graphics included in the kit. The frame is available in silver or black aluminum and comes with a hard OCP case to protect your investment. 

33" Eclipse Backlit Tower

33″ Eclipse Backlit Tower

Benefits

  • Double sided free-standing tower
  • 24” or 33” wide x 72” tall “bubble” panels for maximum visibility
  • Choice of silver or black aluminum edge extrusions
  • Black thermoformed laminate top & bottom plates
  • Requires simple assembly
  • Optional lighting kit adds an attractive element to tower and is simple to assemble
  • New two part uprights disassemble, allowing unit to collapse into popular wheeled OCP case for easy transport
  • Easy, quick graphic changes
  • Quick shipping


Kit Includes

  • (1) 33″ Tower frame
  • (1) Lighting kit
  • (2) Translucent graphics
  • (1) OCP case

Brand Everything

In trade shows and retail marketing, any potential spaces for branding are assets that shouldn’t be overlooked. Table covers remain a fundamental part of your marketing that can often be overlooked. During a product demonstration or POP display setup, your professional presentation is completed by including a nicely printed table throw. Whether this is a folding table full spread or a smaller, round cocktail table like the 42.5″ Fitted Round Table Throw you have bountiful options for branding your accessories.42.5" Fitted Round Table Throw   42.5″ Fitted Round Table Throw

Benefits

  • Sleek fitted look
  • A perfect fit with our Round Tables
  • Flame retardant, premium polyester poplin fabric
  • Machine washable and wrinkle resistant
  • Do not dry clean and do not iron

Includes

  • (1) 42.5″ Round Table Throw

Suggested Uses

  • Social Gatherings
  • Weddings
  • Trade Shows
  • Galas

 


We hope you’ve enjoyed this in-depth look at the latest point of purchase displays that are available on the our store and how they can be used to give your company an advantage on convention day. Have questions on which accessories will help create the most engagement in your booth space? The ExhibitDEAL team can be reached at Sales@ExhibitDeal.com or call (866) 577-DEAL, we’d love to put our experience to work for you.