When you are exhibiting at a trade show, you are confronted with challenges that are not often present in other marketing situations. You are competing with hundreds or thousands of other exhibitors who are selling similar products to yours. Even if you have a unique product, you are competing with all of the other exhibitors to try to bring the most influential people in the industry to your booth. It will not matter how amazing your product is, if no one stops by your booth to check it out. In order to be competitive on a crowded convention center floor, you need to have an up to date, state of the art booth design.
Part of meeting the demands for cutting edge convention marketing, is including a digital display and digital banner stand in your booth design. These displays allow you to create a constantly changing, multimedia presentation that will draw people to your booth. With a digital banner stand, you will be able to display images of your very latest projects. Have a last minute idea for a layout? Did you recently get an amazing review for your company that you want to display at a coming tradeshow? With a digital banner stand, changing the image on your digital banner is easier than uploading a photo on a social networking site.
Another advantage a digital banner stand has over printed banners is your company’s ability to display several images with just one stand. While there are many portable options for traditional banner stands, the size of your booth may limit that amount of signage you can room for. Having a banner that you can frequently rotate to display all of the benefits of your product will give you greater diversity in a smaller space.
Upgrading the look of your convention or trade show booth with a digital banner stand is one of the best ways you can give your company a current feel and adapt easily to rapidly changing market trends.