If you are committed to growing your business into a successful one that is competitive in markets across the country, you will probably need to attend several trade shows every year. Conventions or trade shows create a special and valuable situation for anyone starting out in an industry. The largest buyers, investors, and people of influence, gather together to investigate the newest developments in their industry at these yearly or sometimes, quarterly events. For many large industries, there are regional conventions that take place throughout the year. If you want your company to be competitive in several different markets, you will need to arrange to exhibit at more than one event each year.
Keeping your brands image consistent at every event, will help you create a buzz that spreads throughout the industry. The business world is smaller than you might think, so if you have a successful show in one region, it is likely that people will talk about your product and booth to their colleges in other regions. Make it easy for people to find you at a convention, by keep your booth design consistent throughout the year.
One of the best ways to stay consistent, but be able to adapt to changing booth placement and other factors that are out of your control, is to travel with a modular trade show booth display. The images and overall design of your booth will remain the same, but with a modular booth, you can reposition any element of your booth to create the most efficient layout in each convention location.
Modular booths also give you the freedom of easily breaking your booth down into small shipping cases for easy transport. Whether you are shipping your booth with a carrier, or packing it up and checking it on a flight as luggage, you will need your cases to be lightweight or of average shipping size to avoid costly charges for oversized packages.