How to Give your Brand a Fresh Look with New Graphics

From time to time your brand needs some updates to keep pace with market trends and people’s tastes. If you have been promoting your products or services on trade shows or conferences, the odds are you have an exhibit that has been useful for a while. Most likely, it is now worth renewing or upgrading. Your brand might have changed its communication objectives. Or, your company may have just launched a new product or service.

Whatever the case, a trade show, conference, event or exhibition is the right place for your brand. It will help you deliver your message while getting qualified leads for your business. But you are wondering: Does my company need to buy a completely new exhibit? In short: no, it doesn’t.

Look completely new without spending a lot!

How can you save a lot of money for your company while achieving a completely new look at the trade show floor? If you already own a pop up, tension fabric display or hybrid display, you can easily replace its graphics by ordering reprints for the hardware you already have. It doesn’t matter if it is old or new, whether or not you bought it from us. It may be a model that we don’t offer, or it is available on our huge trade show display product list. We will make it look great again with brand new graphics. Our dye-sub and high definition printing equipment will give you brand crisp looks and vibrant colors that will fit your current display. If you don’t have an in-house designer, you can always trust our professional design team. They will combine expert talent, creativity, and originality to develop an exhibit space that will delight your prospects at any event.

Adding clever accessories to attract more visitors

And there you go, with your renewed trusted workhorse, the same one that got you so many businesses at previous shows. You fancy how to get more visitors this time and grow your business even more. We’ve got great options for you. People love getting into booths that are comfy, so adding some furniture might do the trick. Other passersby are just thinking that their mobile phone battery is draining and that they need a fast recharge while doing business. Our charging stations are ideal to attract them while explaining your product or service. Just ask our Exhibit Deal representatives what’s best for you considering what you already have.

Get it shipped the same day you order it

If you already have the artwork for your trusted hardware, you can upload it here. Our printing team will begin to work immediately. If you currently own a Tension Fabric Display and you are in a rush, you are at the right place. All dye-sub orders placed before noon (Eastern Time) are processed and shipped the same day, with the same high quality you expect. Not sure what kind of graphics your display needs? Ask our ExhibitDeal.com experts calling 866-577-3325. We will gladly help you find out what your current display is and will deliver a specific quote for you.

Remember: In ExhibitDeal we are continuously working to be your trusted source to get the best deal. Always!

Miami Dade Puts a New Face Forward

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Today we put the spotlight on a valued client with an impressive collection of work produced through us. Their investment in Curved Pop Ups, Counters, Throws and Retractable Banner Stands shows Miami Dade College’s trust in the consistent quality and excellence of our branding solutions. We would like to show you some of the displays that have come from our continued relationship, and maybe you can get some cool ideas to use at your next event.


 

Who is Miami Dade College?

As democracy’s college, Miami Dade College changes lives through accessible, high-quality teaching and learning experiences. The College embraces its responsibility to serve as an economic, cultural and civic leader for the advancement of our diverse global community.

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Concept to Completion

Miami Dade’s new branding displays would debut at MDC Day. The event called for visually consistent designs with unique images and text to express the individuality of each department. For different academics, our graphic design team worked with MDC to produce art that focuses on the values that make each department great.

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Preparing for MDC Day Event

This was a special event in Tallahassee for Miami Dade College to showcase their innovative education programs in the Florida House of Representatives. Program Directors from six MDC Schools had the opportunity to present their unique curriculum to State Representatives. The idea of the visual design was to highlight the students at work, using real photographs, not stock images. The result was an engaging display that could communicate the way MDC is transforming the student’s lives.

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Matthew Wohl with the new set of 10ft Curved Pop Ups, EA300 with Case Wrap and Retractable Banner Stands.

 

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Fresh off production, the new fleet of MDC 10ft Pop Ups and Retractable Banners designed for their different university departments.

 

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Miami Dade with their presentation set up. They chose the popular 10ft Curved Pop Up Display with two deep navy Draped Table Throws.

 Emerge Americas 2016 Event

MDC wanted to have a more impressive presentation at this event, to highlight their capabilities in technology and innovation. The idea was to create an open space with plenty of live demonstration of various technologies students are working on. The display design featured and L shaped wall that would help brand their space, with attractive colors and futuristic design. In the middle, a truss structure branded with large headers helped secure the equipment for a live virtual reality demonstration. A custom reception counter doubling as workstation helped complete the setup.

 

Miami Dade (1)

 MDC expanded their marketing plans in 2016 which brought this amazing booth set up to life. Our popular collapsible pop up frame is seen here with an L-shape layout that spans the large booth space. Notice the excellent use of screens for dynamic messaging that prompts more visitor engagement as seen with the Interactive Kiosk setup to the right side of the Pop Up Display.

Miami Dade (2)

 To the left is a tightly fit 6ft Stretch Table Cover. Quattro Connector Counter with accompanying monitor. The booth center features a four sided Truss system with large apex Banners at the top.

 

“It looks great. You did a great job.”

Matthew Wohl | Chairperson of Entertainment School | Miami Dade College

Looking Ahead

The feedback from Emerge was so successful that MDC has already contracted an even larger space for 2017. ExhibitDEAL is currently working on an impressive new design to create a visually appealing display, while incorporating features for the booth to be functional and easy to assemble. Can’t wait to make it a reality!


We hope you enjoyed this inside look at how we support the volume of display needs for the MDC brand. From concept to order it has been a fulfilling collaboration.

The ExhibitDEAL team can be reached at Sales@Exhibitdeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

Exhibit Spotlight: Disney Theatrical Licensing

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About Disney Licensing

Disney Theatrical Licensing makes it possible to license Disney musicals for a variety of organizations, from professional theaters to school groups. Licensing is the process of acquiring the performance rights to a show and is the only way to legally perform a Disney musical.

Music Theatre International (or MTI) is the dramatic licensing agency through which Disney licenses the performance rights to their musicals. When MTI approves a school or theater’s licensing request, the organization will receive the full script, score, and any other materials necessary for putting on the show.


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Mission

Disney Theatrical Licensing came to ExhibitDeal to create promotional marketing materials that can effectively aid them in their goals of outreach to educators, administrators and parents.

“One of the biggest challenges in promoting the licensing of our musicals is exposure. That’s why we attend conferences, it allows us to inform others about our theatre offerings and how they can integrate into schools.”

– Adam Dworkin | Licensing Coordinator

Many of Disney Theatrical Licensing’s offerings are a part of the ever-growing Broadway JR collection. These adaptations are designed to fit the needs of young performers with condensed run times and music written in keys appropriate for developing voices. Disney favorites such as Aladdin, Cinderella, Beauty and the Beast, and 101 Dalmatians are just some of the cherished stories that have gained mainstream success as a JR. or KIDS title.

ExhibitDEAL banner wall for Disney Theatre
ExhibitDEAL banner wall for Disney Theatre

Disney’s JR. and KIDS titles are frequently produced by Elementary and Middle Schools to promote the arts, a focus that has sadly been slipping away as academic budgets are tightened. All Disney JR. and KIDS shows come with a ShowKit that includes extensive step-by-step materials that will help first-time and seasoned directors stage their production and cultivate a creative environment for their students.

Disney Theatrical Licensing uses their displays to create brand awareness, acting as a visual backdrop for their discussions with school principals, teachers, PTA members and parents to share the benefits of theatre.

Banner stand produced for Lion King musical
Banner stand produced for Lion King musical

“We’ve had a really positive experience with ExhibitDeal. The conference materials purchased have turned out beautifully; we’ve received compliments. Everything has been easy to setup, disassemble and ship to other events. We can often use the original packaging to easily pack in and save some money there.”

– Adam Dworkin | Licensing Coordinator

Adapting to the Need

The exciting part about exhibit booth design is seeing all the inventive ways different brands use a display to generate brand engagement. While ExhibitDeal’s SOLO Counter was created as a presentation and product demonstration solution, features such as a lockable backside door allow an attractive standalone counter to be used for storing purses and other collateral that doesn’t need to be out front.

SOLO counters branded with character wardrobe
SOLO counters branded with character wardrobe

The Disney Theatrical Licensing team shared their experience with us, using the multiple SOLO Counters they purchased as a way to welcome visitor traffic into their space and allow them to act as discussion pieces to group around and learn more about their musical offerings for students.

“The counters are nice conversation starters; we get comments about how striking the graphics are. People seem drawn to them, they help bring people into the area to learn more about what we do.”

– Adam Dworkin | Licensing Coordinator

Committed to Quality

Director of Sales, John Cornell and the ExhibitDeal team were thrilled to work with Disney Theatrical Licensing and rise to meet any needs and challenges that arose. Over recent years Disney Theatrical has come to ExhibitDeal to produce striking retractable banner stands from our DQ36 series, modern 20ft TubO Tension Fabric backwall and accessories like the SOLO Podium Counters with full graphic wraps.

“We were very happy with how the materials turned out. We bought 4 counters last year and then bought another 4 to be used by a different team simultaneously to get more exposure at another show.”

– Adam Dworkin | Licensing Coordinator


Do you have an upcoming event? ExhibitDEAL offers full service production, including free consultation and 2 hours of complimentary graphic design to get your booth presence started off right. Give us a call at 866-577-DEAL or Email today. Our team of exhibit experts are on hand to answer any questions you have and guide you to the best DEAL.

Great Solutions for Point of Purchase Displays

There are many similarities between Point of Purchase (P.O.P.), sometimes called Point of Sale (P.O.S.) retail focused selling and trade show sales. In both cases, the mentality of your visitors is goal oriented, often arriving with items they want to buy or at least browse in person to help narrow down their options. The fact is that this focus is important to your bottom line and contributes quite a bit to overall sales. Some studies show a boost in sales of as much as 2,000%. Check out some of the new products with a Point of Purchase focus in mind.

Get Your Message Out Front

Ensuring your brand has success in the retail point of purchase market requires getting your message in front of the right people, with maximum exposure. An excellent, cost effective way to be mindful of increasing exposure is to use advertising that can be seen from many angles of approach so your message is not missed.

Tri-Tower 360° Banner Stand KitCheck out the 3-sided “Tri-Tower” 360 Banner Stand with its signature linked banner rail that easily clips onto the graphic. This is wonderful since it allows you to use one hardware frame with pivoting connector joints that attach the 3 banner graphics into one frame. Now your great offers can be seen by all sides someone is going to walk passed so you have more chances to make them aware and convert a sale.

Tri-Tower 360 Banner Stand

Benefits

  • Snap rails at the top and bottom for easy installation
  • Hinged connectors can be used to easily change the configurations
  • Adjustable height 2-piece telescoping flip level poles
  • Includes a reinforced soft case for protection
  • 1 year warranty


Kit Includes

  • (1) Hardware
  • (3) Graphics
  • (1) Carry case

Next up, we have a banner stand solution that is available single or double sided so you can decide which graphics are needed depending on where the stand will be set up for maximum exposure. The Everyday use Banner Stand  works great for many functions and everyday use. This banner stand is popular thanks to its easy snap rail that grasps the banner stand graphic for easy messaging updates in seconds. The banner stand is available in your choice of a 24″ and 30″ banner options. The height is also adjustable thanks to a telescoping pole.

24" Everyday Snap Rail Banner Stand

Everyday-use Snap Rail Banner Stand

Benefits

  • Easily adjust telescoping pole with thumb screw
  • Top and bottom snap rail allows quick and easy banner changes
  • No pole pockets in banner finishing
  • Can be used single-sided or purchase additional banner for double-sided use
  • 1 year warranty on hardware


Kit Includes

  • (1) Hardware
  • (1) Graphics


Suggested Uses:

  • Trade Shows
  • Promotions
  • Entryways
  • Coffee Shops

Lastly we have introduced a flat wall standalone kiosk with excellent engagement potential. Since static displays are more and more becoming neutral white noise to the consumer, a solution like this can give the boost your POP marketing needs. The 35″ Vector Frame Monitor Kiosk combines the modern, professional style of the Vector frame’s popular Silicone Edge Graphic (SEG) for a sleek frame-less appearance using tension fabric graphics. The monitor and graphics are available in your choice of single or double sided so you can turn this display into a truly independent visitor information booth to offer exciting new ways for your brand to engage directly with your buyers.35" Vector Frame Monitor Kiosk

35″ Vector Frame Monitor Kiosk

Benefits

  • “Push-fit” fabric Silicone Edge Graphics (SEG) for seamless appearance
  • and easy-to assemble 100mm extrusion frames
  • Choose from single or double-sided SEG dye sublimated fabric graphics
  • Kiosk supports 26-40″ monitor (monitor not included)
  • Maximum monitor weight: 25lbs
  • Comes packaged in one OCH wheeled molded case for transport or storage
  • Lifetime hardware warranty against manufacturer defects

Kit Includes

  • Frame
  • SEG graphic
  • (2) Feet
  • (1) Monitor Mount with 25 lbs support (monitor not included)
  • (1) OCH case

Suggested Uses

  • Trade Shows
  • Hospitality
  • Malls

Add Something Unique

We all know what a banner stand or kiosk looks like, and despite our best efforts and clever messaging with flashy graphics, there is still a chance these traditional billboards will sink into the background. The more unique the more chance you have to get noticed – so we recommend something like the 1ft x 1ft Cube Display. This solution allows you to get your message out there in a way that prompts a second look. The greatest appeal of the Cubes is that they work well as standalone solutions, but best in a series. You can combine multiple cubes together in a tower style stack, L-shape or larger cube. Each cube can feature its own branded graphic or be printed to create a larger image as you combine the cubes into one.

1ft Fabric Cube Display

1ft Fabric Cube Display

Benefits

  • Grabs attention as people pass by your business
  • Extremely lightweight
  • Space saving flexibility for amazing portability
  • Very fast set up and take down

Kit Includes

  • (1) 1ft Small Cube Display
  • (1) Fabric Graphic

Suggested Uses

  • Point of Purchase Offers
  • Storefront Awareness
  • School Events
  • Craft Fairs

Backlit displays like the 33″ Eclipse Tower offer a cool, streamline shape with large surface area for your product offers. This kit includes the tower, semi-transparent graphics and lighting to create the eye-catching luminous effect. The backlit appearance benefits both sides with double graphics included in the kit. The frame is available in silver or black aluminum and comes with a hard OCP case to protect your investment. 

33″ Eclipse Backlit Tower

Benefits

  • Double sided free-standing tower
  • 24” or 33” wide x 72” tall “bubble” panels for maximum visibility
  • Choice of silver or black aluminum edge extrusions
  • Black thermoformed laminate top & bottom plates
  • Requires simple assembly
  • Optional lighting kit adds an attractive element to tower and is simple to assemble
  • New two part uprights disassemble, allowing unit to collapse into popular wheeled OCP case for easy transport
  • Easy, quick graphic changes
  • Quick shipping


Kit Includes

  • (1) 33″ Tower frame
  • (1) Lighting kit
  • (2) Translucent graphics
  • (1) OCP case

Brand Everything

In trade shows and retail marketing, any potential spaces for branding are assets that shouldn’t be overlooked. Table covers remain a fundamental part of your marketing that can often be overlooked. During a product demonstration or POP display setup, your professional presentation is completed by including a nicely printed table throw. Whether this is a folding table full spread or a smaller, round cocktail table like the 42.5″ Fitted Round Table Throw you have bountiful options for branding your accessories.42.5" Fitted Round Table Throw   42.5″ Fitted Round Table Throw

Benefits

  • Sleek fitted look
  • A perfect fit with our Round Tables
  • Flame retardant, premium polyester poplin fabric
  • Machine washable and wrinkle resistant
  • Do not dry clean and do not iron

Includes

  • (1) 42.5″ Round Table Throw

Suggested Uses

  • Social Gatherings
  • Weddings
  • Trade Shows
  • Galas

We hope you’ve enjoyed this in-depth look at the latest point of purchase displays that are available on the our store and how they can be used to give your company an advantage on convention day. Have questions on which accessories will help create the most engagement in your booth space? The ExhibitDEAL team can be reached at Sales@ExhibitDeal.com or call (866) 577-DEAL, we’d love to put our experience to work for you.

Exhibit Spotlight: Worldwide Adventures

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This issue of Exhibit Spotlight focuses on the team at Worldwide Adventures where we provide a ‘one-stop shop’ service to fulfill whatever they need.

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Joe Barrio, the owner of Worldwide Adventures has been hunting for 38 years across South Africa, Alaska, and North America. He has fished the Hawaiian Islands, Mexico and Africa as well, bringing his clients to places recommended to have plentiful game, unsurpassed fishing and big game hunting with the most comfortable accommodations to make your worldwide adventure become a reality.

It all starts with a dream – 9 years ago Joe Barrio was working as a swimming pool contractor in Arizona. During the recent economic downturn he decided to step back and take a hunting trip to Africa. Forever changed by the beauty, he began pursuing ways to facilitate guided tours to exotic global locations and began crafting a business model. Realizing there was enough shared interest in exotic big game hunting, he began lining up contracts for safari tours to Africa and hasn’t looked back since.

Whether this is your first safari, 10th safari, or you’re a novice, Joe will prepare you for your world wide adventure!


 

The Mission
When Joe Barrio began looking for avenues to better promote his worldwide safari tours, he wasn’t sure where to begin or display styles he is looking for – he came with a vision.

Worldwide Adventures had limited time to complete their project, but did not yet have a clear idea on what style trade show display they wanted to promote their company, or what they could get with their small business budget.

Joe began researching on the computer and making calls to exhibit retailers, searching for a team that could fulfill his brand’s needs. Joe and John Cornell, Director of Sales at ExhibitDEAL began discussing options to find the “best bang for his buck”. After in-depth discussion, Cornell was able to narrow down recommendations to popular retractable banner stands, table throws, and backdrop HD safari images.

“John Cornell was so easy to work with, the graphics were spot on! His team was able to see my vision and run with it. Everything just fell into place and all came out great. I had called on Thursday, and by Saturday I had my project in hand. The team really pulled through on our tight timeline.

We are always in search of new opportunities and more leads; more qualified people to purchase hunting tours from us. It’s a challenge, you need the right ‘pond’ and right date and venue. You want the right show, you want the right space at the show and there’s a learning curve to it.

Since putting my new exhibit materials to work my lead stream has increased probably 150% overnight. I looked like I had spent a lot but it wasn’t. It completely changed things for me!”
Joe Barrio | Owner, Worldwide Adventures

Worldwide Adventures booth

Proven Results
The end result Joe was able to achieve was a surprisingly attractive 20ft booth space that utilizes popular traditional convention displays such as banner stands, table throws and wall graphics along with his own unique safari keepsakes. Authentic zebra fur floor “carpets” and eye-catching totems made from legitimately attained elephant tusks welcome visitors into the booth space. The booth elements come together elegantly, a simple but creative pairing that is hard to overlook.

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“Since working with ExhibitDEAL we’ve gotten a lot more attention. Sure you could hang a sheet backdrop with a chair and try to qualify leads, but you’re just not going to look the part.

When you’re selling high end adventure packages but your company branding looks thrown together, that’s what people see; its the impression people get of you. It is important to look the part of what you’re selling or your clients have trouble taking you seriously.”
Joe Barrio | Owner, Worldwide Adventures

Despite working within a limited budget, Joe’s booth was crafted to highlight the company’s value proposition: taking you on the safari adventure of your life! This focus on generating awareness relies on showing other clients in places they would normally never visit, doing things they normally never could.

The booth came together wonderfully, creating a balanced rustic appeal that puts outdoor enthusiasts right at home. The layout is a great example of achieving a lot with creative use of what you have available and making those assets go to work for you.

“Thanks to John’s input we were able to win best booth of the year at the 2015 Sacramento National Sportman’s Expo, he’s a really good guy.”
Joe Barrio | Owner, Worldwide Adventures

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“When we found out about the award I was blown out of my socks, I had no idea! I was completely shocked and it was great. It was nice to be acknowledged for my work. You guys saw my vision and what I wanted to do. It’s easy to have a vision but to make it come to life is a whole different ballgame.”
Joe Barrio | Owner, Worldwide Adventures

We were naturally thrilled to hear that Joe had won the “Best Booth of ISE 2015 Sacramento” award. Achievements like these embody the success we want all our clients to reach. Your brand + ExhibitDEAL consultation = a promotional booth that is truly your own.

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“Working with ExhibitDEAL was off the shelf, A+ it was great. I’ve recommended others already!”
Joe Barrio | Owner, Worldwide Adventures


Do you have an upcoming event? ExhibitDEAL offers full service production, including free consultation and 2 hours of complimentary graphic design to get your booth presence started off right. Give us a call at 866-577-DEAL or Email today. Our team of exhibit experts are on hand to answer any questions you have and guide you to the best DEAL.

Four Marketing Display Options For You To Consider

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Having the right signage means your tradeshow display will receive the right kind of attention. Custom signs don’t have to be expensive; we offer many professional looking displays to fit any budget. Our experienced graphics teams can make your designs look clean and colorful, no matter how complicated they may be.  Here are several signage options that you might want to consider when designing your space for the next tradeshow.

Banner stands

These cost efficient options, are light, highly portable, and easy to set up and take down. Our retractable banner stands come in a range of sizes. We offer personalized, full color vinyl banners that stretch between two plastic bars which prevent wrinkling or mis-hanging. Our signs come in wall mounted, floor mounted, and outdoor varieties which are resistant to wind and other elements. Free standing tension banner stands are available in several eye-catching shapes, and you can even order custom shapes from our design department. Make your tradeshow display as unique as your business with a custom banner design.

Pop up displays

These large, sturdy displays come in floor or table mounted options. They are great as a backdrop to your booth or as a focal point. They even come with display lighting built right into the unit so you can rest assured that visitors don’t miss a thing. If you’re looking for something to really set your tradeshow booth apart from the competition, then don’t miss our custom pop up displays. These free standing floor displays come in a number of shapes including the dramatic Reverse Gullwing and Propeller. These are great for fitting into the non-standard spaces you may sometimes get stuck with at tradeshows and other marketing opportunities. Give even the most ordinary of spaces an architectural flourish with one of these displays.

Fabric displays

Similar to banner stands but made out of more durable silkscreened cloth, fabric displays lend your marketing a touch of class. Try our Aspen Fabric Frame panels to make your display pop. These panels come in a variety of customizable sizes, and we offer hardware that allows them to be mounted on the wall, ceiling, or floor. We can also make them two sided for a 360 degree view. If you want something more dramatic, then have a look at the Xr-Line of fabric displays. These floor mounted united provide a colorful, custom backdrop for your display. You can choose from a number of designs, including some with tables and storage space built right into the unit.

Digital signs

These LCD digital signs will help you really make a splash. These signs are easy to set up and operate, and offer fully customizable and changeable content. You can even store several programs on the sign at once, so you can switch easily between static picture marketing and dynamic video presentations. The thin LCD screens are light weight and easy to transport, and our digital signage stands are simple and intuitive to set up.  If you want a professional marketing tool that can adapt to your changing needs for years to come, then consider investing in digital signage.

No matter what your signage needs, our design team is willing to work with you to provide marketing options that fit your space requirements and budget without sacrificing quality.

Let Your Sign Do The Talking

No matter how long you’ve been in business or how fantastic your product may be, it’s always important to get your name out there and attract new clients. It’s for that very reason that trade shows are so popular with attendees and presenters alike; these types of events bring competitors together under one roof—or arena—to sell their services and products to a captive audience. And while reserving space at a trade show does ensure that attendees have access to your product or service, it does not guarantee that anyone will take notice of your booth. Make sure that your company, service, and display is represented in the best and most efficient way to attract prospective customers by using quality signage to its fullest potential. By literally putting your brand out there for all to see you can help to make sure it’s not soon forgotten.

Digital Signs for a Digital Age

Over are the days when the entire scope and breadth of your business had to be encapsulated in a single image or poster. With the advent, popularity, and convenience of digital banners and stands, you have the freedom to showcase as many images as you like in one easy-to-display unit. Digital banners are portable, and may be uploaded with as many graphics as you need. Many types of digital banner stands feature speaker units, and Hi-Definition screens are quickly becoming standard to showcase your work at the highest quality possible.

Taking Your Sign to the Streets

It’s true that many trade shows take place inside venues like convention centers and hotel ball rooms, but that is not to say that you won’t ever find yourself manning a booth outdoors. Proper signage may be even more crucial when you don’t have a roof over your head, since there are so many factors and distractions that you simply can’t account for. Tools like double-sided retractor banners, 3-D graphic spades, and lightweight aluminum stands provide exhibit booths with the visibility they need in a bustling outdoor environment.

Getting the Head Start You Deserve Right Out of the Gate

Your exhibit booth’s main sign might be striking and eye-catching, but it’s only visible to trade show attendees that are actually at your display. It’s possible to make your first impression first by showcasing your brand with a strategically positioned retractable banner. Banner stands come in a variety of sizes and are incredibly portable. Simply place your banner at the entrance of the trade show venue or in the hotel lobby and get to the business of introducing your product to clients before they even find your booth on the floor of the showroom.

With so many booths to see and such huge crowds to negotiate through, sometimes it’s a wonder that trade show attendees ever find the products and services they’re interested in, let alone differentiate one display from the next. That’s where your booth’s signage really comes into play. By using easily noticeable markers that speak to both the name of your business and the type of services or products you offer, you take the first step in making a meaningful connection with prospective customers. And when it comes to presenting at trade shows, getting and keeping your audience’s attention is the ultimate goal.

Bringing Digital Technology To Your Exhibit Space

Every industry has its trends and the exhibition industry is no different. If you regularly represent your business at trade shows and similar industry events, then you’ve noticed a lot of trends come and go. The money you invest in your display materials has to be wisely spent and you’re rightly hesitant about purchasing new items just because they’re hot one minute. Digital signage is one display component that is here to stay. These easy to use high-tech items can enhance your sales space and command the attention of people attending any industry event

The Advantage of Technology

Some exhibitors are concerned that electronic display elements will be difficult to use, heavy to transport, and unpredictable. We can assure you that our digital signs are none of these things. They’re easy to program, a breeze to transport, and will operate reliably as long as you need them to.

We’ve chosen to offer state of the art high-definition LCD screens that can be easily mounted on a stand or other display of sufficient size. LCD screens are known for their exceptional color and high performance. All laptop computers, hand held digital devices, and tablet computers use LCD screens. An LCD screen can use much less power than old fashioned CRT screens and are compact and lightweight; the 32” screen we offer weighs only twenty pounds! All told, LCD screens are the preferred display method the world over.

Integrating Digital Signs into Your Display Space

The advantages of LCD technology are clear, though what can it bring to your company? How will a digital sign help you promote your products?

High-definition LCD screens are ideal for displaying detailed images. If your company sells products that have detailed elements, this is a good way to highlight those. Video or still images of small scale function allow customers to view the product without requiring you to bring a full demonstration model. Informational video, product specs, and other helpful facts can be displayed on the sign, leaving team members free to share more specific information with interested clients.

Because LCD screens are so lightweight, it’s possible to place them in creative ways. A floor stand is one easy way to display a digital sign; it can be moved around and positioned exactly where you want it. Table stands are also available and help draw attention to the other materials you have on display.  Even better, by strategically placing shelves near the backdrop of your space it’s possible to create a dynamic visual “canvas” that draws attention to central elements.  With a little creative thinking you can do a lot with these convenient screens.

What You’ll Need

LCD screens are powered by a standard electrical supply so they can be plugged into any handy wall outlet; you may want extra extension cords.  You’ll also need a secure stand.  We can supply you with reasonably priced floor stands that are stable and ready for use in minutes.  Our two floor stand products securely mount a 32” inch screen; built-in speakers, remote control, and 2 GB SD card reader are included with our premium model.

The investment you make in digital sign equipment is going to be a wise one.  The technology behind these items has proven its usefulness and market longevity so there’s no need to be concerned about obsolescence any time soon.  Digital signs will bring a brand new dimension to all your displays.

Stand Out from the Crowd with Banner Stands

Psst! Want to get a little attention at your next trade show? Its easier than you might think. You already know you need great products and services to get a crowd excited. But to help them find you in a busy trade show, try adding Banner Stands to your next display. Banner Stands offer the ability to showcase that new product or service easily at your display, letting it be one of the first things customer sees. Here are a few of our favorite tips to make your Banner Stands truly unforgettable.retractable-banner-cat

Add unique graphics and make them “pop”! When planning your display, remember that at a trade show your banner is something people will be able to see at a distance. It will be something you can use to draw in a crowd from across the room. Take advantage of this opportunity, and give them something great to see. This is the ideal space to put your spokesperson, top new product or something you are promoting at the trade show.

Have something great to say. This is another important factor to keep in mind. Not only do you want to use graphics, but you want to say something. One of the best things you can add is your company name. Another thing to add would be the tag line or slogan for your latest product or promotion. Make whatever you say something memorable, like that song that keeps running through your head hours after you’ve taken that spinning class at the gym.

Make them an offer they can’t afford to refuse. Want to really draw a crowd? Use your banner as the ideal opportunity to offer visitors something when they visit your booth. They could sample your product, get a free T-shirt or other promotional item. Another exciting opportunity would be to meet your spokesperson!

Our best inside secret of all: use the billboard strategy. Billboards used to be one of the most popular forms of advertising, today you’ll still find billboards in a few favorite places. Billboards can be quite memorable and successful. So what makes a great billboard? It needs to be memorable. It also needs to have appealing graphics, that suit the company to a “T.” That billboard also needs to say something, a “call to action” that reminds you to buy to product, make a call, to do something. Plan yours with that same strategy in mind. Take advantage of the opportunity they offer you at your next trade show, and prepare for a great crowd at your booth!

Go Hi Tech with DIGITAL Banner Stands for Your Next Display

Some displays can be a bit ho-hum. After awhile its like we’ve all seen it before. In today’s digital age, a great way to get attention is to add technology to your displays. Customers enjoy the hi-def graphics and images they can produce. There are a few reasons a company should consider adding DIGITAL Banner Stands to their next display.DIGITALBannerStand

Show you are up-to-date and on the cutting edge. No matter what industry you are in, its important for your display to represent your company, products and services in the best way. Every company today wants to show they are adept with technology, with a website, social media and using the latest technology. Adding a hi-def banner stand is another way to remind your customers that your company is tech-friendly, and best of all this will work for any industry.

A picture is worth a thousand words. We are a visual society and most of us pay more attention to the images we see related to advertising and promotion than we truly realize. With hi-def, that image/photo is shown to the best of its ability. You can even show a variety of images to entertain and keep your audience captivated with a fun presentation at your display booth.

“Just right” size matters when it comes to displays. The DIGITAL Banner Stand comes in a size you’ll love to set up. At 74” inches tall and 36” inches wide, it only weighs about 100lbs. A hi tech heavyweight that is a logistical lightweight you can easily set up just about anywhere you go. It makes that first day at your booth so much easier, especially if you have to “nudge” the stand into a different location. Its something one able bodied person – or two – can do with confidence, even if they are dressed in business suits and conference badges!

Its budget friendly & adaptable. This is one of the top reasons to choose this technology. Not only can you use this banner stand for this upcoming trade show, but you can create new presentations for trade shows for the coming years! This is not a single solution product, you can keep adapting it to your needs. The stand is large enough to get attention at about 6 1/12 feet tall and 3 feet wide, but also small enough you can consider it for smaller events, not only larger trade shows. Just another reason to go hi tech for your next trade show!

Ways Outdoor Signage Can Help Your Business

Are you opening a new business?  Will you have a store front that you need to attract people to?  Investing in high quality signage that you can display outdoors near your new location may help you to draw new customers to your location.  Outdoor signage is similar to any banner or display you would use indoors except that it is made with materials that can hold up in outdoor weather conditions.  Most outdoor signs can withstand rain or extreme sun exposure without fading.  In addition to having an outdoor ready banner or sign, you will also need a banner stand that is designed for the outdoors.  Even the smallest winds can send a banner stand designed for indoor use toppling over.  Not only will this make your sign ineffective, you run the risk that your sign could injure a potential customer or passerby.

You can avoid any troubles by ordering an outdoor sign for your business.   Over time you may find several different uses for your outdoor signs.  Use them to promote a business location, advertise outside of a convention or trade show, or even set up at an outdoor festival.  Every business has different marketing needs and targets different types of clients but being able to advertise outdoors near public spaces will increase your brands exposure.

There are three basic categories that most outdoor signs fit in.  The first is flags.  Flags offer you a way to advertise your product in an expansive outdoor area and ensure you logo will be seen from great distances.  Perhaps the most common type of outdoor signs is banners.  Banners can be easily displayed in a number of ways.  You can hang them over the door of your business, along a fence at a sporting event, or use them to hang on the front of a table at an outdoor registration for a fair or other community event.  Finally, if you exhibit your products or sponsor outdoor events regularly, it may be worth the investment to order a customized tent canopy with your company’s graphics printed on it.

Digital Banner Stand Kits

Whether you are planning a trade show booth, product launch, or in store marketing campaign, including a digital banner as part of your campaign will draw people’s attention and give your brand a state of the art look.  Traditional signage is still an effective way to market a product, but digital technology will give you the flexibility to keep up with a rapidly changing marketplace.

Digital banner stands come in a number of sizes and can offer you several options for promoting your project.  You can choose a monitor that displays both images and video to give your marketing team an arsenal of multimedia tools.  With a digital banner stand you can display a loop of images set to music, video testimonials, product information videos and professional commercials.  A digital banner stand will keep people engaged many times longer than a traditional banner.

For most people, the best choice when buying a digital banner is to buy a kit.  Digital banner stand kits provide a company with everything they need to start advertising their products right away.  These kits usually include the stand, which ensures you monitor is secured and looks great at all times.  They also include built in speakers to allow you to not only show video but also project sound as well.  Sound coming from you booth will help you get that attention of people walking by.  Many kits also come with the wires needed to connect your system and some even have memory sticks that will make it easy to transfer media from your home or office computer into the digital banner.

A remote control is another useful tool that often comes with a digital banner stand.  A remote will allow you to change the image on your screen from anywhere in your booth.  It will also help you to work with the banner even if it is mounted out of your reach.  Finally, digital banner stand kits usually come with a sturdy case that will keep your system is great shape as you ship it to and from trade shows or other exhibit locations.

Digital Banner Stands Help You Keep Up With Current Trends

 

When you are exhibiting at a trade show, you are confronted with challenges that are not often present in other marketing situations.  You are competing with hundreds or thousands of other exhibitors who are selling similar products to yours.  Even if you have a unique product, you are competing with all of the other exhibitors to try to bring the most influential people in the industry to your booth.  It will not matter how amazing your product is, if no one stops by your booth to check it out.  In order to be competitive on a crowded convention center floor, you need to have an up to date, state of the art booth design.

Part of meeting the demands for cutting edge convention marketing, is including a digital display and digital banner stand in your booth design.  These displays allow you to create a constantly changing, multimedia presentation that will draw people to your booth.  With a digital banner stand, you will be able to display images of your very latest projects.  Have a last minute idea for a layout?  Did you recently get an amazing review for your company that you want to display at a coming tradeshow?  With a digital banner stand, changing the image on your digital banner is easier than uploading a photo on a social networking site.

Another advantage a digital banner stand has over printed banners is your company’s ability to display several images with just one stand.  While there are many portable options for traditional banner stands, the size of your booth may limit that amount of signage you can room for.  Having a banner that you can frequently rotate to display all of the benefits of your product will give you greater diversity in a smaller space.
Upgrading the look of your convention or trade show booth with a digital banner stand is one of the best ways you can give your company a current feel and adapt easily to rapidly changing market trends.

ExhibitDEAL To Be Featured By “Eye On America”

Leading Trade Show Displays company recognized for going Green

Santa Monica, CA – (PRWeb) – February 15, 2008 – ExhibitDEAL, a leading provider of trade show exhibits and accessories, is proud to announce their appearance on the NBC series “Eye on America”.

The episode, which focuses on companies with Green and Sustainable practices, will show how ExhibitDEAL has continued to be an industry leader while lowering their carbon emissions through selling their products online and recycling the few natural resources they do use such as office supplies and ink cartridges.  ExhibitDEAL’s feature on “Eye on America” will air in April.  Check your local listing for exact dates and times.

“We’re very proud to be recognized for doing our part for the environment,” Mat Kelly, president of ExhibitDEAL said.  “It’s good to know that what we’re doing is making a difference and we hope that other companies will take notice and follow suit.”

Aside from selling their products online and recycling, ExhibitDEAL also offers a line of Green Trade Show Flooring.  Most of their employees ride bicycles to work, and instead of disposable cups and coffee stirrers, they use travel or ceramic mugs and silverware.  All of this, coupled with their online practice of their transactions, set-up instructions, and artwork specifications all being digital, have produced a company that continues to grow without continuing to take a toll on the environment.

About ExhibitDEAL

ExhibitDEAL is a Santa Monica based trade show exhibit company.  They offer environmentally friendly Point of Purchase Displays and flooring, as well as literature racks and banner stands.  A pioneer in going green in the trade show display industry, they can be found online at:  https://exhibitdeal.com/ .

Contact

Mat Kelly

https://exhibitdeal.com/

866-577-3325

Press Contact

George R Perry

SEO Company

Using Banner Stands at Trade Shows

Banner Stands Increase Trade Show Traffic
By Mat Kelly

Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show display should stand out from the crowd, and a banner stand is a great way to make sure it does.

Banners themselves are typically constructed with either fabric or vinyl. There are advantages and disadvantages to each type of material, so you should consider how you will use your banner stand before deciding between fabric and vinyl. Fabric banners are durable and long-lasting. Fabric doesn’t reflect light like vinyl, which can decrease your banner’s readability. Fabric banners also don’t bend or crease so they travel well. However, fabric banners are not easy to clean and can become dingy or faded with time. Vinyl banners are easy to wipe clean and allow for brighter colors and sharper image definition on them making them more eye-catching than fabric banners.

There are many aspects of banner stands that make your investment in one worthwhile. Banner stands can be designed with your company logo or graphics, and include the important information you want to convey to prospective clients. They can be used in conjunction with a trade show display or on their own to advertise a product, announce an event, or showcase information about your business. They can be used as an extension of your trade show booth at a show because they can be set up in other areas like the show lobby or at the end of an aisle. Additionally, banner stands are lightweight, portable, and easy to set up and take down.

Once you have invested in a banner stand, you will find many uses for this vital piece of equipment outside of trade show displays. Banner stands are reusable and long-lasting. You might consider setting up your custom banner stand in a shopping mall to draw customers into your store, in a hotel lobby to direct the flow of traffic, at a movie theater to advertise an upcoming film, at a sporting event to showcase team information, or wherever your audience is likely to be found. The benefits of a custom banner stand will last your business far beyond trade show displays, and with proper care can be used for several years of succinct, eye-catching advertisement for your business or company.

Please visit ExhibitDeal to help you create the perfect banner stand for your next trade show. ExhibitDEal also specializes in trade show displays and mural design.