August 24, 2012in Hybrid Displays 0 Likes

Why a Modular Display Makes Sense For a Trade Show Circuit

If you are committed to growing your business into a successful one that is competitive in markets across the country, you will probably need to attend several trade shows every year.  Conventions or trade shows create a special and valuable situation for anyone starting out in an industry.  The largest buyers, investors, and people of influence, gather together to investigate the newest developments in their industry at these yearly or sometimes, quarterly events.  For many large industries, there are regional conventions that take place throughout the year.  If you want your company to be competitive in several different markets, you will need to arrange to exhibit at more than one event each year.

Keeping your brands image consistent at every event, will help you create a buzz that spreads throughout the industry.  The business world is smaller than you might think, so if you have a successful show in one region, it is likely that people will talk about your product and booth to their colleges in other regions.  Make it easy for people to find you at a convention, by keep your booth design consistent throughout the year.

One of the best ways to stay consistent, but be able to adapt to changing booth placement and other factors that are out of your control, is to travel with a modular trade show booth display.  The images and overall design of your booth will remain the same, but with a modular booth, you can reposition any element of your booth to create the most efficient layout in each convention location.

Modular booths also give you the freedom of easily breaking your booth down into small shipping cases for easy transport.  Whether you are shipping your booth with a carrier, or packing it up and checking it on a flight as luggage, you will need your cases to be lightweight or of average shipping size to avoid costly charges for oversized packages.

August 10, 2012in Trade Show Advice 0 Likes

Trade Show Booth Tips That Will Draw In Everyone

When you are designing a convention display, you should have two goals, to draw people in, and then quickly communicate the highlights of your product in a way that will make it impossible for them to forget the experience.  Including several different forms of communication in your boots design is one of the best ways to reach these goals in an effective and unforgettable way.  Different people retain information in many different ways, so having a convention booth that will reach all types of people is very important.

For visual people, and people who are in a hurry trying to visit as many booths as possible at a crowded convention, visual images that communicate the most important aspects of your company are imperative.  There are a number of different banners and banner stands that can be ordered and included in your booth design to help you make a powerful visual statement with your booth.  Your budget and other needs will help you narrow the wide variety of banner stand choices available.  Low cost highly portable displays are perfect for a company who is just starting out with a small budget and aggressively hitting the trade show circuit.

High tech displays can help you create powerful graphic images to draw people in and also provide you with an interactive experience.  Some digital banner stands can hold touch screen displays that will make is easy for people visiting your booth to explore your product in a more in depth way.  You can also use these digital displays as a visual aid to help you in a presentation.

If you are lucky enough to have the budget for large scale booth displays, consider a modular or pop up display that will help you create a mini store inside your booth.  The more in control of your booths environment you are, the more you will be able to bring people into your company’s world and make them feel like they are a part of something special.

August 3, 2012in Trade Show Advice 0 Likes

Top Ways to Make Your Convention Booth Unique

If you have ever walked the isles of a trade show or convention hall you have probably experienced the overwhelming sensation that comes with trying to take it all in.  Many attendees at trade shows arrive with a schedule of meetings and products they want to interact with over the course of the event.  This greatly narrows the amount of time important buyers and investors have to explore the booths of companies whose products they did not know about ahead of time.  In order to ensure that your companies booth is one of the stops people make during those unscheduled times, and also to make sure you have a long list of appointments the next time you attend a convention, you will need a booth design that is unique.

Using visual aids to help you draw people to your booth from far away is the first step toward creating an eye catching set up for your convention booth.  Invest in large scale pop up displays, digital displays, or banners that can be hung high up in your booth.  High quality graphic images that can be seen from far away will bring people to your booth.

Creating a buzz around the convention is also a great way to bring people to your booth.  Plan a cocktail party in your booth, or just spread the word that you will be handing out treats at the end of the day.  As word spreads about your gathering, people will likely stop by for the free stuff.  This will give you an opportunity to quickly talk about your products and greatly increase the traffic to your booth.

Another great way to get people to your booth is to offer a giveaway or create a fun game for people to play in your booth.  As word spreads about the company with the most fun booth experience, people will become aware of your products and your brand will be the talk of all the night time events.

July 28, 2012in Banner Stands 0 Likes

Digital Banner Stands Help You Keep Up With Current Trends

 

When you are exhibiting at a trade show, you are confronted with challenges that are not often present in other marketing situations.  You are competing with hundreds or thousands of other exhibitors who are selling similar products to yours.  Even if you have a unique product, you are competing with all of the other exhibitors to try to bring the most influential people in the industry to your booth.  It will not matter how amazing your product is, if no one stops by your booth to check it out.  In order to be competitive on a crowded convention center floor, you need to have an up to date, state of the art booth design.

Part of meeting the demands for cutting edge convention marketing, is including a digital display and digital banner stand in your booth design.  These displays allow you to create a constantly changing, multimedia presentation that will draw people to your booth.  With a digital banner stand, you will be able to display images of your very latest projects.  Have a last minute idea for a layout?  Did you recently get an amazing review for your company that you want to display at a coming tradeshow?  With a digital banner stand, changing the image on your digital banner is easier than uploading a photo on a social networking site.

Another advantage a digital banner stand has over printed banners is your company’s ability to display several images with just one stand.  While there are many portable options for traditional banner stands, the size of your booth may limit that amount of signage you can room for.  Having a banner that you can frequently rotate to display all of the benefits of your product will give you greater diversity in a smaller space.
Upgrading the look of your convention or trade show booth with a digital banner stand is one of the best ways you can give your company a current feel and adapt easily to rapidly changing market trends.

July 12, 2012in Trade Show Displays 0 Likes

Energy Curved Fabric Displays and Other Cost Saving Fabric Trade Show Options

Many small business owners struggle with the overwhelming costs of exhibiting at a large convention or trade show.  Many business owners do not think they cannot afford the money to create a professional booth layout so they choose not to attend the show at all.  Remember, you cannot grow your business without connecting with other people in your industry, and conventions and trade shows are a vital part of making those connections.

When you break down the costs of exhibiting at a trade show you will find that while there are some costs that cannot be reduced, like booth fees and basic travel costs, you booth design costs can vary greatly and with a little planning you can create a booth layout that is both engaging and cost effective.  Many larger companies bring in construction crews and spend thousands and even tens of thousands of dollars building solid walled units in their booths.  Obviously a small business on a budget cannot afford that kind of expenditure for every trade show or convention.  Large scale fabric displays are the perfect alternative to solid construction.

A fabric display will help you create a banded professional look in your convention booth for less money.  These fabric systems are easy to set up and usually do not require you to hire any additional help setting up or taking them down.  In addition to the labor costs being reduced, fabric displays are lightweight and fit in easy to transport travel cases.

The energy curved fabric displays off you the opportunity to create solid walls in your booth with their state of the art tension fabric design.  You can choose to print graphics on every panel or leave some solid to allow your products to shine in front of one of the many eye pleasing color options.