August 10, 2012in Trade Show Advice 0 Likes

Trade Show Booth Tips That Will Draw In Everyone

When you are designing a convention display, you should have two goals, to draw people in, and then quickly communicate the highlights of your product in a way that will make it impossible for them to forget the experience.  Including several different forms of communication in your boots design is one of the best ways to reach these goals in an effective and unforgettable way.  Different people retain information in many different ways, so having a convention booth that will reach all types of people is very important.

For visual people, and people who are in a hurry trying to visit as many booths as possible at a crowded convention, visual images that communicate the most important aspects of your company are imperative.  There are a number of different banners and banner stands that can be ordered and included in your booth design to help you make a powerful visual statement with your booth.  Your budget and other needs will help you narrow the wide variety of banner stand choices available.  Low cost highly portable displays are perfect for a company who is just starting out with a small budget and aggressively hitting the trade show circuit.

High tech displays can help you create powerful graphic images to draw people in and also provide you with an interactive experience.  Some digital banner stands can hold touch screen displays that will make is easy for people visiting your booth to explore your product in a more in depth way.  You can also use these digital displays as a visual aid to help you in a presentation.

If you are lucky enough to have the budget for large scale booth displays, consider a modular or pop up display that will help you create a mini store inside your booth.  The more in control of your booths environment you are, the more you will be able to bring people into your company’s world and make them feel like they are a part of something special.

June 4, 2012in Displays Lighting 0 Likes

Why is Trade Show Display Halogen Lighting Being Replaced with LED Light Bulbs

There is a growing trend towards upgrading older, halogen lighting with LED lighting for trade show display stands. Lighting is a key component of any trade show exhibit design for creating ambiance and enhancing visibility, but it is a frequently misused and misunderstood trade show accessory. That said, why is an LED lighting upgrade being done with halogen lighting being discarded?

The first advantage LED lighting has is life span – a typical LED bulb will be rated to last for longer than 50,000 hours, whereas a comparable halogen bulb will last for only a tenth of that time (around five to six thousand hours). This more than makes up for the price discrepancy between the two types of lighting, with LED light bulbs costing considerably more.

Another major trade show advantage of LED lighting over halogen bulbs is that they do not generate a lot of heat. Heat generation can be a major issue in many trade show venues, so minimizing heat given off from lighting is crucial. A halogen bulb converts 90% of the energy it consumes in the form of heat, but an LED light converts the bulk of the electricity it consumes into light, generating much less heat. For this reason, LED lighting is also highly efficient when it comes to power consumption, and they are a greener form of lighting your display stand.

Both halogen and LED trade show lighting provide comparable light (measured in lumens). Halogen lighting does have one advantage over LED lighting in that they are more controllable when it comes to dimming the light. After dimming an LED light by 20% or more, the LED will start to flicker, which means they are more effectively used for display lighting in high visibility areas, such as back display highlighting.

Overall, LED lighting displays are more efficient, work out cheaper over the longer term and require less replacement and maintenance than their halogen equivalents. On balance, you ought to move to an LED lighting rig for your trade show display as soon as convenient.