Posts Tagged ‘booths’

Designing Your Trade Show Booth With The Client In Mind

Wednesday, December 5th, 2012

You’re confident in your sales pitch, you’re certain your product and/or service is solid, and you’re excited to sell it to the world. You’ve worked very hard up to this point, and now it’s time to go the extra mile by introducing your business, product, and vision to the public at your very first trade show event. And while simply showing up has exposed your company and service to multitudes of potential clients, the ultimate objective is to present an exhibit space that not only represents your company and service but compels passersby to stop, think, and consider how your product can benefit them. Here are a few examples of effective trade show booth components that you can incorporate into your own presentation to make the right first impression, and gain clients in the process.

floor-display

Trade Shows Come and Go but Pop-Up Displays are Forever

Depending on the size of the trade show you’re presenting at, and the number of events you’ll be attending throughout the year, you may find that an easy-to-assemble pop-up display works best. These highly portable and convenient exhibits come in various sizes, from tabletop units to full-size floor models, and may be mixed and matched to create a customized display area that’s right for you. Pop-up exhibits can be especially helpful if your assembly team is limited or you find yourself working under strict deadlines to vacate the show room after the event ends.

Fortify Your Exhibit Space with Portable Panel Systems

If ultimate customization is what you’re looking for in your trade booth exhibit, then you might prefer to go with a portable panel-style booth. Specially designed to create an engaging and interactive space for customers, portable panel displays can be configured with features like desktop peninsulas, banner stands, and vital wall space to showcase your products and services. The added workspace and shelving options that panel system booths allow for can also be suited for such elements as live demonstrations, interactive graphic modules, and retail counters.

Create the Right Backdrop for Your Booth’s Success with Softspace Displays

To create a truly multidimensional trade show booth, it’s important to use all of your allotted space effectively. Softspace display elements can complement your exhibit by providing depth to your display area. Softspace displays are also fully customizable to be as simple or multifaceted as you like. By incorporating components like graphic panels, light fixtures, and scenery walls to your booth, you encourage your visitors to linger a little longer as they look over everything you have to offer. Even the more subtle details offered in softspace displays go a long way in leaving a lasting impression on your intended audience.

Swag bags are fun and everyone enjoys snatching up a complimentary pen, pin, or cookie, but that’s not what keeps potential clients’ attention for very long. The thoughtful arrangement and intelligent presentation of your trade show booth can really make the difference between simply being seen or being intriguing and memorable. Along with arming your exhibit with charming attendants, easy-to-identify signage, and a product to be proud of, these display elements can help put you on the map of the showroom floor and keep you and your service on your customers’ minds long after the trade show ends.

Impress With Eye Catching Outdoor Displays

Monday, October 15th, 2012

When participating in an outdoor marketing event, it’s important to maintain a high profile and ensure your outdoor-display-tentscustomers know you’re a part of the occasion.  It may be especially challenging to draw their attention when outdoors, so some well-thought-out planning should occur several months ahead of time.  Fortunately, there are lots of different outdoor displays to choose from, and each can beautifully send a meaningful message to your customers.  With some careful planning and attentive design, your exhibit may be the talk of the outdoor tradeshow.  It may attract more people than you had thought, and may also land you some lucrative sales.  Impress your customers with eye catching outdoor displays.

Outdoor competition

An outdoor marketing event can be vastly different from an indoor one.  Indoors vendors share the same brick and mortar, and while the location of some booths may be better than others, generally neighboring vendors are the only competition.  Also, indoor shows tend to be more formal and structured.  Outdoors, on the other hand, the shows are generally more casual and customers can easily be distracted by happenings around them.  Not only will you compete with other vendors at an outdoor event, you will also compete with the fact that customers are outside.  Distractions like scenery and events not related to the tradeshow can interfere with the attention they may be willing to give you.  It’s important to make sure you’re display can stand up to the competition.

Plan the display

It can take time to design and build the display you want, so it’s crucial to your success at the marketing event to plan well ahead of time.  Plan every detail.  Make a backup plan of your plan.  A design conjured up by one person for one hour would likely be unsuccessful when made into fruition.  The display may not send the correct message, it may not be the proper dimensions, and it may not be as effective as it could have been.  How unfortunate, indeed, to spend the money building a display that incorrectly portrays the company.  Graphic design, including logos and company color palates are one of the first things customers associate with a business.  Protecting these elements and using them properly is paramount when designing a display.  Consider these items and plan accordingly:

  • The formality of the venue
  • The size of your space
  • The anticipated number of guests and vendors
  • The message you want to express
  • The hours of operation
  • The materials and type of display desired
  • The graphic elements to incorporate
  • The company slogans or jingles to include
  • The marketing budget

Select the type of display

During the planning phase you will determine the type of display you will need.  There are a lot to choose from, and each has its benefits and drawbacks.  It’s important to choose the one that would work best in your space, adequately convey your message, and fit into your marketing budget.  Keep in mind that the size of the display may not be of consequence if it is done well.  They may include the following:

  • Tent
  • Outdoor flagpole
  • Outdoor retractor banner stand
  • Outdoor 3D stand
  • Teardrop banner stand
  • Feather banner stand
  • Feather banner double-sided
  • Curvette mounts
  • Cobra stands

Gain visibility outdoors

Competing with neighboring vendors can be a challenge at an indoor tradeshow, but moving the event outdoors brings on a new set of challenges.  It’s not impossible to draw individuals to you outdoors, but you may have to work a little harder.  A well planned display can help.  It can make your presence known to the customers you wish to influence.

Stand Out from the Crowd with Banner Stands

Wednesday, September 12th, 2012

Psst! Want to get a little attention at your next trade show? Its easier than you might think. You already know you need great products and services to get a crowd excited. But to help them find you in a busy trade show, try adding Banner Stands to your next display. Banner Stands offer the ability to showcase that new product or service easily at your display, letting it be one of the first things customer sees. Here are a few of our favorite tips to make your Banner Stands truly unforgettable.retractable-banner-cat

Add unique graphics and make them “pop”! When planning your display, remember that at a trade show your banner is something people will be able to see at a distance. It will be something you can use to draw in a crowd from across the room. Take advantage of this opportunity, and give them something great to see. This is the ideal space to put your spokesperson, top new product or something you are promoting at the trade show.

Have something great to say. This is another important factor to keep in mind. Not only do you want to use graphics, but you want to say something. One of the best things you can add is your company name. Another thing to add would be the tag line or slogan for your latest product or promotion. Make whatever you say something memorable, like that song that keeps running through your head hours after you’ve taken that spinning class at the gym.

Make them an offer they can’t afford to refuse. Want to really draw a crowd? Use your banner as the ideal opportunity to offer visitors something when they visit your booth. They could sample your product, get a free T-shirt or other promotional item. Another exciting opportunity would be to meet your spokesperson!

Our best inside secret of all: use the billboard strategy. Billboards used to be one of the most popular forms of advertising, today you’ll still find billboards in a few favorite places. Billboards can be quite memorable and successful. So what makes a great billboard? It needs to be memorable. It also needs to have appealing graphics, that suit the company to a “T.” That billboard also needs to say something, a “call to action” that reminds you to buy to product, make a call, to do something. Plan yours with that same strategy in mind. Take advantage of the opportunity they offer you at your next trade show, and prepare for a great crowd at your booth!