February 20, 2013in Hybrid Displays 0 Likes

How To Protect Your Displays During Shipping

After spending countless hours designing the perfect marketing strategy for your trade show booth—not to mention countless dollars on custom signage with compelling graphics—you will definitely want to do everything you can to protect your exhibit products when they are being shipped to each expo. Here are a few tips to help you do just that.

1. Select the right shipping containers.

The biggest mistake that companies make when it comes to shipping exhibit materials for a tradeshow booth is to ship them in containers that are the wrong size. There are a variety of products on the market that are designed specifically for tradeshow products. For instance, our half-hard case built to perfectly fit 6 foot and 8 foot tabletop pop up displays and ready pop fabric displays. You won’t have to worry about the popping mechanism getting damage during transit, bouncing around in the back of a truck or as it is thrown into the cargo area of a plane. Similarly, digital displays will require special protections such as monitor cases and the like.

2. Choose durable materials.

Obviously, you aren’t going to ship your tradeshow displays in a cardboard box; plastic tends to be the material of choice. Shipping containers that are rotational molded, however, tend to be stronger than those that are injection molded. The rotational molding process also allows the containers to be designed with a more customized fit for the product and manufactured using the optimal thickness to protect the product. In other words: the shipping containers will fit your display materials like a glove!

3. Look for features that make it more convenient to transport.

Your exhibit displays will be less likely to get damaged if you also look for features that make it easier to move from one location to the next—from the truck to the dock, from the dock to the expo floor, etc. Such features include:

  • Wheels
  • Handles
  • Locks

You may think of locks as a security feature rather than a transportation feature, but locks also protect the case from accidentally being popped open in the event that the container is dropped during the loading and unloading process.

4. Hire a reliable shipping company.

Most likely, the products you will be shipping are heavy and oddly shaped, making it more cost efficient to select the services of a specialized shipping company rather than a general parcel service. Often, the venue will offer a list of preferred providers that they recommend you use. Don’t hire a company without first checking a few references to determine their reliability. Nothing will make your company look more unprofessional than being forced to use displays that are damaged or broken or, worse yet, haven’t arrived on time. You will also want to inquire about other services the vendors may or may not offer such as:

  • Less than truckload service
  • Inside pick-up and delivery
  • Flexible scheduling
  • On-site assistance
  • Unpacking and debris removal

If you follow this advice to pack and protect your tradeshow displays, you can be sure that your investment will arrive in tact, attract potential customers and pay off at many tradeshows to come.

December 5, 2012in Hybrid Displays 0 Likes

Designing Your Trade Show Booth With The Client In Mind

You’re confident in your sales pitch, you’re certain your product and/or service is solid, and you’re excited to sell it to the world. You’ve worked very hard up to this point, and now it’s time to go the extra mile by introducing your business, product, and vision to the public at your very first trade show event. And while simply showing up has exposed your company and service to multitudes of potential clients, the ultimate objective is to present an exhibit space that not only represents your company and service but compels passersby to stop, think, and consider how your product can benefit them. Here are a few examples of effective trade show booth components that you can incorporate into your own presentation to make the right first impression, and gain clients in the process.

floor-display

Trade Shows Come and Go but Pop-Up Displays are Forever

Depending on the size of the trade show you’re presenting at, and the number of events you’ll be attending throughout the year, you may find that an easy-to-assemble pop-up display works best. These highly portable and convenient exhibits come in various sizes, from tabletop units to full-size floor models, and may be mixed and matched to create a customized display area that’s right for you. Pop-up exhibits can be especially helpful if your assembly team is limited or you find yourself working under strict deadlines to vacate the show room after the event ends.

Fortify Your Exhibit Space with Portable Panel Systems

If ultimate customization is what you’re looking for in your trade booth exhibit, then you might prefer to go with a portable panel-style booth. Specially designed to create an engaging and interactive space for customers, portable panel displays can be configured with features like desktop peninsulas, banner stands, and vital wall space to showcase your products and services. The added workspace and shelving options that panel system booths allow for can also be suited for such elements as live demonstrations, interactive graphic modules, and retail counters.

Create the Right Backdrop for Your Booth’s Success with Softspace Displays

To create a truly multidimensional trade show booth, it’s important to use all of your allotted space effectively. Softspace display elements can complement your exhibit by providing depth to your display area. Softspace displays are also fully customizable to be as simple or multifaceted as you like. By incorporating components like graphic panels, light fixtures, and scenery walls to your booth, you encourage your visitors to linger a little longer as they look over everything you have to offer. Even the more subtle details offered in softspace displays go a long way in leaving a lasting impression on your intended audience.

Swag bags are fun and everyone enjoys snatching up a complimentary pen, pin, or cookie, but that’s not what keeps potential clients’ attention for very long. The thoughtful arrangement and intelligent presentation of your trade show booth can really make the difference between simply being seen or being intriguing and memorable. Along with arming your exhibit with charming attendants, easy-to-identify signage, and a product to be proud of, these display elements can help put you on the map of the showroom floor and keep you and your service on your customers’ minds long after the trade show ends.

November 15, 2012in Hybrid Displays 0 Likes

Quality Display Options For Your Next Industry Event

10ft-floor-pop-up-displayGiving your company display the look it needs to make a good impression at trade events can be challenging.  You have a lot of important information that you want to share with potential customers but you’re also competing with a lot of other exhibitors trying to do the very same thing.  Instead of bringing new, untested technology into your booth space, consider pop up displays.  These easy to use displays can be placed on tables right at eye level and moved about as you need to. Floor displays bring a polished, professional look to any booth space.  Even better, you can create a pop up display that has exactly the size and appearance you want.

Eye-Catching and Informative

Pop up displays are one of our most popular exhibition products.  Our customers especially appreciate how easy they are to customize.  This custom look helps you stand out and attract the attention of event attendees.

When you choose to purchase a pop up display from us, you’ll first select which size you want.  Tabletop displays are available in lengths of six or eight feet, in keeping with standard table lengths.  These displays are large enough to command attention and streamlined so that you can still use the table space for other items.  If you prefer a floor display, you can choose a model that’s eight, ten, or twenty feet long.  Each helps create an organized, attractive space in which people can stand and move around easily.

The surfaces of these displays feature high resolution graphics and text to make them informative as well as attractive.  To make the design process as easy as possible for our customers, the designs you submit to us don’t need to be created in separate portions for each panel and no bleed space is necessary.  We can accept electronic files in all industry standard formats including Photoshop 6, 7, or CS; Illustrator 8, 9, 10, or CS; Indesign 2; and QuarkXpress 4, 5, or 6.

Versatility and Convenience

Every element of an exhibition booth space has to be used to its full advantage; there’s no space for unnecessary components so each one has to be chosen with care.  The versatility of pop up displays makes them a natural fit in all settings.  A tabletop display calls attention to the other elements within your space, such as brochures and handouts.  Floor displays enhance the flow of foot traffic and establishes a space that is clearly your own.  Even better, with our custom pop up displays it’s possible to create a space that’s entirely unlike any other in the exhibition hall.

Time is of the essence at every industry event, so you don’t want to waste time assembling complex display components.  This is another area in which pop up displays excel.  The lightweight portions can be put together by only a few staff members so you can be ready to go in just minutes.  When you’re done for the day, everything disassembles quickly and can be packed up securely for easy transport.

The Right Look

In the end, you want your booth space to look professional and engaging.  There are many excellent display ideas that will help you achieve this goal.  Pop up displays will help your team members focus their attention on the customers instead of on the display.  These convenient and attractive display options are highly customizable to give you the most value for your money. P3XRPPDE36DF

September 12, 2012in Banner Stands 0 Likes

Stand Out from the Crowd with Banner Stands

Psst! Want to get a little attention at your next trade show? Its easier than you might think. You already know you need great products and services to get a crowd excited. But to help them find you in a busy trade show, try adding Banner Stands to your next display. Banner Stands offer the ability to showcase that new product or service easily at your display, letting it be one of the first things customer sees. Here are a few of our favorite tips to make your Banner Stands truly unforgettable.retractable-banner-cat

Add unique graphics and make them “pop”! When planning your display, remember that at a trade show your banner is something people will be able to see at a distance. It will be something you can use to draw in a crowd from across the room. Take advantage of this opportunity, and give them something great to see. This is the ideal space to put your spokesperson, top new product or something you are promoting at the trade show.

Have something great to say. This is another important factor to keep in mind. Not only do you want to use graphics, but you want to say something. One of the best things you can add is your company name. Another thing to add would be the tag line or slogan for your latest product or promotion. Make whatever you say something memorable, like that song that keeps running through your head hours after you’ve taken that spinning class at the gym.

Make them an offer they can’t afford to refuse. Want to really draw a crowd? Use your banner as the ideal opportunity to offer visitors something when they visit your booth. They could sample your product, get a free T-shirt or other promotional item. Another exciting opportunity would be to meet your spokesperson!

Our best inside secret of all: use the billboard strategy. Billboards used to be one of the most popular forms of advertising, today you’ll still find billboards in a few favorite places. Billboards can be quite memorable and successful. So what makes a great billboard? It needs to be memorable. It also needs to have appealing graphics, that suit the company to a “T.” That billboard also needs to say something, a “call to action” that reminds you to buy to product, make a call, to do something. Plan yours with that same strategy in mind. Take advantage of the opportunity they offer you at your next trade show, and prepare for a great crowd at your booth!

August 24, 2012in Hybrid Displays 0 Likes

Why a Modular Display Makes Sense For a Trade Show Circuit

If you are committed to growing your business into a successful one that is competitive in markets across the country, you will probably need to attend several trade shows every year.  Conventions or trade shows create a special and valuable situation for anyone starting out in an industry.  The largest buyers, investors, and people of influence, gather together to investigate the newest developments in their industry at these yearly or sometimes, quarterly events.  For many large industries, there are regional conventions that take place throughout the year.  If you want your company to be competitive in several different markets, you will need to arrange to exhibit at more than one event each year.

Keeping your brands image consistent at every event, will help you create a buzz that spreads throughout the industry.  The business world is smaller than you might think, so if you have a successful show in one region, it is likely that people will talk about your product and booth to their colleges in other regions.  Make it easy for people to find you at a convention, by keep your booth design consistent throughout the year.

One of the best ways to stay consistent, but be able to adapt to changing booth placement and other factors that are out of your control, is to travel with a modular trade show booth display.  The images and overall design of your booth will remain the same, but with a modular booth, you can reposition any element of your booth to create the most efficient layout in each convention location.

Modular booths also give you the freedom of easily breaking your booth down into small shipping cases for easy transport.  Whether you are shipping your booth with a carrier, or packing it up and checking it on a flight as luggage, you will need your cases to be lightweight or of average shipping size to avoid costly charges for oversized packages.

October 19, 2007in Exhibit Deal News 0 Likes

ExhibitDEAL Adds Alumalite Hybrid Displays to Product List

Hybrid trade show display is quickly becoming most popular product on the market

Santa Monica, CA – October 17, 2007 – ExhibitDEAL, the leading trade show display company, is happy to announce the addition of Alumalite Hybrid Displays to their line of quality trade show displays, trade show graphics, and trade show accessories which can be found at:  https://exhibitdeal.com .

The Alumalite Trade Show Displays are quickly growing in popularity due to their hybrid status.  Not a true pop-up display, the Alumalite Hybrid Displays consist of a backwall display with numerous optional accessories, including:  monitor mounts, counter systems, and literature racks.  The ability to add components to the trade show display after setup, adding to its flexibility, is one of the many reasons that the Alumalite Trade Show Displays are growing in popularity exponentially.

“This is a great product that we’re so happy to be adding to our product list,” Mat Kelly, president of ExhibitDEAL said.  “This is the perfect trade show display for somebody that wants to be able to customize their display for different locations and events.  The flexibility of it [the Alumalite Hybrid Display] is really quite spectacular.”

About ExhibitDEAL
ExhibitDEAL is a leading provider of trade show displays, graphics, and accessories.  Their product line includes Alumalite Trade Shows, Entasi Tension Fabric Displays, and Fabric Pop-Up Displays, as well as literature racks and banner stands.  Their entire line of products can be found at:  https://exhibitdeal.com .