November 30, 2012in Banner Stands 0 Likes

Bringing Digital Technology To Your Exhibit Space

Every industry has its trends and the exhibition industry is no different. If you regularly represent your business at trade shows and similar industry events, then you’ve noticed a lot of trends come and go. The money you invest in your display materials has to be wisely spent and you’re rightly hesitant about purchasing new items just because they’re hot one minute. Digital signage is one display component that is here to stay. These easy to use high-tech items can enhance your sales space and command the attention of people attending any industry event

The Advantage of Technology

Some exhibitors are concerned that electronic display elements will be difficult to use, heavy to transport, and unpredictable. We can assure you that our digital signs are none of these things. They’re easy to program, a breeze to transport, and will operate reliably as long as you need them to.

We’ve chosen to offer state of the art high-definition LCD screens that can be easily mounted on a stand or other display of sufficient size. LCD screens are known for their exceptional color and high performance. All laptop computers, hand held digital devices, and tablet computers use LCD screens. An LCD screen can use much less power than old fashioned CRT screens and are compact and lightweight; the 32” screen we offer weighs only twenty pounds! All told, LCD screens are the preferred display method the world over.

Integrating Digital Signs into Your Display Space

The advantages of LCD technology are clear, though what can it bring to your company? How will a digital sign help you promote your products?

High-definition LCD screens are ideal for displaying detailed images. If your company sells products that have detailed elements, this is a good way to highlight those. Video or still images of small scale function allow customers to view the product without requiring you to bring a full demonstration model. Informational video, product specs, and other helpful facts can be displayed on the sign, leaving team members free to share more specific information with interested clients.

Because LCD screens are so lightweight, it’s possible to place them in creative ways. A floor stand is one easy way to display a digital sign; it can be moved around and positioned exactly where you want it. Table stands are also available and help draw attention to the other materials you have on display.  Even better, by strategically placing shelves near the backdrop of your space it’s possible to create a dynamic visual “canvas” that draws attention to central elements.  With a little creative thinking you can do a lot with these convenient screens.

What You’ll Need

LCD screens are powered by a standard electrical supply so they can be plugged into any handy wall outlet; you may want extra extension cords.  You’ll also need a secure stand.  We can supply you with reasonably priced floor stands that are stable and ready for use in minutes.  Our two floor stand products securely mount a 32” inch screen; built-in speakers, remote control, and 2 GB SD card reader are included with our premium model.

The investment you make in digital sign equipment is going to be a wise one.  The technology behind these items has proven its usefulness and market longevity so there’s no need to be concerned about obsolescence any time soon.  Digital signs will bring a brand new dimension to all your displays.

November 15, 2012in Hybrid Displays 0 Likes

Quality Display Options For Your Next Industry Event

10ft-floor-pop-up-displayGiving your company display the look it needs to make a good impression at trade events can be challenging.  You have a lot of important information that you want to share with potential customers but you’re also competing with a lot of other exhibitors trying to do the very same thing.  Instead of bringing new, untested technology into your booth space, consider pop up displays.  These easy to use displays can be placed on tables right at eye level and moved about as you need to. Floor displays bring a polished, professional look to any booth space.  Even better, you can create a pop up display that has exactly the size and appearance you want.

Eye-Catching and Informative

Pop up displays are one of our most popular exhibition products.  Our customers especially appreciate how easy they are to customize.  This custom look helps you stand out and attract the attention of event attendees.

When you choose to purchase a pop up display from us, you’ll first select which size you want.  Tabletop displays are available in lengths of six or eight feet, in keeping with standard table lengths.  These displays are large enough to command attention and streamlined so that you can still use the table space for other items.  If you prefer a floor display, you can choose a model that’s eight, ten, or twenty feet long.  Each helps create an organized, attractive space in which people can stand and move around easily.

The surfaces of these displays feature high resolution graphics and text to make them informative as well as attractive.  To make the design process as easy as possible for our customers, the designs you submit to us don’t need to be created in separate portions for each panel and no bleed space is necessary.  We can accept electronic files in all industry standard formats including Photoshop 6, 7, or CS; Illustrator 8, 9, 10, or CS; Indesign 2; and QuarkXpress 4, 5, or 6.

Versatility and Convenience

Every element of an exhibition booth space has to be used to its full advantage; there’s no space for unnecessary components so each one has to be chosen with care.  The versatility of pop up displays makes them a natural fit in all settings.  A tabletop display calls attention to the other elements within your space, such as brochures and handouts.  Floor displays enhance the flow of foot traffic and establishes a space that is clearly your own.  Even better, with our custom pop up displays it’s possible to create a space that’s entirely unlike any other in the exhibition hall.

Time is of the essence at every industry event, so you don’t want to waste time assembling complex display components.  This is another area in which pop up displays excel.  The lightweight portions can be put together by only a few staff members so you can be ready to go in just minutes.  When you’re done for the day, everything disassembles quickly and can be packed up securely for easy transport.

The Right Look

In the end, you want your booth space to look professional and engaging.  There are many excellent display ideas that will help you achieve this goal.  Pop up displays will help your team members focus their attention on the customers instead of on the display.  These convenient and attractive display options are highly customizable to give you the most value for your money. P3XRPPDE36DF

September 12, 2012in Banner Stands 0 Likes

Stand Out from the Crowd with Banner Stands

Psst! Want to get a little attention at your next trade show? Its easier than you might think. You already know you need great products and services to get a crowd excited. But to help them find you in a busy trade show, try adding Banner Stands to your next display. Banner Stands offer the ability to showcase that new product or service easily at your display, letting it be one of the first things customer sees. Here are a few of our favorite tips to make your Banner Stands truly unforgettable.retractable-banner-cat

Add unique graphics and make them “pop”! When planning your display, remember that at a trade show your banner is something people will be able to see at a distance. It will be something you can use to draw in a crowd from across the room. Take advantage of this opportunity, and give them something great to see. This is the ideal space to put your spokesperson, top new product or something you are promoting at the trade show.

Have something great to say. This is another important factor to keep in mind. Not only do you want to use graphics, but you want to say something. One of the best things you can add is your company name. Another thing to add would be the tag line or slogan for your latest product or promotion. Make whatever you say something memorable, like that song that keeps running through your head hours after you’ve taken that spinning class at the gym.

Make them an offer they can’t afford to refuse. Want to really draw a crowd? Use your banner as the ideal opportunity to offer visitors something when they visit your booth. They could sample your product, get a free T-shirt or other promotional item. Another exciting opportunity would be to meet your spokesperson!

Our best inside secret of all: use the billboard strategy. Billboards used to be one of the most popular forms of advertising, today you’ll still find billboards in a few favorite places. Billboards can be quite memorable and successful. So what makes a great billboard? It needs to be memorable. It also needs to have appealing graphics, that suit the company to a “T.” That billboard also needs to say something, a “call to action” that reminds you to buy to product, make a call, to do something. Plan yours with that same strategy in mind. Take advantage of the opportunity they offer you at your next trade show, and prepare for a great crowd at your booth!

September 7, 2012in Banner Stands 0 Likes

Go Hi Tech with DIGITAL Banner Stands for Your Next Display

Some displays can be a bit ho-hum. After awhile its like we’ve all seen it before. In today’s digital age, a great way to get attention is to add technology to your displays. Customers enjoy the hi-def graphics and images they can produce. There are a few reasons a company should consider adding DIGITAL Banner Stands to their next display.DIGITALBannerStand

Show you are up-to-date and on the cutting edge. No matter what industry you are in, its important for your display to represent your company, products and services in the best way. Every company today wants to show they are adept with technology, with a website, social media and using the latest technology. Adding a hi-def banner stand is another way to remind your customers that your company is tech-friendly, and best of all this will work for any industry.

A picture is worth a thousand words. We are a visual society and most of us pay more attention to the images we see related to advertising and promotion than we truly realize. With hi-def, that image/photo is shown to the best of its ability. You can even show a variety of images to entertain and keep your audience captivated with a fun presentation at your display booth.

“Just right” size matters when it comes to displays. The DIGITAL Banner Stand comes in a size you’ll love to set up. At 74” inches tall and 36” inches wide, it only weighs about 100lbs. A hi tech heavyweight that is a logistical lightweight you can easily set up just about anywhere you go. It makes that first day at your booth so much easier, especially if you have to “nudge” the stand into a different location. Its something one able bodied person – or two – can do with confidence, even if they are dressed in business suits and conference badges!

Its budget friendly & adaptable. This is one of the top reasons to choose this technology. Not only can you use this banner stand for this upcoming trade show, but you can create new presentations for trade shows for the coming years! This is not a single solution product, you can keep adapting it to your needs. The stand is large enough to get attention at about 6 1/12 feet tall and 3 feet wide, but also small enough you can consider it for smaller events, not only larger trade shows. Just another reason to go hi tech for your next trade show!

August 24, 2012in Hybrid Displays 0 Likes

Why a Modular Display Makes Sense For a Trade Show Circuit

If you are committed to growing your business into a successful one that is competitive in markets across the country, you will probably need to attend several trade shows every year.  Conventions or trade shows create a special and valuable situation for anyone starting out in an industry.  The largest buyers, investors, and people of influence, gather together to investigate the newest developments in their industry at these yearly or sometimes, quarterly events.  For many large industries, there are regional conventions that take place throughout the year.  If you want your company to be competitive in several different markets, you will need to arrange to exhibit at more than one event each year.

Keeping your brands image consistent at every event, will help you create a buzz that spreads throughout the industry.  The business world is smaller than you might think, so if you have a successful show in one region, it is likely that people will talk about your product and booth to their colleges in other regions.  Make it easy for people to find you at a convention, by keep your booth design consistent throughout the year.

One of the best ways to stay consistent, but be able to adapt to changing booth placement and other factors that are out of your control, is to travel with a modular trade show booth display.  The images and overall design of your booth will remain the same, but with a modular booth, you can reposition any element of your booth to create the most efficient layout in each convention location.

Modular booths also give you the freedom of easily breaking your booth down into small shipping cases for easy transport.  Whether you are shipping your booth with a carrier, or packing it up and checking it on a flight as luggage, you will need your cases to be lightweight or of average shipping size to avoid costly charges for oversized packages.

August 3, 2012in Trade Show Advice 0 Likes

Top Ways to Make Your Convention Booth Unique

If you have ever walked the isles of a trade show or convention hall you have probably experienced the overwhelming sensation that comes with trying to take it all in.  Many attendees at trade shows arrive with a schedule of meetings and products they want to interact with over the course of the event.  This greatly narrows the amount of time important buyers and investors have to explore the booths of companies whose products they did not know about ahead of time.  In order to ensure that your companies booth is one of the stops people make during those unscheduled times, and also to make sure you have a long list of appointments the next time you attend a convention, you will need a booth design that is unique.

Using visual aids to help you draw people to your booth from far away is the first step toward creating an eye catching set up for your convention booth.  Invest in large scale pop up displays, digital displays, or banners that can be hung high up in your booth.  High quality graphic images that can be seen from far away will bring people to your booth.

Creating a buzz around the convention is also a great way to bring people to your booth.  Plan a cocktail party in your booth, or just spread the word that you will be handing out treats at the end of the day.  As word spreads about your gathering, people will likely stop by for the free stuff.  This will give you an opportunity to quickly talk about your products and greatly increase the traffic to your booth.

Another great way to get people to your booth is to offer a giveaway or create a fun game for people to play in your booth.  As word spreads about the company with the most fun booth experience, people will become aware of your products and your brand will be the talk of all the night time events.

July 31, 2012in Banner Stands 0 Likes

Digital Banner Stand Kits

Whether you are planning a trade show booth, product launch, or in store marketing campaign, including a digital banner as part of your campaign will draw people’s attention and give your brand a state of the art look.  Traditional signage is still an effective way to market a product, but digital technology will give you the flexibility to keep up with a rapidly changing marketplace.

Digital banner stands come in a number of sizes and can offer you several options for promoting your project.  You can choose a monitor that displays both images and video to give your marketing team an arsenal of multimedia tools.  With a digital banner stand you can display a loop of images set to music, video testimonials, product information videos and professional commercials.  A digital banner stand will keep people engaged many times longer than a traditional banner.

For most people, the best choice when buying a digital banner is to buy a kit.  Digital banner stand kits provide a company with everything they need to start advertising their products right away.  These kits usually include the stand, which ensures you monitor is secured and looks great at all times.  They also include built in speakers to allow you to not only show video but also project sound as well.  Sound coming from you booth will help you get that attention of people walking by.  Many kits also come with the wires needed to connect your system and some even have memory sticks that will make it easy to transfer media from your home or office computer into the digital banner.

A remote control is another useful tool that often comes with a digital banner stand.  A remote will allow you to change the image on your screen from anywhere in your booth.  It will also help you to work with the banner even if it is mounted out of your reach.  Finally, digital banner stand kits usually come with a sturdy case that will keep your system is great shape as you ship it to and from trade shows or other exhibit locations.

July 28, 2012in Banner Stands 0 Likes

Digital Banner Stands Help You Keep Up With Current Trends

 

When you are exhibiting at a trade show, you are confronted with challenges that are not often present in other marketing situations.  You are competing with hundreds or thousands of other exhibitors who are selling similar products to yours.  Even if you have a unique product, you are competing with all of the other exhibitors to try to bring the most influential people in the industry to your booth.  It will not matter how amazing your product is, if no one stops by your booth to check it out.  In order to be competitive on a crowded convention center floor, you need to have an up to date, state of the art booth design.

Part of meeting the demands for cutting edge convention marketing, is including a digital display and digital banner stand in your booth design.  These displays allow you to create a constantly changing, multimedia presentation that will draw people to your booth.  With a digital banner stand, you will be able to display images of your very latest projects.  Have a last minute idea for a layout?  Did you recently get an amazing review for your company that you want to display at a coming tradeshow?  With a digital banner stand, changing the image on your digital banner is easier than uploading a photo on a social networking site.

Another advantage a digital banner stand has over printed banners is your company’s ability to display several images with just one stand.  While there are many portable options for traditional banner stands, the size of your booth may limit that amount of signage you can room for.  Having a banner that you can frequently rotate to display all of the benefits of your product will give you greater diversity in a smaller space.
Upgrading the look of your convention or trade show booth with a digital banner stand is one of the best ways you can give your company a current feel and adapt easily to rapidly changing market trends.

July 12, 2012in Trade Show Displays 0 Likes

Energy Curved Fabric Displays and Other Cost Saving Fabric Trade Show Options

Many small business owners struggle with the overwhelming costs of exhibiting at a large convention or trade show.  Many business owners do not think they cannot afford the money to create a professional booth layout so they choose not to attend the show at all.  Remember, you cannot grow your business without connecting with other people in your industry, and conventions and trade shows are a vital part of making those connections.

When you break down the costs of exhibiting at a trade show you will find that while there are some costs that cannot be reduced, like booth fees and basic travel costs, you booth design costs can vary greatly and with a little planning you can create a booth layout that is both engaging and cost effective.  Many larger companies bring in construction crews and spend thousands and even tens of thousands of dollars building solid walled units in their booths.  Obviously a small business on a budget cannot afford that kind of expenditure for every trade show or convention.  Large scale fabric displays are the perfect alternative to solid construction.

A fabric display will help you create a banded professional look in your convention booth for less money.  These fabric systems are easy to set up and usually do not require you to hire any additional help setting up or taking them down.  In addition to the labor costs being reduced, fabric displays are lightweight and fit in easy to transport travel cases.

The energy curved fabric displays off you the opportunity to create solid walls in your booth with their state of the art tension fabric design.  You can choose to print graphics on every panel or leave some solid to allow your products to shine in front of one of the many eye pleasing color options.

February 15, 2008in Banner Stands 0 Likes

ExhibitDEAL To Be Featured By “Eye On America”

Leading Trade Show Displays company recognized for going Green

Santa Monica, CA – (PRWeb) – February 15, 2008 – ExhibitDEAL, a leading provider of trade show exhibits and accessories, is proud to announce their appearance on the NBC series “Eye on America”.

The episode, which focuses on companies with Green and Sustainable practices, will show how ExhibitDEAL has continued to be an industry leader while lowering their carbon emissions through selling their products online and recycling the few natural resources they do use such as office supplies and ink cartridges.  ExhibitDEAL’s feature on “Eye on America” will air in April.  Check your local listing for exact dates and times.

“We’re very proud to be recognized for doing our part for the environment,” Mat Kelly, president of ExhibitDEAL said.  “It’s good to know that what we’re doing is making a difference and we hope that other companies will take notice and follow suit.”

Aside from selling their products online and recycling, ExhibitDEAL also offers a line of Green Trade Show Flooring.  Most of their employees ride bicycles to work, and instead of disposable cups and coffee stirrers, they use travel or ceramic mugs and silverware.  All of this, coupled with their online practice of their transactions, set-up instructions, and artwork specifications all being digital, have produced a company that continues to grow without continuing to take a toll on the environment.

About ExhibitDEAL

ExhibitDEAL is a Santa Monica based trade show exhibit company.  They offer environmentally friendly Point of Purchase Displays and flooring, as well as literature racks and banner stands.  A pioneer in going green in the trade show display industry, they can be found online at:  https://exhibitdeal.com/ .

Contact

Mat Kelly

https://exhibitdeal.com/

866-577-3325

Press Contact

George R Perry

SEO Company

January 29, 2008in Exhibit Deal News 0 Likes

ExhibitDEAL to Offer Top Point of Purchase Displays

POP Displays great for trade shows and as sales booths

Santa Monica, CA – January 23, 2008 – Continuing to offer the very best trade show displays, booths, and accessories, ExhibitDEAL is happy to announce the addition of Point of Purchase Displays to their already impressive selection of trade show products.  ExhibitDEAL can be found online at:  https://exhibitdeal.com/ .

Offering a line of over 200 new, top of the line POP Displays, ExhibitDEAL is one again showing why they are an industry leader for trade show booths and exhibits.  An excellent choice for both trade shows and as sales booths in office buildings, malls, and outdoor venues, POP Displays are quickly growing in popularity with an increase in the number of options available to customize the display to the needs of the owner.

“These are great, new, fun [POP] Displays and we’re very excited to be adding them to our line,” Mat Kelly, President of ExhibitDEAL said.  “They’re perfect for those that already have a trade show display and want to give their business that extra nudge, or those just looking to branch out into new areas.  There really is a POP Display for everybody and every business.”

Since 2000, ExhibitDEAL has been leading the industry with trade show displays and booths that are on the cutting edge of style and material trends.  Their selection of trade show exhibits and accessories, which include banner stands and literature racks, is second to none, and their continued commitment to the environment is clear by their selection of Green Trade Show Flooring, all of which can be found on their website:  https://exhibitdeal.com/ .

November 19, 2007in Exhibit Deal News 0 Likes

ExhibitDEAL Goes Green With Flooring

Trade show display company starts offering environmentally friendly trade show flooring

Santa Monica, CA – November XX, 2007 – ExhibitDEAl, a leading provider of trade show displays, trade show flooring, and other trade show accessories, is proud to announce the addition of environmentally friendly trade show flooring to their selection of trade show displays and accessories that can be found on their website at:  http:///www.exhibitdeal.com .

In light of so many companies going “Green,” NBC most recently aired episodes of their hit shows The Office and 30 Rock, along with others, featuring story lines centered around environmental awareness, the demand for companies both small and large to be more environmentally aware is on the rise.  With that in mind, ExhibitDEAL has begun to offer a line of environmentally friendly trade show flooring that is of the same quality expected from the industry leading company, but has a lower impact on the environment as a whole.

“We’re very proud of this product,” Mat Kelly, president of ExhibitDEAL said.  “We always want to offer the best product to our customers, but being able to offer trade show flooring that’s environmentally responsible while still being a great addition to a trade show display is a winning situation for us [ExhibitDEAL], our customers, and, most importantly, the environment.”  While Mr. Kelly wouldn’t comment on whether there would be other “green” products featured in ExhibitDEAL’s product list, he was quick to point out that they are doing their part to be more eco-friendly while still offering top level products to their customers.

As the public demands that the companies they deal with be more environmentally aware, companies like ExhibitDEAL, NBC, and Universal Studios are responding by producing shows with environmental themes, broadcasting without the use of any unnecessary lights to conserve electricity, or by offering their clients trade show flooring that is of the same high quality that they’re used to, but without the same impact on the environment.  It’s believed that companies like ExhibitDEAL, NBC, and Universal are just the first in what will more than likely be many companies that offer environmentally friendly products, services, and entertainment to meet the growing demand.

About ExhibitDEAL

ExhibitDEAL is an industry leading provider of trade show displays, trade show flooring, and accessories such as literature racks and banner stands.  Their commitment to not only their customers but to the environment is evident in their expanding line of products that are not only of the highest quality, but present a low impact on the environment.

October 19, 2007in Exhibit Deal News 0 Likes

ExhibitDEAL Adds Alumalite Hybrid Displays to Product List

Hybrid trade show display is quickly becoming most popular product on the market

Santa Monica, CA – October 17, 2007 – ExhibitDEAL, the leading trade show display company, is happy to announce the addition of Alumalite Hybrid Displays to their line of quality trade show displays, trade show graphics, and trade show accessories which can be found at:  https://exhibitdeal.com .

The Alumalite Trade Show Displays are quickly growing in popularity due to their hybrid status.  Not a true pop-up display, the Alumalite Hybrid Displays consist of a backwall display with numerous optional accessories, including:  monitor mounts, counter systems, and literature racks.  The ability to add components to the trade show display after setup, adding to its flexibility, is one of the many reasons that the Alumalite Trade Show Displays are growing in popularity exponentially.

“This is a great product that we’re so happy to be adding to our product list,” Mat Kelly, president of ExhibitDEAL said.  “This is the perfect trade show display for somebody that wants to be able to customize their display for different locations and events.  The flexibility of it [the Alumalite Hybrid Display] is really quite spectacular.”

About ExhibitDEAL
ExhibitDEAL is a leading provider of trade show displays, graphics, and accessories.  Their product line includes Alumalite Trade Shows, Entasi Tension Fabric Displays, and Fabric Pop-Up Displays, as well as literature racks and banner stands.  Their entire line of products can be found at:  https://exhibitdeal.com .

September 7, 2007in Press Releases 0 Likes

ExhibitDEAL Adds Fabric Pop-Up Displays to Selection

Fabric Pop-Up Displays presents top quality, affordable option to customers. Santa Monica, CA (PRWEB) August 31, 2007 — ExhibitDEAL, the leading provider of trade show displays, pop up exhibits, and portable trade show booths, today announces the addition of Fabric Pop-Up Displays to their selection of top quality trade show exhibits at: https://exhibitdeal.com/ .

The Fabric Pop-Up Displays offered give an affordable, easy to use option for those looking for a portable display that is quick and easy to set up. With graphics that can be changed via a Velcro attachment, the Fabric Pop-Up Displays are perfectly designed for those that want to be able to change their look as their company evolves.

“These [Fabric Pop-Up Displays are a great option for those looking for an affordable display that they can easily be transported,” Mat Kelly, President of ExhibitDEAL said. “These are perfect for every company, no matter their budget, and can easily be transported, set up, and taken down. They’re the perfect answer to the company looking for an inexpensive solution to their trade show display dilemma.”

With the addition of the Fabric Pop-Up Displays, ExhibitDEAL hopes to corner the market on companies looking for affordable solutions to their trade show displays needs. These trade show displays offer a perfect melding of top quality graphics, ease of use, and affordability that can only be found through ExhibitDEAL and these One Fabric Pop-Up Displays.

ExhibitDEAL is a California based company offering the very best in trade show displays, trade show accessories, and graphics. They are an industry leader in offering top quality trade show displays and accessories that give effective results to their customers.

Contact
866-577-3325
https://www.exhibitdeal.com/

Press Contact
George R Perry
Seo Service Company

February 2, 2007in Trade Show Displays 0 Likes

The 7 Habits of Highly-Effective Trade Shows

Steven R. Covey has helped millions of people in their business and professional lives with his book The Seven Habits of Highly Effective People. The Seven Habits, first written 17 years ago, has proven to be an effective guide for personal and professional development. And these principles, when applied to your trade show experience, can dramatically improve your experience at the event and your results.

Treating your portable trade show display like your portable office is the key to maximizing your effectiveness at each and every event. The purpose of a trade show is connecting with people, and portable trade show displays enable you to create a space for educating prospects about what your company has to offer and qualifying leads to pitch them for a sale or follow up with them later. (more…)

January 2, 2007in Trade Show Displays 0 Likes

Inventive Uses for Your Trade Show Accessories

When shopping for trade show displays, save money on your overall budget by choosing trade show accessories that stretch your marketing dollars. Table top displays, literature racks and portable projection screens are all products that can be used after the trade show to enhance your office environment or used in other ways.

As you purchase your trade show booth, you will find offers to purchase additional items to make your space more efficient, more organized or more appealing to trade show attendees. If you’re on a tight budget, the costs can quickly add up, so it only makes sense to purchase those items that can later be used in your office or retail space.

Here are a few ideas to get more “bang for your buck” with your trade show accessories.

Table Top Displays

Table top displays are an affordable option to begin with because they can be used as the focal point of your trade show space, or as part of a larger trade show display. And when the trade show is over, this marketing piece can continue to be useful

The table top display is a strong visual element that contains key information about your product or company. You can extend its usefulness after the trade show by putting it on display in several different ways:

  • In your company reception area or at the front of the store to inform visitors about your company or a new product
  • In training sessions with employees to remind them of the company’s key business principles
  • As a portable marketing tool when making presentations to clients
  • To introduce the company to the general public or communicate a key message or messages when sponsoring an event

Table top displays are one of the most useful and versatile marketing accessories that are worth the investment whether you decide to attend a trade show or not.

Literature Racks

While you literature racks are very useful in organizing your printed materials at a trade show, they can also be used as an organizational tool around the office.

Organize Your Marketing Materials at the Office – If a prospect walked in off of the street and wanted general information about your company, are your printed materials easily accessible?. The literature rack will keep all of the materials organized and your staff will easily be able to see when materials need to be replenished.

Shape Up Office Décor – Do you have magazines for your clients to read while they wait to meet with you? We’ve all been to a doctor’s office that has magazines strewn all over the tables and chairs. A literature rack is an excellent way to keep all of the magazines organized and in one place. Also, you can avoid clutter by using a literature rack in your own personal office to organize the various weekly or monthly magazines, annual reports and other publications you receive.

Keep Employees Informed – You can place a literature rack in the employee kitchen or “break room” to display updates to company policies such as: health insurance or investment benefits, holiday schedules, worker’s compensation rights, special company-sponsored events for employees and the community and even the latest internal company newsletter or publication.

Literature racks are an incredibly helpful organizational tool that reduce clutter and can be used to keep internal and external audiences abreast of the latest developments within your organization.

Portable Projection Screen

Whether you are showing a slideshow or a mini-movie, the portable projection screen can be that little something extra that increases traffic to your trade show booth.

Because it is easily transported, the portable projection screen can also be used inside and outside of the office after the trade show. When giving a client presentation, your portable projection screen enables you to arrive at the meeting fully prepared to do a standard Power Point presentation, or a more elaborately executed multimedia visual. At the office, whether you are reviewing graphs with statistical data at an internal meeting or showing a slide show of candid office photos at the annual holiday party, your portable projection screen is a handy tool that can easily be stored without taking up much space.

If you use discretion when choosing your trade show display accessories, you will have materials that can be quite useful around the office. Depending on the size of your office space, and the needs of your staff, keep the table top display, literature rack and portable projection screen in mind when you want to make a wise investment with your marketing dollars.