January 9, 2013in Banner Stands 0 Likes

Four Marketing Display Options For You To Consider

tension-banner-stands

Having the right signage means your tradeshow display will receive the right kind of attention. Custom signs don’t have to be expensive; we offer many professional looking displays to fit any budget. Our experienced graphics teams can make your designs look clean and colorful, no matter how complicated they may be.  Here are several signage options that you might want to consider when designing your space for the next tradeshow.

Banner stands

These cost efficient options, are light, highly portable, and easy to set up and take down. Our retractable banner stands come in a range of sizes. We offer personalized, full color vinyl banners that stretch between two plastic bars which prevent wrinkling or mis-hanging. Our signs come in wall mounted, floor mounted, and outdoor varieties which are resistant to wind and other elements. Free standing tension banner stands are available in several eye-catching shapes, and you can even order custom shapes from our design department. Make your tradeshow display as unique as your business with a custom banner design.

Pop up displays

These large, sturdy displays come in floor or table mounted options. They are great as a backdrop to your booth or as a focal point. They even come with display lighting built right into the unit so you can rest assured that visitors don’t miss a thing. If you’re looking for something to really set your tradeshow booth apart from the competition, then don’t miss our custom pop up displays. These free standing floor displays come in a number of shapes including the dramatic Reverse Gullwing and Propeller. These are great for fitting into the non-standard spaces you may sometimes get stuck with at tradeshows and other marketing opportunities. Give even the most ordinary of spaces an architectural flourish with one of these displays.

Fabric displays

Similar to banner stands but made out of more durable silkscreened cloth, fabric displays lend your marketing a touch of class. Try our Aspen Fabric Frame panels to make your display pop. These panels come in a variety of customizable sizes, and we offer hardware that allows them to be mounted on the wall, ceiling, or floor. We can also make them two sided for a 360 degree view. If you want something more dramatic, then have a look at the Xr-Line of fabric displays. These floor mounted united provide a colorful, custom backdrop for your display. You can choose from a number of designs, including some with tables and storage space built right into the unit.

Digital signs

These LCD digital signs will help you really make a splash. These signs are easy to set up and operate, and offer fully customizable and changeable content. You can even store several programs on the sign at once, so you can switch easily between static picture marketing and dynamic video presentations. The thin LCD screens are light weight and easy to transport, and our digital signage stands are simple and intuitive to set up.  If you want a professional marketing tool that can adapt to your changing needs for years to come, then consider investing in digital signage.

No matter what your signage needs, our design team is willing to work with you to provide marketing options that fit your space requirements and budget without sacrificing quality.

December 5, 2012in Hybrid Displays 0 Likes

Designing Your Trade Show Booth With The Client In Mind

You’re confident in your sales pitch, you’re certain your product and/or service is solid, and you’re excited to sell it to the world. You’ve worked very hard up to this point, and now it’s time to go the extra mile by introducing your business, product, and vision to the public at your very first trade show event. And while simply showing up has exposed your company and service to multitudes of potential clients, the ultimate objective is to present an exhibit space that not only represents your company and service but compels passersby to stop, think, and consider how your product can benefit them. Here are a few examples of effective trade show booth components that you can incorporate into your own presentation to make the right first impression, and gain clients in the process.

floor-display

Trade Shows Come and Go but Pop-Up Displays are Forever

Depending on the size of the trade show you’re presenting at, and the number of events you’ll be attending throughout the year, you may find that an easy-to-assemble pop-up display works best. These highly portable and convenient exhibits come in various sizes, from tabletop units to full-size floor models, and may be mixed and matched to create a customized display area that’s right for you. Pop-up exhibits can be especially helpful if your assembly team is limited or you find yourself working under strict deadlines to vacate the show room after the event ends.

Fortify Your Exhibit Space with Portable Panel Systems

If ultimate customization is what you’re looking for in your trade booth exhibit, then you might prefer to go with a portable panel-style booth. Specially designed to create an engaging and interactive space for customers, portable panel displays can be configured with features like desktop peninsulas, banner stands, and vital wall space to showcase your products and services. The added workspace and shelving options that panel system booths allow for can also be suited for such elements as live demonstrations, interactive graphic modules, and retail counters.

Create the Right Backdrop for Your Booth’s Success with Softspace Displays

To create a truly multidimensional trade show booth, it’s important to use all of your allotted space effectively. Softspace display elements can complement your exhibit by providing depth to your display area. Softspace displays are also fully customizable to be as simple or multifaceted as you like. By incorporating components like graphic panels, light fixtures, and scenery walls to your booth, you encourage your visitors to linger a little longer as they look over everything you have to offer. Even the more subtle details offered in softspace displays go a long way in leaving a lasting impression on your intended audience.

Swag bags are fun and everyone enjoys snatching up a complimentary pen, pin, or cookie, but that’s not what keeps potential clients’ attention for very long. The thoughtful arrangement and intelligent presentation of your trade show booth can really make the difference between simply being seen or being intriguing and memorable. Along with arming your exhibit with charming attendants, easy-to-identify signage, and a product to be proud of, these display elements can help put you on the map of the showroom floor and keep you and your service on your customers’ minds long after the trade show ends.

September 12, 2012in Banner Stands 0 Likes

Stand Out from the Crowd with Banner Stands

Psst! Want to get a little attention at your next trade show? Its easier than you might think. You already know you need great products and services to get a crowd excited. But to help them find you in a busy trade show, try adding Banner Stands to your next display. Banner Stands offer the ability to showcase that new product or service easily at your display, letting it be one of the first things customer sees. Here are a few of our favorite tips to make your Banner Stands truly unforgettable.retractable-banner-cat

Add unique graphics and make them “pop”! When planning your display, remember that at a trade show your banner is something people will be able to see at a distance. It will be something you can use to draw in a crowd from across the room. Take advantage of this opportunity, and give them something great to see. This is the ideal space to put your spokesperson, top new product or something you are promoting at the trade show.

Have something great to say. This is another important factor to keep in mind. Not only do you want to use graphics, but you want to say something. One of the best things you can add is your company name. Another thing to add would be the tag line or slogan for your latest product or promotion. Make whatever you say something memorable, like that song that keeps running through your head hours after you’ve taken that spinning class at the gym.

Make them an offer they can’t afford to refuse. Want to really draw a crowd? Use your banner as the ideal opportunity to offer visitors something when they visit your booth. They could sample your product, get a free T-shirt or other promotional item. Another exciting opportunity would be to meet your spokesperson!

Our best inside secret of all: use the billboard strategy. Billboards used to be one of the most popular forms of advertising, today you’ll still find billboards in a few favorite places. Billboards can be quite memorable and successful. So what makes a great billboard? It needs to be memorable. It also needs to have appealing graphics, that suit the company to a “T.” That billboard also needs to say something, a “call to action” that reminds you to buy to product, make a call, to do something. Plan yours with that same strategy in mind. Take advantage of the opportunity they offer you at your next trade show, and prepare for a great crowd at your booth!

September 7, 2012in Banner Stands 0 Likes

Go Hi Tech with DIGITAL Banner Stands for Your Next Display

Some displays can be a bit ho-hum. After awhile its like we’ve all seen it before. In today’s digital age, a great way to get attention is to add technology to your displays. Customers enjoy the hi-def graphics and images they can produce. There are a few reasons a company should consider adding DIGITAL Banner Stands to their next display.DIGITALBannerStand

Show you are up-to-date and on the cutting edge. No matter what industry you are in, its important for your display to represent your company, products and services in the best way. Every company today wants to show they are adept with technology, with a website, social media and using the latest technology. Adding a hi-def banner stand is another way to remind your customers that your company is tech-friendly, and best of all this will work for any industry.

A picture is worth a thousand words. We are a visual society and most of us pay more attention to the images we see related to advertising and promotion than we truly realize. With hi-def, that image/photo is shown to the best of its ability. You can even show a variety of images to entertain and keep your audience captivated with a fun presentation at your display booth.

“Just right” size matters when it comes to displays. The DIGITAL Banner Stand comes in a size you’ll love to set up. At 74” inches tall and 36” inches wide, it only weighs about 100lbs. A hi tech heavyweight that is a logistical lightweight you can easily set up just about anywhere you go. It makes that first day at your booth so much easier, especially if you have to “nudge” the stand into a different location. Its something one able bodied person – or two – can do with confidence, even if they are dressed in business suits and conference badges!

Its budget friendly & adaptable. This is one of the top reasons to choose this technology. Not only can you use this banner stand for this upcoming trade show, but you can create new presentations for trade shows for the coming years! This is not a single solution product, you can keep adapting it to your needs. The stand is large enough to get attention at about 6 1/12 feet tall and 3 feet wide, but also small enough you can consider it for smaller events, not only larger trade shows. Just another reason to go hi tech for your next trade show!

August 24, 2012in Hybrid Displays 0 Likes

Why a Modular Display Makes Sense For a Trade Show Circuit

If you are committed to growing your business into a successful one that is competitive in markets across the country, you will probably need to attend several trade shows every year.  Conventions or trade shows create a special and valuable situation for anyone starting out in an industry.  The largest buyers, investors, and people of influence, gather together to investigate the newest developments in their industry at these yearly or sometimes, quarterly events.  For many large industries, there are regional conventions that take place throughout the year.  If you want your company to be competitive in several different markets, you will need to arrange to exhibit at more than one event each year.

Keeping your brands image consistent at every event, will help you create a buzz that spreads throughout the industry.  The business world is smaller than you might think, so if you have a successful show in one region, it is likely that people will talk about your product and booth to their colleges in other regions.  Make it easy for people to find you at a convention, by keep your booth design consistent throughout the year.

One of the best ways to stay consistent, but be able to adapt to changing booth placement and other factors that are out of your control, is to travel with a modular trade show booth display.  The images and overall design of your booth will remain the same, but with a modular booth, you can reposition any element of your booth to create the most efficient layout in each convention location.

Modular booths also give you the freedom of easily breaking your booth down into small shipping cases for easy transport.  Whether you are shipping your booth with a carrier, or packing it up and checking it on a flight as luggage, you will need your cases to be lightweight or of average shipping size to avoid costly charges for oversized packages.

August 17, 2012in Banner Stands 0 Likes

Ways Outdoor Signage Can Help Your Business

Are you opening a new business?  Will you have a store front that you need to attract people to?  Investing in high quality signage that you can display outdoors near your new location may help you to draw new customers to your location.  Outdoor signage is similar to any banner or display you would use indoors except that it is made with materials that can hold up in outdoor weather conditions.  Most outdoor signs can withstand rain or extreme sun exposure without fading.  In addition to having an outdoor ready banner or sign, you will also need a banner stand that is designed for the outdoors.  Even the smallest winds can send a banner stand designed for indoor use toppling over.  Not only will this make your sign ineffective, you run the risk that your sign could injure a potential customer or passerby.

You can avoid any troubles by ordering an outdoor sign for your business.   Over time you may find several different uses for your outdoor signs.  Use them to promote a business location, advertise outside of a convention or trade show, or even set up at an outdoor festival.  Every business has different marketing needs and targets different types of clients but being able to advertise outdoors near public spaces will increase your brands exposure.

There are three basic categories that most outdoor signs fit in.  The first is flags.  Flags offer you a way to advertise your product in an expansive outdoor area and ensure you logo will be seen from great distances.  Perhaps the most common type of outdoor signs is banners.  Banners can be easily displayed in a number of ways.  You can hang them over the door of your business, along a fence at a sporting event, or use them to hang on the front of a table at an outdoor registration for a fair or other community event.  Finally, if you exhibit your products or sponsor outdoor events regularly, it may be worth the investment to order a customized tent canopy with your company’s graphics printed on it.

August 3, 2012in Trade Show Advice 0 Likes

Top Ways to Make Your Convention Booth Unique

If you have ever walked the isles of a trade show or convention hall you have probably experienced the overwhelming sensation that comes with trying to take it all in.  Many attendees at trade shows arrive with a schedule of meetings and products they want to interact with over the course of the event.  This greatly narrows the amount of time important buyers and investors have to explore the booths of companies whose products they did not know about ahead of time.  In order to ensure that your companies booth is one of the stops people make during those unscheduled times, and also to make sure you have a long list of appointments the next time you attend a convention, you will need a booth design that is unique.

Using visual aids to help you draw people to your booth from far away is the first step toward creating an eye catching set up for your convention booth.  Invest in large scale pop up displays, digital displays, or banners that can be hung high up in your booth.  High quality graphic images that can be seen from far away will bring people to your booth.

Creating a buzz around the convention is also a great way to bring people to your booth.  Plan a cocktail party in your booth, or just spread the word that you will be handing out treats at the end of the day.  As word spreads about your gathering, people will likely stop by for the free stuff.  This will give you an opportunity to quickly talk about your products and greatly increase the traffic to your booth.

Another great way to get people to your booth is to offer a giveaway or create a fun game for people to play in your booth.  As word spreads about the company with the most fun booth experience, people will become aware of your products and your brand will be the talk of all the night time events.

July 31, 2012in Banner Stands 0 Likes

Digital Banner Stand Kits

Whether you are planning a trade show booth, product launch, or in store marketing campaign, including a digital banner as part of your campaign will draw people’s attention and give your brand a state of the art look.  Traditional signage is still an effective way to market a product, but digital technology will give you the flexibility to keep up with a rapidly changing marketplace.

Digital banner stands come in a number of sizes and can offer you several options for promoting your project.  You can choose a monitor that displays both images and video to give your marketing team an arsenal of multimedia tools.  With a digital banner stand you can display a loop of images set to music, video testimonials, product information videos and professional commercials.  A digital banner stand will keep people engaged many times longer than a traditional banner.

For most people, the best choice when buying a digital banner is to buy a kit.  Digital banner stand kits provide a company with everything they need to start advertising their products right away.  These kits usually include the stand, which ensures you monitor is secured and looks great at all times.  They also include built in speakers to allow you to not only show video but also project sound as well.  Sound coming from you booth will help you get that attention of people walking by.  Many kits also come with the wires needed to connect your system and some even have memory sticks that will make it easy to transfer media from your home or office computer into the digital banner.

A remote control is another useful tool that often comes with a digital banner stand.  A remote will allow you to change the image on your screen from anywhere in your booth.  It will also help you to work with the banner even if it is mounted out of your reach.  Finally, digital banner stand kits usually come with a sturdy case that will keep your system is great shape as you ship it to and from trade shows or other exhibit locations.

July 28, 2012in Banner Stands 0 Likes

Digital Banner Stands Help You Keep Up With Current Trends

 

When you are exhibiting at a trade show, you are confronted with challenges that are not often present in other marketing situations.  You are competing with hundreds or thousands of other exhibitors who are selling similar products to yours.  Even if you have a unique product, you are competing with all of the other exhibitors to try to bring the most influential people in the industry to your booth.  It will not matter how amazing your product is, if no one stops by your booth to check it out.  In order to be competitive on a crowded convention center floor, you need to have an up to date, state of the art booth design.

Part of meeting the demands for cutting edge convention marketing, is including a digital display and digital banner stand in your booth design.  These displays allow you to create a constantly changing, multimedia presentation that will draw people to your booth.  With a digital banner stand, you will be able to display images of your very latest projects.  Have a last minute idea for a layout?  Did you recently get an amazing review for your company that you want to display at a coming tradeshow?  With a digital banner stand, changing the image on your digital banner is easier than uploading a photo on a social networking site.

Another advantage a digital banner stand has over printed banners is your company’s ability to display several images with just one stand.  While there are many portable options for traditional banner stands, the size of your booth may limit that amount of signage you can room for.  Having a banner that you can frequently rotate to display all of the benefits of your product will give you greater diversity in a smaller space.
Upgrading the look of your convention or trade show booth with a digital banner stand is one of the best ways you can give your company a current feel and adapt easily to rapidly changing market trends.

July 21, 2011in Trade Show Marketing 0 Likes

4 Tips to Increase Your Trade Show Leads By Changing How You Select Trade Shows

Trade shows generate billions of dollars of sales and are one of the very best ways to gain marketing and sales traction in almost any market. As the economy recovers from the worst recession in over 60 years, now is the time to start looking at how you can maximize the potential of trade show exhibiting.

A major decision is where will you exhibit?

Selecting your trade show venues to attend is crucial, because the demographics of trade show events varies widely. With many companies having withdrawn from exhibiting during the downturn, the green shoots of recovery are now attracting exhibitors back to the marketing channel and a host of newcomers too.

The deal is not to repeat what worked in the past, but to start looking at what will work even better. You will quickly find that there is a wealth of low-hanging fruit for you to tackle as well as some major improvements in results to be gained over the long term by looking at some simple changes in how you assess and select trade shows to attend.

Check out these hints to get more business leads in from improving how you select trade show venues.

Go Outside Your Home Region

Many companies attend trade shows which are on their doorstep, but this is frequently a case of preaching to the converted. You can get more bang for your trade show buck by taking your company and product to new territories which are beyond the traditional range of your business.
There are hordes of new customers out there who have never heard of you and your product or service, but they are going to love you – give them a chance!

Evaluate Trade Shows Based on Market Verticals

Look at your customer base now and extract the market verticals you see. Are you selling to doctors and dentists more than lawyers? Are trucking companies the major consumer of your service rather than electronics firms?

Once you have identified the major verticals, think outside the box and instead of expecting these businesses to send a rep to a generic trade show, go and attend their own type of trade show.

For instance, you make widgets and lawyers are your major consumers. Don’t attend a widget trade show – go attend a lawyer exhibition where there will be stacks of them.

Increase Individual Trade Show Effort but Reduce the Overall Number of Events Attended

Some companies have spread themselves too thin and packed a challenging exhibition schedule into a too tight calendar. Look at shedding trade show venues which have not been productive and focus your efforts on maximizing revenues and results form a smaller number of them. Good areas to focus on is to improve the trade show display; increase and accentuate booth staff training, and improve lead follow up after every event.

Adjust Trade Show Selection Criteria to Reflect Changes in Underlying Target Markets

Look at the target markets with fresh eyes because no-one and nothing stands still for long. Just as your own industry will undergo changes, so does the market within which your customers are operating. Amend and re-assess your trade show selection criteria to reflect underlying customer and vertical market changes in line with your own business expectations.

June 15, 2011in Trade Show Marketing 0 Likes

Positioning Your Booth – Trade Show Strategy

When you’re exhibiting at a trade show, one thing is very important to consider. Just like regular real estate, it’s all about location, location, location. Choosing the position of your booth can be the ticket to a great trade show experience, otherwise you’re counting proverbial tumbleweeds. So which spots are the prime real estate on the trade show floor.

Corners are great spots. Not only do you get double the traffic, but you have more room to spread out your stuff. Similarly, the end of a row can be good, since there is less congestion and more room to move.

Near the main entrance is a good spot, but not the first space next to the entrance. Also, studies have shown that the right side of the entrance aisle gets more traffic than the left side, so think about that when choosing your spot.

Other high traffic areas, like aisles that lead to seminar rooms or performance areas, are great for those attendees who are stalling before a seminar presentation, or for people who wander out early. Additionally, a spot near the restroom is not as bad as you think. Everybody has to visit the facilities at some point, so odds are everybody in the place is sure to see you, and if you’re booking later, there is a chance those spaces will not be filled.

If it’s possible, try to figure out who your neighbors are going to be. If someone is going to be blasting house music, or a constant loop of their TV spot, your staff is going to have a hard time being heard over the din. Also, try to avoid being next to a company with a much bigger, more professional trade show display booth than you. You don’t want to be upstaged.

March 27, 2007in Trade Show Display Rentals 0 Likes

Three Tips for Attending a Trade Show on the Cheap

Get Exposure Without Going Broke

It’s no secret that there are monumental benefits to attending a trade show – exposure to a targeted audience, opportunity to express your unique selling point, generating leads and soaking up industry knowledge at seminars and discussions. But when budgets are tight, your company’s accounting department is going to want you to trim the fat a little on your trade show budget.

You can use ideas usually overlooked for cheaper transportation, plan and negotiate to get discounted room & board and get trade show booth rentals rather than purchasing trade show displays. Here are a few tips to help you keep costs down, but still create impact and get the most from your trade show experience.

Transportation

Depending on where you are traveling from, how far in advance you make arrangements and the mode of transportation you choose, you can spend a little or go over the top on this one. Obviously, you can’t control where you are traveling from, or where the conference or trade show is held. But you can plan ahead, and be open to different travel options.

As with anything else, don’t wait until the last minute to make travel reservations. Sometimes this can’t be avoided, but if you plan your trade show schedule six months to a year in advance, and make your reservations several weeks prior to the event, you can save the company hundreds of dollars.

And when planning travel, remember that the plane is not the only way go. If the event is only a couple of hundred miles away, renting a van for the group, or partnering with another company who is also attending the event, renting a charter bus and splitting the cost could be a cheaper option. Also, riding the train, which many people overlook, is an affordable option. Attendees get to sit back and relax and meals are often included in the price.

Room & Board

Conference organizers often block off a number of rooms for attendees at a motel or hotel with a discounted rate. But if you don’t have this option available to you, there are several options for keeping costs in check.

First, keep in mind the distance between the hotel or motel and the conference. Booking rooms at an economy motel 15 minutes away from the event may seem like a good idea – at first. But keep in mind the costs of taking a cab back and forth can quickly add up. And, the inconvenience of being far away from a quick change of clothes, or grabbing something you may have forgotten can cause unnecessary duress. Instead, pair employees up (make sure they are compatible so that you don’t end up with an episode of Big Brother) and have them share a room.

Second, if you know you will be attending several events over the course of the year, shop around at the different hotel chains to see what kind of special discounts they offer for repeated hotel stays. Some of them offer discounts if you sign up for a special program, or you can get a free night’s stay after you’ve booked a certain number of nights.

Third, try getting a room at a hotel that includes a continental or buffet breakfast to further cut on expenses. And if the establishment also has a restaurant, that can save you and your team the headache and cost of going elsewhere to eat.

Fourth, and last – avoid room service if you can, as this can add unnecessary costs to your budget.

Trade Show Booth Rentals

With a trade show booth rental instead of a trade show display purchase, you can save hundreds of dollars. Your space represents the image your company wants to project to the public – and for some of your future customers, this is the first time they will be meeting you.

While you can purchase smaller trade show displays and even table top panel displays to keep costs down, trade show booth rentals are even cheaper. This is a great option for companies:

  • • wanting to cut costs in the short-term or long-term
  • • that infrequently attend trade shows
  • • wanting to try out a few different styles before deciding on a purchase

Before you enter into a trade show booth rental agreement, make sure you read the fine print, ask plenty of questions and understand the terms. For example, what accessories, if any come with the trade show booth? What is the timeframe for you to return the product? What are the terms for any damage incurred?

Also, make sure you look into options for enhancing your trade show booth. Banner stands, literature racks, lighting, and other accessories can drive traffic to your space, increase the generation of leads, and directly influence your bottom line.

Attending a trade show needn’t put you in the red. There are economical alternatives to what you may have done in the past. Take a look at the bigger picture, get creative, and you can plan your event on a shoestring budget without sacrificing the value of attending and participating in a trade show.

February 21, 2007in Trade Show Marketing 0 Likes

Keep ‘Em Coming Back. Why customer loyalty is crucial to your business?

Customer loyalty is crucial to any successful business. The cost of finding new customers far outweighs the cost of retaining your current customer base, so retention is always in your best interest.

Obviously, how you present yourself to the customer – from day-to-day operations to a demo at your trade show display – plays a factor in how loyal your customers will be to your products and business. Another element is how you conduct your customer service. But most of us have been beat over the head about presentation and customer service, so . . . moving on.

Back to customer loyalty – both presentation and service fall under the umbrella of focused initiatives that are instrumental in building customer loyalty. The global economy, with all of its benefits, presents the challenge of keeping your customers out of the clutches of the competition.

In “Defining Loyalty Marketing”, author Rick Ferguson defines what it is, and discusses some of the nuances that make it an essential piece of your overall marketing strategy. (more…)

February 5, 2007in Trade Show Marketing 0 Likes

Get Your Marketing Efforts On Track

Trade shows are an incredible opportunity to inform one of the most concentrated and targeted markets about your company. Through face-to-face interaction, product demos, giveaways and more, you can show how your company outshines the competition.

But trade shows should not be the only marketing tool used to generate buzz and brand loyalty for your company and its products. Rob Engelman offers an effective guide to marketing in his article, “10 Tips for Creating a Marketing Plan.”

Whether your existing plan seems stale and stagnated or you’re just embarking on your first marketing journey, you’ll find this article informative.

10 Tips for Creating a Marketing Plan

by Rob Engelman

If you are a small business owner, an entrepreneur or an independent contractor, you should have a marketing or business plan to use as a guidepost/compass to lead your business’ day-to-day activities.

Your plan does not have to be elaborate, nor does it have to be set in stone forever. However, it should specifically define key information including your target market and value proposition, as well as tactical ideas and action steps you will take in order to acquire customers and/or increase sales.

February 2, 2007in Trade Show Displays 0 Likes

The 7 Habits of Highly-Effective Trade Shows

Steven R. Covey has helped millions of people in their business and professional lives with his book The Seven Habits of Highly Effective People. The Seven Habits, first written 17 years ago, has proven to be an effective guide for personal and professional development. And these principles, when applied to your trade show experience, can dramatically improve your experience at the event and your results.

Treating your portable trade show display like your portable office is the key to maximizing your effectiveness at each and every event. The purpose of a trade show is connecting with people, and portable trade show displays enable you to create a space for educating prospects about what your company has to offer and qualifying leads to pitch them for a sale or follow up with them later. (more…)

January 4, 2007in Trade Show Marketing 0 Likes

Follow-Up

Most companies spend a good chunk of money on trade show admission fees, the trade show booth, marketing and even generating publicity about their presence at the event.

But when the trade show is over, there is no strategy or accountability for contacting the leads generated from the event. And that, my friends, is like flushing money right down the toilet.

Because we’ve all heard it before, and there’s no need to sound like a broken record, I will simply say this: FOLLOW UP ON YOUR LEADS! Julia O’Connor, a speaker, author, and consultant who is an expert in psychology of the trade show environment does a great job reiterating this point in her article on TradeShowAdvisor.com’s website:

http://www.trade-show-advisor.com/trade-show-job.html