August 23, 2019in Trade Show Exhibits 0 Likes

What Is the Big Deal with Quality?

Nobody should have to explain why quality is important, it should just be the standard for everyone, right? Not quite. Most people ramble about quality and don’t entirely know what it really means or the benefits it brings.

Imagine catching the biggest wave you have ever surfed on and your surfboard collapsing beneath your feet just as your fingers were beginning to graze that beautiful curve of ocean water. Now imagine that wave is your next big customer, when he’s just about to sign an amazing contract and your cheap branded pen breaks into your feeble counter, while the pieces start to fall apart, just because your now ex-customer excitedly banged softly on the surface. It doesn’t matter how many times you explain how your company works differently, your services are superb, and quality is your middle name. People know what you see is what you get. Coherence is key and if you are concerned with quality, make sure you look for, consider, and invest on quality products yourself.

Sure, quality doesn’t have to break the bank, just make sure to get the best bang for your buck. Everything about you and your brand speaks heaps of your company and the products and services you provide. Participating at a fair, an outdoor event, a convention or a trade show is quite the investment. Why not make sure that investment not only lasts, but makes your brand look like the Queen of Diamonds while you’re at it? You need to buy quality products if you are to offer quality products. Full circle. So while you are considering quality, make sure to consider durability, portability, protection, and service, while looking for displays, exhibits, counters, banners and flags that can sell on their very own just by looking at them.

Your reputation precedes you, so don’t rest on your laurels. You can’t pretend to be reputable if you buy in bulk from cheap importers. When you think of quality, think home-grown and buy local to act global. Quality comes from caring hands, it comes from products specifically tailored for your needs, it is an essential part of what you have to offer. Don’t only find excellent service, and the most amazing company, find all-American products made right here in the U.S.

So when you promise quality, make sure you are buying quality as well. Nothing speaks higher quality like American hands relentlessly working for you. American quality is always a great deal! Not only will you be buying the quality you care so much about that connects to the quality your company has to offer, but you will be supporting American families that will in turn improve the economy which will translate into a better sales environment for your company! Again, full circle!

Let’s be honest, some people just don’t care about quality, can’t find its true value or understand it is just a better investment. But we do, and therefore our customers do as well! If your concern is quality, if your added value speaks eloquently about how you are unique and offer something no one else can, we get it! We are just like you! Quality is the best thing we have to offer. That is why, just as you do, we make sure the hands that make our products and the minds behind our services are not only as American as a crisp Fourth of July, but understand that without quality there is no repurchasing, no loyal customers, no consumer community and nothing to set you apart. In business, coherence can make or break you, so make sure if quality is your game, you find the partners that not only understand you, but can offer you what you and your customers deserve.

August 9, 2019in Outdoor Displays 0 Likes

Overcoming the Challenges of Outdoor Exhibits

Climate change is not up for debate anymore, so predicting the weather has become increasingly difficult. Just as summer arrives and more events, fairs and trade shows are being taken to the great outdoors, you now have to add “meteorologist” to your list of tasks, in order to offer a safe, welcoming environment for your staff, your leads and your things.

It is no secret that trade shows and events are huge investments. While there are very important things to consider such as quality, budget, return of investment, avant-garde graphics, training your staff and much more, if you don’t protect that investment, your marketing team can’t take care of everything. So, safety first! The scorching sun, mud, rain and wind can cause accidents or even fires.

  • First things first: cover all the wiring, cables and electronics. Do so esthetically, no masking tape! Make sure you use all your resources at hand like flooring, racks and counters that protect all your electronics. Use the hardware to hide cables seamlessly while covering them with waterproof materials.
  • Pay special attention to power sources, sockets, connections and check the integrity of all cables and wires. It is not enough to cover them if they are in bad shape. Your most vulnerable connections should be in the most protected areas of your exhibit to prevent accidents and loss of equipment or materials.
  • Invest in quality tents, with backdrops and half walls. Not only will they protect your things, but they will create a welcoming, safe, more private environment for your customers and your staff. A good tent can cover enough ground to protect you from last minute rain, from exhausting heat and sunburn, and backdrops, walls, half walls and counters can also protect you from pesky winds that mess up your hair.
  • A good flag can make your brand visible from virtually any standpoint even in the windiest of days. They also come in different shapes and sizes so you can virtually pick the best companion.
  • Quality is not only important to your brand and to your customers, it also makes your investment last longer. Make sure to use materials that don’t bleed, crack or fade. Invest in high-quality visuals that look and feel amazing even in the harshest weathers.
  • Think protection. Some counters and stands come with built-in storage so you can keep your valuables away for the damaging sunrays, the wind, and water. Storage can not only protect your things, but also keep them safe as some even come with locks.
  • If it is kite season, make sure your investment doesn’t blow away. Use the adequate weight for the legs of your tents and stands to provide stability and firmness.
  • Hardware materials are important. Choose materials that don’t rust, fade or fall apart under pressure. You will be thankful you spent a little more time with our display vendor choosing the best all-American materials available.
  • Protect your investment in ways that are seemingly more subtle, but not less important. Visibility is a surefire way to protect your investment. You never know who’s watching or where they are standing, and your staff can’t be everywhere at once. Make sure your space is branded on all sides with double-sided flags, banners, walls and backdrops in several durable materials. This will make you attractive to anyone watching and at 360 degrees.
  • Keep in mind floors can get wet, they can get muddy, and if they are low-quality, they can simply fall apart. Make sure to invest in high-quality floors that are easy to clean, that can also be branded to provide an extra good feel and visual and to make it more comfortable to spend time at your exhibit. Remember, when heavy rains fall, floors can flood, so don’t leave any merchandise or products on the floor.
  • Use tables with elegant table covers to even further your branding efforts and to leave nothing on the floor. These tables can also help protect your cables as they can be taped under the table out of sight and out of harm’s way.

There are many unpredictable events that weather can bring. Being prepared will protect your investment, your team and even save your event. If you have a safe haven for people to spend some time while the storm passes, it could become the perfect opportunity to close a deal and acquire more customers. Prepare for such events and to have people stay a little longer with last-minute showcases, giveaways, activities or amenities such as fans, chairs, and tablets so they can interact with your brand. Think about what you would want if you were stranded at a booth until the rain passes or the scorching sun goes down a bit and make sure to offer a comfortable, safe and fun experience for all your leads.

February 13, 2019in Business advice 0 Likes

The graphic hare and the business turtle: a reverse fable of a winner deal.

We’ve all heard the story of the race between the turtle and the hare, where the turtle’s constancy defeats the hare’s speed. And it is usually true, except when it’s not. While it is obvious why exhibitors want to take booth graphic design in their own hands, we want you to consider the available options. Good trade show booth suppliers are in business to keep you in business. They help you be as fast as the hare without losing your business shell, nor the race to the trade show. Read about the main reasons to let an expert help with your booth graphics.

Impact

Graphic design effectiveness depends on the contextual application. This means creating a great brochure requires a different skill set than the one used in a trade show booth. The point here is you don’t have to be an exhibit expert, nor hire one, to get the maximum booth impact with your graphics. Good exhibit suppliers and manufacturers offer free services* that will help you achieve your goals at no extra cost, and will be as fast as you need them to be.

Proper visual branding

If you already have a brand manual, you know what a delicate task it is to create pieces that adhere to the manual’s guidelines adequately and coherently. Considering the scale factor of large format graphics, there’s a great risk that your usual graphic process doesn’t quite apply for the challenge of a trade show. Take advantage of professional services* and let them optimize your booth graphics to match the brand manual and maximize display impact. If you are still working on your brand manual, no need to panic. As long as you have a clear vision of what you want to communicate, a good graphic designer can help translate that into an attractive layout that will entice visitors to your booth.

High Definition Graphics

There’s a complex technical process involved in the printing of your graphics. Starting with the digital pre-processing, you need to ensure that colors are vibrant, that a proper resolution for the desired scale is used, and that sharpness is maintained. A good designer offers expertise to ease the process and keep costs low for your business. There are many details to consider, from proper black formulation to adequate gradations that don’t result in unsightly banding. It does pay to let an expert take proper care of these technicalities.

Lighting and accessories

The graphic printing process entails compensating for such external factors as illumination and positioning of accessories in your booth. Usually, even skilled graphic designers lack the experience to properly accomplish a 3D composition that accounts for shadows, obstacles, and variable lighting.

Standing out

Colors and sharpness, luminance, brightness, and composition are a heavyweight to balance with one hand. Graphic designers spend years learning how to combine colors and textures to achieve winning layouts. They can provide valuable input to allow your vision to communicate the message in a more clear and convincing image.

The secret to understanding the turtle’s story are the hidden costs: in the case of large-scale graphic design, learning by trial and error is an impossibly expensive process. And when you have an opportunity to let a graphic expert give you a free ride to your marketing goal, you should listen to the hare within you. Such a valuable service doesn’t have to cost you more.

*Exhibitdeal.com offers free graphic design as part of your deal. Contact our trade show experts about it. Conditions and limitations in our free graphic design services apply. Contact us at sales@exhibitdeal.com or call 866-577-DEAL right now!

January 30, 2019in Business advice 0 Likes

Why Trade Show Exhibiting Is Necessary, Despite Budget Limitations

We know it is hard for a new business to take a deep financial breath and plunge into the seemingly cold water of trade show exhibiting. Like all things business, face-to-face marketing returns are not obvious nor immediate but are worth the effort. We want to assure you that there are hidden treasures down there and that you’ll be able to catch your breath after the dive and be glad you took the risk.

To start with, there are conventions, events and trade shows for every budget. Tight budget or not, ask yourself this question: if you’re not making a resounding statement on the market about your business, and if you don’t want to announce your presence with a handshake, why are you in business?

The basics: choose wisely

So the question is not whether to attend but to strategically decide where and when to exhibit. Work with reachable goals that integrate coherently with your strategy. Your goals and achievements will expand as your business grows. You are in control, so you don’t have to worry. However, try to make a rational decision. Maybe you’re at once considering to boldly go where all the big brands go —to the more expensive trade shows—. Maybe you want to just show up at a local venue. The decision is not to be taken lightly, so use your demographics and market analyses to know precisely where and how can you maximize exhibit impact.

Diminishing costs over time

Getting your feet wet is the best way to feel the water, but once you’re knee-deep, you may as well swim. Once the decision is made to start exhibiting, and after you get all your trade show plans straightforwardly executed, you’ll never stop. Why? Leave aside that you’ll love it, that the returns are simply great, and that your impact will grow exponentially as you reach a larger audience in person. Doing trade shows repeatedly will have a great behind-the-scenes effect: after an initial investment in smart trade show displays, your costs don’t have to increase. Instead, as you gain experience, you’ll spend less time and less money on planning and execution. Also, with a better understanding of trade show exhibits, you’ll discover ways to cut corners and redirect resources to maximize returns.

Smart buying

Like most people, you’ve been to the ocean for fun. However, when you are going to explore a coral reef, or want to go scuba diving, you need a professional you can count on. There are risks on the high seas, and avoiding them is crucial for survival. The trade show waters are apparently calm, but you need a partner to navigate them, not only a vendor.

That’s why ExhibitDeal was created: to offer a wide selection of displays and help you buy smart. For us, smart buying means an experienced partner has selected the best quality for you at the best price. You can rely upon our offer to cut through the learning curve. Decide what your budget is, and we offer what’s best for you with that price tag. With us, no budget limit will keep you from creating a commanding presence in the trade show.

It is a simple process. You can act now!

Here at ExhibitDeal you’ll find a solution for any event you can think of. So, start with your planning, set your budget and define your goals. You know your business, so once you’ve chosen your path, you can count on us to take you there. Navigating our site should be a pleasant, no-hassle experience. You’ll find what you need. What are you waiting for?

September 16, 2016in Point of Purchase Displays 0 Likes

Exhibit Spotlight: Miso Pup Luxury Carriers

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Need a safe way to take what’s most precious with you? Today we put the spotlight on Miso Pup, puppy sized carriers. Miso Pup’s brand booth is a well executed use of classic, cost effective displays can help your products make a splash. We hope you’ll get some cool ideas here to use at your next event.

Who is Miso Pup?

miso-pup-logoMiso Pup positions themselves as the lifestyle brand for those who want the best, most luxurious transport comfort. Miso Pup was created from the true desire to provide PupSize® pet parents with thoughtfully designed products that allow them to “Take, Carry and Spoil” their little one. Miso Pup brand is based on an extraordinary passion and commitment to keep pups happy, healthy and by your side or in your lap.

Concept to Completion

With SuperZoo 2016 fast approaching, and Miso Pup’s new PupSize carrier line ready to debut, the ExhibitDEAL production team sprang into action to help Michelle meet her deadline.  The venue was Las Vegas’ famed Mandalay Bay Convention Center this past August 2-4th.

Let’s see how Michelle’s vision translated into art design, production and a successful exhibit presence.

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Table throw and TuboZip backwall art designed to fit the personality and target market of Miso Pup brand.

Debut at SuperZoo 2016

The Miso Pup booth, largely influenced by the vision of creator Michelle Lau, shows a clever design reminiscent of a brick and mortar boutique can do a great job of calling the right attention to your brand. Michelle’s product focused booth decided on the functional, classic backwall and table throw combo.

“I initially was looking for some sort of seating and display options. I knew I wanted a backdrop and wanted to create a look that would reflect Miso Pup.
When I decided to participate in our first trade show, SuperZoo, I searched high and low for a way to create an atmosphere that would stand out. I found Exhibitdeal on the internet.

Speaking with Exhibitdeal, we discussed the pros and cons of each product I was considering. With a fairly limited budget and their knowledge of the products, narrowing down my options was easy.”
Michelle Lau | Owner | Miso Pup

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This 10ft TuboZip Tension Fabric display acts as the booth backdrop, cleverly designed to simulate a locally owned storefront. This is a great way to reinforce the personality and setting associated with your brand.

“I wanted to create an inviting space within the 10 x 10 booth, but I needed a lightweight, portable and affordable solution. As a startup, and being by myself, I knew I needed something that I could carry, assemble and dismantle myself. I also wanted to create something that could easily be transported, if we decided to do other events out of state.
The Exhibitdeal team was so helpful. They sent me photos to give me an idea of booth space. I found a stock image online that would work and then mocked up some changes. The Exhibitdeal art department was great, they created the perfect image based on my drafts.
Michelle Lau | Owner | Miso Pup

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Continuing the “traditional storefront” theme, these two elegant white table covers present a stylized design reminiscent of an old fashioned hard wood table.

“The Miso Pup booth was a hit at the show. We received so many compliments on our booth and product line. The appearance of our booth really helped us solidify our placement in the pet industry, as a new and innovative game changer.
Honestly, the display was perfect. It came neatly packed in its own case (with wheels), which made it easy to get into the convention center. There are so many rules as to how, what and when you can set up. Wheeling in the backdrop and setting it up, by myself was truly effortless. I was so impressed and happy with the matching symbols on the frame, putting it together was a breeze.”

Michelle Lau | Owner | Miso Pup

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Michelle Lau with her merchandise displayed at SuperZoo 2016.

“Even though the display was a little more than I planned to spend, everyone was so friendly and helpful I knew I wanted to work with ExhibitDEAL.

They made everything super easy and the graphic art department created what I couldn’t myself. John and Gene were absolutely awesome. This was our first trade show and they made everything so easy.”

Michelle Lau  | Owner  | Miso Pup

Looking Ahead

Miso Pup’s booth graphics were designed to fit into a retail brand environment and not just focus on the pet industry. With this aforethought, Michelle plans to continue using her display and table throws at bigger retail industry trade shows to help her create awareness about her products.

The feedback from SuperZoo 2016 was so positive that Miso Pup has expressed interest in adding displays to grow their booth presence for the next show.

We hope you enjoyed this inside look at how we support emerging needs for the Miso Pup brand. From concept to order it has been a fulfilling collaboration we’re proud to be a part of.

The ExhibitDEAL team can be reached at Sales@Exhibitdeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

May 23, 2016in Display Education 0 Likes

Adapting Community Venues for Outdoor Events

Community spaces are often what makes a city memorable. They are designed to embody the spirit of the city in which they represent and offer an enjoyable place for locals and tourists to appreciate where they live and check out events that cater to the values of the city’s culture. So why not leverage these areas for business and in turn, helping finance and bring attention to available amenities of the city.

On that note, this week’s featured article by Harriet Edleson discusses how strategically minded cities are adapting their civic spaces to be more functional for industry events – and therefore able to profit the city as a conference venue.

When the Goldhirsh Foundation hosted a reception for its grant winners in October, it brought more than 200 guests to Performance Lawn at the 12-acre Grand Park in downtown Los Angeles.

Magenta furniture and round cocktail tables dotted the lawn, and as guests checked in they received wristbands and tickets for food trucks parked in the adjacent Olive Court. “They could have had the event anywhere,” says Lucas Rivera, director of Grand Park for the Los Angeles Music Center, which oversaw a recent $56 million renovation of the park. “They chose our space because of its location with a beautiful view of iconic City Hall.”

Like other outdoor civic venues, Grand Park’s location—with its backdrop—helps it attract events. To compete with the private sector for event business, though, a view alone isn’t enough. That’s why newly renovated and planned outdoor civic venues across the country are incorporating event-friendly amenities such as the latest audiovisual technology, catering prep space, and safety and security features, as well as focusing on basics such as a smooth layout and attractive landscaping.

The setting at Dilworth Park in Philadelphia was upgraded with a $55 million renovation in September 2014. The space was designed with public and private gatherings in mind and holds 4,000 people for festival-style events. Located next to Philadelphia City Hall, the park incorporates new lighting, audiovisual projection, a sound system, and a fountain that can be programmed. Other features include security cameras, pedestrian lighting, and free Wi-Fi throughout the park.

“The goal was to transform it into a beautiful space,” says Sarah Anello, venue sales specialist for Center City District/Central Philadelphia Development Corporation. “It was multilevel before and difficult to navigate.” Now, there are permanent granite benches and colorful metal furniture in yellow, blue, pink, and green. Trees and buildings provide adequate shade. “It’s clean, well-maintained, and safe.”

Location will make Washington’s planned 11th Street Bridge Park—projected to open in the summer of 2018—distinctive. “It’s the only space in Washington, D.C., where you can have an event over the river,” says Scott Kratz, director of the 11th Street Bridge Park, a project of Building Bridges Across the River at TheArc.

The elevated park is being developed on top of the pylons of the old bridge, which was removed and replaced with three new bridges. A design competition for the new park drew 81 submissions, and officials chose the landscape architecture firm of OMA and Olin Design. The park will contain a performance space, an environmental education center, and an interactive play space, as well a offer kayaking in the Anacostia River, and urban agriculture, Kratz says.

The long, narrow three-acre park will be 1,100 feet long and 160 feet wide, the equivalent of three football fields. Kratz says the center of the park will have a large open space suitable for tenting. Guests will have views of the U.S. Capitol, the Washington Monument, National Park, planes taking off and landing at Ronald Reagan National Airport, and the famous fireworks on the Fourth of July. “We want to make sure this is a real icon for the nation’s capital,” Kratz says.

Guests at the San Diego Library’s Qualcomm Dome Terrace can gaze out at San Diego Bay and the mountains from the 900-square-foot space that fits neatly under the distinctive 140-foot diameter steel dome, the library’s signature feature.

“In addition to the spectacular view, it’s such a unique space being right under the dome,” says Marion Moss Hubbard, senior public information officer for the San Diego Library, which opened the new building in September 2013. Located on the library’s ninth floor, the terrace holds 129 people for events and has behind-the-scenes amenities such as a prep kitchen accessible by elevator. “It’s a controllable area,” good for mixing and mingling, Hubbard says. “It’s easy to keep the group all together.”

Have questions on what booth displays and accessories will give you the most benefit at your next show? We have created and even repaired thousands of trade show exhibits, give the ExhibitDEAL team a call to discuss some cost effective solutions that will help you to look fantastic on your exhibition day.

ExhibitDEAL can be reached at Sales@ExhibitDeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

April 15, 2016in Exhibit Deal News 0 Likes

ExhibitDEAL Showroom Grand Opening Event

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We want to extend a big thank you from all of us at ExhibitDEAL to everyone who attended our Grand Opening event. We hope all of you who could make it to the unveiling of our new showroom enjoyed yourselves. Hopefully it was an energetic and enlightening experience full of meeting new people. Attendees were able to network with other business owners, learn trade show success tips from industry veteran Rick Goldman and experience our production process first hand like never before.

And what trade show event is complete without take home swag? In addition to exquisite food and drink, visitors were offered an always useful handbag and carved wooden puzzle to master.

Did you sign up for the raffle to win a FREE 10ft display? We ended the night’s festivities by unveiling the winner of the grand prize, Juan Ceballos from Icon Network! Juan will have his choice of our most popular tension fabric display systems: the 10ft TuboZip or Tenso pop-up backwall valued at $1000!

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Maria Daza announces Juan Ceballos as the free 10ft display prize winner

Our clients often ask our sales team about the printers and techniques we use to achieve such high resolution reproductions of their art on a large scale. Without our production process we’ve perfected over more than a decade, there could be no ExhibitDEAL. It is no wonder why we are so passionate about what we do. From our traditional 1200 DPI authentic Hewlett Packard inkjet printers, two new fabric transfer printers or our in-house product testing and assembly, every step of the process is designed to give you the best looking and highest quality product possible.

One of the most eye-catching attractions we had running during the event was our wide format dye-sublimation heat press. We very much enjoyed sharing the science and finesse required to transfer art from the printed paper to our high quality washable fabric.

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Maria Daza shows off our dual dye-sublimation transfer printers that allow us to keep up with the high volume of fabric projects

Our two new transfer printers and their heat press used to finish the paper prints onto fabric have become the crown jewel of our in-house production. Producing all manner of fabric trade show displays big and small now accounts for the majority of our customer orders. Since opening our fabric display department, our production team has tripled in size and we are showing no signs of slowing down!

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Andres Leyva and Devon Start teach customers about the dye-sub heat press technique where keeping tension is crucial

Pushing the envelope to achieve the latest printing techniques and product designs is very important to our mission. Our new facility houses one of the only heat press fabric transfer machines of this size in all of Southwest Florida.  Investing in a dye-sublimation heat press that can accommodate prints more than 104″ wide encourages our client’s imagination to run wild with custom booth layouts like never before.

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Devon Start tells how printed art is heated till it becomes a gas and sublimates onto fabric where it dries again

The sublimated end result appears before your eyes as muted, pale colored prints roll through the felt drum barrel at 400° and appear out the other side as fully dried, now vibrantly colored finished prints. Our production team is always excited by the response shown toward seeing the process in live action.

The showroom opening really shined as an informal opportunity for our customers, both newcomer and veteran to get hands-on with our trade show displays and accessory options. The entire ExhibitDEAL sales team engaged in answering questions with personalized tours of our facility. The new showroom offers diverse examples of classic 10ft and 20ft popup photomural and fabric backwalls as well as more custom solutions like an L-curve corner wall, Silicone Edge Graphic (SEG) Lightbox or even a Star-shape 3-sided freestanding island booth for a 20 x 20 space.

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Juan Santos discusses the pros and cons of two display models

An experienced trade show exhibitor knows that getting noticed by attendees or not makes all the difference. A successful conference is about being able to show you generated a stack of qualified contacts, versus just another marketing expenditure so your team can say “yeah, we were there.” When your company is represented in their booth on exhibition day, they need unique tools that help them not only stand out, but be remembered.

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Andres Leyva points out the newly launched Boomerang SOLO Glow Counter, a backlit accessory for when getting more expressive matters

For many exhibitors, an all purpose banner wall or curved pop-up is a good fit that represents your brand professionally across a variety of industry conferences. But when the budget and setting allow for something a little more creative, our gallery includes many brilliant choices to help you turn eye contact into a firm handshake. We know that the more your brand gets noticed and remembered, the more likely they are to reach out to you to do business after the show.

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John Cornell, Director of Sales at ExhibitDEAL shows the advantages of popular retractable banner stands
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John Cornell shows off the removable, reusable graphic adhesive, PhotoTex

Having an eye-catching, professional display with a good message is only half the battle however. Ultimately it is up to your booth staff to capitalize on the attention you get from that cool setup. Unless you have been to a few trade shows, many people find themselves floundering to introduce themselves without much of a game plan. So to help give everyone some clever tips to help them exhibit like a pro, we brought in someone who knows a thing or two.

Once everyone had a chance to eat, drink and get to know each other we gathered around to learn trade show strategy from one of the best.  Rick Goldman, owner of Ad Excellence and experienced industry expert was the guest speaker who shared his insights that have made his advertising agency a success for over 20 years.

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Rick Goldman, keynote speaker at the ExhibitDEAL showroom opening

During his presentation, Goldman notably pointed out how to capture your attendee’s attention while generating a bit of jealousy in your competitors. Other booths at the show will see how many people are carrying your brand collateral and gifts versus another. This creates an idea in your competitor’s mind that these booth visitors have already been “claimed” or sold by your brand and there is no point in them spending time to get their attention.

Another comment we often hear is that it is difficult to get noticed. There are so many types of displays in varying sizes. It is easy to be overshadowed by the company next to you, especially if it is a large enterprise level brand with a huge budget for marketing. For the “mom and pop” shop and other small businesses it is easy to feel lost in the crowd. As Goldman discusses, finding opportunities to make your marketing clever and unique are crucial to having a successful trade show presence.

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Rick Goldman discusses his tips for trade show success with guests

When visitors at the event were asked what their biggest trade show challenges are they often said “timeline!” Managing the timeline up until the show can be very hectic. Making sure brand materials are ordered, flights are booked and lodging arrangements are all made can be overwhelming. From the agency side, a customer often comes with a concept and art far too close to their exhibition date. This makes every step in the preparation chain more rushed, even forcing a representative to pick up their display on their way to a trade show.

Being noticed at an event, however is not worth much if your booth team is not skilled in sales and networking techniques so they may capitalize on your investment. Being personable and looking for the right opportunities to connect with a trade show attendee so they remember your brand can make all the difference. Make sure they leave with a positive and memorable impression of your brand. When possible, the ever popular trade show giveaway item or “swag” can be that extra reminder you need when months down the line that visitor has a need and is more likely to think of your company to fulfill that need.

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Rick Goldman speaks about how following up with contacts in an informed and timely manner is crucial after trade shows

We hope you enjoyed this inside look at our full service exhibit production and our showroom assortment of fantastic finished display styles. It was a rare occasion to be able to welcome so many guests to learn about a process we are so passionate about. If you missed the event, check out more images of the fun and we hope to see you next time!

A special thank you to all our sponsors and vendors that helped make the night such a success. We couldn’t have done it without local musicians, Night Court and delicious hors d’euvres by Chef Fab Culinary. Complimentary vodka tasting kept the cheer going, courtesy of Lucky Player.

Have questions about how to get started with planning your next trade show event? Backwall displays, accessories, custom projects and branded giveaway items – whatever your needs ExhibitDEAL has you covered for all your promotional needs. Get in touch with our exhibit experts at Sales@exhibitdeal.com or 866-577-DEAL.

May 29, 2015in Trade Show Advice 0 Likes

Trade Show Spring Cleaning for Exhibitors

Those who have researched and purchased trade show displays know that making your brand look its best and present professionally can be a lofty investment. For most this is an understandable “cost of doing business” and is allocated naturally into a company’s marketing budget. What isn’t as easy to overlook is unfortunate mishaps where your exhibit is damaged due to impatience, negligence or simply not being maintained well over the years. We recommend checking out the great tips for Maintaining Your Trade Show Display to Protect Your Investment so your exhibit stands the test of time.

On that note, this week’s featured article by Marlys Arnold discusses many crucial tips for both exhibit maintenance and other considerations you may want to update between convention events.

As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it.

But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?

You may still be in the middle of show season, but as things begin to wind down for the summer months (for many exhibitors, anyway), examine the following aspects of your exhibit display and determine:

  • What elements need to be cleaned, fixed or even replaced?
  • Is it time to add new graphic elements or lighting to refresh the look?
  • Are there scratches and dings that need a touch-up?
  • Could the colors or finishes be brought more up to date?
  • How could you rearrange or repurpose the elements you already have? (Known in the fashion world as “shopping your closet.”)

But it’s not just the display that you should be considering during your spring cleaning activities. Also consider the following aspects of your exhibit strategy:

  • Review your list of shows where you exhibit and determine which ones should continue to make the cut vs. which ones could be scaled back or skipped altogether.
  • Evaluate which promotional tools should remain in your toolbox. Assume nothing! What worked in the past doesn’t necessarily still work now.
  • Investigate what new technology is available (there are no shortage of options) and which ones make sense for your exhibit program.
  • Scale back the items you take to hand out at shows – giveaways, collateral materials, etc.
  • Spruce up your follow-up strategy.

By spending some time to refresh and renew, you can make a tired old exhibit look new again.

Have questions on what areas of your trade show booth you should concentrate on updating? We have created and repaired thousands of trade show exhibits, give the ExhibitDEAL team a call to discuss some cost effective solutions that will help you to look fantastic on your exhibition day.

ExhibitDEAL can be reached at Sales@ExhibitDeal.com or call 866-577-DEAL, we’d love to put our experience to work for you.

May 26, 2015in Banner Stands 0 Likes

Great Solutions for Point of Purchase Displays

There are many similarities between Point of Purchase (P.O.P.), sometimes called Point of Sale (P.O.S.) retail focused selling and trade show sales. In both cases, the mentality of your visitors is goal oriented, often arriving with items they want to buy or at least browse in person to help narrow down their options. The fact is that this focus is important to your bottom line and contributes quite a bit to overall sales. Some studies show a boost in sales of as much as 2,000%. Check out some of the new products with a Point of Purchase focus in mind.

Get Your Message Out Front

Ensuring your brand has success in the retail point of purchase market requires getting your message in front of the right people, with maximum exposure. An excellent, cost effective way to be mindful of increasing exposure is to use advertising that can be seen from many angles of approach so your message is not missed.

Tri-Tower 360° Banner Stand KitCheck out the 3-sided “Tri-Tower” 360 Banner Stand with its signature linked banner rail that easily clips onto the graphic. This is wonderful since it allows you to use one hardware frame with pivoting connector joints that attach the 3 banner graphics into one frame. Now your great offers can be seen by all sides someone is going to walk passed so you have more chances to make them aware and convert a sale.

Tri-Tower 360 Banner Stand

Benefits

  • Snap rails at the top and bottom for easy installation
  • Hinged connectors can be used to easily change the configurations
  • Adjustable height 2-piece telescoping flip level poles
  • Includes a reinforced soft case for protection
  • 1 year warranty


Kit Includes

  • (1) Hardware
  • (3) Graphics
  • (1) Carry case

Next up, we have a banner stand solution that is available single or double sided so you can decide which graphics are needed depending on where the stand will be set up for maximum exposure. The Everyday use Banner Stand  works great for many functions and everyday use. This banner stand is popular thanks to its easy snap rail that grasps the banner stand graphic for easy messaging updates in seconds. The banner stand is available in your choice of a 24″ and 30″ banner options. The height is also adjustable thanks to a telescoping pole.

24" Everyday Snap Rail Banner Stand

Everyday-use Snap Rail Banner Stand

Benefits

  • Easily adjust telescoping pole with thumb screw
  • Top and bottom snap rail allows quick and easy banner changes
  • No pole pockets in banner finishing
  • Can be used single-sided or purchase additional banner for double-sided use
  • 1 year warranty on hardware


Kit Includes

  • (1) Hardware
  • (1) Graphics


Suggested Uses:

  • Trade Shows
  • Promotions
  • Entryways
  • Coffee Shops

Lastly we have introduced a flat wall standalone kiosk with excellent engagement potential. Since static displays are more and more becoming neutral white noise to the consumer, a solution like this can give the boost your POP marketing needs. The 35″ Vector Frame Monitor Kiosk combines the modern, professional style of the Vector frame’s popular Silicone Edge Graphic (SEG) for a sleek frame-less appearance using tension fabric graphics. The monitor and graphics are available in your choice of single or double sided so you can turn this display into a truly independent visitor information booth to offer exciting new ways for your brand to engage directly with your buyers.35" Vector Frame Monitor Kiosk

35″ Vector Frame Monitor Kiosk

Benefits

  • “Push-fit” fabric Silicone Edge Graphics (SEG) for seamless appearance
  • and easy-to assemble 100mm extrusion frames
  • Choose from single or double-sided SEG dye sublimated fabric graphics
  • Kiosk supports 26-40″ monitor (monitor not included)
  • Maximum monitor weight: 25lbs
  • Comes packaged in one OCH wheeled molded case for transport or storage
  • Lifetime hardware warranty against manufacturer defects

Kit Includes

  • Frame
  • SEG graphic
  • (2) Feet
  • (1) Monitor Mount with 25 lbs support (monitor not included)
  • (1) OCH case

Suggested Uses

  • Trade Shows
  • Hospitality
  • Malls

Add Something Unique

We all know what a banner stand or kiosk looks like, and despite our best efforts and clever messaging with flashy graphics, there is still a chance these traditional billboards will sink into the background. The more unique the more chance you have to get noticed – so we recommend something like the 1ft x 1ft Cube Display. This solution allows you to get your message out there in a way that prompts a second look. The greatest appeal of the Cubes is that they work well as standalone solutions, but best in a series. You can combine multiple cubes together in a tower style stack, L-shape or larger cube. Each cube can feature its own branded graphic or be printed to create a larger image as you combine the cubes into one.

1ft Fabric Cube Display

1ft Fabric Cube Display

Benefits

  • Grabs attention as people pass by your business
  • Extremely lightweight
  • Space saving flexibility for amazing portability
  • Very fast set up and take down

Kit Includes

  • (1) 1ft Small Cube Display
  • (1) Fabric Graphic

Suggested Uses

  • Point of Purchase Offers
  • Storefront Awareness
  • School Events
  • Craft Fairs

Backlit displays like the 33″ Eclipse Tower offer a cool, streamline shape with large surface area for your product offers. This kit includes the tower, semi-transparent graphics and lighting to create the eye-catching luminous effect. The backlit appearance benefits both sides with double graphics included in the kit. The frame is available in silver or black aluminum and comes with a hard OCP case to protect your investment. 

33″ Eclipse Backlit Tower

Benefits

  • Double sided free-standing tower
  • 24” or 33” wide x 72” tall “bubble” panels for maximum visibility
  • Choice of silver or black aluminum edge extrusions
  • Black thermoformed laminate top & bottom plates
  • Requires simple assembly
  • Optional lighting kit adds an attractive element to tower and is simple to assemble
  • New two part uprights disassemble, allowing unit to collapse into popular wheeled OCP case for easy transport
  • Easy, quick graphic changes
  • Quick shipping


Kit Includes

  • (1) 33″ Tower frame
  • (1) Lighting kit
  • (2) Translucent graphics
  • (1) OCP case

Brand Everything

In trade shows and retail marketing, any potential spaces for branding are assets that shouldn’t be overlooked. Table covers remain a fundamental part of your marketing that can often be overlooked. During a product demonstration or POP display setup, your professional presentation is completed by including a nicely printed table throw. Whether this is a folding table full spread or a smaller, round cocktail table like the 42.5″ Fitted Round Table Throw you have bountiful options for branding your accessories.42.5" Fitted Round Table Throw   42.5″ Fitted Round Table Throw

Benefits

  • Sleek fitted look
  • A perfect fit with our Round Tables
  • Flame retardant, premium polyester poplin fabric
  • Machine washable and wrinkle resistant
  • Do not dry clean and do not iron

Includes

  • (1) 42.5″ Round Table Throw

Suggested Uses

  • Social Gatherings
  • Weddings
  • Trade Shows
  • Galas

We hope you’ve enjoyed this in-depth look at the latest point of purchase displays that are available on the our store and how they can be used to give your company an advantage on convention day. Have questions on which accessories will help create the most engagement in your booth space? The ExhibitDEAL team can be reached at Sales@ExhibitDeal.com or call (866) 577-DEAL, we’d love to put our experience to work for you.

November 25, 2014in Trade Show Exhibits 0 Likes

Top 10 Trade Show Perks to be Thankful for

Thanksgiving is a time where everyone should take a moment to stop and appreciate the things they are most thankful for. In the case of trade show exhibiting you may encounter many unforeseen headaches that cause you to become quickly flustered and caught up in the small things.

Well this week we take a look at the top 10 trade show perks that can be a life saver!

10) Free Drayage – Moving your trade show display from storage to convention venue can be as easy as unrolling a banner stand or as involved as shipping a stack of crates. Not having to pay someone to handle this for you? Thank goodness!

9) Roadies/Grips Included – Not everyone has a helping hand lugging their exhibit cases around. Having some help on hand – thank you!

8) Better Flooring Options – Standing for hours in your tradeshow booth isn’t always the most thrilling. If your trade show design team ordered you plush comfort flooring to stand on, be sure to give thanks.

7) Direct to Show Shipping – This can be a last minute life saver to get your exhibit on the show floor in time. Why thank you!

6) Free Electricity – Hope you charged your batteries! With technology so prevalent at trade shows you can quickly drain your devices and electricity can be an expensive commodity. Getting plugged in for free, now that’s something that makes us thankful.

5) Exhibition Advertising – It can be enough of a challenge to generate pre-show interest with your existing contacts. What if the event venue didn’t do any advertising to get people in the door? Without booth visitors nobody has a trade show. Be thankful for all those attendees!

4) Free WiFi – With mobile devices and live demonstrations being so important, having internet on hand can make or break your booth’s sales strategy. Every so often a trade show venue includes internet access with your booth space. Now that’s something to be thankful for!

3) On-task Booth Staffers – Ever pick your prized booth staff only to catch them sitting idly or texting as visitors pass by your booth. If you’ve got a team that’s ready to get out there and generate some leads, be thankful!

2) Bigger Budgets – A dream on every marketer’s horizon, having a bigger trade show budget is sure to generate a big thank you!

1) Ready on Time – Finishing all the moving pieces of an exhibition in time can be a hectic or deal. Having your display designed and ready for the show 1 month before convention day – that’s worth being thankful for!

That’s our favorite perks to be thankful for when exhibiting. Let us know something you’ve been able to appreciate having at your company’s trade show. We look forward to helping all of you with your exhibition needs when the ExhibitDEAL team returns from the holiday, December 1st!

January 9, 2013in Banner Stands 0 Likes

Four Marketing Display Options For You To Consider

tension-banner-stands

Having the right signage means your tradeshow display will receive the right kind of attention. Custom signs don’t have to be expensive; we offer many professional looking displays to fit any budget. Our experienced graphics teams can make your designs look clean and colorful, no matter how complicated they may be.  Here are several signage options that you might want to consider when designing your space for the next tradeshow.

Banner stands

These cost efficient options, are light, highly portable, and easy to set up and take down. Our retractable banner stands come in a range of sizes. We offer personalized, full color vinyl banners that stretch between two plastic bars which prevent wrinkling or mis-hanging. Our signs come in wall mounted, floor mounted, and outdoor varieties which are resistant to wind and other elements. Free standing tension banner stands are available in several eye-catching shapes, and you can even order custom shapes from our design department. Make your tradeshow display as unique as your business with a custom banner design.

Pop up displays

These large, sturdy displays come in floor or table mounted options. They are great as a backdrop to your booth or as a focal point. They even come with display lighting built right into the unit so you can rest assured that visitors don’t miss a thing. If you’re looking for something to really set your tradeshow booth apart from the competition, then don’t miss our custom pop up displays. These free standing floor displays come in a number of shapes including the dramatic Reverse Gullwing and Propeller. These are great for fitting into the non-standard spaces you may sometimes get stuck with at tradeshows and other marketing opportunities. Give even the most ordinary of spaces an architectural flourish with one of these displays.

Fabric displays

Similar to banner stands but made out of more durable silkscreened cloth, fabric displays lend your marketing a touch of class. Try our Aspen Fabric Frame panels to make your display pop. These panels come in a variety of customizable sizes, and we offer hardware that allows them to be mounted on the wall, ceiling, or floor. We can also make them two sided for a 360 degree view. If you want something more dramatic, then have a look at the Xr-Line of fabric displays. These floor mounted united provide a colorful, custom backdrop for your display. You can choose from a number of designs, including some with tables and storage space built right into the unit.

Digital signs

These LCD digital signs will help you really make a splash. These signs are easy to set up and operate, and offer fully customizable and changeable content. You can even store several programs on the sign at once, so you can switch easily between static picture marketing and dynamic video presentations. The thin LCD screens are light weight and easy to transport, and our digital signage stands are simple and intuitive to set up.  If you want a professional marketing tool that can adapt to your changing needs for years to come, then consider investing in digital signage.

No matter what your signage needs, our design team is willing to work with you to provide marketing options that fit your space requirements and budget without sacrificing quality.

November 30, 2012in Banner Stands 0 Likes

Bringing Digital Technology To Your Exhibit Space

Every industry has its trends and the exhibition industry is no different. If you regularly represent your business at trade shows and similar industry events, then you’ve noticed a lot of trends come and go. The money you invest in your display materials has to be wisely spent and you’re rightly hesitant about purchasing new items just because they’re hot one minute. Digital signage is one display component that is here to stay. These easy to use high-tech items can enhance your sales space and command the attention of people attending any industry event

The Advantage of Technology

Some exhibitors are concerned that electronic display elements will be difficult to use, heavy to transport, and unpredictable. We can assure you that our digital signs are none of these things. They’re easy to program, a breeze to transport, and will operate reliably as long as you need them to.

We’ve chosen to offer state of the art high-definition LCD screens that can be easily mounted on a stand or other display of sufficient size. LCD screens are known for their exceptional color and high performance. All laptop computers, hand held digital devices, and tablet computers use LCD screens. An LCD screen can use much less power than old fashioned CRT screens and are compact and lightweight; the 32” screen we offer weighs only twenty pounds! All told, LCD screens are the preferred display method the world over.

Integrating Digital Signs into Your Display Space

The advantages of LCD technology are clear, though what can it bring to your company? How will a digital sign help you promote your products?

High-definition LCD screens are ideal for displaying detailed images. If your company sells products that have detailed elements, this is a good way to highlight those. Video or still images of small scale function allow customers to view the product without requiring you to bring a full demonstration model. Informational video, product specs, and other helpful facts can be displayed on the sign, leaving team members free to share more specific information with interested clients.

Because LCD screens are so lightweight, it’s possible to place them in creative ways. A floor stand is one easy way to display a digital sign; it can be moved around and positioned exactly where you want it. Table stands are also available and help draw attention to the other materials you have on display.  Even better, by strategically placing shelves near the backdrop of your space it’s possible to create a dynamic visual “canvas” that draws attention to central elements.  With a little creative thinking you can do a lot with these convenient screens.

What You’ll Need

LCD screens are powered by a standard electrical supply so they can be plugged into any handy wall outlet; you may want extra extension cords.  You’ll also need a secure stand.  We can supply you with reasonably priced floor stands that are stable and ready for use in minutes.  Our two floor stand products securely mount a 32” inch screen; built-in speakers, remote control, and 2 GB SD card reader are included with our premium model.

The investment you make in digital sign equipment is going to be a wise one.  The technology behind these items has proven its usefulness and market longevity so there’s no need to be concerned about obsolescence any time soon.  Digital signs will bring a brand new dimension to all your displays.

November 15, 2012in Hybrid Displays 0 Likes

Quality Display Options For Your Next Industry Event

10ft-floor-pop-up-displayGiving your company display the look it needs to make a good impression at trade events can be challenging.  You have a lot of important information that you want to share with potential customers but you’re also competing with a lot of other exhibitors trying to do the very same thing.  Instead of bringing new, untested technology into your booth space, consider pop up displays.  These easy to use displays can be placed on tables right at eye level and moved about as you need to. Floor displays bring a polished, professional look to any booth space.  Even better, you can create a pop up display that has exactly the size and appearance you want.

Eye-Catching and Informative

Pop up displays are one of our most popular exhibition products.  Our customers especially appreciate how easy they are to customize.  This custom look helps you stand out and attract the attention of event attendees.

When you choose to purchase a pop up display from us, you’ll first select which size you want.  Tabletop displays are available in lengths of six or eight feet, in keeping with standard table lengths.  These displays are large enough to command attention and streamlined so that you can still use the table space for other items.  If you prefer a floor display, you can choose a model that’s eight, ten, or twenty feet long.  Each helps create an organized, attractive space in which people can stand and move around easily.

The surfaces of these displays feature high resolution graphics and text to make them informative as well as attractive.  To make the design process as easy as possible for our customers, the designs you submit to us don’t need to be created in separate portions for each panel and no bleed space is necessary.  We can accept electronic files in all industry standard formats including Photoshop 6, 7, or CS; Illustrator 8, 9, 10, or CS; Indesign 2; and QuarkXpress 4, 5, or 6.

Versatility and Convenience

Every element of an exhibition booth space has to be used to its full advantage; there’s no space for unnecessary components so each one has to be chosen with care.  The versatility of pop up displays makes them a natural fit in all settings.  A tabletop display calls attention to the other elements within your space, such as brochures and handouts.  Floor displays enhance the flow of foot traffic and establishes a space that is clearly your own.  Even better, with our custom pop up displays it’s possible to create a space that’s entirely unlike any other in the exhibition hall.

Time is of the essence at every industry event, so you don’t want to waste time assembling complex display components.  This is another area in which pop up displays excel.  The lightweight portions can be put together by only a few staff members so you can be ready to go in just minutes.  When you’re done for the day, everything disassembles quickly and can be packed up securely for easy transport.

The Right Look

In the end, you want your booth space to look professional and engaging.  There are many excellent display ideas that will help you achieve this goal.  Pop up displays will help your team members focus their attention on the customers instead of on the display.  These convenient and attractive display options are highly customizable to give you the most value for your money. P3XRPPDE36DF

September 12, 2012in Banner Stands 0 Likes

Stand Out from the Crowd with Banner Stands

Psst! Want to get a little attention at your next trade show? Its easier than you might think. You already know you need great products and services to get a crowd excited. But to help them find you in a busy trade show, try adding Banner Stands to your next display. Banner Stands offer the ability to showcase that new product or service easily at your display, letting it be one of the first things customer sees. Here are a few of our favorite tips to make your Banner Stands truly unforgettable.retractable-banner-cat

Add unique graphics and make them “pop”! When planning your display, remember that at a trade show your banner is something people will be able to see at a distance. It will be something you can use to draw in a crowd from across the room. Take advantage of this opportunity, and give them something great to see. This is the ideal space to put your spokesperson, top new product or something you are promoting at the trade show.

Have something great to say. This is another important factor to keep in mind. Not only do you want to use graphics, but you want to say something. One of the best things you can add is your company name. Another thing to add would be the tag line or slogan for your latest product or promotion. Make whatever you say something memorable, like that song that keeps running through your head hours after you’ve taken that spinning class at the gym.

Make them an offer they can’t afford to refuse. Want to really draw a crowd? Use your banner as the ideal opportunity to offer visitors something when they visit your booth. They could sample your product, get a free T-shirt or other promotional item. Another exciting opportunity would be to meet your spokesperson!

Our best inside secret of all: use the billboard strategy. Billboards used to be one of the most popular forms of advertising, today you’ll still find billboards in a few favorite places. Billboards can be quite memorable and successful. So what makes a great billboard? It needs to be memorable. It also needs to have appealing graphics, that suit the company to a “T.” That billboard also needs to say something, a “call to action” that reminds you to buy to product, make a call, to do something. Plan yours with that same strategy in mind. Take advantage of the opportunity they offer you at your next trade show, and prepare for a great crowd at your booth!

September 7, 2012in Banner Stands 0 Likes

Go Hi Tech with DIGITAL Banner Stands for Your Next Display

Some displays can be a bit ho-hum. After awhile its like we’ve all seen it before. In today’s digital age, a great way to get attention is to add technology to your displays. Customers enjoy the hi-def graphics and images they can produce. There are a few reasons a company should consider adding DIGITAL Banner Stands to their next display.DIGITALBannerStand

Show you are up-to-date and on the cutting edge. No matter what industry you are in, its important for your display to represent your company, products and services in the best way. Every company today wants to show they are adept with technology, with a website, social media and using the latest technology. Adding a hi-def banner stand is another way to remind your customers that your company is tech-friendly, and best of all this will work for any industry.

A picture is worth a thousand words. We are a visual society and most of us pay more attention to the images we see related to advertising and promotion than we truly realize. With hi-def, that image/photo is shown to the best of its ability. You can even show a variety of images to entertain and keep your audience captivated with a fun presentation at your display booth.

“Just right” size matters when it comes to displays. The DIGITAL Banner Stand comes in a size you’ll love to set up. At 74” inches tall and 36” inches wide, it only weighs about 100lbs. A hi tech heavyweight that is a logistical lightweight you can easily set up just about anywhere you go. It makes that first day at your booth so much easier, especially if you have to “nudge” the stand into a different location. Its something one able bodied person – or two – can do with confidence, even if they are dressed in business suits and conference badges!

Its budget friendly & adaptable. This is one of the top reasons to choose this technology. Not only can you use this banner stand for this upcoming trade show, but you can create new presentations for trade shows for the coming years! This is not a single solution product, you can keep adapting it to your needs. The stand is large enough to get attention at about 6 1/12 feet tall and 3 feet wide, but also small enough you can consider it for smaller events, not only larger trade shows. Just another reason to go hi tech for your next trade show!

August 24, 2012in Hybrid Displays 0 Likes

Why a Modular Display Makes Sense For a Trade Show Circuit

If you are committed to growing your business into a successful one that is competitive in markets across the country, you will probably need to attend several trade shows every year.  Conventions or trade shows create a special and valuable situation for anyone starting out in an industry.  The largest buyers, investors, and people of influence, gather together to investigate the newest developments in their industry at these yearly or sometimes, quarterly events.  For many large industries, there are regional conventions that take place throughout the year.  If you want your company to be competitive in several different markets, you will need to arrange to exhibit at more than one event each year.

Keeping your brands image consistent at every event, will help you create a buzz that spreads throughout the industry.  The business world is smaller than you might think, so if you have a successful show in one region, it is likely that people will talk about your product and booth to their colleges in other regions.  Make it easy for people to find you at a convention, by keep your booth design consistent throughout the year.

One of the best ways to stay consistent, but be able to adapt to changing booth placement and other factors that are out of your control, is to travel with a modular trade show booth display.  The images and overall design of your booth will remain the same, but with a modular booth, you can reposition any element of your booth to create the most efficient layout in each convention location.

Modular booths also give you the freedom of easily breaking your booth down into small shipping cases for easy transport.  Whether you are shipping your booth with a carrier, or packing it up and checking it on a flight as luggage, you will need your cases to be lightweight or of average shipping size to avoid costly charges for oversized packages.